Phone ringing all day ......

[Eric-London]

Originally Posted by jonathon555

Got my email to confirm my request for a new sub lv this morning .

Finally got to speak to my AD at 3.35pm today

They have had 107 registered interests in the new sub range (all variants)

So far for the other new launches 0

If all 107 stick around that’s a 14 year wait list

What a joke .......

I might have to wait for this one as I have just had a sky dweller blue off them

Only 107?

[Eric-London]

Originally Posted by Rameez-Q

Wow! Another UK dealer here, i've no puchase history but they told me to pop in on Thursday to register then and there's no VIP list apparently....

Let us know what happens on Thursday.

[makrxx]

WoS store. Said they received countless of calls but they can only take the register of interest (officially) in store as the customer has to sign it off.

So not that many people as I expected it to be, hoping I’ll get it quicker being on top of the list, albeit with a not so huge purchase history..

[bmclaurin]

For mere mortals like me, MSRP for new releases is meaningless anymore. If you want one, you’re gonna have to pay market, no matter how irrational said market might be. Just the way it is.

[fixinbones]

This whole waiting list game thing is pretty damn annoying. I haven’t purchased a Rolex from an AD in over 10 years. Luckily I can afford to buy grey but if couldn’t I would be pulling the hair out of my head in frustration. I feel for those who have to depend on an AD purchase to acquire one.

[drrd]

Originally Posted by jonathon555

Wos group

Thanks. Might actually be worth swinging by Goldsmiths for a nosey...

[jamestucker]

Originally Posted by terrywoods

I had no joy with a few UK ADs today made out they were not aware of the models and call back next week

Why make a product you can’t even buy unless you buy from a grey dealer

Was it WOS ? They are awful

[jamestucker]

Originally Posted by makrxx

WoS store. Said they received countless of calls but they can only take the register of interest (officially) in store as the customer has to sign it off.

So not that many people as I expected it to be, hoping I’ll get it quicker being on top of the list, albeit with a not so huge purchase history..

WOS are awful, they will take down the details but you won't get a watch without a purchase history

[Chumpey]

This really is sucking all of the joy out of Rolex as a brand for me. When it comes to the professional watches, I'm sticking with the five digit range. I mean what's the point?! I refuse to pay grey prices on principal. Not because I'm some bastion of moral virtue, but because I would just resent the damn thing and if I wanted to offload it, I've got that much more chance of not getting my money back.

It's sad!

[Fleetlord]

I’m curious if Rolex shipped AD say 1000’s a week of the new cermit so that cases were full anytime anyone inquired about one, how much would actually sell vs the current level of supply and limited distribution?

Let’s say in the abundance of supply scenario, retail stayed at $9,550, but greys had them discounted @ $7500.00. Where would you buy it? Would you still buy it at all?

[grimps]

Originally Posted by fixinbones

This whole waiting list game thing is pretty damn annoying. I haven’t purchased a Rolex from an AD in over 10 years. Luckily I can afford to buy grey but if couldn’t I would be pulling the hair out of my head in frustration. I feel for those who have to depend on an AD purchase to acquire one.

How do you suggest dealers meet demand if they're not being supplied with enough watches ?
I cant honestly think of a better way then the dealer selling to loyal customers that have always taken the watches they have ordered.

[Andad]

Originally Posted by Fleetlord

I’m curious if Rolex shipped AD say 1000’s a week of the new cermit so that cases were full anytime anyone inquired about one, how much would actually sell vs the current level of supply and limited distribution?

Let’s say in the abundance of supply scenario, retail stayed at $9,550, but greys had them discounted @ $7500.00. Where would you buy it? Would you still buy it at all?

I’m not.

But I am curious as to why you bothered to post this?

[Loose_head-prop]

Originally Posted by makrxx

WoS store. Said they received countless of calls but they can only take the register of interest (officially) in store as the customer has to sign it off.

So not that many people as I expected it to be, hoping I’ll get it quicker being on top of the list, albeit with a not so huge purchase history..

Fraser Hart (Now mostly WoS) operate an auction-type system. Head office control all of the 'hot' watches. The store managers 'bid' for the pieces that head office haven't already assigned to sports stars, actors and influencers via their agents. Second comes the grey dealers who agree to buy a number of PM Pieces in order to get an allocation of the stainless steel range.

Way down the list is where the majority of us sit. For example they will (rarely) notify the stores that they have a stainless Pepsi or Sub or whatever and it will cost a PM watch and a piece of jewellery or whatever they have hanging around in the shop window to a value of say £15k-£20k. Each store Rolex lead SA quickly phone around their customer base to find a buyer. They have nothing of note to sell in the shop. It is all controlled by head office. Some of you will have been approached in this way. I know I have.

Knowing that they sell a stainless piece over and over again and that the lucky buyer can make a 100% mark-up on RRP the same day, who can blame them?

As Rolex themselves say; "New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers"

Independents are the best route or greys for immediate gratification.

[Patton250]

Originally Posted by GoingPlaces

This will be with every new release going forward.

Not if the economy crashes and goes back to the way it was five years ago. Five years ago every AD I walked into had a couple of hulks and BLNRs in the case. All of them had black subs. Once you get to know them you also realized they had a couple of Daytonas in the back. But if the economy stays the way it is now your statement is remarkably accurate.

[1William]

The list thing makes me laugh. No lists just interest because the AD's will sell to who they want, when they want and as many as they want. The reality of the market is you are either the guy who gets a hot watch from the AD or you are the guy who goes on the list.

[airchitect]

The timepiece mgr at my ad and I have always had a great relationship. After the local high rollers and owners buddies get what they want, I’m pretty sure if I ask it will only be a few months wait........I hope

[supernova]

Originally Posted by Patton250

Not if the economy crashes and goes back to the way it was five years ago. Five years ago every AD I walked into had a couple of hulks and BLNRs in the case. All of them had black subs. Once you get to know them you also realized they had a couple of Daytonas in the back. But if the economy stays the way it is now your statement is remarkably accurate.

The economy will need to crash very hard for that to happen and by then I would be worrying about plenty of other things rather than buying my fav Rolex for MSRP!

As long as Rolex stays private (which it will), this will be the new normal.

[Fleetlord]

Originally Posted by Andad

I’m not.

But I am curious as to why you bothered to post this?

You know why.

Interest would plummet and those angry at the greys would gladly by from them without issue when they have lower price.

[Zaslice]

Originally Posted by brandog

I feel bad for Rolex salesmen who will have to explain the same answer to 100 people daily for the next few months.

*years

[Rameez-Q]

Originally Posted by Eric-London

Let us know what happens on Thursday.

Went in, got the usual (no purchase history) you need to buy another model no priority etc. If and when nonsense.

Was with the Mrs and got the hard sell for her to buy a DJ and for me to buy a matching one because one just isn't enough. She did register me and pop me an email where i'm going to clearly state i need incentive to spend on another model to get something i do want.

I did hear they had a delivery and one of the chaps were upstairs but didn't bother asking what was in it, probably the new models going to all the local favorites!

[Eric-London]

Originally Posted by makrxx

WoS store, they can only take the register of interest (officially) in store as the customer has to sign it off.

Without going into detail, I can categorically tell you that is not true.

[Calatrava r]

Originally Posted by Mr. Drunmond

Your AD only gets approx 7.5 submariners a year?

That is the problem. If all ADs world wide got one Sub per month, people could obtain the watches within 6 to 18 months which is reasonable. Once, the batch, however many it is, of the new models delivered is out, there may not be any more deliveries until next year. Because supply is so limited, the market remains elusive and chaotic.

[Eric-London]

Originally Posted by Rameez-Q

Went in, got the usual (no purchase history) you need to buy another model no priority etc. If and when nonsense.

Was with the Mrs and got the hard sell for her to buy a DJ and for me to buy a matching one because one just isn't enough. She did register me and pop me an email where i'm going to clearly state i need incentive to spend on another model to get something i do want.

I did hear they had a delivery and one of the chaps were upstairs but didn't bother asking what was in it, probably the new models going to all the local favorites!

Sadly it seems you're just going to be another name on an endless list to join all the other names with zero purchase history and sit on the back burner.

Simple economics, the more you buy/spend with your chosen AD, the higher up the ladder you go as a customer.

Over the last 4 1/2 years, I bought 5 new Porsches (inc 3 x 911's) from my local Porsche centre. I was offered a GT3-RS last year. Try walking in and place an order in for a GT3 or GT3RS without good purchase history. They won't even look at you sideways.

Now apply that to anything and everything, where demand far exceeds supply inc hot watch models.

If you're not willing to pay you can't play. Sometimes you're better off just going grey and look at it like you're just paying market price. Which you will be.

[Hollie_Rollie]

Originally Posted by Fleetlord

I’m curious if Rolex shipped AD say 1000’s a week of the new cermit so that cases were full anytime anyone inquired about one, how much would actually sell vs the current level of supply and limited distribution?

Let’s say in the abundance of supply scenario, retail stayed at $9,550, but greys had them discounted @ $7500.00. Where would you buy it? Would you still buy it at all?

Isn’t the answer to your question in the early 2000s?

[Oxfordian]

Originally Posted by jamestucker

WOS are awful, they will take down the details but you won't get a watch without a purchase history

That's okay then, I have purchase history, not only other watches but jewellery as well, so I should be able to get a Sub in about 3 years, if I'm lucky.

I fully accept that an AD isn't going to give a recently launched watch to the first person that walks through the door but will give first refusal to those that have spent money with them over the years. That is just good business sense.

So I know that I can order a Submariner, and I know that I will have to wait a fairly long time before one arrives. But thats fine, I'll be patient.

[jonathon555]

Originally Posted by Eric-London

Sadly it seems you're just going to be another name on an endless list to join all the other names with zero purchase history and sit on the back burner.

Simple economics, the more you buy/spend with your chosen AD, the higher up the ladder you go as a customer.

Over the last 4 1/2 years, I bought 5 new Porsches (inc 3 x 911's) from my local Porsche centre. I was offered a GT3-RS last year. Try walking in and place an order in for a GT3 or GT3RS without good purchase history. They won't even look at you sideways.

Now apply that to anything and everything, where demand far exceeds supply inc hot watch models.

If you're not willing to pay you can't play. Sometimes you're better off just going grey and look at it like you're just paying market price. Which you will be.

Well said , I cannot get a gt3rs new at present (yes I know the 992 version not out yet) . But I am playing the game

You have to play the game

That’s the way it goes

[Tavli3]

We should be happy that we own watches that everyone wants and most cannot have. I am not happy that brand new stickered watches go directly to greys rather then direct to the consumer, who then have to pay a Vig to get the watch they want. I don't care what anybody thinks it's just not right. Cut the direct to gray bullshit out and you still can't get one due to demand and pecking order, well that's life but when I see dozens of brand new Hulks at each grey dealer and lots with stickers still on them. Rolex has their head up their asses.

[Rameez-Q]

Originally Posted by Eric-London

Sadly it seems you're just going to be another name on an endless list to join all the other names with zero purchase history and sit on the back burner.

Simple economics, the more you buy/spend with your chosen AD, the higher up the ladder you go as a customer.

Over the last 4 1/2 years, I bought 5 new Porsches (inc 3 x 911's) from my local Porsche centre. I was offered a GT3-RS last year. Try walking in and place an order in for a GT3 or GT3RS without good purchase history. They won't even look at you sideways.

Now apply that to anything and everything, where demand far exceeds supply inc hot watch models.

If you're not willing to pay you can't play. Sometimes you're better off just going grey and look at it like you're just paying market price. Which you will be.

Yeah, completely understood and i'm not bitter. That's just the way the cookie crumbles and had it been my AD i'd do the same. I'd maybe buy a new DJ if i sold my current one, maybe one for the other half and that's about it at max the rest purely sports models.

I have said that before, Rolex seem to have adopted the porsche model, your first car isn't a GT3, you've got to work your way up to the Daytona (GT3 RS).

For me personally i'd like a new watch, although if i can't have it, it's not a necessity it's merely that a nice to have.

I'm happy with my DJ and C63s that was keeping with a GT3 the other day probably the first and only GT3 i'll play with even that it was a LHD!

[TheVTCGuy]

Originally Posted by drrd

Thanks. Might actually be worth swinging by Goldsmiths for a nosey...

I think I would do this!


PS What’s a Nosey?

[Roddypeepa]

Originally Posted by Rameez-Q

Wow! Another UK dealer here, i've no puchase history but they told me to pop in on Thursday to register then and there's no VIP list apparently....

Yeah and while your sitting there they’ll be on the laptop “recording your details on the register of interest” while actually playing a game of solitaire and doing an online supermarket delivery


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