Rolex unlocks new potential, again.

[Nixshah]

Originally Posted by THC

Would love to see a woman chime in on this thread

Ditto...any female forum members care to weigh-in?

[Mr. Drunmond]

Originally Posted by vcap826

I agree completely. To be honest, I've been a bit dismayed by what seems like a bit of chauvinism in the reactions to these new OPs, as if men aged 25-50 are the only people to be marketed to. There are lots of young women in the world today thriving in medicine, law, finance, media and tech, they want mementos to mark their milestones as much as men do.

Yep, i have a 26 year old professional daughter who is making wayyyy more money than i even thought about making when i was her age. She doesn't care about cars and she saves like she was raised in the great depression. The only thing she spends money on is trips - and right now that's out the window.

I sent her pics of the colorful OPs and she loves them and asked me to talk to my AD to get her the coral one (She will pay for it) My wife wants the Tiffany blue. My AD said she got 2 calls constantly yesterday from her clients, the kermit and the OPs for wifes/gfs etc. Rolex knows what they are doing.

[mahefa]

Originally Posted by Mr. Drunmond

Yep, i have a 26 year old professional daughter who is making wayyyy more money than i even thought about making when i was her age. She doesn't care about cars and she saves like she was raised in the great depression. The only thing she spends money on is trips - and right now that's out the window.

I sent her pics of the colorful OPs and she loves them and asked me to talk to my AD to get her the coral one (She will pay for it) My wife wants the Tiffany blue. My AD said she got 2 calls constantly yesterday from her clients, the kermit and the OPs for wifes/gfs etc. Rolex knows what they are doing.

Nice to hear a real life example as a proof.

[rollrex]

Yeah, the new OPs are going to be big.


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[rollrex]

I’m going to see if I can wave one in myself and I’m not the demographic by a long shot.


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[mahefa]

Originally Posted by rollrex

I’m going to see if I can wave one in myself and I’m not the demographic by a long shot.


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I ordered the green one too and pink one for the lady. Not sure if i should go for the red 41mm instead. Its fun

[Ocog]

Plus, women spend way more on luxury consumables and change it out more often. Men, tend to fall in love with what they have.

[rollrex]

I also think Rolex stole a page out of the Grand Seiko playbook.


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[RollinMoses]

Originally Posted by amanbra

Call me what ever there is a solid colour op36 in my future. What a great fun weekend watch it will be. It will go so well with the bearded homeless look.

With you on that - Never gave the OP serious thought before, but out of nowhere it jumped to the top of my list. Want to see the dials in person, but Turquoise looks great. 36 seems like the way to go.

[904VT]

Originally Posted by mahefa

There has been many comments about Rolex stepping to Swatch territory with new Oyster Perpetual lineup and how this is very not Rolex thing to do. Well, 50 years ago they did exactly the same with DayDate Stella lineup. Then the target was middle east, now the target is well paid young women and of course men too - as all interests of the younger generation are not divided that much by gender.

Women tend to think watch game quite differently, they do not care that you can dive to 4000 meters with some watch that you have mostly kept in safe. Women have got their Rolex as a gift in many cases as they tend to like bags and nice clothing more. Jewellery is still mostly in position where it is bought by men but women wear it, watches have been in that category too. Now there is more than diamond DateJust, and simple enough that it can be considered to be bought by themselves, like LV bags.

Young women do not care about cars or motorcycles or boats either. But they do their schools quickly, in most countries do not go to army or so - they are doctors and lawyers when 25 yr of age or less. And they do not liike investments risks either, but are well paid and like to put money on savings accounts. Women do love colours and if that favourite colours is on dial... That is where Rolex sees that money.

There is a little revolution sea where Rolex threw the lure, a colourful, simple lure that is very tempting.

You're right. Those commenters need to familiarize themselves with Stella dials.

[RollinMoses]

Not sure they are particularly targeted at women, especially in the 41.

Definitely a different angle to a classic day date, but if you look outside of Rolex there is a lot of more casual colour from big brands - AP offshore and the new code 11.59 releases as well as Richard Mille and Zenith’s recent ultraviolet immediately come to mind, plus the obvious Doxa.

[jonathon555]

1971 day date Stella colour ways pretty much identical

https://images.app.goo.gl/x9ZgFC4DhNfiTQW99

[ArtNouveau]

I think they’re an awesome addition to the line. I believe the people here trying to link them to a certain demographic are way off base as I think they will appeal to a very wide audience. I will allegedly see them all at a trunk show in a couple of weeks and am leaning towards picking one up. Toughest thing will be picking one out as almost all of them appeal to me.

[therealcbar]

Good point...they're not for me, but this angle was in my blind spot.

[mahefa]

Originally Posted by ArtNouveau

I think they’re an awesome addition to the line. I believe the people here trying to link them to a certain demographic are way off base as I think they will appeal to a very wide audience. I will allegedly see them all at a trunk show in a couple of weeks and am leaning towards picking one up. Toughest thing will be picking one out as almost all of them appeal to me.

You need to collect a traffic light then

[Queen_of_Subs]

Originally Posted by Nixshah

Ditto...any female forum members care to weigh-in?

LOL here I go. I am far from a feminist, but this is the most offensive post I have ever seen on this forum. Though I often disagree with much of the sentiment, I have to speak up on this topic.

#1: Women do not care that a watch can dive to 4000 meters
The reason that I purchased a Submariner was so that I could wear it in the ocean. It has been all over the world, in all sorts of bodies of water with the scratches to prove it, and I will never part with it.

#2: Women often got their Rolex as a gift
At age 21 and one week after graduating college, I bought myself my first watch (Sub) as a reward for landing my dream job. My boyfriend at the time (now husband and now also watch obsessed) thought I was crazy.

#3: OP is simple enough that women can afford to buy it on their own
In the last 12m, I have indeed purchased for myself an OP... as well as a new Sub, 2 GMTs, a RG YM, and a PP Aquanaut.

#4: Women do not like investment risks and put their money in savings accounts
I work as an investment banker at GS. My personal portfolio is up 21% YTD vs. 10% S&P 500.

Oh, I'm also only 29 and doing this all while expecting my first child during a pandemic. Tbh I've never been more thankful for my husband than I am right now... no wonder so many people on here are single.

[Nixshah]

Originally Posted by Queen_of_Subs

LOL here I go. I am far from a feminist, but this is the most offensive post I have ever seen on this forum. Though I often disagree with much of the sentiment, I have to speak up on this topic.

#1: Women do not care that a watch can dive to 4000 meters
The reason that I purchased a Submariner was so that I could wear it in the ocean. It has been all over the world, in all sorts of bodies of water with the scratches to prove it, and I will never part with it.

#2: Women often got their Rolex as a gift
At age 21 and one week after graduating college, I bought myself my first watch (Sub) as a reward for landing my dream job. My boyfriend at the time (now husband and now also watch obsessed) thought I was crazy.

#3: OP is simple enough that women can afford to buy it on their own
In the last 12m, I have indeed purchased for myself an OP... as well as a new Sub, 2 GMTs, a RG YM, and a PP Aquanaut.

#4: Women do not like investment risks and put their money in savings accounts
I work as an investment banker at GS. My personal portfolio is up 21% YTD vs. 10% S&P 500.

Oh, I'm also only 29 and doing this all while expecting my first child during a pandemic. Tbh I've never been more thankful for my husband than I am right now... no wonder so many people on here are single.

Well done!

Early congrats on the kiddo :)


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[subx]

Originally Posted by Queen_of_Subs

LOL here I go. I am far from a feminist, but this is the most offensive post I have ever seen on this forum. Though I often disagree with much of the sentiment, I have to speak up on this topic.

#1: Women do not care that a watch can dive to 4000 meters
The reason that I purchased a Submariner was so that I could wear it in the ocean. It has been all over the world, in all sorts of bodies of water with the scratches to prove it, and I will never part with it.

#2: Women often got their Rolex as a gift
At age 21 and one week after graduating college, I bought myself my first watch (Sub) as a reward for landing my dream job. My boyfriend at the time (now husband and now also watch obsessed) thought I was crazy.

#3: OP is simple enough that women can afford to buy it on their own
In the last 12m, I have indeed purchased for myself an OP... as well as a new Sub, 2 GMTs, a RG YM, and a PP Aquanaut.

#4: Women do not like investment risks and put their money in savings accounts
I work as an investment banker at GS. My personal portfolio is up 21% YTD vs. 10% S&P 500.

Oh, I'm also only 29 and doing this all while expecting my first child during a pandemic. Tbh I've never been more thankful for my husband than I am right now... no wonder so many people on here are single.

thank you for your point of view !

[Dirt]

Originally Posted by Mr. Drunmond

Yep, i have a 26 year old professional daughter who is making wayyyy more money than i even thought about making when i was her age. She doesn't care about cars and she saves like she was raised in the great depression. The only thing she spends money on is trips - and right now that's out the window.

I sent her pics of the colorful OPs and she loves them and asked me to talk to my AD to get her the coral one (She will pay for it) My wife wants the Tiffany blue. My AD said she got 2 calls constantly yesterday from her clients, the kermit and the OPs for wifes/gfs etc. Rolex knows what they are doing.

Agreed

[Dirt]

Originally Posted by rollrex

I also think Rolex stole a page out of the Grand Seiko playbook.


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GS is more about the art of it all.
These new colours from Rolex are more about a much wider market appeal as well as breaking the stereotype of Rolex being for older people.
I can see more people seriously aspiring to own a Rolex watch going forward.

[Dirt]

Originally Posted by Nixshah

Well done!

Early congrats on the kiddo :)


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Ditto

[Dirt]

Originally Posted by Queen_of_Subs

LOL here I go. I am far from a feminist, but this is the most offensive post I have ever seen on this forum. Though I often disagree with much of the sentiment, I have to speak up on this topic.

#1: Women do not care that a watch can dive to 4000 meters
The reason that I purchased a Submariner was so that I could wear it in the ocean. It has been all over the world, in all sorts of bodies of water with the scratches to prove it, and I will never part with it.

#2: Women often got their Rolex as a gift
At age 21 and one week after graduating college, I bought myself my first watch (Sub) as a reward for landing my dream job. My boyfriend at the time (now husband and now also watch obsessed) thought I was crazy.

#3: OP is simple enough that women can afford to buy it on their own
In the last 12m, I have indeed purchased for myself an OP... as well as a new Sub, 2 GMTs, a RG YM, and a PP Aquanaut.

#4: Women do not like investment risks and put their money in savings accounts
I work as an investment banker at GS. My personal portfolio is up 21% YTD vs. 10% S&P 500.

Oh, I'm also only 29 and doing this all while expecting my first child during a pandemic. Tbh I've never been more thankful for my husband than I am right now... no wonder so many people on here are single.

Outstanding.
Any clues as to gender yet?
Are you hoping one way or another?

[georgekart]

My issue with OPs is not them introducing new colorful versions. It's different. First of all I think they made a mistake by switching to double 3-6-9 markers. Discontinuing 39 is a mistake (unless it's the same thing as DJ41 which as actually 39.5) as 41 might be a bit too big. And finally I think they got rid of options for those not looking for crazy colors. There was white dial that was not the traditional black but was still classic. And they had the grape, rhodium and blue that had accents in other color and sunburst effect. They looked colorful, but not overly colorful. Now you're stuck with silver with weird and IMO out of place gold accents, black and blue dials that have no accents in other colors and look same way any other black or blue dial Rolex does and then those solid bright colors. So you either get no color or all the color. When people mention DD Stella dials, you could still get the same DD with black, white or champagne or even some of the more reserved colors like darker blue or red. Whereas OP41 took that away. I do like that they made all OPs same style so they can be matched, for example OP41 and OP31 in turquoise, his and hers. But they could leave some more conservative options such as rhodium with blue accents or blue with green, or not have the watch be a 41. If they just took the already existing OP39s and added those dials and new movement I wouldn't mind it.

[Queen_of_Subs]

Originally Posted by Nixshah

Well done!

Early congrats on the kiddo :)


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Thanks so much! Next few months are gonna be a wild ride... and I suspect maternity leave may end up in me spending more time on this site :)

[Queen_of_Subs]

Originally Posted by Dirt

Outstanding.
Any clues as to gender yet?
Are you hoping one way or another?

It's a boy!! The initial reaction so far has been "Awesome - someone to inherit the watch collection" but I just let them know that I also acquired the watch hobby from my father

[Etschell]

Originally Posted by Cru Jones

Personally, I take it as a play for boomer nostalgia for Stella dials or an effort to not be too stuffy (as the new Subs are quite “serious” and a bit boring).

I take it as a millenial play.

[Dirt]

Originally Posted by Queen_of_Subs

It's a boy!! The initial reaction so far has been "Awesome - someone to inherit the watch collection" but I just let them know that I also acquired the watch hobby from my father

So your father is responsible for the obsession
Hope all goes well with your baby boy.
My wife is a Rolex wearing midwife

I got mine from my Grandfather's legacy through my Mother who inherited his pocket watch which was his only possession of any value when he passed away.
I used to marvel at the movement with the caseback opened up which ruined me for life

[Dirt]

Originally Posted by Queen_of_Subs

Thanks so much! Next few months are gonna be a wild ride... and I suspect maternity leave may end up in me spending more time on this site :)

That's it now.
Your life will go down the toilet

[Nixshah]

Originally Posted by Queen_of_Subs

Thanks so much! Next few months are gonna be a wild ride... and I suspect maternity leave may end up in me spending more time on this site :)

We’ve got two so far, a boy and a girl. Purchased a Ceramic Daytona for my son and a Cartier Tank for my daughter. Seems like you are well on your way to building a nice collection to pass along to the next generation.


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[AK797]

I'm a colourist, I love Rolex's green sub and ice blue plats, Omega's orange PO and Breitling's yellow Seawolf, so those colours are OK by me, but not sure about a red dial, altho I think they will go down well in China.