MSRP's Missing - Price Increases?

[sgwatchguy]

Originally Posted by AEV

Hi everyone, first post on the AP forum.

I know the prices of 15450 (as I am on a waiting list for it), give or take couple of hundred euros. It also depends which county in Europe will be selected (e.g. prices in Spain are higher than Germany)

Dec 2019: EUR 16.8k
Jan 2020: EUR 19.6k
July 2020: EUR 21.0k

If there is another 7%-8% increase that will mean approx. 33% increase compared to Dec 2019, which is quite a lot.

Hmm. That’s substantial. I’m guessing their data guys are telling them there’s room for more increases.

[NYG1121]

Looks like approx 7% increase across the board? The 26315 chrono is now 28.1k USD. Was 26.3k with last increase and 23.8K I believe as recent as a year ago!

[chiscott_29]

Prices are now reflected in USD. Definitely not good news for anybody waiting for something. Interesting to see they increased the price of the Codes as well. I feel they're in a rock and a hard place there. Demand was certainly starting to take shape, but if they kept the Code prices where they were at, AP is basically admitting defeat.

[macrowatch]

Originally Posted by chiscott_29

Prices are now reflected in USD. Definitely not good news for anybody waiting for something. Interesting to see they increased the price of the Codes as well. I feel they're in a rock and a hard place there. Demand was certainly starting to take shape, but if they kept the Code prices where they were at, AP is basically admitting defeat.

Or is gold goes to 10k (not likely any time soon), then code gets bailed out on material value alone! I do think medium run though, the hotness of the AP brand will lift the prestige to the code line for new watch buyers who have not been in the game before. So the buyers who turn say 30 in the next 5 years looking for their first nice watch.

[fullofboats]

No price increase on HK website. Weird if there's been a US price increase

[maruchan22]

Originally Posted by fullofboats

No price increase on HK website. Weird if there's been a US price increase

That's weird as HKD is pegged to USD

[illiguy]

I just looked on the AP website and the 15202ST is $27,600 USD.

[Dj_masse]

Originally Posted by GS93108

Nice pickup, I'm not a dress watch person, but these are growing on me, maybe I might consider one for when I grow up and start acting my age. Nice and enjoy.

I like it. Congrats.


Sent from my iPhone using Tapatalk

[Ragnarok]

Originally Posted by AEV

Hi everyone, first post on the AP forum.

I know the prices of 15450 (as I am on a waiting list for it), give or take couple of hundred euros. It also depends which county in Europe will be selected (e.g. prices in Spain are higher than Germany)

Dec 2019: EUR 16.8k
Jan 2020: EUR 19.6k
July 2020: EUR 21.0k

If there is another 7%-8% increase that will mean approx. 33% increase compared to Dec 2019, which is quite a lot.

I too been tracking it. Prior to the increase 15450 was at 19.3 and now 20.7.... grhh..

Sent from my SM-G955U using Tapatalk

[huncho]

Originally Posted by AEV

Hi everyone, first post on the AP forum.

I know the prices of 15450 (as I am on a waiting list for it), give or take couple of hundred euros. It also depends which county in Europe will be selected (e.g. prices in Spain are higher than Germany)

Dec 2019: EUR 16.8k
Jan 2020: EUR 19.6k
July 2020: EUR 21.0k

If there is another 7%-8% increase that will mean approx. 33% increase compared to Dec 2019, which is quite a lot.

33% increase is crazy, and it's been going into the mid 20s (for non blue dials) even before this increase anyway

[Ragnarok]

Originally Posted by huncho

33% increase is crazy, and it's been going into the mid 20s (for non blue dials) or so even before this increase anyway

Yah. The premium on the blue is still at insane highs; 30k roughly for a 15450. Heard people purchased a 15450 2 years back for 13k ..

Sent from my SM-G955U using Tapatalk

[huncho]

Originally Posted by Ragnarok

Yah. The premium on the blue is still at insane highs; 30k roughly for a 15450. Heard people purchased a 15450 2 years back for 13k ..

Sent from my SM-G955U using Tapatalk

yep 34k for blues right now. i tried to get a 15450 last year and had no luck so i went grey in december. got it for 19.3k (white dial) days before the price increase. very lucky because people just expected the 15450 to go up 8-10% like the others and not 20

[Xerxes77]

My AD told me today will not be any price increase for the moment...

[chiscott_29]

Everything is insane right now. It's a combination of short supply that has not recovered from the Covid shutdowns, heightened demand, excess money, and the continued ease at which the market is manipulated by dealer/flipping activity.

I tend to think things will stabilize soon, but I'm done playing prognosticator. If you would have told me back in April that 15450 blues are $35k and 15500 blues are nearing $40k, I would have fallen to the ground in laughter.

[AEV]

Originally Posted by Ragnarok

I too been tracking it. Prior to the increase 15450 was at 19.3 and now 20.7.... grhh..

Sent from my SM-G955U using Tapatalk

Yes, give or take couple of hundred depending on the location, in my case within Europe.
Interesting thing that the prices in Germany are lower compared to Italy or Spain.
And the purchasing power in Germany is higher.

[AEV]

Originally Posted by huncho

33% increase is crazy, and it's been going into the mid 20s (for non blue dials) even before this increase anyway

I agree it is completely crazy. 33% will be with the new increase, if it happens in the range of 7% to 8%.
Right now the retail price of 15450 is 25% more expensive compared to end of Dec 2019.

Makes me wonder if AP is really worth 11K more than a similar configuration DJ41.

[drhk]

Originally Posted by AEV

Yes, give or take couple of hundred depending on the location, in my case within Europe.
Interesting thing that the prices in Germany are lower compared to Italy or Spain.
And the purchasing power in Germany is higher.

I think that the prices for luxury watches in the range of 20+ K€ are not bound to the "general" purchasing power in a country. Actually, there might be a higher demand for such luxury products in Spain or Italy and, actually, at certain "income levels" people earn more money in Italy or Spain than in Germany working in comparable jobs and positions ;-)

[Dabbadon8]

Originally Posted by AEV

I agree it is completely crazy. 33% will be with the new increase, if it happens in the range of 7% to 8%.
Right now the retail price of 15450 is 25% more expensive compared to end of Dec 2019.

Makes me wonder if AP is really worth 11K more than a similar configuration DJ41.

At its 2019 price, I was seriously considering the 15450 (if I could get it at MSRP). Now, I'm not even going to try. Just turned off by the cash grab.

[Famz_01]

I live in Toronto and I can't find what the price of the 15500or is on bracelet can someone let me know what it is in USD ? The dealers here say until they have a watch in their possession they don't know the MSRP. And for some strange reason on the AP website they don't display the prices in Cad dollars

[huncho]

Originally Posted by famz_01

i live in toronto and i can't find what the price of the 15500or is on bracelet can someone let me know what it is in usd ? The dealers here say until they have a watch in their possession they don't know the msrp. And for some strange reason on the ap website they don't display the prices in cad dollars

54000 usd

[Famz_01]

Thank you!


Sent from my iPhone using Tapatalk

[supernova]

So only USD was increased? I see the 15500st is now $21800usd, anyone remember previous price?

Strange they didn’t increase Asia prices as they are way lower than those in Europe..


Sent from my iPad using Tapatalk

[NYG1121]

Ive said this before, it is a slippery slope. Right now the brand is hot, will it be able to maintain it? If it can’t, there will be massive devaluation of the brand and I hope they (and we) dont find out the hard way.

[singe89]

Originally Posted by NYG1121

Ive said this before, it is a slippery slope. Right now the brand is hot, will it be able to maintain it? If it can’t, there will be massive devaluation of the brand and I hope they (and we) dont find out the hard way.

With less ADs they can control supply better than before if demand falls when they had to cut prices and cut dealer margin to limit the discounting.

[huncho]

Originally Posted by NYG1121

Ive said this before, it is a slippery slope. Right now the brand is hot, will it be able to maintain it? If it can’t, there will be massive devaluation of the brand and I hope they (and we) dont find out the hard way.

i would agree back when this was all starting for rolex/AP but now it's pretty obvious they're all controlling supply to create hype. this definitely isn't a natural bubble anymore imo. hermes was doing this with birkin bags way before the watch brands started it

[GreenLantern]

I'm tired. Really tired.

This year has been rough.

The lack of major launches has been rough.

And the constant price increases this year despite it all has been exhausting.

[Stevie_Goodlife]

Originally Posted by supernova

So only USD was increased? I see the 15500st is now $21800usd, anyone remember previous price?

Strange they didn’t increase Asia prices as they are way lower than those in Europe..


Sent from my iPad using Tapatalk

I believe it used to be $20,400...


Sent from my iPhone using Tapatalk

[chiscott_29]

I agree it’s exhausting but I do feel this is the new normal. AP, Rolex, Patek will remain a caustic combination of restricted supply, social media hype, and limited access. Can all 3 keep it up? I’m afraid it’s very possible they can, and will. At least with maintaining specific hot models.

[ganiccus]

why would you even entertain the 15450 at this point when you can buy a 15500 for a mere thousand dollars more? pricing strategy litterally makes zero sense.

[Sulituan]

Originally Posted by AEV

Dec 2019: EUR 16.8k
Jan 2020: EUR 19.6k
July 2020: EUR 21.0k

2 price increases within 60 days?