That Tudor video is terrible

[gnuyork]

Interesting, why is is that most of the members in the UK (posting here) liked the video??

Must be that Monty Python sense of humour.

[Dan Pierce]

Originally Posted by Potawatomi

On my GeoCities page everyone seems to love the new tudor video.

dP

[JParm]

Originally Posted by MatteoG

also found it fun and entertaining, as it is fitting with the brand positioning (non luxury brand).

Non-luxury brand? When watches are sitting in the 4-5k range, they are definitely in the "luxury" realm, regardless of the cartoonish nature of their marketing.

[vh2k]

Originally Posted by Ferdelious

I still have an AOL account.

AOL since before 1990. Still works great!

[JParm]

Originally Posted by vh2k

AOL since before 1990. Still works great!

hotmail for fun (jpeezy14...I mean, c'mon), gmail for business.

[SPMN]

I didn't like the video either. I wanted to shout at the screen when they were introducing the silver Black Bay to just SHOW THE WATCH!

Having said that, the Tudor releases are great. Love the look of the Chronos, even though I still wish they counted past 45 minutes. I'm intrigued by a silver watch, but want to see it in person. I think the Gold BB is awesome, but I wish they gave it a rubber option from the factory.

[accountank2000]

One of the infographics that came up when he was talking about the 41mm diameter chrono was "41MM Diametre dial".

They are certainly being innovative in the watch world if they're literally coming up with new ways of spelling diameter, but as a 44-year old user of written English, it struck me that a reinvented sports-luxury brand spending millions on ads may have already spotted the error but had a realisation that their target audience of millennials and Gen-Z ers are not really going to notice if it's been spellchecked.

What is the world coming to...

[Justinmg]

Tudor does seem to be targeting a younger hipper crowd. I’ll stick with my sub.

[goliat]

Initially thought it was just boomers crying again but jesus that was actually shit

[rolexperfect]

To be honest, it's the kind of marketing that sounds a bit off to my taste. It's definitely not my style of brand as it's being portrayed by this branding style. May get rid of my black bay 41 soon -getting almost no wrist time-, and not sure I'll be purchasing another Tudor any time soon.

[Dan Pierce]

Originally Posted by goliat

Initially thought it was just boomers crying again but jesus that was actually shit

Even a broken Rolex is right twice a day.
dP

[Ferdelious]

Originally Posted by gnuyork

Interesting, why is is that most of the members in the UK (posting here) liked the video??

Must be that Monty Python sense of humour.

I noticed this too.

[gnuyork]

Originally Posted by accountank2000

One of the infographics that came up when he was talking about the 41mm diameter chrono was "41MM Diametre dial".

They are certainly being innovative in the watch world if they're literally coming up with new ways of spelling diameter, but as a 44-year old user of written English, it struck me that a reinvented sports-luxury brand spending millions on ads may have already spotted the error but had a realisation that their target audience of millennials and Gen-Z ers are not really going to notice if it's been spellchecked.

What is the world coming to...

Firstly, it's not a 41mm diameter dial... and I'm absolutely certain that was not a spelling error...They are using a french spelling of diameter - diametre to make it seem more fancy.

[JParm]

Originally Posted by gnuyork

Firstly, it's not a 41mm diameter dial... and I'm absolutely certain that was not a spelling error...They are using a french spelling of diameter - diametre to make it seem more fancy.

"but who cares about the details - we're talking in cool, fast tech speak!"

[vh2k]

Originally Posted by [email protected]

Non-luxury brand? When watches are sitting in the 4-5k range, they are definitely in the "luxury" realm, regardless of the cartoonish nature of their marketing.

Video is a little too hip, trendy, and informal... at least that’s the reaction from the folks on the Vincero forum — where it’s all about true affordable luxury.

[gnuyork]

Originally Posted by [email protected]

"but who cares about the details - we're talking in cool, fast tech speak!"

It bears repeating:

Robust. Precise. So Chic.

[mgsooner]

Goodness gracious that is bad. You're selling luxury watches not ear buds.

[SkyJuice]

I kinda like the video, find it appealing to younger gens which is a much needed path with those smart watches going around.

[Alan111]

Originally Posted by [email protected]

To be clear, this was not a comment on the watches - love the chronos, and I think the 18k Black Bay is lovely (if not a bit overdone by Tudor).

As many of us has already expected, I think Rolex is transitioning the Tudor brand into becoming what Rolex was in the 70's and 80's. So an 18K Black Bay really does make sense. I just wish they offered a bracelet option at least.

[C0d]

Originally Posted by [email protected]

It's definitely skewed towards the younger crowd (I'm 37 and hate it).

Tudor...nice watches, laughable marketing.

I am with you on that one.

Also an owl eyed chrono, a sterling silver and brushed gold aren't exciting for me. Just sayin'

[Jackie Daytona]

Originally Posted by vh2k

The copy is dreadful and the choice of narrator shows Tudor doesn’t care what 50 y/o Rolex enthusiasts think. Their target age is 29 now! Let’s watch it again...

Oh god. Never watched until until just then. That was really awful

[81sforlife]

37 as well and hated it. However, I like the white dial chrono, and the exhibition case back for the BB58! Would definitely like to snag a case back for my 58.


Sent from my iPhone using Tapatalk

[ap1]

Originally Posted by vh2k

The copy is dreadful and the choice of narrator shows Tudor doesn’t care what 50 y/o Rolex enthusiasts think. Their target age is 29 now! Let’s watch it again...

He said chic twice

[dtwer]

Subliminal message from the video narrator: if you are over 37 and buying our watches, you are a midlife crisis sufferer!

[vh2k]

Originally Posted by ap1

He said chic twice

“It’s robust and precise. You’re good!”

WTF? Just bloody awful!

It’s like they hired Burger King’s advertising agency and gave them a fun weekend project. Hilarious!

[TimeAZ]

Um, didn't you hear? These watches are CHIC.

(so chic)

[Goose 104]

The video was very cheesy but I still enjoyed seeing the watches this way compared to the completely lazy Rolex release. The video did make me feel a bit old to own Tudor now but I love my Tudor watches. Maybe I should just accept I am fully in the Rolex demographic?!

[Lukebennett21]

But where will a college student keep their $15,000 gold Tudor safe? Maybe they need to release some dorm room compatible watch boxes / safes

[crazymcmichael]

O jesus christ how would they still take thereselves serious ????? Jesus

[crazymcmichael]

Originally Posted by [email protected]

It's definitely skewed towards the younger crowd (I'm 37 and hate it).

Tudor...nice watches, laughable marketing.

im 30 and i think this video is supposed for 15 years old