AD to limit 3 purchases per year. Anyone heard of this?

[gramo]

I had been told by my AD (UK) in March 2021 that I could only have 3 watches on order at any one time, you also can not have 2 or 3 stainless steal or 2 or 3 PM watches on order at the same time, the three watches had to be only 1 ss, 1 TT and 1 Pm.

I have a very good relationship with my AD.

[OG1982]

Wonder if this 'rule' also applies to the ADs freinds and family who sell on to the greys?

[Harry-57]

This may be dealer policy. It's not Rolex policy in the UK.

As with all these fake "Rolex policies", it's the AD telling you that you are not a preferential customer. They give the impression that it's not just you who they are treating like shit and everybody must now conform. You want to believe it, so you accept it.

[kinggiamma]

I do not know if it is a Rolex policy. However my AD ask me every start of the year which Piece I would like to get and promise that he will deliver the year after.

[mattidk]

My AD told they won't give you 3 popular models in a single year. (i doubt it if it's vvip customer might be different)
Especially if you get one sport model then you won't get it again in 2-3 years.

[Master_Grogu]

Originally Posted by Harry-57

This may be dealer policy. It's not Rolex policy in the UK.

As with all these fake "Rolex policies", it's the AD telling you that you are not a preferential customer. They give the impression that it's not just you who they are treating like shit and everybody must now conform. You want to believe it, so you accept it.

Ding ding ding. I’ve often had the “only one sport model can be wishlisted” yet talking to the manager, I suddenly get more slots. Got a few models that way, so it’s truly depending of the client.

[ConnorBurr]

Have a good relationship with my in AD in Essex and they are amazing with their transparency around their procedures.

A single client cannot be given more than 3 high demand pieces in a year, outside of this they can purchase as many other watches as they like (as far as im aware short wait list peices like YM40 OF, are not included, its only things like Ceramic Daytonas, GMT's, Subs etc. that everyone is after).

[swatty]

I can see this happening. Reminds me when I purchased a LV handbag for my wife a couple of years ago and was reminded of their terms and conditions (that were in writing) that I could only buy three special leather goods each year.

[TimepieceRPP]

Originally Posted by gramo

I had been told by my AD (UK) in March 2021 that I could only have 3 watches on order at any one time, you also can not have 2 or 3 stainless steal or 2 or 3 PM watches on order at the same time, the three watches had to be only 1 ss, 1 TT and 1 Pm.

I have a very good relationship with my AD.

The AD only suggested me to have 3 at a time to increase the chance to get it. She said it is not helpful if putting more, but she allows if I insist. Also any models. No restrictions.

Again matter what I put I don't think I can get any. Haha.

[TimepieceRPP]

Originally Posted by ConnorBurr

Have a good relationship with my in AD in Essex and they are amazing with their transparency around their procedures.

A single client cannot be given more than 3 high demand pieces in a year, outside of this they can purchase as many other watches as they like (as far as im aware short wait list peices like YM40 OF, are not included, its only things like Ceramic Daytonas, GMT's, Subs etc. that everyone is after).

Makes sense.

[teck21]

Originally Posted by swatty

I can see this happening. Reminds me when I purchased a LV handbag for my wife a couple of years ago and was reminded of their terms and conditions (that were in writing) that I could only buy three special leather goods each year.

LV stores are not retailers independent of their supplier, unlike Rolex ADs.

A lot of Rolex’s ‘orders’ to ADs are just nonsense that SAs tell people out of ignorance or just an attempt to pass the nothing-for-you buck to Rolex.

Can’t blame them for doing so considering how triggered people can get if told the truth.


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[brandrea]

Pretty sure the gray dealers can buy more than 3 watches at a time

[Chester01]

Originally Posted by Vicc

The problem isn't what ADs are selling, the problem is what Rolex is supplying ADs with to sell. We used to get 1 decent watch out of a batch of a dozen. So when you have all these dogs sitting in your showcase you dump it on the grey market.

Dogs sitting and being dumped? Have you seen the major gray dealers selling here? They are getting plenty and likely a vast percentage of the daytonas, gmt, subs etc. with the speculators these days there are very few “dogs”. That kind of rationing 3 Rolex per year would fix the problem. But I doubt Rolex can or has the legal authority to carry that out and so the fake hype train market will continue.


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[EndlessEight]

Yes. My former AD was 1 steel piece per year. They are now closed lol.

[rolexonlywatch]

This ain’t North Korea. It’s a free market!


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[Brny11]

3 per year??? Might as well make it 50. I can’t get 1!!

[zaphod777]

Originally Posted by Old Farmer

started from Paul Thorpe, who is far and away the most insufferable watch guy on YouTube. I don't give it a lot of credibility.

I endorse this comment entirely.He recently said he was back in business, lost me about then

I agree he's pretty insufferable although he does have something interesting to say on occasion.

His "back in business" isn't watch related so nothing to worry about there.

He does love to play the victim though, I can only stand to watch 1/10 of his videos.

[866Ron0Fez]

My local Australian AD mentioned the number of watches customers can express interest in at any one time has been lowered to one.

I think this is a great approach,and should help genuine buyers in securing a watch a lot quicker.


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[skorN83]

Originally Posted by SparklesMcgraw

Its true in Australia. All professional models are only 1 per year. I'm sure if you are a baller that 'rule' would slide

That would be an improvement, I'm on the 0 per year system with my AD in Adelaide, although they do allow me to buy Tudor and Omega.

[Cwillis0001]

Originally Posted by skorN83

That would be an improvement, I'm on the 0 per year system with my AD in Adelaide, although they do allow me to buy Tudor and Omega.

Let's not kid ourselves. Omega makes a better watch anyway..

[skorN83]

Originally Posted by Cwillis0001

Let's not kid ourselves. Omega makes a better watch anyway..

I'm very happy with the green Aqua Terra I picked up.

That said, no current Omega diver comes near the Submariner for me. The 300 has those ugly skeleton hands, I hate the scalloped bezel and the HE wart. Also the no taper bracelet with the fussy looking links do nothing for me.

The PO is nicer, however the HE wart remains, either too small at 39.5mm or too big at 43.5mm. Also thick as sin.

I would definitely be keen on a 41mm PO with a flat caseback for reduced thickness and an integrated HE valve.

[watchyoursix]

Originally Posted by McinRolex

It seems like there is a rumor going around the internet that Rolex ADs will now only sell 3 watches per year per customer. (1 SS, 1 TT and 1 PM)

Anyone actually confirmed or heard this from their AD recently?

I have not heard about this and I have been to my local AD a couple of times in the last couple of months and have had a number of open discussions about how hard it is for them to get most models, yet not once did they mention something like this.
This has resulted in them, even more so than before, practically not selling any of the particlarly hard to get stuff (anythin in stainless steel then . . .) to anyone who is not a customer already.
I can imagine that other ADs around the world decide for themselves to limit sales to a "max of 3 per year per customer" but that would be an individual policy not a Rolex top down decree.
The fact that it is for the vast majority of ADs and customers purely academic (who buys a new Rolex every year, let alone more than three ?) just ads to my thinking that this is just a rumour.

Moreover . . . how would Rolex actually monitor and enforce this (never mind worldwide) ???

Either rumour or an AD told a customer and the "news" spread like wildfire, like it does

[Becweb]

AD / Boutique policy, not Rolex probably.

[alphadweller]

I doubt this would apply to VIPs who spend big coin at their ADs. To the casual buyer, maybe.

[Cwillis0001]

Originally Posted by skorN83

I'm very happy with the green Aqua Terra I picked up.

That said, no current Omega diver comes near the Submariner for me. The 300 has those ugly skeleton hands, I hate the scalloped bezel and the HE wart. Also the no taper bracelet with the fussy looking links do nothing for me.

The PO is nicer, however the HE wart remains, either too small at 39.5mm or too big at 43.5mm. Also thick as sin.

I would definitely be keen on a 41mm PO with a flat caseback for reduced thickness and an integrated HE valve.

Hey, I get it partner. I love my Submariner, it's the previous model 6 digit ceramic. And of course it's a Rolex, the most ubiquitous thing ever.

The reason I like my humble Omega collection more? They try sh*t. There's unique omega pieces that I'd still love to have. Perhaps a Ploprof or a Bullhead or a Constellation. Things that are way more fun than a simple OP with a new dial color.

[Oxfordian]

I’d like to be able to afford 3 watches a year

[866Ron0Fez]

Originally Posted by Oxfordian

I’d like to be able to afford 3 watches a year

Lol. Very true. :)


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[Master_Grogu]

Originally Posted by Oxfordian

I’d like to be able to afford 3 watches a year

You probably can. The question is, can you afford to keep them instead of flipping them.

[SparklesMcgraw]

Originally Posted by skorN83

That would be an improvement, I'm on the 0 per year system with my AD in Adelaide, although they do allow me to buy Tudor and Omega.

Doesn’t mean you will get one a year off course. They register the interest with head office, and they allocate at will. Previous history a must to even ha e the privilege or you will be told sorry.

[Onequik135i]

Originally Posted by Seddyspaghetti

Fake news.

Funny thing right as I scrolled down reading this post just now CNN just popped up with a news alert lol.