Surprise encounter with “two-tone” Rolex watches in Japan

[peterpl]

Originally Posted by Wahlberg

When was steel ever #1 on social media besides the watch crowd spamming SS watches on IG which no one cares about? Even going back to the 90s and 2000s it was always a yellow gold daydate that was #1 with celebrities and musicians.

No one cared about SS watches or flexing in the 90s/2000s or early 2010s.

Thats true in the 90s and early 2000s because social media wasnt even a thing.
Facebook came out in 2004 and that platform was never a hypebeast/flex platform to begin with. It was more of a social platform to interact with close friends and family. Its only post 2010 that facebook started in this direction.

Instagram only came out in 2010. Wasnt that big for several years and then exploded. Its THE biggest platform now for hypebeasts and flux/urban culture.

By watching numerous interviews of hypebeasts the SS hypetrain took off because it was available to the masses. The price point of steel was so low teenagers could afford to buy and that lasted a few years.

Then the big boys of the hypetrains started to wear gold to "flex" more because there were just too many teeny boppers buying up and flexing with SS so that made the real big influencers change their mindset. No longer was SS sort after it became too common and mainstream.

The ONLY way they could differentiate themselves is to move up to higher tier watches like AP/Patek and full gold models which the younger aspiring generating could not easily replicate and keep these hypebeats and influencers on a pedestal. This is what we are seeing now and its working.

The big boys all rocking RMs, Patek 5980s, AP full Rose Gold ROCs and at the lower price points full gold Rolex's. At these levels the common everyday joe blow hypebeats wannabees cant follow. - and the ones that try will eventually run of out $$$. This is why there is a HUGE influx of solid gold pieces skyrocketing and precious metals surging in popularity even amongst the youngest crowds even though they cant afford it.

Marketing and influencers doing what they do best.

cheers:

[Muzikman]

Originally Posted by bob sims

Gold watches better than steal?
Who would have thought of that?

Haha never said they are better. I would prefer a steel over TT and a TT over a full gold. Lesser flashy is better. what I meant is that someone who’s wearing a twontone Daytona would get more eyes probably than someone wearing a steel one! I guess that’s a common thing coz gold is more in your face and flashy. And for a laymen it’s more expensive and prestigious. Even though in watch world the reality is far different.


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[Chester01]

Not back in fashion, just what’s available after the gray scooped up all the stainless.

[Jpccarguy]

Another reason to wear the watch you love... chasing the hype train is fruitless and frustrating.

[1665fan]

Originally Posted by Chester01

Not back in fashion, just what’s available after the gray scooped up all the stainless.

Exactly

[MrMercedes]

I love TT all my life!

[MILGAUSS88]

Originally Posted by Otto

I was in a Rolex boutique in Tokyo yesterday for about half an hour and to my surprise, every male who walked in while I was there was wearing a “two-tone” Rolex model; sub, YM, DJ, and a Sky-Dweller. The watches looked fantastic. Over the course of three decades here, I have come to think of Japan as primarily a white gold, platinum, stainless steel market. I was really surprised. And all of these guys were young. Amazing.

I had several Japanese friends in college, that I am still friends with 30 years later. And yes, none of them liked two-tone or yellow gold.
So, an interesting observation.

[bob sims]

Originally Posted by MrMercedes

I love TT all my life!

Absolutely

[ProtectMyRolex]

TT gets the tt’s

[garyk]

Originally Posted by alphadweller

I'm futureproof with my TT Sub, should take me nicely to retirement in 20 years time. Attachment 1233486

Yes

[Xerxes77]

I always like TT….it’s a little special