Why do Rolex do such things ?

[330ci]

Originally Posted by CharlesN

I for one have my diving Licence ... I have passed more diving exams than i want to recall.

I obviously wear a dive computer on every dive I do ... but, I dive properly equipped ... I also have a dive watch that I use in case of Dive computer failure.
elapsed time is essential for me to know. My dive watch isnt a cheap watch ... Its a Rolex !

My guess is more people than you think have a dive qualification here than we realise ... there is even one well known person who i wont mention (Padi56) who might just be a diver going by his name here.

Maybe a poll is needed ... I'll get onto that straight away.

Should my dive computer fail, I still have an oxygen gauge. you could've saved a ton of money and had more technology on your wrist buying a Suunto for your wrist and had 2 Dive computers with you at any given time should one fail. And even if I wanted a mechanical watch to back up my dive computer, Seiko is partnered with PADI on a line of dive watches that will do the same job for a fraction of the price. I don't think the Professional Association of Dive Instructors are going to endorse a product that they feel would jeopardize the safety of the diving community.

I've worn mechanical watches on my dives before, and I can honestly say I was the only one.

[Glidelock]

[Andad]

I’m not sure who you are but when you have finished rambling can we have Charles back?

TIA.

E.

[Harry-57]

I don't know. I wouldn't try to speculate. But Rolex do seem to be rather good at marketing.

[dannyp]

Originally Posted by CharlesN

This can be loked at in 2 ways ... Which came first .. Chicken or egg ? Rolex is very involved in F1, it has been for a ling time and I presume it will be for a ling time to come.

Yes, the daytona is intertwined with F1 etc.

but the dive watch range are intertwined with diving.

Whats the difference.

There are a heck of a lot more scuba divers than there are race drivers.

there are a heck of a lot more Dive instructors and professional divers than there are race drivers.

Rolex is also very involved in Diving, But, there is NO explanation to why Rolex isn't even a little involved with that sport.

There is a difference also between the massive F1 sport advertising that must cost an untold amount and the amount of money spent on the Diving industry (Nil).

Originally Posted by 330ci

Diving isn't a sport. Its a recreational activity.

One could debate whether diving is a sport or not. But what is clear is that it's not a spectator sport. And that's where the marketing dollars go.

There are far more divers in the world than racing drivers, it's true. But there are probably orders of magnitude more F1 spectators than dive-watchers. And its the fan base, not the participants, that Rolex is aiming to capture with its marketing dollars.

[CharlesN]

Originally Posted by dannyp

its the fan base, not the participants, that Rolex is aiming to capture with its marketing dollars.

So In that case, am I to presume that the Submariner range and Sea-Dwellers are just in demand because they dont have a fan base ??

[77T]

Originally Posted by CharlesN

So…. Why doesn’t Rolex do similar books for other sports that have a bigger following of watch model owners ….. Think Submariner and Sea-Dweller ?

They do. DJ & DD for example.



I’m sure I could find others, but this came up first.

Don’t know of a spectator sport in diving outside of freediving to highlight Subs & SD’s.


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