New Rolex Factory

[2loaded]

Movements assembled in Switzerland and the rest in...China

[VogelPhoenix]

Originally Posted by GradyPhilpott

The video says that Rolex will be building a "...new manufacturing site just outside Geneva...," which is in Switzerland.

Thanks for saving more time from being wasted by silly rumors!

[GradyPhilpott]

Originally Posted by VogelPhoenix

Thanks for saving more time from being wasted with silly rumors!

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[Sprta]

Originally Posted by Cloudchaser

Is that new Corvette as great as I think it is??

Yep!

[HogwldFLTR]

There was a period in the '90s when Harley couldn't produce enough motorcycles. They added capacity and the value of their used motorcycles tanked. The prices of new motorcycles dropped. They ran the factories for a number of years and then shut them down because there wasn't much demand. The goose that laid the golden eggs had died.

[Carrera911]

are you sure the video is legit ? Did you see Abraham Lincoln next to it ?

[77T]

The time to worry is when Beijing opens a new city named Bienne.


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[brucethemanlee]

Originally Posted by vh2k

But the math doesn't.

Agreed


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[No SUBctitute]

Originally Posted by GradyPhilpott

The video says that Rolex will be building a "...new manufacturing site just outside Geneva...," which is in Switzerland.

I don't know that that's true, but that's what was said, not outside Switzerland.

HAHA. So, now we know that the 14-year-old troll starting multiple threads today is both annoying and stupid.

[RolexSimon]

Originally Posted by offrdmania

Rolex watches are a mass produced item. It is Rolex' marketing machine that gives the masses a perception that they are limited. This is what drives the prices up. There are plenty of watches out there and are readily available right now but an AD would much rather sell to a grey who will buy all the hot pieces as well as the pieces that they have a hard time moving. Why would an AD want to sell a single watch to you when they could unload 20 at a time to a grey buyer?

No evidence for this - the USA seems fairly paranoid about this - maybe you do have a problem there but not in most other areas of the world. By far the vast majority of Rolex go to loved users who keep them for ages - hence the demand for Grey.

[grimps]

I doubt there any many countries in the world that have enough skilled watch makers to provide the staff for a new factory , I also doubt Rolex would remove the 'Swiss Made' from their dials

[Robf52]

Video said outside Geneva not outside Switzerland.

[ArtNouveau]

Originally Posted by Sprta

Total nonsense, first there are no hard to move watches, and its unlikely that they will sell 20 plus watches to anyone. Its time for people who make these statements to name or prove these assertions, otherwise its an unproven rant for people who cannot get what they want. Why don‘t you name these ADs who are doing this, instead of making these unproven statements.

Thanks for this. “AD’s sell all their good stuff to greys” is a daily proclamation but no names or evidence is ever mentioned.

[WatchGuy1966]

Originally Posted by batmanhulk

what Paul Thorpe said


Ta

this is where I stopped reading

[m j b]

Originally Posted by vh2k

More silly conspiracy theories about grey dealers hoarding hundreds of millions of dollars of Rolex watches every month?

Hey, I have it on good authority from a post I saw on Facebook about a tik-tok video that had a link from a tweet about a Youtube video that it's actually billions of dollars of Rolex watches that the factory buys on the grey market and then melts down into ingots that it sells to Swatch in order to reduce the price of their competition while increasing the demand for Rolex.

I know it's true because my AD told me.

[m j b]

Originally Posted by No SUBctitute

HAHA. So, now we know that the 14-year-old troll starting multiple threads today is both annoying and stupid.

Hey - don't be rude. She's actually only 13.

[Meyrin]

Originally Posted by vh2k

They are simply expanding their facility at Biel/Bienne.

This is exactly what I read some time ago, I think it was in the "Tribune de Genève", a Geneva daily. Any talk of Rolex building a facility outside of Switzerland is, imo, just arrant nonsense. Baseless YouTube speculation/clickbait. Spare me!

[RJM25R]

Originally Posted by RJM25R

I’ll ask when I collect my 124060 this week.

Well, I’m here now and they’re happy to sell me a single watch?

[Driver8]

Originally Posted by WatchGuy1966

this is where I stopped reading

A very wise man! (You that is, not Paul Thorpe)!

[Kevin of Larchmont]

Originally Posted by offrdmania

It doesnt take much to see whats going on. A quick look at the inventories of the grey dealers and the secondary market in general and conclusions can easily be made. There are reasons why Rolex wont show their production numbers because they dont want people to see that their watches really arent that scarce.

If untold millions want to get their hands on the million or so Rolexes manufactured each year but can’t then they are scarce.

[Kevin of Larchmont]

Originally Posted by offrdmania

Rolex watches are a mass produced item. It is Rolex' marketing machine that gives the masses a perception that they are limited. This is what drives the prices up. There are plenty of watches out there and are readily available right now but an AD would much rather sell to a grey who will buy all the hot pieces as well as the pieces that they have a hard time moving. Why would an AD want to sell a single watch to you when they could unload 20 at a time to a grey buyer?

You say mass produced like it’s a bad thing. These aren’t Bic lighters, these are watches capable of accuracy of +/-2 seconds per day. That makes the fact that they are mass produced remarkable, not diminishing. And demand drives the prices up pure and simple. What Rolex marketing can you point to that focuses on limited availability? Rolex sets their retail pricing, anything above that is demand as a reflection of availability pure and simple. Mass produced or not you still can’t walk into an AD and buy one. It’s the marketplace that makes them limited.

[Harry-57]

Originally Posted by ArtNouveau

Thanks for this. “AD’s sell all their good stuff to greys” is a daily proclamation but no names or evidence is ever mentioned.

And never will be. There used to be facts and opinions. There are now just opinions. Even facts are rebutted with "well, that may be your opinion but...."

Silly. But then again, on balance, maybe we just get the world we deserve?

[Dirt]

Originally Posted by Kevin of Larchmont

You say mass produced like it’s a bad thing. These aren’t Bic lighters, these are watches capable of accuracy of +/-2 seconds per day. That makes the fact that they are mass produced remarkable, not diminishing. And demand drives the prices up pure and simple. What Rolex marketing can you point to that focuses on limited availability? Rolex sets their retail pricing, anything above that is demand as a reflection of availability pure and simple. Mass produced or not you still can’t walk into an AD and buy one. It’s the marketplace that makes them limited.

Actually it's the mass production that facilitates the sheer number of the accurate movements.
It's the only way to be successful in their endeavours.

The small scale producers struggle to have the accuracy standards and have to work much harder at it whilst keeping robustness and reliability.

[AJMarcus]

Probably making more traditionally less desirable models like the AirKing, Datejusts, and mini Yachtmasters

[Swiss Mad!]

Originally Posted by offrdmania

Rolex watches are a mass produced item. It is Rolex' marketing machine that gives the masses a perception that they are limited. This is what drives the prices up. There are plenty of watches out there and are readily available right now but an AD would much rather sell to a grey who will buy all the hot pieces as well as the pieces that they have a hard time moving. Why would an AD want to sell a single watch to you when they could unload 20 at a time to a grey buyer?

Why would the AD sell a single watch to any individual????

I dunno, but mine did.

I’ve had 7 Rolex from the same AD over the last 8 years.

I’m not a wale or into bundling or any other silly games you read about AD’s playing with customers on here.

I’m just a regular Joe who likes watches so you tell me why my AD keeps selling watches to me???

I’m really interested to know why now I’ve read your post…


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[Cwillis0001]

Originally Posted by batmanhulk

I always have that voice in the back of my head reminding me what Paul Thorpe said
"Rolex never get it wrong" so unsure whether this is good news really ....

Thorpe is easily the most insufferable Youtube watch guy. Tim Mosso for the win.

[offrdmania]

Originally Posted by Kevin of Larchmont

If untold millions want to get their hands on the million or so Rolexes manufactured each year but can’t then they are scarce.

They can no problem, most just wish to not pay secondary market prices. Name any “scarce” Rolex model right now and I will find you no less than 20 available at any given time.

[Kevin of Larchmont]

Originally Posted by offrdmania

They can no problem, most just wish to not pay secondary market prices. Name any “scarce” Rolex model right now and I will find you no less than 20 available at any given time.

If they are irrationally priced then we all know they aren’t really available. And twenty examples when the demand is in the thousands or hundreds of thousands or millions? No, try again.

[offrdmania]

Originally Posted by Kevin of Larchmont

If they are irrationally priced then we all know they aren’t really available. And twenty examples when the demand is in the thousands or hundreds of thousands or millions? No, try again.

20 is what I can easily find. Many more can be found. Most dealers have a lot of each model.

[HogwldFLTR]

Just tried finding any indication on the web to validate that there is a claim that Rolex is buiding a new factory. I can't find anything. Curious as to where the OP watched the video supposedly sparking this thread?