How much does hype and FOMO affect your decision to purchase a Rolex?

[Little machines]

Good post ! Point taken we are on this forum basically to share info, purchase history and to discuss and enjoy reading others great and not so great experiences with AD"S and grey market dealers. I'm guilty of it sometimes and come back to reality . I'm still enjoying collection these great time pieces .

[teck21]

Originally Posted by OrangeSport

I guess I'm lucky not to have accounts on things like Instagram or TikTok etc where these influences hang out..

I don’t even have Facebook and the hype still finds its way to me.


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[Driver8]

I've been buying watches for 30 or so years, and Rolexes for a good proportion of that, and all this latest hype nonsense wasn't a thing for 99% of that time.

As a result, hype has no bearing whatsoever on my decision to buy. I buy what I personally like and because I want to wear it. "Investment", "resale value", all of that other stuff never even enters my head.

I know it's a trite and cliché thing to say, but I honestly do only buy watches for me, and I've long kept them hidden away under my sleeve. So much so that very few people I know have any idea of my watches. Showing them off and bragging to others is the furthest thing from my mind.

[harvey]

Originally Posted by padi56

Speaking for myself hype does not influence me in any watch I was going to buy,but its true today many buy the hype, to wear the hype instead of the watch.

Reading some of the posts, it feels people aren’t t wearing the watch but the watch is wearing them. It’s just a watch.

[Neom]

Originally Posted by padi56

I guess this FOMO is a term used on the likes of so called social media, today many of todays younger age whose sole info cupboard is in so called social media, Youtube etc instead of using there own brain. And many now mostly rely on so called social media hype to make there minds up for them, as SM has taken over there lives and use of there own brain power. Marketing today is more like brain washing to some.

Agree 100%... I am just worried about the future IF social medias disappear - what will the influencers / content creators do with their lives... Or is it that the world is really changing and the professions we currently know of and respect will slowly disappear and fade away...

[brandrea]

I’ve passed on many “hot” references over the past few years. I buy what I want.

[Koolpep]

I am cultivating JOMO - the Joy of Missing Out!!

Every limited editon, Ming launch, etc. I watch and let it pass - and be so proud of myself :-)

[jaySL350]

Couldn’t give a monkeys,,,,
Don’t have any other social media apart from a car forum ,,,,
Not interested whatsoever,,,,

[beshannon]

Originally Posted by Sandpit

If anything it makes me go in the opposite direction. The idea of watching grown adults fall over themselves to all try and get the same watch makes me want it even less.

Agreed, I have become less interested in watches

Originally Posted by 2001jesper

None - made me lose interest instead, as i cant be bothered with games.

Agreed

Originally Posted by brandrea

I’ve passed on many “hot” references over the past few years. I buy what I want.

Exactly how I feel. And the ones that I do have, I have thought more than once about selling them as they are no longer worth owning

[1William]

The hype only matters when I am into a watch. Then it does impact me.

[minute_man]

Originally Posted by beshannon

Agreed, I have become less interested in watches



Agreed



Exactly how I feel. And the ones that I do have, I have thought more than once about selling them as they are no longer worth owning

Pretty much sums it ip for me...

Tastes and requirements change over the years. Pieces come and go accordingly.

[JayHantz]

Great topic of conversation.

For me, it actually leaves a bad taste in my mouth and makes me get upset at the hobby. I am tired of a lot of the hype being driven by people who just want a status symbol or something to "invest in." It makes the love of the hobby and/or brand hard because those who grew up wanting a Rolex and have an interest in them are turned away at the AD because they won't play the game. This hype is why I stepped away from the forums for a bit. I was tired of the same threads about scratches, demand, investment, etc.

Do I think the hype will go away? Sadly, no. I think that the interest and demand is here to stay for a bit. I just hope it tapers out so we can get back to the fun of collecting and wearing what we want for our own reasons - not because everyone else wants it.

[Hollie_Rollie]

FOMO on materialistic things, no not at all.

FOMO on knowledge and being in the know,
Yes absolutely.

I don’t sweat these things anymore. In 2019 I did but now with life events and milestones I could careless. I’ll let the next gen of watch collectors enjoy the hustle of chasing down the latest and greatest.

I periodically enjoy the forums now.


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[1665fan]

Fomo controls the hulk and Daytona industry…….must have them all!!!

[037]

Originally Posted by JayHantz

Great topic of conversation.

For me, it actually leaves a bad taste in my mouth and makes me get upset at the hobby. I am tired of a lot of the hype being driven by people who just want a status symbol or something to "invest in." It makes the love of the hobby and/or brand hard because those who grew up wanting a Rolex and have an interest in them are turned away at the AD because they won't play the game. This hype is why I stepped away from the forums for a bit. I was tired of the same threads about scratches, demand, investment, etc.

Do I think the hype will go away? Sadly, no. I think that the interest and demand is here to stay for a bit. I just hope it tapers out so we can get back to the fun of collecting and wearing what we want for our own reasons - not because everyone else wants it.

Well said. Put me in this camp.

The FOMO and hype around Rolex is pushing me in a different direction. I’ve owned the brand since buying my first new in 2001 after reaching a major life milestone.

As more people worry about the condition and value of their watches, what was once truly a hobby now seems more like a business.

[dpt.calvin]

FOMO drove me to buy my 116500 last year. It’s over $10k more now. Glad I bought it then not because I plan on selling but because I wouldn’t be able to convince myself to buy at current market value.

[PepsiBezel]

It seems hard to claim one “couldn’t care less” about hype, yet takes the time to read a thread explicitly about hype and FOMO, and respond to a poll…

I see FOMO as more of the people who will fall all over themselves for “any” model, thinking it will be a key to riches.

But hype also seems pretty close to “excitement” — something I think anyone who participates in a Rolex Forum probably has about Rolex, whether 2005, 2015, or 2021.

[airchitect]

Never. I turn down watches because of their hype. I live in a smaller city and don’t want to destroy relationships by flipping and think paying grey prices is financially ridiculous, so I sit idle at the moment. In the past 18months I’ve been offered a handful of hot pieces but didn’t love them, so didn’t buy them


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[zengineer]

I don't so much care if a watch is or isn't hyped and am probably not a good judge since I don't really follow Instagram, Facebook or anything like that.

However, if the hype results in inated prices then I'm out. I'd be embarrassed paying what some do for ordinary watches just because they have a new dial color.

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[NachoNeal]

I would say the only hype and positive Rolex influence I ever could hope for would be here on these forums. Everywhere else in my life people would think I'm an idiot if I told them how many watchs I own and how much I paid for them.

[S7gpt]

Possibly, purchased 2 from AD's in last month - if not for the hype and FOMO we may have waited until next year for the second although have been after these 2 for a number of years now...

[DoctorsOrders]

I was offered a Pepsi and a Batgirl and was told I could have my choice of either...I chose the Batgirl. It was a pretty easy choice too!

[padi56]

Originally Posted by DoctorsOrders

I was offered a Pepsi and a Batgirl and was told I could have my choice of either...I chose the Batgirl. It was a pretty easy choice too!

No you chose the Rolex GMT Master II 126710BLNR, a Batgirl is a silly nickname used by those of kindergarten age.

[ProCoach]

While unfortunate that the only reference I’m interested in is in high demand, it’s still the moment in time I have the resources to purchase one.

I don’t spend a lot of time on any social media, but I do know what I like. Still smiling every time I look at it.

[WAK4]

The hype helps me justify the spend at times, but doesn't cause me to buy. I've always been of the view of buy what I like because I only buy what I will wear and use.

I've struggled for years with the idea of putting the money into a rose gold DD, and saw them at decent discounts but held back. Now it's an easier decision since it's almost like getting a favor when buying at list price.

At that level of spend, definitely easier to justify (for me) when it's worth a bunch more vs a built in loss. So to that end, the hype helps me out. But I'm also fortunate to have good AD relationships built over the years.

[GoingPlaces]

If anything the hype has turned me off a bit. I own four nice Rolex watches, if I am not careful it's easy to get on the hamster wheel and starting to "need" this one or the other. Forget that. Now other brands are more interesting.

[Mystro]

Hype affects every market from watches, art to real estate. It is always a factor in the price and ease of availability. Hype is going to affect your purchase if you believe in it or you don’t.
Fear Of Missing Out is only a factor in how concerned you are with price and you budget.

[IamJacky]

Originally Posted by NachoNeal

I would say the only hype and positive Rolex influence I ever could hope for would be here on these forums.

I share similar sentiment. When I first decided to buy a Rolex in 2012 I thought I was only ever going to own one. Bought the Datejust II and was so happy with it for years.

Later on I joined TRF and discovered tons of information and beautiful photos and so I dug real deep, the more I read and see about each references the more I became captivated and wanted to have them all!

Some members here say how brilliant Rolex marketing is, but in my perspective all these watch forums are THE marketing for me - just real watch people sharing what they love; none of my friends and family are into watches, they can't tell the difference between a Submariner and a GMT Master II and I'm glad they don't because I don't want to have to explain myself when they ask me why I have multiple similar looking watches.

I can positively say that if it wasn't for TRF I probably would just have 2 watches instead of 6 that I have now, but I'm glad I did!

[Madman37]

Originally Posted by Sandpit

If anything it makes me go in the opposite direction. The idea of watching grown adults fall over themselves to all try and get the same watch makes me want it even less.

The results and statements which say FOMO doesn’t drive purchase decisions is a lie. Everyone here pretends it doesn’t.

[teck21]

Originally Posted by Madman37

The results and statements which say FOMO doesn’t drive purchase decisions is a lie. Everyone here pretends it doesn’t.

Interestingly, the being turned off by the FOMO/hype is it’s own kind of FOMO.

The anti-hype hype. The anti establishment.

Group identity. The cornerstone of human identification.


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