Got the call. Same watch, 2 ADs. Who do I buy from? Large-ish dealer or Family AD?

[Mdotlife]

Originally Posted by waxy88

Good job I didn’t bet money on it, I thought it was the Rolex boutique on New Bond Street.

Haha. The new Bond Street one, pretty sure that’s Watches of Switzerland isn’t it? That group probably is the biggest AD in the U.K. and can’t imagine getting anything from them. I personally don’t have anything good to say about the WoS group

Don’t suppose you know anything about Bucherer? I think they only have stores in London and Paris. So they’re not massive but do act a bit more ‘corporate’

Edit: I think they may have some in Switzerland as well

[TimepieceRPP]

Originally Posted by Mdotlife

Haha. The new Bond Street one, pretty sure that’s Watches of Switzerland isn’t it? That group probably is the biggest AD in the U.K. and can’t imagine getting anything from them. I personally don’t have anything good to say about the WoS group

Don’t suppose you know anything about Bucherer? I think they only have stores in London and Paris. So they’re not massive but do act a bit more ‘corporate’

Edit: I think they may have some in Switzerland as well

Their base is in Swiss. Nearly the biggest AD group in there.

[Mdotlife]

Originally Posted by TimepieceRPP

Their base is in Swiss. Nearly the biggest AD group in there.

Sounds like an even lower chance of securing more pieces if they have a large base in Switzerland.

[jaySL350]

Local family owned AD,,,,

[karleone]

Smaller AD might lose its Rolex licence plus pressure to sell you other brands and jewellery. Bigger AD gets more pieces but bigger competition. I’ll still go big AD. Buy both and lose money plus risking getting blacklisted just to create purchase history? Hell no!

[Mdotlife]

Originally Posted by karleone

Smaller AD might lose its Rolex licence plus pressure to sell you other brands and jewellery. Bigger AD gets more pieces but bigger competition. I’ll still go big AD. Buy both and lose money plus risking getting blacklisted just to create purchase history? Hell no!

I agree regarding the risk of being black listed. I haven’t even started my Rolex journey yet

[TimepieceRPP]

Originally Posted by Mdotlife

Sounds like an even lower chance of securing more pieces if they have a large base in Switzerland.

I used to get all the SS hot models in Zurich before the hype and now they only sell to local people so no more contact there.

[Chadridv]

Local family owned AD is a nice way to go, but if small ADs in the UK are losing rolex partnerships as fast as they are in the US you might be building a relationship with someone that will ultimately not offer Rolex.

[Mdotlife]

Originally Posted by Chadridv

Local family owned AD is a nice way to go, but if small ADs in the UK are losing rolex partnerships as fast as they are in the US you might be building a relationship with someone that will ultimately not offer Rolex.

I haven’t heard of this happening in UK so honestly not sure what to think

[Nairn1980]

Originally Posted by Mdotlife

I haven’t heard of this happening in UK so honestly not sure what to think

Small ADs in the UK are indeed diminishing.

[Daveclock]

I think it would be great to support the smaller, local AD - its cool to think they were so open with you and also found the watch you wanted.
You might get a chance to buy something in future too.
Don't even buy at larger AD and flip - it could work against you.
Lets face it "a relationship" BS type remark won't happen as bigger AD's have more whales anyway.

[1William]

If you have the funds then buy both. No issues with having the same watch and just put one up for a minute, wear the other and ask for the next model/models you are looking for from the AD's. The Rolex is an asset in the current market and can be turned into cash or another watch very easily. Go for both.

[Tavli3]

Family AD without question.


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[Cauhauna]

The only answer here is buy both
I was “on the list” for a Daytona for 3 years, and then my family AD lost their dealership
Don’t let this happen to you

[dwjez14]

Originally Posted by watchamatic

I agree with buying both and selling one. If you can do this and not lose any money, then you have start a relationship with both ADs. You ask for the next watch on your wish list and continue the relationship with whoever delivers first.

This here. If you can afford it of course

[dwelling seas]

family,

well large dealers also full of people with families,...

[adawil2002]

Smaller AD instead of the "Big Box" AD

[Stewart_88]

As said already, buy both sell one. Next piece you want put name down at both AD's. Let them race against each other without them even knowing.

Makes the chase a little more exciting

[SamArj]

I don't understand this advice about buying both and selling one. On a man's TT DJ with a diamond dial you will lose thousands of pounds, not worth it for the purchase history it will provide.

As for WOS vs Bucherer.....it's a punt as Bucherer are not a small family run business. If you have any intention of buying jewellery for loved ones in the near future then Bucherer might actually be better, kill two birds with one stone etc.
And jewellery has much higher profit margins so the store will appreciate your spend more.

Just my tuppence

[karleone]

Buy both and sell one? It’s not a steel Daytona or GMT but a TT DJ with diamonds!!!! He will lose some cash selling the other one (not hundreds but thousands). Worst advice ever!!

[dannyp]

Originally Posted by Mdotlife

The London AD is Bucherer. Not the biggest AD in the country, but bigger then most.

That’s part of Tourneau; not going anywhere any time soon. Smaller one - who knows…

But I think there are, objectively, pros and cons of each: buy from whichever you get a better vibe from. Particularly if the next pieces you want aren’t too hard to find it shouldn’t matter too much.

[norcalctr]

I would buy both and sell one.

If you could buy just one, then I would go with the SA/shop that you have a better relationship with.

[t65tampa]

Declining a Rolex watch from an AD is not going to be a problem. The watch will get sold very quickly. Buy from whoever gives you the best customer service and be thankful to whoever you don't buy from for letting your name come up for a purchase.

[dnpina]

For all those encouraging "buying both", is a TT Champagne dialed diamond markers DJ even flippable?

I'd buy from boutique but only if it's actually a watch you want.

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[Mdotlife]

Originally Posted by SamArj

I don't understand this advice about buying both and selling one. On a man's TT DJ with a diamond dial you will lose thousands of pounds, not worth it for the purchase history it will provide.

As for WOS vs Bucherer.....it's a punt as Bucherer are not a small family run business. If you have any intention of buying jewellery for loved ones in the near future then Bucherer might actually be better, kill two birds with one stone etc.
And jewellery has much higher profit margins so the store will appreciate your spend more.

Just my tuppence

This particular Bucherer branch only sells Rolex. It doesn’t sell jewellery at all so increasing purchase history could be an issue ….

[SamArj]

Originally Posted by Mdotlife

This particular Bucherer branch only sells Rolex. It doesn’t sell jewellery at all so increasing purchase history could be an issue ….

Sorry I misunderstood. So one is Bucherer and thr othera smaller family run outfit?

Either way, think carefully about buying both even if you can afford the initial outlay.
You will lose thousands of pounds when you 'flip' one of them. A TT diamond dial 41mm DJ is not an in demand piece, if the dealers say otherwise they are not being honest.

[Mdotlife]

Originally Posted by SamArj

Sorry I misunderstood. So one is Bucherer and thr othera smaller family run outfit?

Either way, think carefully about buying both even if you can afford the initial outlay.
You will lose thousands of pounds when you 'flip' one of them. A TT diamond dial 41mm DJ is not an in demand piece, if the dealers say otherwise they are not being honest.

That’s correct. The ‘big’ AD I’m referring to is Bucherer. The smaller one is the family AD. As it stands I don’t have any intention of buying both. If it was two subs however….

[Swiss Mad!]

Originally Posted by Mdotlife

Really? That did cross my mind but why?

Because you start a relationship with 2 AD's not 1 which increases your chances of getting more watches you want in the future.

Also, you may make a few quid on the one you sell to put towards the one you keep.

[Mdotlife]

Originally Posted by Swiss Mad!

Because you start a relationship with 2 AD's not 1 which increases your chances of getting more watches you want in the future.

Also, you may make a few quid on the one you sell to put towards the one you keep.

Who’s going to buy a TT DJ with diamonds. Realistically speaking

[Stewart_88]

Originally Posted by Swiss Mad!

Because you start a relationship with 2 AD's not 1 which increases your chances of getting more watches you want in the future.

Also, you may make a few quid on the one you sell to put towards the one you keep.

I wouldn't say you would make money, I'd be prepared to lose some. But I would do it just to have the relationship with 2 AD's for future purchases