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Old 15 January 2022, 01:51 AM   #1
Mendota
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I know all of the reference numbers for all of the iterations of the watches that I like and am interested in throughout the years. I use these when researching or speaking with other watch people, either here or out in the wild. I don't even bother with the ones I'm not interested in. I couldn't even guess. For example, I have no idea what a Daytona reference number is for any generation or iteration of it. I have zero interest in that particular watch.

With non-watch people, however, the reference numbers are no different than if you were rattling off binary code. In those cases I just simply describe the model in broad strokes. 1959 Submariner with big crown, or 1970s Submariner or GMT Master. I don't bother rattling off further details unless the conversation warrants it. A quick Google search on the phone to find a photo can fill in any blanks if they don't know what it looks like.

It's like any other hobby or interest. Corvette guys or Porsche and BMW guys can very easily and quickly dive down the rabbit hole of reference numbers for specific vehicles from specific iterations that the average Joe Public only knows as Porsche 911 or BMW M3. The average Joe doesn't know about 996 or 997.1 or 997.2 or 992 all referring to the 911! Or that E30, E46, E36 means 3 series BMW!

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Old 15 January 2022, 02:32 AM   #2
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I know all of the reference numbers for all of the iterations of the watches that I like and am interested in throughout the years. I use these when researching or speaking with other watch people, either here or out in the wild. I don't even bother with the ones I'm not interested in. I couldn't even guess. For example, I have no idea what a Daytona reference number is for any generation or iteration of it. I have zero interest in that particular watch.

With non-watch people, however, the reference numbers are no different than if you were rattling off binary code. In those cases I just simply describe the model in broad strokes. 1959 Submariner with big crown, or 1970s Submariner or GMT Master. I don't bother rattling off further details unless the conversation warrants it. A quick Google search on the phone to find a photo can fill in any blanks if they don't know what it looks like.

It's like any other hobby or interest. Corvette guys or Porsche and BMW guys can very easily and quickly dive down the rabbit hole of reference numbers for specific vehicles from specific iterations that the average Joe Public only knows as Porsche 911 or BMW M3. The average Joe doesn't know about 996 or 997.1 or 997.2 or 992 all referring to the 911! Or that E30, E46, E36 means 3 series BMW!

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Old 15 January 2022, 02:54 AM   #3
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What bothers me is the unwillingness of some "Newbies" to spend the time to learn the history of these models and the differences.........only concerned with nicknames and values.

As far as ADs or SAs referring to them by their nicknames, many of them know less about Rolex and watches in general than even some of the "Newbies"
Someone's allowed to like that same thing as you for different reasons. If you want to look down on them, there is a word for that, elitist.
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Old 15 January 2022, 01:52 AM   #4
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I have to admit...

I'm a "triggie" -- one who is triggered by the use of nicknames and posts about nicknames.

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Old 15 January 2022, 02:06 AM   #5
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I think it’s because it’s a sign of the changing of the times.

For a lot of people, Rolex collecting and enthusiasm was more niche. Separate from social media, slightly more detached from status (maybe?). Either way, maybe it seemed more “authentic”.

The nicknames kind of coincided with the rise in popularity through social media, and the adoption of Rolex enthusiasm by a whole new group of people. Can that be good? Of course.

But it has also caused problems as we all know. People who want to buy a Rolex because it makes you money, or because it’s cool to have a “Batman” is possibly less authentic. Frustrating for those who are into Rolex and watches for more personal reasons.

If you want to collect because the references are personally interesting, or because you have always wanted a Sub or GMT, or whatever; It is a pain that you have to jump through hoops or pay much more than you otherwise would’ve, just because the demand is so high. And possibly, all because of a new demographic in the space that can only understand nicknames.
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Old 15 January 2022, 04:03 AM   #6
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I think it’s because it’s a sign of the changing of the times.

For a lot of people, Rolex collecting and enthusiasm was more niche. Separate from social media, slightly more detached from status (maybe?). Either way, maybe it seemed more “authentic”.

The nicknames kind of coincided with the rise in popularity through social media, and the adoption of Rolex enthusiasm by a whole new group of people. Can that be good? Of course.

But it has also caused problems as we all know. People who want to buy a Rolex because it makes you money, or because it’s cool to have a “Batman” is possibly less authentic. Frustrating for those who are into Rolex and watches for more personal reasons.

If you want to collect because the references are personally interesting, or because you have always wanted a Sub or GMT, or whatever; It is a pain that you have to jump through hoops or pay much more than you otherwise would’ve, just because the demand is so high. And possibly, all because of a new demographic in the space that can only understand nicknames.
I think this is a good explanation. I definitely think nicknames have become more prevalent since Rolex's appeal has moved beyond that of the typical watch enthusiast, and been accepted into the world of social media hype.

Personally I think most of the nicknames are just childish nonsense, but I never call people out on it, as it's each to their own. I just always use the reference numbers myself as a few numbers and letters aren't exactly tough to remember if you have an interest in something.

The thing that I find amusing is that sometimes the nicknames end up being more confusing than the reference numbers. For example we get the 126610LV being variously called the "Cermet", the "Starbucks", and even the "Kermit" (even though that's the silly nickname of the 16610LV). Likewise I've seen both the 126711CHNR and the 126715CHNR referred to as the "Root Beer". And then we have the "Batman" (which has also been called the "Bruiser")/"Batgirl" difference just due to the bracelet, even though there's apparently no difference of nickname for the BLRO whether it's on an Oyster or on a Jubilee.

All a bit silly and childish IMO, but as I say, it's each to their own, and I never call people out on it.
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Old 15 January 2022, 02:17 AM   #7
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When I was inquiring about the TT GMT at a local AD earlier this week, the SA responded "Oh, you mean the Root Beer?"
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Old 15 January 2022, 02:25 AM   #8
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What bothers me is the unwillingness of some "Newbies" to spend the time to learn the history of these models and the differences.........only concerned with nicknames and values.

As far as ADs or SAs referring to them by their nicknames, many of them know less about Rolex and watches in general than even some of the "Newbies"
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Old 15 January 2022, 02:56 AM   #9
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When I'm an old fart, I really hope Im not so disgruntled about things that don't affect me or hurt anyone in any way. It's really weird.
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Old 15 January 2022, 03:22 AM   #10
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Seems silly and childish to me, but i wouldn't do more than roll my eyes.
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Old 15 January 2022, 03:31 AM   #11
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Doesn't worry if people are too stupid to remember the actual name or too childish to use it.

I wouldn't get cross or upset, but I would take anything they say with pinch of salt.
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Old 15 January 2022, 03:36 AM   #12
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I’m more triggered by the use of the word “triggered” today (instead of “annoyed” or “pissed off”).
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Old 15 January 2022, 03:44 AM   #13
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Definitely on my list from among the new 2022 releases is the new "Diet Coke GMT," the "Fresca OP," a "Retro Pussy DJ 39," and a "TT Capeboy Sub."
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Old 15 January 2022, 03:46 AM   #14
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I think nicknames are harmless fun

What is childish is when grown men and women throw a tantrum because they can’t get the Rolex watch they want
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Old 15 January 2022, 03:46 AM   #15
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Why even start a thread like this is a better question other than to knowingly stir up known trigger topics?????? These type of questions are better in the “open discussion“ section especially the “After dark bar” sub forum only for pledge members. You will get your very uncensored answer by long term TRF members.
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Old 15 January 2022, 04:39 AM   #16
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How are new Rolex admirers to be expected to memorize 5+ digit number combinations? Who has time for that (please reply if you have time for that) and is that time really necessary? In the end of the day if a nickname sticks, wouldn’t it make sense to just go with it?

Do these same people hate it when William is referred to as Will, or Bill?

batman is a nickname that the world seems to accept and it’s easy to remember. Now I can spend that extra time I would have spent remembering that BLNR is some French Swiss something or another with this series of numbers and use that time to stare at my Batman watch that much longer! Just seems to me like a big waste time.

Also the smug responses “ummm well rolex does not make superheroes” seems overplayed. In a perfect world maybe uncover the underlying issues on why your be frustrated with that because to be frank with you all, or should I say Franklin, the nicknames aren’t going away and they’re much easier to remember

Also I noticed the Rolex website acknowledged the Batman nickname for what it’s worth

1. You're conflating a lot. I mean, A. LOT.

2. Traditionalist aren't upset about nicknames, just the cheap lazy ones with no creativity behind them except they're all comic book derived and required immediately. The classic nicknames came from unique cultural references or those who wore them best. Plus, its not hard to remember the model numbers if one tries. People are inherently getting lazier. And no, I'm not old.

3. The image is from someone who is giving a known Rolex aka Kermit or Hulk its own nickname, again. So, there's no hard rule about this. But, today people do believe there is a hard rule in naming Rolexeses. (What happened to Kermit and Hulk? )

4. And... Rolex SEO identifies Batgirl, not Rolex itself. There's a difference. Violating copyright law isn't what Rolex is about, and if Batgirl is caught kicking a dead kitten with a pound of cocaine, would that be good for Rolex? They're not stupid and in fact, they try to fight being associated with things they can't manage daily.

5. Good post. A classic 'I see what you did there.'
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Old 15 January 2022, 04:43 AM   #17
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1. You're conflating a lot. I mean, A. LOT.

2. Traditionalist aren't upset about nicknames, just the cheap lazy ones with no creativity behind them except they're all comic book derived and required immediately. The classic nicknames came from unique cultural references or those who wore them best. Plus, its not hard to remember the model numbers if one tries. People are inherently getting lazier. And no, I'm not old.

3. The image is from someone who is giving a known Rolex aka Kermit or Hulk its own nickname, again. So, there's no hard rule about this. But, today people do believe there is a hard rule in naming Rolexeses.

4. And... Rolex SEO identifies Batgirl, not Rolex itself. There's a difference. Violating copyright law isn't what Rolex is about, and if Batgirl is caught kicking a dead kitten with a pound of cocaine, would that be good for Rolex? They're not stupid and in fact, they try to fight being associated with things they can't manage daily.

5. Good post. A classic 'I see what you did there.'

Chewy, are you ok? That’s the most sensible post I’ve read in quite some time.


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Old 15 January 2022, 04:45 AM   #18
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Chewy, are you ok? That’s the most sensible post I’ve read in quite some time.


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Old 15 January 2022, 04:47 AM   #19
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d

4. And... Rolex SEO identifies Batgirl, not Rolex itself. There's a difference. Violating copyright law isn't what Rolex is about, and if Batgirl is caught kicking a dead kitten with a pound of cocaine, would that be good for Rolex? They're not stupid and in fact, they try to fight being associated with things they can't manage daily.
In fact, few are as vigorous in TM/C enforcement as Rolex!

Bigger question, though: What if the above scenario played out, but she's wearing a BLRO at the time, what legal action will Pepsi take?
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Old 15 January 2022, 04:48 AM   #20
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In fact, few are as vigorous in TM/C enforcement as Rolex!

Bigger question, though: What if the above scenario played out, but she's wearing a BLRO at the time, what legal action will Pepsi take?
We'd get the 'Sprite' GMT
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Old 15 January 2022, 04:52 AM   #21
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Because like any other nickname, it should be organic. I don't think anyone really has any issue with "Pepsi" or "Coke" bezels, but the fact that people deliberately try to come up with nicknames the second a new reference is announced is lame. It's kind of childish when you think about it.

It doesn't bother me when people use nicknames; I just think they can't be bothered to learn about the references, yet come on here crying about a bracelet scratch. It just shows what current collector's priorities are: coming up with a nickname and speculating investment rather than enjoy and using a timepiece.
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Old 15 January 2022, 05:40 AM   #22
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Childish versus child-like.

Child-like: Personally, some material things bring back fond memories of when I was a child, or it brings out the inquisitive child within me, and so a nickname can happen. It's (usually) a compliment to the item for its ability to bring an emotional / intellectual response. jmho

Childish is....
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Old 15 January 2022, 05:45 AM   #23
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SMUUUURF!

There, I said it.
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Old 15 January 2022, 06:11 AM   #24
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Previously, nicknames were accepted because they were a fun way to remember the watch. Nowadays though, people just attached random nicknames to watches to boost their value. Like the so called “Paul Newman” OF Daytona in YG. Which part of that watch resembles a PN Daytona I can never tell. The sub dial doesn’t have the layout of the PN Daytona, the red outer track does not have a step. So why is it nicknames “Paul Newman”?
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Old 15 January 2022, 06:17 AM   #25
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Nicknames lack specificity.

This used to be a board for enthusiasts who preferred to refer to their watches in a way that everyone would know just what watch was being discussed.

Those people mostly are gone now and apparently the kindergarten crowd has moved in.

If you are an enthusiast who wants to learn reference numbers, use Google.

It takes about ten seconds to find the reference number of any watch.

If you have a watch and you don't know the reference number, just ask.

No one is really triggered in the sense that a certain segment of the population uses the term.

Most of us are just exasperated that we can no longer enjoy our hobby with people who care enough learn something about it.
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Old 15 January 2022, 07:13 AM   #26
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Nicknames lack specificity.

This used to be a board for enthusiasts who preferred to refer to their watches in a way that everyone would know just what watch was being discussed.

Those people mostly are gone now and apparently the kindergarten crowd has moved in.

If you are an enthusiast who wants to learn reference numbers, use Google.

It takes about ten seconds to find the reference number of any watch.

If you have a watch and you don't know the reference number, just ask.

No one is really triggered in the sense that a certain segment of the population uses the term.

Most of us are just exasperated that we can no longer enjoy our hobby with people who care enough learn something about it.
Thank you for saying this, long overdue.
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Old 15 January 2022, 07:20 AM   #27
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When I’m formally discussing watches with ADs or preowned watch dealers, I talk in reference numbers where possible (the ones I remember as I’ve either owned them or coveted / covet them)

When discussing on these boards for example, friends / colleagues or casually to anyone (incl dealers), then I use nicknames - why not, everyone knows what you mean when you say Pepsi/hulk..

Also, one does not want to end up sounding like a pretentious prat by talking watches and referring to my Batman as a BLNR116710 say to a colleague who hasn’t even managed to even secure 1 Rolex himself yet. Back in the day no one would know or care what you had on the wrist, now everyone knows and wants to chat, and they all know the nicknames. Be sensible, people, stop being so miserable and dramatic with the nicknames
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Old 15 January 2022, 09:01 AM   #28
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...why not, everyone knows what you mean when you say Pepsi/hulk..
Really?

Just which reference are you referring to as a "Pepsi?"

In a face-to-face conversation with the watch present or in a post with a picture, it might be obvious, but otherwise, you could be referring to anything with a red and blue bezel.
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Old 15 January 2022, 10:09 AM   #29
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Really?

Just which reference are you referring to as a "Pepsi?"

In a face-to-face conversation with the watch present or in a post with a picture, it might be obvious, but otherwise, you could be referring to anything with a red and blue bezel.
This is an excellent point!
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Old 15 January 2022, 10:29 AM   #30
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Really?

Just which reference are you referring to as a "Pepsi?"

In a face-to-face conversation with the watch present or in a post with a picture, it might be obvious, but otherwise, you could be referring to anything with a red and blue bezel.
That's a good point.
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