2023 New Releases - I Think I Cracked It

[PartyRoss]

Originally Posted by Andad

Prepare thee to be judged Ross.

Haha, I have no problem with being judged - I was simply doing this for my own enjoyment/interest and wanted to share with everyone who may not have access to the same tools that I do. As I said in my initial post, I have no clue if this is in fact what we will see, but it looks promising from my perspective!

[imran16520]

Originally Posted by PartyRoss

Hello all,

I know there is already a thread for 2023 new release speculations based on the teaser video Rolex dropped, but I am creating a separate thread as this is a bit different.

I am a digital advertising/website nerd by trade, so I naturally am always poking around different sites in my free time. I have been monitoring the Rolex website for a while now, and on my most recent site crawl, I found several new pages returning 404 errors that I believe are the new models we will be seeing on Monday.

All of the following URL's are currently indexed to Google, but they are new (first crawls all this month), have zero or very few links pointing at them, and are valid URL's currently returning 404 errors:

• https://www.rolex.com/watches/new-wa...h-daytona.html
• https://www.rolex.com/watches/new-wa...y-dweller.html
• https://www.rolex.com/watches/new-wa...ht-master.html
• https://www.rolex.com/watches/new-wa...perpetual.html
• https://www.rolex.com/watches/new-wa...ubmariner.html
• https://www.rolex.com/watches/new-wa...plorer-40.html
• https://www.rolex.com/watches/new-wa...-day-date.html

Furthermore, most of these URL's have corresponding versions in other languages AND corresponding newsroom article URL's (including one speaking to the new submariner's waterproofness). Thus, it looks like we can expect to see an all-new Daytona finally, a new Submariner, new Day Date variation(s), a new 40mm Explorer, a new skydweller (wasn't expecting that), a new yachtmaster (probably in titanium) and a new oyster perpetual.

Of course, I have no idea what the variations will be, but I believe these are the new models we will see. Happy to see everyone's input on this, especially everyone's thoughts on the teaser video with this new information!

[Easy E]

Originally Posted by russ86

Look, this also indexed by Google but it literally doesn't mean anything, I call bs on this

https://www.rolex.com/watches/new-wa...ars-omega.html

Yeah it’s crap. I tried to do this
https://www.rolex.com/watches/new-watches/fred.html

Made up an actual file.html name and it returns the same results. Nothingburgerdotcom

[PartyRoss]

Originally Posted by imran16520

Cheers mate! Looking forward to Monday

[PartyRoss]

Originally Posted by Easy E

Yeah it’s crap. I tried to do this
https://www.rolex.com/watches/new-watches/fred.html

Made up an actual file.html name and it returns the same results. Nothingburgerdotcom

You must not have seen my earlier reply speaking to this:

Anyone can make up a URL, type it in, and see a page that says "sorry, this content doesn't exist" or something similar, but this does NOT mean that the specified URL is indexed to Google. You can swap out "fred" in the above with pretty much anything you want, hit enter, and you will see the same error message that the URL's I posted generate.

The difference is that I utilized a paid software tool to download over 30,000 indexed URL's and then combed through them to find the URL's I posted. I am not saying this is 100% what we're going to see, but it mostly aligns with the teaser video and certainly seems feasible.

[Cloudchaser]

Originally Posted by russ86

Look, this also indexed by Google but it literally doesn't mean anything, I call bs on this

https://www.rolex.com/watches/new-wa...ars-omega.html

Difference is Google hasn't crawled or indexed that page (because it's just made up, of course), whereas those provided by the OP were.

I'm not saying that the URL taxonomy makes the OP absolutely right but there is significant difference between the URLs that the OP provided (which were created by Rolex and indexed by Google) and your example (which you just made up while sort of missing the point).

If you have a crawl that shows otherwise, by all means please post the data here, but Justin's interesting tidbits shouldn't be so quickly and cynically cast aside.

I think to "call bs on this" while appearing to not understand what a crawl is, is slightly rude.

Just my $.02.

[Easy E]

Originally Posted by Easy E

Yeah it’s crap. I tried to do this
https://www.rolex.com/watches/new-watches/fred.html

Made up an actual file.html name and it returns the same results. Nothingburgerdotcom

And for kicks this-same
https://www.rolex.com/watches/new-wa...aisrichaf.html

[Krash]

Originally Posted by PartyRoss

These are all URL's that Rolex has submitted to Google to be indexed, but they have taken some measure to block the content.

This is what I am curious about. How do we know this?

404 errors are usually generated because of wrong URLs.

[Moondoggy]

I cracked it too, that I'm not smart enough for this thread, again.

[Krash]

Originally Posted by PartyRoss

The difference is that I utilized a paid software tool to download over 30,000 indexed URL's and then combed through them to find the URL's I posted. I am not saying this is 100% what we're going to see, but it mostly aligns with the teaser video and certainly seems feasible.

Understand. This seems legit.

[Cloudchaser]

Originally Posted by Easy E

Yeah it’s crap. I tried to do this
https://www.rolex.com/watches/new-watches/fred.html

Made up an actual file.html name and it returns the same results. Nothingburgerdotcom

"Crap?" You made up a URL to prove a point that you failed to make while not understanding the search basics that the OP used to make his.

Rude and disrespectful, IMO.

Again, the difference is that Rolex created the URLs that OP provided (proven by the fact that Google indexed those pages), using the professional tools of his trade (Screaming Frog?), while you just made up a URL out of thin air as a layman who didn't understand what the OP was presenting.

Which of those two sounds more like "crap?"

Let's keep things more civil!

[cuibono]

From one tech nerd to another, nice detective work.

Sent from my SM-S918W using Tapatalk

[Andad]

C’mon guys.

This is only about a few new Rolex models that will either be unwanted or unobtainable.



Probably more unobtainable than unwanted.

[DubOhio]

They are using a simple URL rewrite to redirect any undefined URL path to a default page. This is very common is application development. This means nothing.

Example: https://www.rolex.com/watches/new-wa...lexForums.html

[PartyRoss]

Originally Posted by Easy E

And for kicks this-same
https://www.rolex.com/watches/new-wa...aisrichaf.html

I would encourage you to re-read what I typed above, as it seems you are missing the point of what I am articulating. I didn't simply pull these URL's out of thin air or make them up - I downloaded them using software.

There is definitely a chance that what I found is coincidental or unrelated to the new releases, but seeing as it aligns with earlier predictions and the new teaser video, I thought it was worth sharing. What there is not a chance of though, is the URL's I posted being fake as - again - I downloaded them with software that scrapes search engine data.

I utilize this software, along with several others (one of which I also employed as a redundancy to verify this data, which it did), daily in my business to perform analysis for my clients.

[-94-]

Why no gmt download?

[PartyRoss]

Originally Posted by Moondoggy

I cracked it too, that I'm not smart enough for this thread, again.

Haha, it's all relative - this is within the realm of what I do for a living, and it is pretty technical. I am sure there are things within your field of work that would be way over my head as well.

[Cloudchaser]

Originally Posted by Krash

This is what I am curious about. How do we know this?

404 errors are usually generated because of wrong URLs.

It's remarkably common for devs (or even SEOs sometimes) to not properly "no-index" a page or pages. Could be related to how things were or were not no-indexed. When large sites get larger, many URL issues can bubble up. Could be that simple. Google has also been known to treat the no-index call differently than predicted/expected. Lots of possibilities.

I will say, I've gathered substantial competitve BI over the years paying close attention to things like this. Not saying that OP is absolutely right here, just that the premise is sound.

[Cloudchaser]

Originally Posted by DubOhio

They are using a simple URL rewrite to redirect any undefined URL path to a default page. This is very common is application development. This means nothing.

Example: https://www.rolex.com/watches/new-wa...lexForums.html

Has the URL you provided been crawled and indexed by Googlebot?

[PT_91]

Impressive stuff, Justin!

Everybody coming up with random URLs saying this is BS were either too lazy to really wrap their head around what you wrote or just plain ignorant.

[cdmorenot]

Awesome work. Perhaps some dev work still happening on the backend.

Glad someone here was able/willing to nerd out on this.

[huba01]

Sweet

[PartyRoss]

Originally Posted by Cloudchaser

Difference is Google hasn't crawled or indexed that page (because it's just made up, of course), whereas those provided by the OP were.

I'm not saying that the URL taxonomy makes the OP absolutely right but there is significant difference between the URLs that the OP provided (which were created by Rolex and indexed by Google) and your example (which you just made up while sort of missing the point).

If you have a crawl that shows otherwise, by all means please post the data here, but Justin's interesting tidbits shouldn't be so quickly and cynically cast aside.

I think to "call bs on this" while appearing to not understand what a crawl is, is slightly rude.

Just my $.02.

Originally Posted by Cloudchaser

"Crap?" You made up a URL to prove a point that you failed to make while not understanding the search basics that the OP used to make his.

Rude and disrespectful, IMO.

Again, the difference is that Rolex created the URLs that OP provided (proven by the fact that Google indexed those pages), using the professional tools of his trade (Screaming Frog?), while you just made up a URL out of thin air as a layman who didn't understand what the OP was presenting.

Which of those two sounds more like "crap?"

Let's keep things more civil!

Well said - nice to see someone who gets it! Lol.

I utilized ahrefs and semrush - I stopped using Screaming Frog several years ago when these other tools allowed for larger data scrapes.

In the end, I am a Rolex enthusiast who is just as excited to see what gets launched next week as anyone else! I simply tried to leverage some of the paid tools at my disposal and my website/search engine knowledge to do some additional digging and share my findings. We shall see what's in store soon enough!

[jb335]

Simpleton question, how can you tell if a URL was indexed by Google?

Do you need the software OP has mentioned a couple times?

And thanks OP, this is really interesting. Not just for the possible new release info but also for the technical info.

[PartyRoss]

Originally Posted by PT_91

Impressive stuff, Justin!

Everybody coming up with random URLs saying this is BS were either too lazy to really wrap their head around what you wrote or just plain ignorant.

Thanks, I appreciate it! I don't have as discerning of an eye as some others on here to extract specific models/details from the teaser video, so I wanted to tackle it from a different angle

[Cloudchaser]

Originally Posted by PartyRoss

Well said - nice to see someone who gets it! Lol.

I utilized ahrefs and semrush - I stopped using Screaming Frog several years ago when these other tools allowed for larger data scrapes.

In the end, I am a Rolex enthusiast who is just as excited to see what gets launched next week as anyone else! I simply tried to leverage some of the paid tools at my disposal and my website/search engine knowledge to do some additional digging and share my findings. We shall see what's in store soon enough!

Thanks for sharing all of this!

[PartyRoss]

Originally Posted by cdmorenot

Awesome work. Perhaps some dev work still happening on the backend.

Glad someone here was able/willing to nerd out on this.

Thanks! Yes, I would anticipate they will probably be working on the site right up to the event coverage. Last year everything actually went live on the site several hours after the event coverage had already concluded if I remember correctly.

I plan on doing another scan/crawl on Saturday and will share any updates here!

[jb335]

Originally Posted by jb335

Simpleton question, how can you tell if a URL was indexed by Google?

Do you need the software OP has mentioned a couple times?

And thanks OP, this is really interesting. Not just for the possible new release info but also for the technical info.

I'll answer my own question:

Just copy the URL of your webpage from the address bar - then paste it into Google with either site: or info: in front of it. If it returns the webpage in the search results, it is indexed. If you get nothing back, it is not indexed.

[EvelynWaugh]

Great. Rolex is 100% monitoring this thread and now know what NOT to do for next year's releases from being cracked!

[PartyRoss]

Originally Posted by jb335

Simpleton question, how can you tell if a URL was indexed by Google?

Do you need the software OP has mentioned a couple times?

And thanks OP, this is really interesting. Not just for the possible new release info but also for the technical info.

The short answer is that you can't. The error messages are generated by the websites themselves, not the search engines, which is why typing in any conceivable URL returns the same error. There are two primary ways to see indexed URL's:

1. Utilize software that scrapes this data from the search engines
2. Perform a 'site:(website URL)' search

The site search is usually more accurate, but it is also much more difficult to navigate. The software tools allow for easier filtering, sorting, searching, etc. of the data. You can pick any website, go to Google, and type search:insertwebsiteurlhere.com into the search bar, and the number of results displayed represents the total number of pages indexed to Google. Doing this for the Rolex website would look like this, and returns over 145,000 results (meaning their website has over 145,000 pages indexed to Google):

site:https://www.rolex.com

My pleasure, I am glad you found this interesting! Will do my best to provide an update here over the weekend as well.