AP's New CEO from outside the horological industry.

[WatchEater666]

Most AP customers are ok with paying $100k for a watch with no internal angles, so I don't foresee this being an issue lol


But really, industry exp doesn't matter much IMO. I have been CEO executing turnarounds in a few industries where I have no experience - all consumer though. For example, have done adult health and wellness, fashion, floral, musical instruments, etc!

[mickyd329]

Originally Posted by kb866

I hope they don't try to ramp up production or go the way of Vacheron and sell out to Richemont or LVMH. I think that would be brand suicide.

I think that would really dampen my enthusiasm with the brand.

[LJubel328]

Originally Posted by malba2366

VC and ALS seem to be doing quite well under Richemont ownership. Both Richemont and LVMH know know to manage luxury brands so It wouldn't be negative for the brand, except in the eye of watch snobs.

I don’t think the last few years can be used as datapoints on how a brand was doing, everyone had record sales. The true test lies ahead imo.


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[Palex]

Originally Posted by WatchEater666

Most AP customers are ok with paying $100k for a watch with no internal angles, so I don't foresee this being an issue lol

High complications at AP don’t have internal angles, is that what you are saying?

[ts3]

Originally Posted by malba2366

VC and ALS seem to be doing quite well under Richemont ownership. Both Richemont and LVMH know know to manage luxury brands so It wouldn't be negative for the brand, except in the eye of watch snobs.

Then there are IWC and Panerai... IWC were an interesting and very innovative brand in the late pre Richemont years under Blümlein. Now not so much as marketing has completely taken over. That said, they may be making a lot of money all the same.

Originally Posted by LJubel328

I don’t think the last few years can be used as datapoints on how a brand was doing, everyone had record sales. The true test lies ahead imo.


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Agree.

AP seems more vulnerable than most in the next couple of years. They'd suffer in a broader downturn like everybody else and on top their core product line will likely become less fashionable again compared to the recent hype years.

[Henrimontgomery]

Originally Posted by WatchEater666

Most AP customers are ok with paying $100k for a watch with no internal angles, so I don't foresee this being an issue lol


But really, industry exp doesn't matter much IMO. I have been CEO executing turnarounds in a few industries where I have no experience - all consumer though. For example, have done adult health and wellness, fashion, floral, musical instruments, etc!

Can say the same about Patek no? Most angular they did was the caliber on 6119, which has pointy edges but that’s it.

I would even argue: most AP clients buy ROs that are built in a way that bastardizes the original monobloc architecture.

[VogelPhoenix]

Originally Posted by WatchEater666

Most AP customers are ok with paying $100k for a watch with no internal angles, so I don't foresee this being an issue lol

You mean when they buy stuff like this: