Historic Adler's New Orleans Lost AD Status ...

[Fleetlord]

They no longer fit what Rolex was looking for in an AD.

More doors will be cut.

Less is more in Luxury. This is the way.

[43Airking]

Originally Posted by BlondesNwatches

In New Orleans? or where at?

St. Louis, MO. USA

[metrybaw]

It's sad though. I wouldn't be surprised if Adler's were one of the original Rolex retailers in the US. They've been around for that long.

Originally Posted by Fleetlord

They no longer fit what Rolex was looking for in an AD.

More doors will be cut.

Less is more in Luxury. This is the way.

[OldLume]

AD's dropped have happened all across the land, let alone the globe. Many fine family AD's are truly out in the cold for the loss. I sympathize with many of the AD's as small businesses with decades of loyalty to the crown having the rug pulled. It is a community loss not just a customers. Spend too much time here and it sounds like perhaps some Rolex customers might be on the selfish side.

[Actor07]

I remember that was my go to watch shop back in the 90s on Canal Street. I bought a Cartier Pasha and a Breitling Astro chronomat. I always remember Coleman Adler as a nice gentleman. I think Adam was my salesman but I could be wrong. Anyway the salespeople was always professional and went above and beyond. I am sorry to see them go. They were an institution in the New Orleans metro area.

[taylor2000]

Adam has been a personal friend since long before he sold watches. He's an amazing, honest, hard working person. He served his country with honor and distinction before he got in this business. Defaming him on an anonymous bulletin board shows what little character some people have.

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[LJubel328]

Originally Posted by 43Airking

St. Louis, MO. USA

Simons?


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[fly4food84]

Adler’s has been my least favorite AD. They’ve lost all their luxury brands one by one for a reason. Without these brands they will be in trouble.

[Dave O]

Maybe someone can just go there and ask them what's up, why losing Rolex?

[43Airking]

Originally Posted by LJubel328

Simons?


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Clarkson Jewelers.

[BillA]

Over 10 years ago, Laviano Jewelers in Westwood, NJ was a Rolex AD and then no more. They had to be one of the longest standing AD's Rolex had. Rolex probably wanted the "boutique" in the store. To do so they would have had to build out, take over next door space which was not available, so they lost their AD status. Was kind of sad.

[casadecamporolex]

Rolex makes the decision to close the AD.
Even stores that have submitted plans for re-design have gotten the letter.
These fine folks don’t even bother with a call.
My personal AD got the letter during Covid.

[LJubel328]

Originally Posted by 43Airking

Clarkson Jewelers.

Clarkson completed the dedicated Rolex renovation last year. Are they already adding to this recent shop-in-shop?


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[996marty]

Originally Posted by Pius XIII

Not a loss AT ALL. The real shame here is that Adler’s was letting their main Rolex guy Adam make deals out of the back door for all of the hot models. He was clearly not interested in selling anything to actual enthusiasts and never wanted to bother selling anything else in the store. I’m sure he’s the reason they lost Patek and Cartier as well. He boasted about keeping his more expensive purchases of gold Patek and Rolex models off of the books so other employees couldn’t see his purchases. Good riddance.

Hopefully Rolex wises up to Lee Michaels’ antics of only promising in demand models in exchange for purchases of diamond jewelery and other slow sellers. Both managers and sales associates are very open about their quid pro quo policy. With this being the sales strategy for the remaining 1/2 of Rolex ADs in the area, it’s been very easy to lose all interest in Rolex as a brand.

Some pretty strong accusations hope that can be validated

[43Airking]

Originally Posted by LJubel328

Clarkson completed the dedicated Rolex renovation last year. Are they already adding to this recent shop-in-shop?


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To your point - maybe the Rolex Section Stays the same - but main section of the store is being totally redone. More dedicated space to GS, Tag, Oris, Tissot, Brietling & Jewelry. I think they are supposed to be done in June or so. If you are in the area - I highly recommend them. (Sorry to the OP for hi-jacking this thread a bit)

[Fleetlord]

Like it or not, this is what great brands due and how they stay "great"

I remember watching a Hodinkee talking watches with the outgoing AP CEO and he made it clear that one of the most important things (in the mid 2000's) they did as a brand was, besides get watches on the wrist of "influential" celebrities and business leaders, to greatly cut down the points of sale (AD Doors).

Too much distribution is toxic in this space. Rolex feels they have too much distribution and they will eliminate those that don't fit in anymore. It feels ruthless, I know, but so is consumer sentiment.

Look as recently as Grand Seiko.....market darlings just a few years ago...but they overproduced and over distributed their position and the market is making them pay with sudden indifference. It doesn't take much to tip the balance and it can happen very quickly.

[heljestrand]

I walked into Adlers just yesterday unaware of the Rolex status but I took a “lap” around the showcases and saw 3 “Estate” preowned wristwatches, 2 of which were ladies pieces. It’s a shame that a former Patek and Rolex dealer in such a wonderful location is from what I can tell now, a “jewelry store”…. I wish them well.

In NOLA, Valobra Jewelers on Royal Street has some of the best preowned wristwatches that you’ll find. Rolex, Patek, Breguet, IWC, Ulysse Nardin, A.Lange, and they are a Franck Muller authorized dealer. I viewed some amazing pieces there a couple days ago.

[THC]

Aucoin Hart is still a great AD in Metairie La.

[Calatrava r]

Originally Posted by Barada7

Rolex apparently doesn’t like the grey market, but seems to continue pushing its customer base to them.

With less retail outlets the used prices will stay strong or rise further. This encourages retail buyers to sell and drives more and more customers to the used markets as there are fewer and fewer retail outlets.

[L_S_SHOE]

Deleted.

[TheHulk]

Originally Posted by Pius XIII

Not a loss AT ALL. The real shame here is that Adler’s was letting their main Rolex guy Adam make deals out of the back door for all of the hot models. He was clearly not interested in selling anything to actual enthusiasts and never wanted to bother selling anything else in the store. I’m sure he’s the reason they lost Patek and Cartier as well. He boasted about keeping his more expensive purchases of gold Patek and Rolex models off of the books so other employees couldn’t see his purchases. Good riddance.

Hopefully Rolex wises up to Lee Michaels’ antics of only promising in demand models in exchange for purchases of diamond jewelery and other slow sellers. Both managers and sales associates are very open about their quid pro quo policy. With this being the sales strategy for the remaining 1/2 of Rolex ADs in the area, it’s been very easy to lose all interest in Rolex as a brand.

Being from Louisiana, i can attest to ALL of this. Alders was a pompous group. They are exactly what I’ve grown to detest from ADs. Mr Coleman was a gentleman but the rest in there were worthless. As far as Lee Michaels, that will be curious to see being they have more locations (maybe 9). They are the Masters of getting your hopes up but are very nice about it. And yes they expect jewelry purchases to “offer” watches. The best of the best was Pauls Jewelry in Lafayette. Only thing Adlers was ever good for was they got me to quit wasting my time with ADs and buying grey to get what i want. Adios Adlers!

[TheHulk]

Originally Posted by 996marty

Some pretty strong accusations hope that can be validated

Ill validate everything he said!!

[steveclr]

Wow - completely opposing and credible viewpoints - its hard to figure out what the hell is going on

[Pius XIII]

Originally Posted by TheHulk

Ill validate everything he said!!

THANK YOU!!! I completely understand the magnitude of the accusations I’ve made public but I 100% stand by them. I did business with Adler’s and Lee Michaels for years before the Rolex hype train came along and they are now but a shell of what they once were. Dealers that participate in these shady practices and dishonor the relationships that were made prior to these crazy times deserve to be named and shamed!

[TheHulk]

Originally Posted by Pius XIII

THANK YOU!!! I completely understand the magnitude of the accusations I’ve made public but I 100% stand by them. I did business with Adler’s and Lee Michaels for years before the Rolex hype train came along and they are now but a shell of what they once were. Dealers that participate in these shady practices and dishonor the relationships that were made prior to these crazy times deserve to be named and shamed!

I tell you there is one other AD in La that’s far worse. Ill not say their name bc i don’t want to cause them any harm. However, this goof literally has tried to sell me watches for over list. I asked about a BLNR and he said yes, but it’s 15k and that’s below market. Same thing on an OF Daytona. Jeez! I called him out on it once stating that I didn’t think he could ask over retail but he just talked about market prices AND yes he’s an AD. At least for now…..