Rolex Service and Loan

[R1@160@alltimes]

Originally Posted by BT12

Why won't the AD loan me a Rolex while mine is being serviced????

Simple. They want you to buy another Rolex.

[Warnsboy]

Originally Posted by fc3s2k

Mercedes Benz does the same thing

My area Toyota/Lexus sales-rep will pick up my car, drop off a new-model loaner.....take mine to service and bring it back....usually the same day.......good sales tool and keeps me coming back

I think I see my sales-rep more than I see my barber

[gypsy]

Originally Posted by donq

When I used to work at a Triumph motorcycle dealership a couple of years ago, each dealer was provided a few demonstration bikes each year.

The dealer could do whatever he wanted with these bikes, loaner vehicles, test rides, promotional events, and was only allowed to sell them after they had a certain number of miles on them.

We could sell them for whatever we deemed appropriate. This program was subsidized by Triumph, and part of the dealer program.

Of course, the cost is factored in to the price of every bike sold.

The profit margin at a bike shop is surprisingly slim. A lot of customers demanded perks that they might have received at a BMW or Lexus Dealership,
such as brand new loaner bikes of a certain model or color, free services, having us pick up their bikes at work to service them and return them for free.

Nice stuff, but not available along with the deep discounts that everyone expects.

We we're often expected to provide these services to customers who had bought their bikes from other dealers, but were afraid to take them back because of poor reputations for service proficiency!

They had a hard time understanding that some bikes are sold at a loss, and providing these services is just that more lost money to the dealer.

A sale of a bike with a profit of 10-15% was considered a good sale.

Anyone know what the profit margin on a Rolex typically is?

lol we haven't even got 15% in a car and often sell at 3% margin

[Grissom]

Originally Posted by The GMT Master

It's a completely unworkable concept, and expecting far too much. No viable watch business would have the ability to do this, it would be just throwing money away.

Ahhhhh.......the good old days, when you got a loaner watch, when your watch went in for service!

[t e x]

Is that a Ball?