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MAINEZX10 · 30 September 2011, 12:19 PM

Quote:

Originally Posted by malnik

That's impossible. We just had a price increase in US this year No way customers can bear two price increases in one year

It would not be the first time. I few years back they did that when in March the SS Daytona went up to $9200 then in Oct. it went to $9925

gwozhog · 30 September 2011, 12:23 PM

I cant wait to be reading the same lame posts in another 6-12 months. Another price increase, what are they thinking, Im done with rolex, glad I bought mine, didn't we just have a price increase, I should have jumped when I had the chance, I will only buy used from now on, YAdayadddadyaddda.

:b anghead:

Fiddy · 30 September 2011, 02:03 PM

Quote:

Originally Posted by humvee

I think they are becoming more out of reach of the common middle class people. But this will definitely give them more exclusivity I think and less market saturation. When you have a watch that will most likely cost you $10,000 out the door with taxes and all, you really think long and hard about buying it and wanting it.

Wearing a $5,000 watch is not as disturbing to the psyche as wearing a $10,000 watch -- it is just a mental thing about numbers-- that's the number,
TEN THOUSAND that really screams in the head and keeps you from purchasing, like a mental block fo somekind.

It is not just watches but everything in general is going up in price. The world has changed and is constantly changing. Not fair to blame Rolex. They will raise prices to see waht the marekt will bear. EVen crappy watches are now in the $100+ range.

Good post!!

TopNotchChach · 30 September 2011, 02:08 PM

Everyone raises their prices. Damn, i was trying to get my louis vuitton waterproof keep all, and they raised the price on that too!

Glad I got my sub c when it first came out! I can probably flip it now for what I bought it for. I wont though :)

paddy_crow · 1 October 2011, 02:59 AM

It cracks me up the way people on this site complain about price hikes, but then react to the news by running out and buying a watch before the hike. So why shouldn't Rolex hike prices when it seems to always lead to a sales spike?

jizeal · 1 October 2011, 07:12 PM

I found out more for sure the increase will be 4% across the entire Rolex line and it will max out at 5%. Was also told Rolex has been telling ADs to not discount precious metal pieces more then 10%. Both ADs said their Rolex reps emphasized this point.

Seems like they are trying to bring brand value up in a bad economy.

humvee · 1 October 2011, 09:43 PM

Quote:

Originally Posted by paddy_crow

It cracks me up the way people on this site complain about price hikes, but then react to the news by running out and buying a watch before the hike. So why shouldn't Rolex hike prices when it seems to always lead to a sales spike?

Not only price complaints but also 'looks' complaint. You get a lot of complaints on how bad a new model looks and then a few months later,
those people want a discount on it

Mr. K · 2 October 2011, 01:49 AM

This topic really needs a sticky permanent post of its own.

Plus if we did we could actually track rumor to when the price went up and by how much.

ikovalchuk17 · 2 October 2011, 01:54 AM

Are they going to increase the price of the new explorer II? It doesn't seem right, since it's not even available at the current price yet.

dcash0615 · 2 October 2011, 02:18 AM

Very likely possibility. Rolex has done this before. They announce the release of a watch at one price[ and then Rolex happens to have a price increase before the watch hits certain markets. If his happens, all you can hope for is hat the AD you buy it from gets invoiced for the watch prior to the price increase and in turn agree to sell you the watch at the pre-price increase price. Whee it gets tricky is you will really never know at what date the AD was invoiced for the watch. In times like that you hve to do a little homework and shop around and figure out where you can find the best price and pull the trigger with the source you are most comfortable with.

I too am waitng for my AD to receive his shipment. However if I do not receive my standard discount I receive on SS sport models I will pass and wait for the hype to settle and then purchase which I think I could buy with my discount before the next price increase after this one coming in Oct.

UOTE=ikovalchuk17;2775139]Are they going to increase the price of the new explorer II? It doesn't seem right, since it's not even available at the current price yet.[/QUOTE]

Art 1 · 2 October 2011, 02:44 AM

Quote:

Originally Posted by ikovalchuk17

Are they going to increase the price of the new explorer II? It doesn't seem right, since it's not even available at the current price yet.

Probably not is my guess.

Rolex Junky · 2 October 2011, 02:50 AM

Quote:

Originally Posted by Art 1

Probably not is my guess.

I beg to differ.

Punjabusa · 2 October 2011, 04:47 AM

Quote:

Originally Posted by malnik

That's impossible. We just had a price increase in US this year No way customers can bear two price increases in one year

thats right the local AD said they heard nothing on a price increase.

emagni · 2 October 2011, 06:01 AM

Peer pressure has something to do with this as well. Omega now has a few stainless models in the $8k to $9k range. Panerai has gone up in price this past summer and so has AP. Rolex can't be left behind as a cheaper alternative to some of it's peers. I don't consider AP and Rolex as peers but all luxury watches has consistently gone up to match the demand and supply. How many TRF members we have now compared to three years ago? Lol

Hodog16 · 2 October 2011, 06:24 AM

Well, time to get more appraisals to update the watch insurance. 116520 will be $15k in no time.

Speed · 2 October 2011, 07:18 AM

How's about limiting price increase threads to one a year.

While we are at it, the "what is an average AD discount" threads could be held to once a quarter ;-)

Kidding of course!

emagni · 2 October 2011, 09:02 AM

Just got word that an AD in NYC has already increase their prices. Has anyone heard official news from their AD?

LostInTime · 2 October 2011, 09:06 AM

Quote:

Originally Posted by Art 1

Probably not is my guess.

This would be incorrect, they will raise the price even if the watch is not out yet.

They pulled this bulls#!t last year when I bought the Explorer I 39mm. It was announced at $5650 and by the time it actually hit the market a price increase had occurred and the price was $5750....not ever available at the announced retail

Rolex knows full well what they are doing and it allows them to advertise their new watches at a price they never intend to sell at....only part of the reason I am done with them; my next watch will be a Vacheron Overseas.

Vaxe · 2 October 2011, 09:32 AM

My AD sold all his SS sports yesterday/earlier today. Anticipation of the 5% hike really pushes sales....

HL65 · 2 October 2011, 10:27 AM

Swiss watch sales are up 22%(per article in Barrons last week) and most of the high end companies have raised prices yet again. It is not just Rolex!! At the end of the day prices go up and those who want new watches pay more or don't get them. Either way they will sell their watches as demand is high bad economy or not.

northp33 · 2 October 2011, 10:43 AM

It's not what competitors are doing fellas but the fact that the Swiss franc has appreciated so much. The fact that Switzerland has intervened in their currency recently should limit the number of increases Rolex needs to do over the next couple years.

HL65 · 2 October 2011, 11:03 AM

Quote:

Originally Posted by northp33

It's not what competitors are doing fellas but the fact that the Swiss franc has appreciated so much. The fact that Switzerland has intervened in their currency recently should limit the number of increases Rolex needs to do over the next couple years.

Maybe so but it is what other high end watch companies are doing: Patek, AP, IWC, Lange etc. They all have been hiking up prices- as I said above Rolex is not alone in this. Also- watch sales being up 22% for Swiss companies shows strong demand regardless of economy.

D-train · 2 October 2011, 11:19 AM

Which AD in NYC? I live in NYC and am curious to know if its true

Deepsea Florida · 2 October 2011, 11:45 AM

Just because Omega (I like Rolex more), and some others raise their price...so what ?

Personally I could see spending 8k on a rolex way before doing so with an Omega, or Pan.....just my opinion

subtona · 2 October 2011, 12:18 PM

Quote:

Originally Posted by mfserge

I already pre-paid in full for my new Exp2.....do you think the AD will be asking me for the additional 5%?

there was a similar thread at the previous price increase where the AD did charge the customer (who prepaid in full) the price increase.

i think it was for a daytona?

D-train · 2 October 2011, 12:26 PM

I dont agree, but for the daytona it is in such demand he probably could get away with it. I think with any other watch he would lose a sale...

I have a M series sub...with the price increase will it be worth more?

jizeal · 2 October 2011, 02:46 PM

Quote:

Originally Posted by subtona

there was a similar thread at the previous price increase where the AD did charge the customer (who prepaid in full) the price increase.

i think it was for a daytona?

If this happens to you, its time to find a new AD!

SkyKing31 · 2 October 2011, 02:53 PM

Mayor's told me the same thing last week

bondtoys · 3 October 2011, 09:41 PM

so, did Rolex UK and USA raise the prices or not for 1st october?

humvee · 3 October 2011, 09:45 PM

I think if you look at the reputable sellers on the TRF Sales section and you see prices go up, then you know for sure. I usually kep a tab on DSSD prices. Used ones are about $8500. I think on the next price rise, used ones will be around $9000 and MSRP will hit $11000 and then I will know for sure

30 September 2011, 12:23 PM	#62
gwozhog "TRF" Member Join Date: Apr 2011 Location: Point Blank, TX Posts: 2,894	I cant wait to be reading the same lame posts in another 6-12 months. Another price increase, what are they thinking, Im done with rolex, glad I bought mine, didn't we just have a price increase, I should have jumped when I had the chance, I will only buy used from now on, YAdayadddadyaddda.:b anghead::b anghead::b anghead::b anghead:

2 October 2011, 06:01 AM	#74
emagni "TRF" Member Join Date: Mar 2008 Location: on Earth Watch: ing TRF Posts: 1,284	Peer pressure has something to do with this as well. Omega now has a few stainless models in the $8k to $9k range. Panerai has gone up in price this past summer and so has AP. Rolex can't be left behind as a cheaper alternative to some of it's peers. I don't consider AP and Rolex as peers but all luxury watches has consistently gone up to match the demand and supply. How many TRF members we have now compared to three years ago? Lol __________________ Watches: More than my fingers can count

2 October 2011, 09:02 AM	#77
emagni "TRF" Member Join Date: Mar 2008 Location: on Earth Watch: ing TRF Posts: 1,284	Just got word that an AD in NYC has already increase their prices. Has anyone heard official news from their AD? __________________ Watches: More than my fingers can count

2 October 2011, 10:27 AM	#80
HL65 TRF Moderator & 2024 SubLV41 Patron Join Date: Dec 2007 Real Name: Ken Location: SW Florida Watch: One on my wrist. Posts: 64,008	Swiss watch sales are up 22%(per article in Barrons last week) and most of the high end companies have raised prices yet again. It is not just Rolex!! At the end of the day prices go up and those who want new watches pay more or don't get them. Either way they will sell their watches as demand is high bad economy or not. __________________ *SPEM SUCCESSUS ALIT*

30 September 2011, 02:08 PM	#64
TopNotchChach "TRF" Member Join Date: Jul 2010 Location: Near the Ocean! Watch: 116610 Posts: 1,306	Everyone raises their prices. Damn, i was trying to get my louis vuitton waterproof keep all, and they raised the price on that too! Glad I got my sub c when it first came out! I can probably flip it now for what I bought it for. I wont though :)

1 October 2011, 02:59 AM	#65
paddy_crow Member Join Date: Nov 2010 Location: Michigan Posts: 592	It cracks me up the way people on this site complain about price hikes, but then react to the news by running out and buying a watch before the hike. So why shouldn't Rolex hike prices when it seems to always lead to a sales spike?

1 October 2011, 07:12 PM	#66
jizeal "TRF" Member Join Date: Dec 2010 Real Name: Neil Location: South Florida Watch: neilswatches@gmail Posts: 5,157	I found out more for sure the increase will be 4% across the entire Rolex line and it will max out at 5%. Was also told Rolex has been telling ADs to not discount precious metal pieces more then 10%. Both ADs said their Rolex reps emphasized this point. Seems like they are trying to bring brand value up in a bad economy.

2 October 2011, 01:49 AM	#68
Mr. K "TRF" Member Join Date: May 2005 Real Name: Mark Location: Seattle-ish Posts: 6,078	This topic really needs a sticky permanent post of its own. Plus if we did we could actually track rumor to when the price went up and by how much.

2 October 2011, 01:54 AM	#69
ikovalchuk17 "TRF" Member Join Date: Apr 2008 Location: LA Watch: ND Sub Posts: 371	Are they going to increase the price of the new explorer II? It doesn't seem right, since it's not even available at the current price yet.

2 October 2011, 02:18 AM	#70
dcash0615 2024 Pledge Member Join Date: Jan 2007 Real Name: Dave Location: CA Watch: es Posts: 4,395	Very likely possibility. Rolex has done this before. They announce the release of a watch at one price[ and then Rolex happens to have a price increase before the watch hits certain markets. If his happens, all you can hope for is hat the AD you buy it from gets invoiced for the watch prior to the price increase and in turn agree to sell you the watch at the pre-price increase price. Whee it gets tricky is you will really never know at what date the AD was invoiced for the watch. In times like that you hve to do a little homework and shop around and figure out where you can find the best price and pull the trigger with the source you are most comfortable with. I too am waitng for my AD to receive his shipment. However if I do not receive my standard discount I receive on SS sport models I will pass and wait for the hype to settle and then purchase which I think I could buy with my discount before the next price increase after this one coming in Oct. UOTE=ikovalchuk17;2775139]Are they going to increase the price of the new explorer II? It doesn't seem right, since it's not even available at the current price yet.[/QUOTE]

2 October 2011, 06:24 AM	#75
Hodog16 "TRF" Member Join Date: Mar 2011 Location: NC Watch: RG Olive DD40 Posts: 1,795	Well, time to get more appraisals to update the watch insurance. 116520 will be $15k in no time.

2 October 2011, 07:18 AM	#76
Speed "TRF" Member Join Date: Aug 2009 Location: USA Posts: 19,706	How's about limiting price increase threads to one a year. While we are at it, the "what is an average AD discount" threads could be held to once a quarter ;-) Kidding of course!

2 October 2011, 09:32 AM	#79
Vaxe "TRF" Member Join Date: Jul 2011 Location: Austin TX Posts: 2,122	My AD sold all his SS sports yesterday/earlier today. Anticipation of the 5% hike really pushes sales....

2 October 2011, 10:43 AM	#81
northp33 "TRF" Member Join Date: Jul 2011 Location: Ohio Watch: Daytona, Navitimer Posts: 23	It's not what competitors are doing fellas but the fact that the Swiss franc has appreciated so much. The fact that Switzerland has intervened in their currency recently should limit the number of increases Rolex needs to do over the next couple years.

2 October 2011, 11:19 AM	#83
D-train Member Join Date: Sep 2011 Location: New York Posts: 30	Which AD in NYC? I live in NYC and am curious to know if its true

2 October 2011, 11:45 AM	#84
Deepsea Florida "TRF" Member Join Date: Aug 2011 Location: Florida Posts: 504	Just because Omega (I like Rolex more), and some others raise their price...so what ? Personally I could see spending 8k on a rolex way before doing so with an Omega, or Pan.....just my opinion

2 October 2011, 12:26 PM	#86
D-train Member Join Date: Sep 2011 Location: New York Posts: 30	I dont agree, but for the daytona it is in such demand he probably could get away with it. I think with any other watch he would lose a sale... I have a M series sub...with the price increase will it be worth more?

2 October 2011, 02:53 PM	#88
SkyKing31 "TRF" Member Join Date: Nov 2010 Location: Manalapan Florida Watch: Tridor Masterpiece Posts: 2,819	Mayor's told me the same thing last week

3 October 2011, 09:41 PM	#89
bondtoys "TRF" Member Join Date: Mar 2009 Location: World Watch: 16750 Posts: 2,733	so, did Rolex UK and USA raise the prices or not for 1st october?

3 October 2011, 09:45 PM	#90
humvee Banned Join Date: Sep 2011 Location: Los Angeles Posts: 451	I think if you look at the reputable sellers on the TRF Sales section and you see prices go up, then you know for sure. I usually kep a tab on DSSD prices. Used ones are about $8500. I think on the next price rise, used ones will be around $9000 and MSRP will hit $11000 and then I will know for sure

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