SS Sky Dweller will go to $18,400 in Feb with newUS price increase?

[RHIII]

I honestly don't think that increasing prices will change anything other than just that....the price.

People will buy...People will sell...People will flip and buy and sell and re-flip and whatever else...lol...why would anyone really care? It is YOUR watch!!!

Will the price increase...who knows....maybe...a little

BMW won't stop selling me M series cars when I sell one and go buy another one....they make them more accessible....

Just my .02

Cheers all!!!

[RXAPPP]

This isn't true. I know someone who is related to a guy who rents a store to another guy who sublets to the AD. He also knows the cleaner there and by sheer coincidence she knows someone who works for Rolex in Geneva

The price will increase to $32k - FACT - You heard it hear first

[Egelber]

Originally Posted by RXAPPP

This isn't true. I know someone who is related to a guy who rents a store to another guy who sublets to the AD. He also knows the cleaner there and by sheer coincidence she knows someone who works for Rolex in Geneva

The price will increase to $32k - FACT - You heard it hear first

OMG.. I KNOW WHO YOU SPEAK OF, and I heard the same thing...

[Tampashooter]

I was told they are going to do a tri tone sky dweller.

With LED's on the bezel to simulate runway lights.

FYI

[korneevy]

Originally Posted by The Argonaut

... Rolex will not want to alienate or lose future buyers, which it could easily do if they get the increase wrong. ...

A big part of any brand is expanding one's base carefully in order to attract new buyers. The SS models all do that, and are very competitively priced...

What I know is that they bloody alienated me over the past 12 months trying to buy a GMT Batman at retail in Asia. I've been through dozens and dozens of ADs in HK, Singapore, Malaysia, Australia, Indonesia...same BS, same smirks as if I am asking them to sell some sort of kryptonite or ballistic missile tech and not a simple watch that costs as much as 3-10 monthly salaries of their average middle class countryman.

The whole treatment in Asia whenever asking for anything in sports SS is also pretty piss poor. No display models to play with, no waiting lists in a sense that there are lists that go on for 3-5 years, which realistically means I'd never be able to get that watch. While I understand the supply <--> demand etc., the way its done leaves a pretty bad taste in the mouth and doesn't reflect well on the brand, if you ask me. I bother to read about watches etc., but if an average Joe with no clue gets laughed out of ADs showroom whenever he saves up enough cash to get one of them Submariners, I can see how this is totally out of whack.

Rolex's better figure out the way to make it either less embarrassing or more accessible at whatever price point they think if fair, cause what they have now DOES NOT work. So I am forced to pay a 25% trusted scalper premium because of that nonsense, which I will hold against them whenever anyone asks for "what watch shall I get" next time around...

[Jimbogigolo]

Originally Posted by SteelSubmarinerGuy

I personally think they made a mistake in pricing that watch, why is the flag ship and most complicated movement cheaper than the SS Yachtmaster 2?


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While I somewhat agree with this, I doubt a company such as Rolex will make sloppy mistakes like that. I would speculate that they are strategic about this; create a hype, limit production then do a price increase.

[Greenp]

They should increase the price of the Daytona to $18k. :)

[rallyx]

Originally Posted by korneevy

What I know is that they bloody alienated me over the past 12 months trying to buy a GMT Batman at retail in Asia. I've been through dozens and dozens of ADs in HK, Singapore, Malaysia, Australia, Indonesia...same BS, same smirks as if I am asking them to sell some sort of kryptonite or ballistic missile tech and not a simple watch that costs as much as 3-10 monthly salaries of their average middle class countryman.

The whole treatment in Asia whenever asking for anything in sports SS is also pretty piss poor. No display models to play with, no waiting lists in a sense that there are lists that go on for 3-5 years, which realistically means I'd never be able to get that watch. While I understand the supply <--> demand etc., the way its done leaves a pretty bad taste in the mouth and doesn't reflect well on the brand, if you ask me. I bother to read about watches etc., but if an average Joe with no clue gets laughed out of ADs showroom whenever he saves up enough cash to get one of them Submariners, I can see how this is totally out of whack.

Rolex's better figure out the way to make it either less embarrassing or more accessible at whatever price point they think if fair, cause what they have now DOES NOT work. So I am forced to pay a 25% trusted scalper premium because of that nonsense, which I will hold against them whenever anyone asks for "what watch shall I get" next time around...

The reality is the person who drops several hundred grands or several millions at the AD is going to get the next call for the Bat and Daytona Steel. Not the guy who saves up just to get the one watch that the AD cannot sell enough of. I'm sure there are exceptions but a reality in most major cities.

[aquatimerfla]

Originally Posted by rallyx

The reality is the person who drops several hundred grands or several millions at the AD is going to get the next call for the Bat and Daytona Steel. Not the guy who saves up just to get the one watch that the AD cannot sell enough of. I'm sure there are exceptions but a reality in most major cities.

Doesent Matter. These are mass produced watches.

Some want to liken the daytona to some limited production Ferrari/Lambo etc

Not even close. Daytona is a mass produced watch that at the very least should result in a couple month wait tops to obtain one. Rolex doesent need to flood the market but they should meet the demand.

[korneevy]

Originally Posted by rallyx

The reality is the person who drops several hundred grands or several millions at the AD is going to get the next call for the Bat and Daytona Steel. Not the guy who saves up just to get the one watch that the AD cannot sell enough of. I'm sure there are exceptions but a reality in most major cities.

You and I know about it. An average Joe doesn’t - he sees all these Submariner ads on TV, endless magazine prints, brand exhibitions, huge billboards at every airport, so figures if the watch is being promoted, it must be available to buy if one has the money to pay for it.

And the reality is that it is could not be further away from reality - and this is not right. If I want that Jaguar for $200K or recliner chair for $25K, sure they may be out of stock or there is a waiting list to get them but as long as I have the money to pay for it, I will (generally) get treated with respect, given a chance to examine and experience the product in real life by either test driving or floor sample checking, my deposit will be taken with thanks and I’ll be given a day in not too distant future to come and collect the object of my desire. That’s how luxury for middle class works.

And whatever it is Rolex is doing with their supply and pricing DOES NOT, hence my point. I have a few aspirational colleagues who also wanted their first sub and expected a royal treatment based on the fact that they are buying $10K object of no particular utility, instead got told off by bored salespeople who literally have nothing to show or sell apart of endless daydates and iced-out Daytonas.

That’s not right and say what you want about IWC, Panerai or Omega boutiques, when one takes their money there and wants to buy their MOST common mid/entry level watch, they WILL likely walk away wearing one, and get a free alligator strap, friendly chat with a sales person who appreciates their interest, along with a glass of champagne to get them going.

That’s service and respect - and Rolex experience can not be further away from that.

Rolex is no Patek and it’s success has been built on making good watches, with competitive price tag, sold by millions every year to middle and upper middle class non WIS customer - who really only will ever buy that one watch and be proud of owning it for life. That’s the brand’s promise and this circus with ripping folks off with GM deals while having zero AD stock to sell in civilised, boutique setting is going to backfire soon enough if not addressed. I, for one, hope that Rolex are aware of the damage they doing to themselves by these idiotic practices and hope they raise prices to a level where speculation dies out and buying a Sub or GMT becomes a pleasant, rewarding experience, even if at a slightly higher price point.

Amen.

[korneevy]

Double post

[No SUBctitute]

Originally Posted by korneevy

You and I know about it. An average Joe doesn’t - he sees all these Submariner ads on TV, endless magazine prints, brand exhibitions, huge billboards at every airport, so figures if the watch is being promoted, it must be available to buy if one has the money to pay for it.

And the reality is that it is could not be further away from reality - and this is not right. If I want that Jaguar for $200K or recliner chair for $25K, sure they may be out of stock or there is a waiting list to get them but as long as I have the money to pay for it, I will (generally) get treated with respect, given a chance to examine and experience the product in real life by either test driving or floor sample checking, my deposit will be taken with thanks and I’ll be given a day in not too distant future to come and collect the object of my desire. That’s how luxury for middle class works.

And whatever it is Rolex is doing with their supply and pricing DOES NOT, hence my point. I have a few aspirational colleagues who also wanted their first sub and expected a royal treatment based on the fact that they are buying $10K object of no particular utility, instead got told off by bored salespeople who literally have nothing to show or sell apart of endless daydates and iced-out Daytonas.

That’s not right and say what you want about IWC, Panerai or Omega boutiques, when one takes their money there and wants to buy their MOST common mid/entry level watch, they WILL likely walk away wearing one, and get a free alligator strap, friendly chat with a sales person who appreciates their interest, along with a glass of champagne to get them going.

That’s service and respect - and Rolex experience can not be further away from that.

Rolex is no Patek and it’s success has been built on making good watches, with competitive price tag, sold by millions every year to middle and upper middle class non WIS customer - who really only will ever buy that one watch and be proud of owning it for life. That’s the brand’s promise and this circus with ripping folks off with GM deals while having zero AD stock to sell in civilised, boutique setting is going to backfire soon enough if not addressed. I, for one, hope that Rolex are aware of the damage they doing to themselves by these idiotic practices and hope they raise prices to a level where speculation dies out and buying a Sub or GMT becomes a pleasant, rewarding experience, even if at a slightly higher price point.

Amen.

The salespeople aren't making that much money. You'd think they would at least TRY to be nice to people.

[korneevy]

Originally Posted by No SUBctitute

The salespeople aren't making that much money. You'd think they would at least TRY to be nice to people.

I think their behaviour is reinforced by Rolex policies - if you’ve got no stock of SS watches that you get asked for 100 times a day, and Rolex does not have any clear delivery schedule or commitment in terms of stock allocations / wait list work-around, why treat your average customer with care if you know you can’t sell him anything anytime soon? Not to justify this but I think this supply chain BS that Rolex is playing is affecting the sales people as much as it does the end customers...

[dysert]

Over the years my local AD has been pretty accurate in describing Rolex trends. He said the only thing certain in 2018 is a price increase, demand exceeds supply. They do not know when their next allocation of any Rolexes will materialize. They can place a special request for a single watch but no guarantees for anything not in inventory.

[Bagman]

I’m betting the prices for Sky Dweller, Daytona & the HULK will go down once new “improved” models come out in March. What’s your thoughts?


Richard B
36mm datejust, Custom Explorer, Pepsi, Hulk, yellow gold dd2

[aquatimerfla]

Originally Posted by Bagman

I’m betting the prices for Sky Dweller, Daytona & the HULK will go down once new “improved” models come out in March. What’s your thoughts?


Richard B
36mm datejust, Custom Explorer, Pepsi, Hulk, yellow gold dd2

Well they can only improve the Sub from 3135 to 3235

SkyD and Daytona will be exact same.

[HogwldFLTR]

Originally Posted by RHIII

I honestly don't think that increasing prices will change anything other than just that....the price.

Profit margin will change.

[RHIII]

Originally Posted by HogwldFLTR

Profit margin will change.

True...true...

I was concentrating more on the consumer side.


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[Aventura]

Originally Posted by SteelSubmarinerGuy

Was told today that Rolex will increase the US markets pricing and the SS SD’s will go to $18K... Your thoughts?


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Completely impossible

[Chadridv]

Originally Posted by Aventura

Completely impossible

why?

[bdex75]

Originally Posted by HogwldFLTR

Profit margin will change.

For Rolex. Bet they don’t pass the increased markup on to their AD’s.


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[Xerxes77]

I don’t believe that

[HogwldFLTR]

Originally Posted by bdex75

For Rolex. Bet they don’t pass the increased markup on to their AD’s.


Sent from my iPhone using Tapatalk Pro

Isn't whole sale approximately 60% of retail? Regardless of what it is I expect it won't change. Ultimately an increase will result in higher profits for both manufacturer and the retailer.

[Swiss Mad!]

crazy

[Tha Baron]

Originally Posted by korneevy

You and I know about it. An average Joe doesn’t - he sees all these Submariner ads on TV, endless magazine prints, brand exhibitions, huge billboards at every airport, so figures if the watch is being promoted, it must be available to buy if one has the money to pay for it.

And the reality is that it is could not be further away from reality - and this is not right. If I want that Jaguar for $200K or recliner chair for $25K, sure they may be out of stock or there is a waiting list to get them but as long as I have the money to pay for it, I will (generally) get treated with respect, given a chance to examine and experience the product in real life by either test driving or floor sample checking, my deposit will be taken with thanks and I’ll be given a day in not too distant future to come and collect the object of my desire. That’s how luxury for middle class works.

And whatever it is Rolex is doing with their supply and pricing DOES NOT, hence my point. I have a few aspirational colleagues who also wanted their first sub and expected a royal treatment based on the fact that they are buying $10K object of no particular utility, instead got told off by bored salespeople who literally have nothing to show or sell apart of endless daydates and iced-out Daytonas.

That’s not right and say what you want about IWC, Panerai or Omega boutiques, when one takes their money there and wants to buy their MOST common mid/entry level watch, they WILL likely walk away wearing one, and get a free alligator strap, friendly chat with a sales person who appreciates their interest, along with a glass of champagne to get them going.

That’s service and respect - and Rolex experience can not be further away from that.

Rolex is no Patek and it’s success has been built on making good watches, with competitive price tag, sold by millions every year to middle and upper middle class non WIS customer - who really only will ever buy that one watch and be proud of owning it for life. That’s the brand’s promise and this circus with ripping folks off with GM deals while having zero AD stock to sell in civilised, boutique setting is going to backfire soon enough if not addressed. I, for one, hope that Rolex are aware of the damage they doing to themselves by these idiotic practices and hope they raise prices to a level where speculation dies out and buying a Sub or GMT becomes a pleasant, rewarding experience, even if at a slightly higher price point.

Amen.

All decent points, but that customer after having that wonderful glass of bubbles will take a 30-40% hit walking out the door...

[bdex75]

Originally Posted by HogwldFLTR

Isn't whole sale approximately 60% of retail? Regardless of what it is I expect it won't change. Ultimately an increase will result in higher profits for both manufacturer and the retailer.

Not 100% sure Lee but I believe it is somewhere around 62% now. But if they increase these prices I wouldn’t put it past them to raise that number too. Would also allow them to funnel more if the higher demand models to their “boutiques” and further squeeze out the little guys who are hardly getting any of these models anyhow. I think my AD has got 2, MAYBE 3 ceramic Daytona’s this year and don’t know that they have seen a SS blue SkyD yet.


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[korneevy]

Originally Posted by bdex75

Not 100% sure Lee but I believe it is somewhere around 62% now. But if they increase these prices I wouldn’t put it past them to raise that number too. Would also allow them to funnel more if the higher demand models to their “boutiques” and further squeeze out the little guys who are hardly getting any of these models anyhow. I think my AD has got 2, MAYBE 3 ceramic Daytona’s this year and don’t know that they have seen a SS blue SkyD yet.


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Which “boutiques” exactly? Rolex owns ONE store in the world (mid sized outfit in Geneva), rest of trade is done via ADs - they all have same status, I guess the difference is in turnover and volume... and none of them have SS models for sale anyways

[korneevy]

Originally Posted by Tha Baron

All decent points, but that customer after having that wonderful glass of bubbles will take a 30-40% hit walking out the door...

And so what? As long as the customer is pleased and the sale is made, why not? Happens everyday in endless other markets - such as luxury car sales, for example - and I don’t see anyone jumping out of their office window after suddenly realising that that Jaguar they collected last night is not going to sell for a premium on “grey market” aka CraigList after being driven off the store floor.

[AK797]

Originally Posted by korneevy

And so what? As long as the customer is pleased and the sale is made, why not? Happens everyday in endless other markets - such as luxury car sales, for example - and I don’t see anyone jumping out of their office window after suddenly realising that that Jaguar they collected last night is not going to sell for a premium on “grey market” aka CraigList after being driven off the store floor.

But not the watch market, and more and more watch buyers are becoming watch investors and with online info they can see Rolex and PP are brands that hold value and in fact often increase, which is helping fuel the current frenzy for them.

[korneevy]

Originally Posted by AK797

But not the watch market, and more and more watch buyers are becoming watch investors and with online info they can see Rolex and PP are brands that hold value and in fact often increase, which is helping fuel the current frenzy for them.

These watches ARE NOT investments. Anyone who thinks that need a reality check and a lesson in value investment to the boot. The frenzy is NOT caused by the watches outperforming other assets classes - it’s simply a broken supply chain situation where prices are driven by lack of (Rolex) transparency and (Dealer) speculation.