H.Moser takes a shot at Rolex...

[improviz]

Originally Posted by Reddy_Kilowatt

Looks like a timepiece casserole.

Lol, nailed it!

[improviz]

Originally Posted by Red81

It is obviously watch industry satire along the same lines as the also satirical Apple and Swiss Cheese watches they have created leading up to SIHH in the past. For my part, I found it amusing. And refreshing. If you look at these other "releases," there is a method to the madness--they are not just trolling or pouting about "sour grapes." For instance, the H. Moser Swiss Cheese watch was apparently in response to new Swiss regulations about the "swissness" of watches, the "apple" watch was highlighting what is obviously one of the biggest "threats" to the mechanical watch industry since the quartz days. That this particilar "homage" to some iconic, traditional design elements may be making a statement that the pace of the industry is in flux, and much like the recent post by Ariel Adams suggests, that new, more contemporary "clothes" on traditional mechanical watches may be desirable to move the industry forward.

Or it could just be a hideous watch. What do I know?

Sure seems like it must be satire, assuming the designer wasn't on a peyote and crystal meth binge at the time....

[ap1]

Originally Posted by tyler1980

my money is on Rolex being the cause. The others, it would surprise me if they made a big fuss about it.

Agree, ashame as going to a good cause. A bunch of party poopers shut it down via currier letter I’m guessing. IF that bezel is ceramic two tone - makes you wonder just how difficult it is to make if they can one off it

[Red81]

As I said in my earlier post, it was clear that this was satire. It is unfortunate, though not unexpected, that the auction/charity plans had to be scrapped. No doubt the fuss created some questions and threats relating to intellectual property issues. Which, in a way, perhaps makes H. Moser's point all the more. I agree with much said in the most recent post about it on ablogtowatch. And unlike apparently many who have posted, I like Moser's watches. I would buy one if I had the funds. I like the simple design of the perpetual calendar. I like the fumee dials. And yes, I like that the company uses a bit of edgy humor with the annual "icons" releases to stir a bit of controversy into an insular and self-serious industry that is at the moment losing the next generation to disposable gadgets with built-in obsolescence destined for the junk drawer rather than the watch box.

[PJ S]

^
It certainly looks ceramic, but then I've never considered it that difficult, just more expensive than a basic black one.

[GB-man]

Originally Posted by HL65

Interesting I think they make some incredible watches and am quite interested in this brand. Clearly this watch was a joke and a parody as stated by Hodinkee. It is funny though to see people get so worked up about it on forums and Instagram etc.

To each his own Ken! Have tried a few on and did nothing for me.

[stockae92]

Great publicity stunt :)

[MILGAUSS88]

It is described by the company as a "satirical piece". Making fun of certain brands "clinging" to particular designs.
Lets see
IWC style signature
Nautilus style dial
Panerai numbers
Girard Perregaux golden bridge
GMT bezel insert
Royal Oak bezel
Panerai crown guard
Hublot case.
Richard Mille side of case

[MILGAUSS88]

Moser just announced that they are going to "retract" this watch.

Well that was quick.

[AK797]

I think it gets them some publicity, shame it hasn't worked out, one of my fave dress watchmakers.

[scarlet knight]

Big mess. April Fool’s?

[GradyPhilpott]

I think Breguet can be added to the list, too.

[exador]

Dear H. Moser friends and others,

No one said #MakeSwissMadeGreatAgain would be easy...

You might have noticed that we have stopped our campaign promoting our Swiss Icons Watch.

While our objective was to pay tribute to the great founders of our beautiful industry and warn against certain practices of others, the message was unfortunately sometimes misunderstood.

As such, the Swiss Icons Watch will therefore no longer be presented and won’t be sold to raise funds to support education and training of young Swiss Watchmakers.

But fear not, we still have a number of surprises to share with you next week at SIHH.

Yours sincerely,
Edouard Meylan
CEO H. Moser & Cie.

[GB-man]

What a wimp! Maybe he just took a liking to it and wants it for himself lol

[321Forever]

From a design point of view, the automobile industry is a much healthier industry. Look at cars coming from Porsche or even the venerable Corvette. There are dramatic changes that take place.

Look; I know we all joke about Porsche engineers beng the laziest engineers out there, but the technical advances inside those vehicles translate into tangible changes in driving. I don’t think we can say the same thing about metallurgic advances in mainspring design. Or ceramics on a bezel. Or a bronze case.

I also suppose we haven’t made it any easier for ourselves. We all tend to gravitate toward tradition here. So the industry tends to stay where the business can get the most bang for the buck. I guess.

[yannis]

OMG a Pate-Rol Pig-Pan.

[Hpozzuoli]

And supposedly some smart, rich person came up with the idea for that abortion. Just because you can doesn’t mean you should.

[PJ S]

Originally Posted by jakemeister

... I also suppose we haven’t made it any easier for ourselves. We all tend to gravitate toward tradition here. So the industry tends to stay where the business can get the most bang for the buck. I guess.

"We" are no more than a small subset of the total number of consumers that brands are catering to.

[Wesley Crusher]

Originally Posted by GB-man

What a wimp!

[Kamen]

My head hurts just looking at that thing...like a true frankenwatch.

[regnant]

I wasn't surprised to see this watch made by Moser a company that encased a Swiss cheese 🧀 out of milks to deride Swiss Regulations in watchmaking industry

[tyler1980]

Originally Posted by regnant

I wasn't surprised to see this watch made by Moser a company that encased a Swiss cheese �� out of milks to deride Swiss Regulations in watchmaking industry

Im glad they did it though. Swiss made should mean Swiss made, not partially made in Switzerland. If its required that 60% of the value originates in Switzerland, to me its not Swiss made. That can include R&D costs, so a watch could be entirely assembled elsewhere and still get to be called Swiss made. Think apple: "designed in California" but "assembled in China". They cant say "American made" but a Swiss watch can say that.

I respect them a lot for taking this stand. No one else did anything.

[GradyPhilpott]

Originally Posted by tyler1980

That can include R&D costs, so a watch could be entirely assembled elsewhere and still get to be called Swiss made.

Swiss watches must be assembled in Switzerland, among other things.

https://www.ablogtowatch.com/watches-swiss-made-2017/

[tyler1980]

Originally Posted by GradyPhilpott

Swiss watches must be assembled in Switzerland, among other things.

https://www.ablogtowatch.com/watches-swiss-made-2017/

no they dont, a portion must be but they can still be assembled elsewhere according to that article. I didn't see anything about actual assembly
-At least 60% of the production costs of a watch taken as a whole must be Swiss-based.
-The movement must still contain at least 50% Swiss-made components in value (not in quantity) and at least 60% of the movement's production must be generated in Switzerland.
-Last but not least, it also specifies that the technical development of a "Swiss Made" watch and movement must be carried out in Switzerland.

In any case, Moser brought it to peoples attention and we are talking about it, so well done.

Also, according to Hodinkee they can be assembled out of country.
"As a bit of background, before we get into the dairy-laden Swiss Mad Watch itself, H. Moser's removal of the Swiss Made label comes just after the Swiss government initiated changes to the regulations on the use of the term itself. Now, 60% of the value of a watch must come from inside Switzerland for it to qualify, rather than the 50% required previously. However, importantly, that can now include things like R&D costs, so it could be theoretically possible to have a watch entirely manufactured elsewhere and still be called Swiss Made should the development costs be high enough. It's unlikely, but in principle it's easy to understand why Moser and others are rattled by these changes."

https://www.hodinkee.com/articles/h-...er-introducing

[GradyPhilpott]

Originally Posted by tyler1980

no they dont, a portion must be but they can still be assembled elsewhere according to that article. Also, according to Hodinkee they can be assembled out of country. In any case, Moser brought it to peoples attention and we are talking about it, so well done.

This is what the article I cited states:

Currently, for a watch to be considered "Swiss Made," all of the following must be true:

Its movement is Swiss
Its movement is cased up in Switzerland
The manufacturer carries out the final inspection in Switzerland

The Swiss Federal Council defines a movement as Swiss if all of the following are true:

It has been assembled in Switzerland,
It has been inspected by the manufacturer in Switzerland,
The movement's (not the entire watch's) components of Swiss manufacture must make up for at least 50% of its value.

https://www.ablogtowatch.com/watches-swiss-made-2017/

[tyler1980]

Originally Posted by GradyPhilpott

This is what the article I cited states:

Currently, for a watch to be considered "Swiss Made," all of the following must be true:

Its movement is Swiss
Its movement is cased up in Switzerland
The manufacturer carries out the final inspection in Switzerland

The Swiss Federal Council defines a movement as Swiss if all of the following are true:

It has been assembled in Switzerland,
It has been inspected by the manufacturer in Switzerland,
The movement's (not the entire watch's) components of Swiss manufacture must make up for at least 50% of its value.

https://www.ablogtowatch.com/watches-swiss-made-2017/

thats the previous rule, not the new one right? The "current rule" at the time of the article which was 2016, look below for the "new" regulation that went into effect in 2017.

[321Forever]

So basically the Swiss watch industry is gaming their brand by farming out to cheaper sources of manufacturing. That’s bad news 1. Then the issue with lack of brand design integration with the excuse being conservatism. I think we are screwed if you want something from the big houses. Their cool factor is simply gaming the system by choking supply. Ceramic Daytona’s. 5711s with a blue face. BLNRs. It’s about hard to find. Not about innovation.

The great thing about Moser and the small makers: they do call a spade a spade.

PS. I say all this knowing my collection is not innovative?!

[ap1]

Dare to be different - hehe



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[vman]

What a great publicity stunt. It seems that Moser is the only Swiss watch manufacturer that is actually having fun.

[skkali168]

Originally Posted by Reddy_Kilowatt

Looks like a timepiece casserole.

Lol


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