ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

ALF61 · 27 January 2018, 02:02 PM

I dont doubt the OP info, but I call BS somewhere along the line.

JR16 · 27 January 2018, 02:02 PM

Maybe they hit their decade goal and are waiting til 2020 to ramp up production ... maybe they’ll even sit this Basel out. Interesting times !

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DoctorA · 27 January 2018, 02:13 PM

I just can’t pair that piece of information with all the “incomings” of ss watches including tons of hulks, blnr..... etc
The other day I got a call from an AD I never even bought anything from offering me a SD43!! Because I left my name down for a ss Daytona!!

doboy007 · 27 January 2018, 02:17 PM

Hate to admit it since I bought 2 Rolexes in last 4 months, but ramping down for the new movement makes most sense. They’re clearing up inventory with all the recent incomings.

wrxsti · 27 January 2018, 02:17 PM

Rolex produces the most luxury watches in the world.

They can definitely cut back on production,

-then demand will increase substantially

-more exclusivity

-large price increase will happen

-all watches will be sold without discount

thanks for keeping us in the loop Geraldo!

HogwldFLTR · 27 January 2018, 02:18 PM

Quote:

Originally Posted by wrxsti

Rolex produces the most luxury watches in the world.

They can definitely cut back on production,

-then demand will increase substantially

-more exclusivity

-large price increase will happen

-all watches will be sold without discount

Here's some relatively recent Market Share data.

https://www.statisticbrain.com/wrist...ry-statistics/

Watch This · 27 January 2018, 02:19 PM

Putting the squeeze on the grey dealers if true. Only explanation that makes sense to me.

epc2 · 27 January 2018, 02:20 PM

I have a good relationship with my Ad and last time I went there , the Rolex rep was there working on an order and I had the chance to chat a bit with him , he even explained me how they place the orders, they make wish lists and they don't know what Rolex will ship until the shipment is ready to leave Switzerland , at least that's what he told me, again this was the Rolex rep not an AD employee.In that conversation he mentioned something about Rolex and SS professional supply for the upcoming months, I though it was the mentioned shortage every AD was suffering , but now with these news , makes sense, and I'm talking about an AD on where the manager has become a friend and he has helped me get desired pieces , iMO with Basel very close this must a move into new models , but I can be wrong, I just hope it's for the best .

Now I just need to get a BLNR or Blue Skydweller soon:)

ckaynyc · 27 January 2018, 02:21 PM

Controlling the supply, controls the demand, which gives them the power to price. I don’t think the emphasis on punishing greys is true.

Uppersouth · 27 January 2018, 02:22 PM

My guess is they’re retooling for new movements/models. It would also be perfect timing for the dreaded price increase. Gonna be an exciting Basel!

Thatguy · 27 January 2018, 02:25 PM

Quote:

Originally Posted by wrxsti

Rolex produces the most luxury watches in the world.

They can definitely cut back on production,

-then demand will increase substantially

-more exclusivity

-large price increase will happen

-all watches will be sold without discount

It seems Rolex values brand much more than immediate sales. They could easily sell more watches.
I doubt there will be big news at Basel this year as that is not their way either.
Unlike most companies, they seem to take the long view and it seems to work for them so far, even though it upsets a very small subset of their customers.

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Roll the Lex · 27 January 2018, 02:35 PM

There's an interesting article in Watchtime 8/2017 about sales and China's impact on Swiss watch sales. In it they talk about overproduction across the board for Swiss watch companies and that they are cutting back production, buying back inventory, etc to have supply meet demand. They also talk about the gray market being used as a dumping ground for excess inventory and how the Swiss don't like that, obvioiusly.

We don't have clear sales numbers for Rolex, but if the industry as a whole is awash with inventory, chances are Rolex is feeling the pain as well and need to do something about it. It's easy to think in our own little TRF bubble that sales are booming and they need to increase production, but who knows?

FTX I · 27 January 2018, 02:37 PM

Kostas · 27 January 2018, 02:40 PM

Oh ! The Drama !

Andad · 27 January 2018, 02:44 PM

I can imagine how bad supply will be in Oz.

ALF61 · 27 January 2018, 02:49 PM

A last desperate attempt by the AD - grey dealer contubernium to get rid of their excess inventory in the face of increased arrivals.

rexG · 27 January 2018, 02:50 PM

It would only make sense if there is a major change across the board.....even PM models. No need to produce what’s being phased out....seems a little unbelievable....but who knows...maybe it’s all about a price increase soon....

Uhtred59 · 27 January 2018, 03:15 PM

Does anyone remember if something similar happened during the change from 316 to 904?

AzHadEnuf · 27 January 2018, 03:15 PM

Could have do with the future of retail sales. Not that retail is going away but how we shop for products certainly has changed over the last few years and will continue. Brick and Mortar stores continue to decline. Rolex certainly is aware of this. Their distribution network will definitely get smaller as time goes on. We all know Rolex does not allow their AD’s sell online. Many believe its to preserve the image and prestige of the product line. Could be? It certainly preserves their ability to control online sales when the time comes for a primarily online distribution system. Limiting production and availability to AD’s will squeeze many to stop carrying the line. The profit margins are to narrow to justify the high cost of high end retail space. Especially if they can’t even get the inventory to sell. Would Rolex open 100 company owned boutiques where people can go demo the watches. Then the consumer can order online? After all how many people use AD’s right now as demonstration centers. Go to the AD, check out the watch, walk out the door and order it online in the gray market.

I’ve heard many times here that AD’s work off a 30% markup. That’s not enough to survive the future of brick and mortar stores.

Or maybe there’s a dozen other scenarios. Would anyone have believed 10 years ago that people would drop $90k on a electric car sold at the shopping mall? Would people forgo the AD experience? They may not have a choice. Who knows? Oh, Rolex knows.

Thanks Geraldo for the info.

Muzz · 27 January 2018, 03:32 PM

Thank you Rolex for saving me some quid!! I just have plans to add an Explorer II anyways in 2018.

tig00s1783 · 27 January 2018, 03:35 PM

Hmmmmmm I think new movements or big announcements coming from Baselworld!

Daryl · 27 January 2018, 03:45 PM

I know Gerardo and I believe him:)

XZACM102 · 27 January 2018, 03:51 PM

Limited production and allocation to ADs are two different things. Rolex boutique is the way to go.

meganfox17 · 27 January 2018, 03:57 PM

Quote:

Originally Posted by henrylee

I guess ill have to start buying omegas now.

Heck! I'll join you at Baselworld 2018 at the Omega booth.Imagine how the future would be like, hearing and reading daily news of schools of Piranhas on a Rolex feeding frenzy!

RolexNorth · 27 January 2018, 04:27 PM

Wonder why everyone's afraid to say it, but let's face it, Rolex is a political company. You ever taken a good hard look at the who's-who that wear these things? Rolex isn't in it to make a buck. They don't have to. That's why they're doing what they're doing.

henrylee · 27 January 2018, 04:49 PM

Quote:

Originally Posted by meganfox17

Heck! I'll join you at Baselworld 2018 at the Omega booth.Imagine how the future would be like, hearing and reading daily news of schools of Piranhas on a Rolex feeding frenzy!

Im actually in the market for a Moonwatch. Omega seems like good value at this point and don't have to go on a waiting list.

tyler1980 · 27 January 2018, 05:08 PM

Quote:

Originally Posted by XZACM1001

Limited production and allocation to ADs are two different things. Rolex boutique is the way to go.

Rolex boutiques are still just independent AD's unlike most other brands who own and operate their mono brand stores. These AD's just don't sell other brands. Or are you suggesting Rolex get into the retail business?

fleabag · 27 January 2018, 05:24 PM

Looks like the 2nd hand market of S/S will only go up even more

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Ruud Van Driver · 27 January 2018, 05:26 PM

Buyers in the UK won't notice any difference in stock levels at ADs.

NLYogi · 27 January 2018, 05:28 PM

Ok, I will monitor the price of my 2016 Explorer from now on. When it hits EUR 25k I will probably sell!

27 January 2018, 02:13 PM	#63
DoctorA "TRF" Member Join Date: Oct 2017 Location: USA Posts: 6,545	I just can’t pair that piece of information with all the “incomings” of ss watches including tons of hulks, blnr..... etc The other day I got a call from an AD I never even bought anything from offering me a SD43!! Because I left my name down for a ss Daytona!! __________________ Wear the watch you like, not the one they tell you to wear!

27 January 2018, 02:17 PM	#65
wrxsti "TRF" Member Join Date: May 2008 Location: Earth Posts: 1,695	Rolex produces the most luxury watches in the world. They can definitely cut back on production, -then demand will increase substantially -more exclusivity -large price increase will happen -all watches will be sold without discount thanks for keeping us in the loop Geraldo! __________________ PP Geneva

27 January 2018, 02:22 PM	#70
Uppersouth 2024 ROLEX SUBMARINER 41 Pledge Member Join Date: Apr 2017 Real Name: Lee Location: Kentucky Watch: SWISS Posts: 1,564	My guess is they’re retooling for new movements/models. It would also be perfect timing for the dreaded price increase. Gonna be an exciting Basel! __________________ Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. -ROBERT FROST

27 January 2018, 02:37 PM	#73
FTX I "TRF" Member Join Date: Feb 2013 Real Name: Flavio Location: N/A Posts: 14,654	Attached Images

27 January 2018, 02:44 PM	#75
Andad 2024 SubLV41 Pledge Member Join Date: Nov 2006 Real Name: Eddie Location: Australia Watch: A few. Posts: 37,534	I can imagine how bad supply will be in Oz. __________________ E

27 January 2018, 02:02 PM	#61
ALF61 "TRF" Member Join Date: Oct 2017 Location: Middle America Posts: 1,085	I dont doubt the OP info, but I call BS somewhere along the line.

27 January 2018, 02:02 PM	#62
JR16 2024 Pledge Member Join Date: Jan 2013 Location: USA Posts: 6,253	Maybe they hit their decade goal and are waiting til 2020 to ramp up production ... maybe they’ll even sit this Basel out. Interesting times ! Sent from my iPhone using Tapatalk Pro

27 January 2018, 02:17 PM	#64
doboy007 "TRF" Member Join Date: Oct 2017 Location: SD, CA Watch: BLNR/LVc/SkyD/ND41 Posts: 2,519	Hate to admit it since I bought 2 Rolexes in last 4 months, but ramping down for the new movement makes most sense. They’re clearing up inventory with all the recent incomings.

27 January 2018, 02:19 PM	#67
Watch This Banned Join Date: Mar 2015 Location: In your head Watch: SS YMII Posts: 1,619	Putting the squeeze on the grey dealers if true. Only explanation that makes sense to me.

27 January 2018, 02:20 PM	#68
epc2 2024 Pledge Member Join Date: Jan 2017 Location: Fl Watch: 116610LV,Pam etc. Posts: 1,328	I have a good relationship with my Ad and last time I went there , the Rolex rep was there working on an order and I had the chance to chat a bit with him , he even explained me how they place the orders, they make wish lists and they don't know what Rolex will ship until the shipment is ready to leave Switzerland , at least that's what he told me, again this was the Rolex rep not an AD employee.In that conversation he mentioned something about Rolex and SS professional supply for the upcoming months, I though it was the mentioned shortage every AD was suffering , but now with these news , makes sense, and I'm talking about an AD on where the manager has become a friend and he has helped me get desired pieces , iMO with Basel very close this must a move into new models , but I can be wrong, I just hope it's for the best . Now I just need to get a BLNR or Blue Skydweller soon:)

27 January 2018, 02:21 PM	#69
ckaynyc "TRF" Member Join Date: May 2012 Location: NYC Posts: 753	Controlling the supply, controls the demand, which gives them the power to price. I don’t think the emphasis on punishing greys is true.

27 January 2018, 02:35 PM	#72
Roll the Lex "TRF" Member Join Date: May 2013 Location: Midwest Posts: 1,842	There's an interesting article in Watchtime 8/2017 about sales and China's impact on Swiss watch sales. In it they talk about overproduction across the board for Swiss watch companies and that they are cutting back production, buying back inventory, etc to have supply meet demand. They also talk about the gray market being used as a dumping ground for excess inventory and how the Swiss don't like that, obvioiusly. We don't have clear sales numbers for Rolex, but if the industry as a whole is awash with inventory, chances are Rolex is feeling the pain as well and need to do something about it. It's easy to think in our own little TRF bubble that sales are booming and they need to increase production, but who knows?

27 January 2018, 02:40 PM	#74
Kostas 2024 SubLV41 Pledge Member Join Date: Jul 2016 Location: Australia Watch: @ kostastimepieces Posts: 5,275	Oh ! The Drama !

27 January 2018, 02:49 PM	#76
ALF61 "TRF" Member Join Date: Oct 2017 Location: Middle America Posts: 1,085	A last desperate attempt by the AD - grey dealer contubernium to get rid of their excess inventory in the face of increased arrivals.

27 January 2018, 02:50 PM	#77
rexG "TRF" Member Join Date: Sep 2017 Real Name: Rolex Location: CA Watch: All of them Posts: 443	It would only make sense if there is a major change across the board.....even PM models. No need to produce what’s being phased out....seems a little unbelievable....but who knows...maybe it’s all about a price increase soon.... __________________ 116518LN 116610LN 126710BLRO "Pepsi" 116619LB SMURF 126334

27 January 2018, 03:15 PM	#78
Uhtred59 "TRF" Member Join Date: Jun 2017 Real Name: Ken Location: Europa Watch: 216570 Posts: 693	Does anyone remember if something similar happened during the change from 316 to 904? __________________ "My center is yielding, my right is retreating. Excellent situation, I am attacking" Ferdinand Foch

27 January 2018, 03:15 PM	#79
AzHadEnuf "TRF" Member Join Date: Nov 2014 Real Name: Ralph Location: Tucson, Arizona Watch: 6263,DJ,SUB,BB,THR Posts: 2,043	Could have do with the future of retail sales. Not that retail is going away but how we shop for products certainly has changed over the last few years and will continue. Brick and Mortar stores continue to decline. Rolex certainly is aware of this. Their distribution network will definitely get smaller as time goes on. We all know Rolex does not allow their AD’s sell online. Many believe its to preserve the image and prestige of the product line. Could be? It certainly preserves their ability to control online sales when the time comes for a primarily online distribution system. Limiting production and availability to AD’s will squeeze many to stop carrying the line. The profit margins are to narrow to justify the high cost of high end retail space. Especially if they can’t even get the inventory to sell. Would Rolex open 100 company owned boutiques where people can go demo the watches. Then the consumer can order online? After all how many people use AD’s right now as demonstration centers. Go to the AD, check out the watch, walk out the door and order it online in the gray market. I’ve heard many times here that AD’s work off a 30% markup. That’s not enough to survive the future of brick and mortar stores. Or maybe there’s a dozen other scenarios. Would anyone have believed 10 years ago that people would drop $90k on a electric car sold at the shopping mall? Would people forgo the AD experience? They may not have a choice. Who knows? Oh, Rolex knows. Thanks Geraldo for the info. __________________ "The only reason for time is so that everything doesn't happen at once." -A. Einstein

27 January 2018, 03:32 PM	#80
Muzz "TRF" Member Join Date: Mar 2014 Real Name: Steve Location: TO CAD, HCMC VN Watch: MP 18946 Posts: 7,292	Thank you Rolex for saving me some quid!! I just have plans to add an Explorer II anyways in 2018.

27 January 2018, 03:35 PM	#81
tig00s1783 Banned Join Date: Jul 2016 Location: USA Watch: Rolex 116710BLNR Posts: 477	Hmmmmmm I think new movements or big announcements coming from Baselworld!

27 January 2018, 03:45 PM	#82
Daryl 2024 SubLV41 Pledge Member Join Date: Apr 2015 Location: USA Posts: 3,363	I know Gerardo and I believe him:) __________________ 2FA-Enabled Official Member "Perpetual 30" Las Vegas International GTG 2016 Official Member "WIS-CON" Las Vegas International GTG 2017 Official Member "WIS-CON" Las Vegas International GTG 2019

27 January 2018, 03:51 PM	#83
XZACM102 "TRF" Member Join Date: Nov 2008 Real Name: Martin Location: CA Posts: 380	Limited production and allocation to ADs are two different things. Rolex boutique is the way to go.

27 January 2018, 04:27 PM	#85
RolexNorth Banned Join Date: Jul 2016 Location: Toronto Watch: YM2SS,SD43,HULK Posts: 558	Wonder why everyone's afraid to say it, but let's face it, Rolex is a political company. You ever taken a good hard look at the who's-who that wear these things? Rolex isn't in it to make a buck. They don't have to. That's why they're doing what they're doing.

27 January 2018, 05:24 PM	#88
fleabag "TRF" Member Join Date: Aug 2009 Location: UK Posts: 1,212	Looks like the 2nd hand market of S/S will only go up even more Sent from my iPhone using Tapatalk

27 January 2018, 05:26 PM	#89
Ruud Van Driver "TRF" Member Join Date: Oct 2014 Real Name: Chopped Liver Location: S. Wales Valleys Watch: Mickey Mouse Posts: 9,926	Buyers in the UK won't notice any difference in stock levels at ADs. __________________ 116520 Black, 116610 LVc, 116660 D-Blue, 116610 LNc, 116622 Blue, PAM359, PAM689, PAM737 *"Why should you allow an AD to shake you down, just so you can buy a watch" - Grady Philpott* Card carrying member of TRF's Global Association of Retro-Grouch-Curmudgeons

27 January 2018, 05:28 PM	#90
NLYogi "TRF" Member Join Date: Nov 2016 Location: The Netherlands Posts: 761	Ok, I will monitor the price of my 2016 Explorer from now on. When it hits EUR 25k I will probably sell! __________________ ♛ Explorer 214270 ♛ Next: Day-Date 36 mm 1 Watch guy

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