Rolex model given names are childish and inaccurate

[Likestheshiny]

People forget what Rolex means and stands for.

I don't much care for the nicknames either, but this is embarrassing. Rolex is a brand, not Nelson Mandela. It's possible to respect a profit-driven consumer product a little too much, you know?

[Case61]

I'm okay with the ones listed by OP, mostly because I will never give up "Bluesy."

[Rashid.bk]

Originally Posted by joli160

This Batman name calling has made me dislike the BLNR and I find it hard to open a post with this comic book character in the title

This one in particular irks me especially in YouTube videos. I turn it off.
For the most part I feel it is childish and annoying but I just tolerate it here and hopefully just wait for participants to mature a bit to using the reference number or name.
SD4K is a nick name as well as the James Cameron... I could understand those as the nick name has something directly related to the watch via abbreviation or directly from Rolex. For example, I prefer to call the 126600 Sea-Dweller the SD50 more than SD43 because it was called that at Basel and even non Rolex people know it by that.

I have been to ADs where the lovely sales people who are typically not wis don't know the name of the watch...like the BLNR, they say what? You know the blue/black GMT! ...oh the Batman(nails on a chalk board).....sigh...not that serious but man.
I'm not savy on all reference numbers especially of watches I don't follow, have no idea what the reference number for the YMll is or even the ceramic Daytona which I just call the wht/blk Daytona C.

[warrior]

Bingo. Some
People are way too self absorbed.

Originally Posted by Cloudchaser

Walking away from somebody "mid-sentence" over a watch nickname seems far more rude/uncivil than does using the nickname in the first place.

This should seem more obvious.

[Case61]

Originally Posted by Likestheshiny

I don't much care for the nicknames either, but this is embarrassing. Rolex is a brand, not Nelson Mandela. It's possible to respect a profit-driven consumer product a little too much, you know?

[AK797]

Originally Posted by Raku

Exactly.
I guess those brands are aimed to a more mature client base.
You never see any nicknames for Royal Oak, Reverso or Nautilus, although they are some of the most famous models of all time.

AP and PP do have some like the Elephant and Vampire, and Garage Door.

I don't really like them, but I may use them as shorthands where ref letters/numbers are not clear.

[SLS]

I prefer when people use the reference number and typically that is what I do. I have never liked the nicknames but have come to accept that a lot of people use them. I left another Forum and came to TRF because they were, in general, just to uptight about things like this.

[shaunylw]

Originally Posted by tyler1980

thats how i screen AD's. I use reference numbers or bezel color letters when applicable. The ones who can carry on a conversation in numbers is a good AD. Bad AD's are not worth my time. Generally though its true and a good indicator, in my experience at least.

There are tons of AD rants on the forums. Expecting them to use the correct names is reasonable compared to most things i read, like people walking in with a pile of cash expecting them to produce a watch and are angry when they dont. If my kids english teacher used "slang" in the classroom I would get them a new teacher. Its slang all the same. Not appropriate for all settings to me.

Hmm. Do you talk to every sales person? Because i have met quite a few at my AD that literally have no idea what time it is. Then there are others that are a wealth of knowledge. Tough to judge the entire AD on one sales person.


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[Nikrnic]

I guess it's just a WIS thing, you have to admit Polar seems to fit well.

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[Rashid.bk]

Originally Posted by AK797

AP and PP do have some like the Elephant and Vampire, and Garage Door.

I don't really like them, but I may use them as shorthands where ref letters/numbers are not clear.

I have never heard any of those, but I have heard a few for AP like the Bumble Bee. One thing I can say about Rolex is that unlike many companies it has not evolved much in way of anything and uses the reference number as a company more so than any other I've seen.
The 16610-116610-126610, not much difference and the name meanwhile has stayed the exact same. The Submariner.
Rolex also has the most feverish fans of any brand, at the end of the day, it's not a big deal but I would prefer to use names and numbers.
But I remember when people were pushing like a freight train for the "Bruiser"....that is just when it got ridiculous for me.

[TRM]

I can't always tell which watch is which strictly from the reference number, why can't we just refer to them as what they are, DateJust, GMT, Sky Dweller, Submariner, etc. Leave the silly nicknames to the little kids.

[Chadridv]

The problem is when you ask an AD if they have a 116710BLNR, and they reply “which watch do you want?” And you repeat the ref. The say “what’s the name of the watch?”. This goes back an forth for a while till the AD rep sale, “oh you want a Batman!?” Lol.

Then they say, oh we don’t have that. How about a gold day-date!?

[onemany]

I can't tell if this thread is satire or not. I hope it's satire...

[GradyPhilpott]

The worst nickname ever for the BLNR is the "Bruiser," which you don't hear that often, but was the name of choice by the staff at my AD.

On the whole though, I don't think that I can get too worked-up over the most cringe-worthy names.

The most important thing is communication. No term is adequate if no one knows what is being spoken of.

Whatever facilitates communication is okay by me.

[Easy E]

Originally Posted by tyler1980

thats how i screen AD's. I use reference numbers or bezel color letters when applicable. The ones who can carry on a conversation in numbers is a good AD. Bad AD's are not worth my time. Generally though its true and a good indicator, in my experience at least.

There are tons of AD rants on the forums. Expecting them to use the correct names is reasonable compared to most things i read, like people walking in with a pile of cash expecting them to produce a watch and are angry when they dont. If my kids english teacher used "slang" in the classroom I would get them a new teacher. Its slang all the same. Not appropriate for all settings to me.

My preferred AD uses the terms "Hulk" and "Batman" I could quite frankly care less. I judge an AD by how they treat me, can they get me the watch(es) I want, and from time to time (even in this climate) give me a little price break.

My first AD was strictly reference numbers, very proper, treated my like an A-Hole, and they pretty much forgot my name the moment I walked out the door.

So, this name or that name, don't care. How you treat me is far more important.

[onemany]

Originally Posted by GradyPhilpott

The worst nickname ever for the BLNR is the "Bruiser," which you don't hear that often, but was the name of choice by the staff at my AD.

On the whole though, I don't think that I can get too worked-up over the most cringe-worthy names.

The most important thing is communication. No term is adequate if no one knows what is being spoken of.

Whatever facilitates communication is okay by me.

I've never heard that nickname until today but I got off the phone with an AD about an hour ago and that's what she kept calling it.

[droptopman]

LOL, I do not use the nicknames, but they do not bother me much. Some folks like to use them, some folks do not know the reference numbers nor is there a requirement to.

This is a hobby, it is supposed to be fun!

[jinikari01]

[hoppes-no9]

Originally Posted by Raku

It really irks me when I see these stupid names being used when a Rolex model is referenced.

Please allow me to elaborate:
- Coke - the Coca Cola logo is red and white, the bezel is red/black
- Pepsi - the Pepsi logo is red/white/blue while the bezel is only red/blue, surely Superman or Spiderman would have been more appropriate
- Batman - this character's costume is more like black/yellow (see the logo background and belt) while the bezel is black/blue.
- Kermit - it's a green frog and the watch has a green bezel and black dial

All of the above don't make sense to me and I will never use them.
I find them childish and inappropriate for such an amazing brand like Rolex.
I see no issue in calling a watch ''126710BLRO''.

OK, Captain Buzzkill.

[brandrea]

Originally Posted by watchwatcher

This is going to shock you, but...

There is a whole world out there that would think a bunch of grown ups sitting around discussing wrist watches, and paying the kind of money we do for watches is pretty much looney toons in and of itself.

So...who are we to judge what kind of threads materialize?

that does put this all into perspective my friend

[brandrea]

Originally Posted by GradyPhilpott

The worst nickname ever for the BLNR is the "Bruiser," which you don't hear that often, but was the name of choice by the staff at my AD.

On the whole though, I don't think that I can get too worked-up over the most cringe-worthy names.

The most important thing is communication. No term is adequate if no one knows what is being spoken of.

Whatever facilitates communication is okay by me.

That pretty much sums it up for me as well.

I have to admit I cringed when my AD sales person referred to the BLNR as the Batman ... like Tyler, I was just a bit taken aback and thought it seemed a bit unprofessional. I didn’t leave tho, still bought the watch

[DonBateman]

The names are kind of dumb yeah, but they make it easier to refer to which watch you are talking about. Better then saying "I have a ref # 114060909405u039092LV"

[sco]

Wow, pretty wound up here on this old chestnut again...

I say let people call these watches whatever they want. If an AD uses a nickname to make sure that I or any other customer researching on the internet knows that they are talking about the same watch, it is fine with me.

I do not have to "test" the staff on their knowledge of model numbers, just because I'm on a watch forum daily and am aware of the variations. As long as they provide good service, with respect, and a deal if possible, I'm good.

[dubins930]

Nicknames make the watch more instantly recognizable. When I hear Batman I know exactly what your talking about. Do i know it's the 116710BLNR? ya...but it doesn't have that instant reaction like the nickname. People on here forget Rolex SS models are at the low end of luxury watch making and put them on a pedestal... It's a watch...

[woof]

Those are nicknames for the models nothing more. Don't forget nicknames are given as a sign of affection or even to ridicule. I do like the nicknames. It makes it fun.

BTW; you forgot SMURF & HULK

[SFBAY]

Seriously?

[Colin G]

Originally Posted by Etschell

dont take rolex so seriously.

i know people take offense to these names but it is all in good fun.

No fun allowed. Talking about watches is serious business.

[thewheel82]

It seems like the nicknames bother folks in London more than other parts of the world. This is my observation by checking the location of the person complaining about such items. I deal with folks in London on a daily basis and the attitude there is generally what I would consider more stuffy/proper depending upon your point of view.

To the person who walks out on someone mid sentence due to the use of a nickname......wow......very rude. Remembering number and letter sequences for a specific brand is really low on the important aspects of life.

[Colin G]

Originally Posted by mulgogy

I really dont understand why people have a hard time saying "Rolex Oyster Perpetual GMT Master 2 with black and blue insert" every time they reference the watch...

I agree, but saying BLNR is much easier.

[Uppersouth]

Originally Posted by watchwatcher

This is going to shock you, but...

There is a whole world out there that would think a bunch of grown ups sitting around discussing wrist watches, and paying the kind of money we do for watches is pretty much looney toons in and of itself.

So...who are we to judge what kind of threads materialize?

You’re right on Larry!