New Submariner Line coming Basel 2019...

[mangoseed]

Originally Posted by Hodog16

GMT they differentiated with jubilee. They aren't going to be able to do that with the Sub. Sky-dweller on the other hand was a complete farce how they handled that.

Boy if they come out with a rose gold sub--that would get me going.

Why do they want to differentiate?

[Zakalwe]

Originally Posted by gtnator

Yes, that’s true historically, but the world of watches has changed dramatically these last years. For example, Apple Watch came out of nowhere just a few years ago and now sells more than than ALL SWISS WATCHES COMBINED. That means something. You bet Rolex is keeping an eye on that, for sure!! One way to keep the excitement is to give us what is most popular, Red SD43 is exactly that. I see this not as an anomaly, but as a new trend to combat growing competition from Apple Watch and other “smart” watches.

https://amp.businessinsider.com/appl...in-2017-2018-2



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Thanks for the link, although I do not remotely come to the same conclusion from it as you do. To me it’s just as relevant to say Samsung sell more Galaxy phones than the whole Swiss watch industry combined, i.e. it’s irrelevant. I simply do not buy the argument that people who might’ve been willing to spend thousands of pounds on a mechanical timepiece from one of the world’s premier luxury brands will buy a smartwatch for a few hundred instead. It doesn’t make sense.

People buy tech for function. Sure, there’s more cachet in having a “premium” device from Apple or Samsung but ultimately if the gadgets they make didn’t actually work as well as cheaper products, far fewer people would buy them. By contrast, nobody sane buys a Rolex purely for its ability to keep time, which is the only thing it shares in common with a wearable computer, aside from being wrist-mounted. People buy Rolexes because (amongst other reasons) they are built to last decades; can be passed on as heirlooms; are nice to look at; are marvellous in the true sense of the word in terms of their internal mechanics and act as quite powerful, globally recognisable status symbols which signal something about the wearer (for good or for ill and whether the wearer likes it or not). None of these factors apply to the Apple watch. The two things are simply appealing to completely different markets.

I therefore can’t see how wearable tech is any threat to Rolex, though it’s a massive threat to quartz and low-tier mechanical watches. Rolex don’t need to chase Apple watch wearers, the wearers will come to Rolex (and other strongly branded luxury watches) as they get older and richer. Rolex is selling every watch it makes; I see no imperative for them to drastically change the Sub.

[Junior_]

Originally Posted by Zakalwe

I therefore can’t see how wearable tech is any threat to Rolex, though it’s a massive threat to quartz and low-tier mechanical watches. Rolex don’t need to chase Apple watch wearers, the wearers will come to Rolex (and other strongly branded luxury watches) as they get older and richer. Rolex is selling every watch it makes; I see no imperative for them to drastically change the Sub.

This

Apple watch is an especially huge threat to cheap to mid-level quartz watches (looking at you Citizen). It's somewhat less a threat to Seiko or other low-tier mechanicals.

But his point remains so true. Rolex has zero need to chase those who want an Apple watch.

Differentiate, don't chase. Very few people think "Sub or Apple watch, Sub or Apple watch."

[lhanddds]

Originally Posted by robjohna

I don’t scuba dive so no need for a Sub. I do travel a lot and hoping for some new GMTs!!!!! Would love a Coke on jubilee. Fingers crossed. Plus my girlfriend said she would pay for it. Even better.


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She sounds like a keeper


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[H25B]

I doubt seriously they’d change much beyond updating the movement. They’re not going to tinker with the looks much and whatever they do it’ll take a watch nerd to notice it.

[scurfa]

I think the maxi case come about for a reason and it probably won’t change, I won’t polish up my 50 year old subs but my new maxi case sub could be polished every five years without such a problem.

[Tomas Eriksson]

Originally Posted by mr_gray

the 3135 is a ripper. i have 3 watches with it. they are all running less than 1 second a day out. power reserve of 70 hours versus 48 is meaningless for most (might suit people with exactly three watches that they rotate evenly).

Fully agree. Unless they don't do anything spectacular like +100h power reserve there is no noticeable difference in use.

[socalwatchcollector]

Originally Posted by padi56

Exactly that but with today's Rolex watch owners they only got to change a dial font then someone on the net proclaims its the greatest thing since sliced bread.

+1

[jsausley]

Yeah, if they made an anniversary dial with red text and only made 5,000 pieces or something they could instantly charge another $995 or something for it and sell out in 2 hours. They'd bring $20k secondhand.

They could do that. As long as they don't do it every year I don't think they would risk looking too much like Omega.

[Harry-57]

My AD's Rolex buyer is expecting some new GMTs. He is confident but always couches his comments in the context of ".... but when it comes to Rolex, who really knows?"

[rudestew]

Why keep on offering new models if you can’t supply the current one.

[AAP8]

Originally Posted by rudestew

Why keep on offering new models if you can’t supply the current one.

They choose not to supply it - there is a difference - Rolex doesn't think like Apple - Apple will make as many iPhones as they can sell. Rolex only wants to sell X per year of each model, so when X is completed, they just stop building - the forced scarcity of every model means that the market stays stronger for a longer period of time on their products.

[toolr]

Originally Posted by robain

Rumours are that there is a new Submariner line coming at Basel 2019 with new movement and some minor cosmetic changes....
Fingers crossed

Just switch the date to 2020 after March 26th and use the post for next year.

[Kimber007]

Perhaps they will introduce a brand new line of Submariner called the No Date

[JacksonStone]

Originally Posted by Kimber007

Perhaps they will introduce a brand new line of Submariner called the No Date

You'll still need to ask for it by reference number.

[samson66]

I'll keep holding out hope for 41mm and slimmed down lugs. Until that happens, not interested...

[jimbones43]

What’s so awful about the current model?

[TurboTim14]

Originally Posted by jimbones43

What’s so awful about the current model?

Nothing. It is already perfect.

[Montremoi]

Thinking bout getting a Sub (no date as I don't like warts) but the "old" movement holds me back. If it gets an updated one with a 70h power reserve, I could see myself placing an order.

[Portland]

Originally Posted by scurfa

I think the maxi case come about for a reason and it probably won’t change, I won’t polish up my 50 year old subs but my new maxi case sub could be polished every five years without such a problem.

Maxi dial.
Super case.

Maxi case does not exist.

[Turnaround]

BIG changes coming in the women’s models!!

[Scholar]

Originally Posted by cleanupinaisle3

You'll never see a SS Sub with a blue dial unfortunately. It's one of the things Rolex has to do to distinguish SS from PM. It'll never happen.

[VicLeChic]

The movement is changed from 3135 to 3235 and their equivalent without a date. Supercase and size remain unchanged. Impossible to get at retail for mere mortals of course. The LV Hulk lives on.

[JacksonStone]

Originally Posted by VicLeChic

The movement is changed from 3135 to 3235 and their equivalent without a date. Supercase and size remain unchanged. Impossible to get at retail for mere mortals of course. The LV Hulk lives on.

You think they're going to do the ND at the same time as the Date? Last time it took them four years after introducing the first ceramic Sub to update the ND.

(Yeah, I said ND. Twice.)

[MSchott]

Would love to see a Sub without the cyclops. The previous Sea Dweller was nearly perfect.

[VicLeChic]

Originally Posted by JacksonStone

You think they're going to do the ND at the same time as the Date? Last time it took them four years after introducing the first ceramic Sub to update the ND.

(Yeah, I said ND. Twice.)

I really wish they release them at the same time. It's the no date I'd be interested in.

[scurfa]

Originally Posted by TurboTim14

Nothing. It is already perfect.

I agree but it has taken me until 2017 to appreciate the changes, it’s pretty much the perfect watch, especially in black, you could wear the maxi case Submariner all your life.

[Kyle3130]

Originally Posted by Kimber007

Perhaps they will introduce a brand new line of Submariner called the No Date

Originally Posted by JacksonStone

You'll still need to ask for it by reference number.

fellas!

[JacksonStone]

Originally Posted by VicLeChic

I really wish they release them at the same time. It's the no date I'd be interested in.

Yeah, but we know they don't do that. I was surprised to see them release the new GMT in all three metal combos (PM, TT and SS) all at once. But it was still only a three-model release, and new ones at that. The rest of the line will trickle out over ensuing years. I don't see why they would abruptly alter that pattern with the Sub. That doesn't automatically mean they wouldn't prioritize the no-date for a refresh, but they certainly haven't given an indication of that with how they've handled the current model. It's also only seven years old, whereas the Dates range from eleven to nine.

[Jackumi]

I think for a TOOL watch the Sub super case lugs are still a little too slim, they should make them a little thicker still to make the case even tougher and then it will be perfect!