The real reason for the SS shortage: No real competition in the SS market

[mangoseed]

It surprises me that this is never brought up as a factor with regards to the Rolex SS shortage.

Omega does nothing but spam out limited editions while their flagship Seamaster has been outdated since the turn of the millennium.

5-10 years ago Breitling were at least somewhat respectable, but now they have the worst resale value I have ever seen and have completely turned their back on the history of the brand. The new ownership is a complete disaster.

What else is there? IWC maybe, but it is a bit of a specific taste. Other than that there are just niche brands like Zenith, JLC etc. I suppose you could consider Grand Seiko.

Rolex is the only solid choice in the current market, even more so if you want a quality bracelet.