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Old 13 July 2019, 02:42 PM   #1
TheVTCGuy
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Join Date: Jul 2008
Real Name: Paul
Location: San Diego
Watch: 126619LB
Posts: 21,540
Had a talk with my AD today....

I went in my AD to pick up a Rolex Magazine (#8) they had gotten for me, and ended up having a nice conversation with the assistant manager. Now, I have bought... seven or eight Rolexes from this AD (Ben Bridge) over the last 10 years. All SS. So am I a high-roller? Hardly, but through my relationship with them I have been able to purchase a couple very hard to get pieces, including an 116520 Daytona in 2008, a Ceramic Dayona the year it came out, and a pepsi late last year. I am not a big-spender by any stretch, but they seem to be honest with me, the point to all of this is I believe what the assistant manager told me. Here is what she said:

The number of SS sport models has gone down to nothing, they do not have a clue why and the rep was in yesterday with no answers. She said they had a total of three of the Basel 2019 releases. They are now TAKING orders for the DATEJUST 41, which won’t be filled until August. I asked her bluntly if the SS were going out the back door, i.e. to Gray dealers and she said absolutely no. I asked if Rolex was squeezing Ben Bridge out of the AD and focusing on their Boutiques only and she said she didn’t think so, the in town boutique had as little inventory as Ben Bridge (this is true, at least the display cases are as bare).

So..... proof! Ok, this really proves nothing, but I believe her and I believe that Rolex is just not supplying their ADs with product. Why? Great question, but I don’t believe what some TRFers have suggested, that Rolex is delivering the same amount of sports models to the ADs, but there is such a high demand they immediately go out the front door to waiting lists, or out the back door to grays. I just don’t think this is happening.

To sum it up, IMHO, Rolex is just not delivering product. Yes, there is an incredibly high demand, and yes as soon as they come in to an AD they are gone, but (again, IMHO and what my AD assistant manager says) the number of sports models Rolex is delivering is trickled down to nothing.

So, hey Rolex.. WTF?
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