New (To me) Rolex AD Procedure - Anti Flip?

[Bizcut1]

How would this keep people from flipping?

My watch. My decision on what to do with it. Keep it. Sell it. Give it to my Golden Retriever if I want to.

Ben

[klenboy]

Perhaps they can also do it this way? I mean this method has been mentioned here several times but first time I've seen it addressed in a publication: https://www.watchpro.com/rolex-tool-...-class-assets/

[Calatrava r]

This would not deter someone from selling their watch once they leave the store or the AD from selling the watch to a re-seller. Just another used watch on the market if the warranty card is filled out and swiped.

[djgallo]

Originally Posted by Rado63

Seems that removing stickers is supposed to occur across the board. As a consumer I wonder why I can't have the piece with the stickers intact? Stickers are left on everything else that I buy.

I agree. I also don’t know why I have to take my shoes off when I go through security at the airport....Don’t have to take my shoes off anywhere else I go...

[jonnyz1245]

Originally Posted by EEpro

Wynn AD (watches of Switzerland) has been doing this since at least August. It's easy to fake it with old stickers and angles though so it won't change much. The bar code is the main event here. SA states Rolex makes them do it. Could be that they are getting dinged for selling to flippers.


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My sister in law bought an OP at Wynn in November and they didn't do this for her sale. I was sitting right next to her. They gave it to the watchmaker to size the watch but other than that, there was no picture taking or anything else. We did get free bottles of water

[mimo5000]

Originally Posted by little tomato

You guys have me wondering what the AD did when i bought my DJ 36MM at Heathrow. It seemed like it took a good while with her completing paperwork while I was waiting and this wasn't including sizing. I was enjoying the experience and early morning English Tea (my first Rolex),so i was soaking in the moment.

Nice experience, congrats!
...

I picked up a gold Daytona in Toronto a couple months ago, all stickers off, they registered it in my name with Rolex, but they let me fill out the warranty card... Insanely I put my own name!

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[EEpro]

Originally Posted by jonnyz1245

My sister in law bought an OP at Wynn in November and they didn't do this for her sale. I was sitting right next to her. They gave it to the watchmaker to size the watch but other than that, there was no picture taking or anything else. We did get free bottles of water

Could have been related to SS allocated model or due to the watch coming right out of coffin wearing stickers. Did hers have stickers when she tried it on?

I'm sure Mike at Wynn would explain it if anyway cares enough to call and ask.

[tvandevelde]

Originally Posted by Easy E

I’m not sure what this solves. A flipper is going to flip and they can. An AD that is selling straight to greys likely has “receipts” to “prove” they sold it to a walk in. Another piece of paper solves nothing. Maybe only fewer stickered examples in grey land, that’s it.

Exactly. Greys and flippers aren't ADs anyway. Once it leaves the AD, it's unworn or used. PERIOD. Not BNIB if your not an AD that can put a client's name on the card and can offer the original receipt.

If Rolex actually wanted to stop the flipping, just make the warranty non-transferable. Stickers, pictures....none of it matters.

[rayt]

Just cant understand ,When you buy a watch like rolex it is the same thing when you buy a brand new CAR ,so whats the big deal if you decide to sell your rolex say after a year or even months after .Rolex cant do anything about it.crazy idea. Comsumers have the right to enjoy ,use and sell his things whether of not he makes a profit or not is not the business of Rolex anymore. So rolex stop selling your watches if you dont want people to sell your watches.

[TswaneNguni]

Varies ...

Complete with stickers/coffin/tags/gifts etc to just stickers removed and sized (which is anyway max length on my wrist )

Maybe the ADs going to great lengths of proof have been caught being naughty and sits on a final warning ?

[cdubg21]

Also provides proof the warranty card is filled out properly, probably to prevent the blank and not-yet-activated warranty cards the grays sometimes have

[jonnyz1245]

Originally Posted by EEpro

Could have been related to SS allocated model or due to the watch coming right out of coffin wearing stickers. Did hers have stickers when she tried it on?

I'm sure Mike at Wynn would explain it if anyway cares enough to call and ask.

Watch was in display case and had stickers on it. They removed all the stickers and sized the watch for her. OP green dial 34mm probably isn't that hard to get. Great experience and service. It was a spur of the moment purchase. We were just walking by on our way to dinner in the hotel.

[WatchLurv]

Sizing of the watch is a voluntary decision. If I want to wear my watch loose, I will. No one can decide how I wear my watch. I tell ADs that if they even try to suggest that. In fact, I don't want one of their guys to touch the links... I've seen watches with scratchmarks on the links because they butchered it or some amateur with a hangover had been fiddling with it.

[ndrs63]

Originally Posted by 10klakes

This post is going to cause heartburn and indigestion to some greys and flippers. Sounds effective- could be an internal measure of the AD, or something Rolex is rolling out. Either way, I like it.

Agreed. Internal procedure that keeps employees in check, and also proves to Rolex that AD is serious about it. Could be proactive or the result of prior complaints


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[Scapegoat]

Originally Posted by TswaneNguni

Varies ...

Complete with stickers/coffin/tags/gifts etc to just stickers removed and sized (which is anyway max length on my wrist )

Maybe the ADs going to great lengths of proof have been caught being naughty and sits on a final warning ?

I tend to agree with you sir.

There must have been prior issues, for them to be managing inventory / sales in such a manner.

[Gman]

Originally Posted by inadeje

I have purchased 4 Rolex this year, the 4th being a BLNR today. For the first time I saw the AD salesperson bring out a pre-configured white form about the size or A4/Letter. The form had a Rolex logo on the top and had been laminated with clear plastic with numerous outline shapes on it in blue. Right side center a circle with “place watch here”. Top Right small rectangle “place decals/stickers here”. Whole left side long rectangle “place sales receipt here”. Lower right rectangle “place warranty card here”. Another small rectangle “place removed links here”. The salesperson proceeded to place all the above elements on their relevant spots and then took a photo.

I asked the salesperson what he was doing and he said that it’s a control mechanism to ensure that all elements were removed and show the watch prepared for delivery as per Rolex rules.

So...is this a new action by Rolex to ensure that all watches leave the AD to real buyers, with decals removed, bracelet adjusted for the buyer and that the warranty name coincides with the sales receipt etc? Anti-grey mechanism?

Has anyone ever seen this before at an AD (I hadn’t)

I know of an AD in the UK who have been doing this since 2016. There were rumours that it was the WOS group who instigated this but since know where it really came from but I shall not mention the AD. They did this on a Tudor Watch I bought also.
This AD will even remove the service stickers that Rolex put on before they will allow YOUR watch to leave the store!

This is why I never buy from ADs anymore. If my Rolex needs servicing I now go direct and cut out this ass of an AD.

I but nearly new pre owned and have never had any problems

[dchernikoff]

I just bought a DJ31 TT for my wife for Christmas. It has a "return or exchange by January 8th" clause on the sale since it is a gift. I can exchange it or return it for a full refund by that date, provided I keep all the stickers on the watch so it is in an "unworn" condition. They gave me the white and green hang tags with the watch, but he kept the warranty card, saying "didn't want to put your wife's name on the card and enter it into the system until she decides she's keeping it, so I'll hold onto the card for you until you come back for resizing".

I guess that's why he kept the card, although maybe it was also to prevent me from flipping? Although this model isn't really one that gets flipped, I would imagine.

-Dan

[Maxy]

Bought Daytona last week and AD said only thing they make sure is to remove stickers from the watch before customer walking out of the store! I didn't mind it!

[Dlong]

Smoke and mirrors.

[sp3ak]

I bought my DJ a couple weeks ago and they didn't do that at least not that I saw. They did take the watch "in the back" when removing the links for sizing but promptly came back with them and showed them to me and showed them putting everything back in the box (hang tag, etc.).

[Dlong]

I had an AD tell me that once the stickers are removed from the watch it is considered used. So, that means that all the watches in their case were used. Same person that told me they only get 2 Pepsi's a year. yeah, OK.

[SS Oyster]

Likely that AD's policy, but not Rolex policy. I bought a Daytona yesterday and no such form. I did have to fill out a ton of forms through for homeland security for paying with more than $10k in cash, which made me miss a dinner with a friend.

They did remove stickers (except the back, which I asked them to leave), but couldn't size even though too small because they didn't have the correct OF bracelet (bummer, as I couldn't wear it out of the store).

[thebends1996]

Just got a BLNR from an AD. Was given everything except the stickers were taken off.

[Dougiebaby]

Originally Posted by ernie117

I get my watches all pre owned I really only like the explorer 1 I got from my ad in Cleveland and airking and pre ceramic sub I don’t care for any other models at this time


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Ummmmm, what does this have to do with anything regarding this post’s topic?


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[Bladeshot]

Picked up my first new watch from an AD yesterday. I’ve always bought pre-owned. They removed the stickers, took the card and watch in the back of the store. Returned and said “OK, you are official with Rolex now.” Gave me boxes, tags and bezel cover.

I won’t be selling this one, although I do trade a lot. Put my sons name on the card, for when he grows up.

Feels to me like the process is designed to help track the watch for warranty purposes, track resale through Grays, and avoid the “new with stickers” watches we see on the secondary market so often. My AD is a small chain.

People will do what they want to do, as far as selling to Grays. Processes may help identify the new-Rolex flippers. I’m sure the process varies and I don’t mind them following a process.

[bay-dweller]

Originally Posted by SubMarin18

Wonder if this particular AD is either on probation or part of a pilot program?

I think you're right.
I bought a Rolex last week and there was no special procedure visible to me.

[El Patron]

Does the AD know what watches you have bought from other AD's. All my watches were bought from one AD, and I am on top of his list, but i was just offered a Pepsi from a different AD. I already have one, but I would like pick it up and gift it to one of my clients. I just don't want to be black-listed because they may think I'm flipping watches. Not in it for the money..

[Nairn1980]

Originally Posted by Dlong

I had an AD tell me that once the stickers are removed from the watch it is considered used. So, that means that all the watches in their case were used. Same person that told me they only get 2 Pepsi's a year. yeah, OK.

AD should be keeping stickers on their window pieces

[OmaniRolex]

Bought 2 watches (one in October and another in November) in two different locations. (One in the USA and another in Dubai) and both times was given the warranty cards and all tags and extra links. Everything was packed nicely in the boxes. Stickers were removed both times because I wore each one out of the store at the time.


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