That Tudor video is terrible

[GADNYC]

someones nephew got that voice over role

[wrxdev]

I'm 34 and I find this video stupid. Would have been better without the voiceover and fake pandering to millennials.

[Rokoru]

Haha I must agree..

[gearguywb]

Love the new chrono!

[snyde]

I know Rolex has service recommended at 10 years, but didn't know it’s the same for new Tudor movements.


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[Mgf8462]

I was watching it in bed and my wife goes, "What the F**K are you watching?"

[GreatScott]

I wish Rolex was as forthcoming with all the details. However, that video was complete hipster crap.

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[kieselguhr]

It was aight. At least it was detailed.

[Krash]

Maybe it’s the younger folks that don’t like it. I’m 58 and thought it was fine.


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[WalterE]

Originally Posted by themast

I think it was a bit tongue in cheek.

Sure it was juvenile but I actually found it funny and entertaining. Sometimes watch marketing is so serious...

This

I think it is right on the mark for what they are trying to achieve: Speak and appeal to a younger crowd who don't necessarily feel the need for a wrist watch (that's what you have an iPhone for, right?) but would like to have something trendy and "special" to distinguish them. Sport, fast-paced lives, trendy colours and unique materials.

[Maxy]

Originally Posted by [email protected]

It's definitely skewed towards the younger crowd (I'm 37 and hate it).

Tudor...nice watches, laughable marketing.

Off-topic, Ever thought about shortening your username? You can just rename to jpeezy14.

It skews up the whole page reading with the longer username.

[Dubshack]

I thought the video was ok, but the guy's voice was horrible.

[JParm]

Originally Posted by Maxy

Off-topic, Ever thought about shortening your username? You can just rename to jpeezy14.

It skews up the whole page reading with the longer username.

I've been [email protected] since August 2010. Who would I be otherwise??

[Roddypeepa]

Originally Posted by SPMN

I didn't like the video either. I wanted to shout at the screen when they were introducing the silver Black Bay to just SHOW THE WATCH!

Having said that, the Tudor releases are great. Love the look of the Chronos, even though I still wish they counted past 45 minutes. I'm intrigued by a silver watch, but want to see it in person. I think the Gold BB is awesome, but I wish they gave it a rubber option from the factory.

Hang on... 45 minutes?


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[GradyPhilpott]

I'm 71 and the commercial music gave me a headache, which could be also allergies, and the visuals were way to frenetic, but I like the watches that I've seen and an 18k gold Tudor? Wow! It's not for me in that color, but I'm impressed.

I like the direction Tudor is taking.

Even if the commercial is geared toward a younger demographic doesn't indicate to me that Tudor doesn't care about an older crowd.

I don't pay much attention to commercials anyway. In fact, if I had my way, I'd never watch any commercials ever.

[vianouche1]

I guess the video is aimed at people that are impressed by David Beckham ?

[accountank2000]

Originally Posted by gnuyork

Firstly, it's not a 41mm diameter dial... and I'm absolutely certain that was not a spelling error...They are using a french spelling of diameter - diametre to make it seem more fancy.

Yes sorry they did say 'case' rather than dial - the dial and subdials were the next sentence.

Still, nobody in the english-speaking world spells it 'diametre', and it's not like he was putting on a french tone of voice to try to convince us of a franco-swiss heritage or something.

The French would spell it diamètre, with a grave accent over the first e.

I'm on a waiting list for an FPJ Chronomètre Bleu and if it ever comes through I'll pronounce it properly and and spell it like that. But I'm not going to say a Tudor chrono has a 41mm diamètre case, because that would be silly.

[Rocket_Man]

I had to dumb myself down a few decades just to watch it. Edits every 3 seconds, no wonder younger generations have ADD.

[Luap1976]

Originally Posted by r1ch4rd

It sounded like an Apple advert.

Bingo

[teamkitty]

It's a hype video for a new watch aimed at a younger audience. What else would you expect?

[007timer]

Originally Posted by JPMickB83

I’m also 37 and also thought the voice over and style left a lot to be desired. Guess I’m grumpy too, haha.


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I thought it was comical. I am just out of my 30’s and find myself in the grumpy club!


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[TheVTCGuy]

I’m a lot older then 37 and have been grumpy since long before then, and I completely agree; this is marketed towards the facebook/apple generation, not mine.



(LOVE the new watches though)

[The Joker]

Fabulous

[MRBolton]

I’m 25 and thought that guy really didn’t fit my perception of the brand and the target audience.


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[Cryten]

Originally Posted by GADNYC

someones nephew got that voice over role

Originally Posted by The Joker

Fabulous

It was like watching Vox or The Verge, it was so bad I couldn't make it to the end.

[tanask211]

The video for Tudor is refreshing and targeting the younger crowd in order to gradually built up it's fan base. Looking at Rolex, it has taken more than 50 years of clever marketing in order to reach its current status. Tudor only became noticable since 2013 after the launch of the BB series.

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[Codik]

Reminds me of an airline safety video

[Tricolore66]

I don't think it was bad. The music and narration were a little annoying, as were the constant cuts, but the video is quite stunning and it was at least very detailed. Clearly Tudor sees itself as a bit of a disruptor and one that brands like Omega and Breitling should be very concerned with. The 18kt BB58 is a serious statement piece and I have a feeling it could be an extremely hot watch with long waits and grey market premiums. Tudor seems to polarize this forum with true watch lovers and the brand lovers that see them as the Rolex for people who can't afford a Rolex, sadly. There's no question that Tudor threads focus on the watches and the Rolex threads over the past couple of years are mostly about the market, pricing, value, and dealers. I've got all the Rolex's I'll ever want or need, so the Tudors are far more interesting to me.

[Pw92676]

I watched 1 minute of this. It’s awful. Screams “I’m Rolex’s younger brother” to me. Which it shouldn’t. Nice watches. But horrible video.

[emersm]

Originally Posted by JSolution

I liked it - sort of. A bit corny.

Me too, I liked it.