Rolex: Love the product, hates the experience

[Kirk]

What do I think of the brand? I love the brand, 100% fan boy.

I did not have the greatest AD experience at first. I started frequenting my AD over 3 years ago on watch shopping trips. I am sure they get dozens of people every day asking them for the same hot Rolex models that I did. It really must get old for them! But they were kind and explained how things worked for developing a sales history and relationship with their store. I did some more reading and understood how things are these days for ADs and I can't say that I blame them for managing their clients tightly. I got to know one SA and she got to know me by name. She knows I'm not a flipper, I'm a true watch nut, and she knows I'm not buying jewelry or Tag Heuer! Now I have an excellent relationship with my AD and love them. Great communication and my SA is genuinely doing their best to get me the watch that I want. But it seems like I am still limited to one watch maybe per year. 2019 was the Explorer, 2020 was the Sub, and 2021 was the Explorer II, so I am NOT complaining. 2022 will hopefully be the BLNR.

[afmars]

Originally Posted by EEpro

Hype will continue until there's a disruption in the credit market. After that prices will drop at greys and slowly stock will make it to the cases at ADs.

Many of the people complaining about grey prices still won't buy at AD at that time even though they think they will as they themselves are influenced by the hype and strong resale price.

I think this is correct.

[Old Expat Beast]

Originally Posted by rambo99

there is no hype. rolex earned their reputation by people passing their experience wearing it. seamless case design, great wrist presence, ceramic bezel, robust movement, super comfortable bracelet, a watch which can last for generations. what's the hype?

The one thing Rolex has always done best is marketing.