Why is Tudor losing so much value?

[Madman37]

Originally Posted by Dan Pierce

Pour Juan. Hopefully one day you'll realize the real value comes from wearing a watch that brings you joy.
dP

I would say poor Juan hopefully he now realises this forum is not a place to ask for a simple opinion.

Tudor goes down in value because they oversupply the market and they are to easy to get. thats why.

People want what they cant get.

[Kevin of Larchmont]

Originally Posted by Madman37

I would say poor Juan hopefully he now realises this forum is not a place to ask for a simple opinion.

This is a great place to ask for opinions as long as you realize that you might not get the opinions that you want.

[samson66]

Originally Posted by Kevin of Larchmont

This is a great place to ask for opinions as long as you realize that you might not get the opinions that you want.

This can never be stated enough times. This applies here and so many other forums.

[forcinitijp]

Originally Posted by Dan Pierce

Pour Juan. Hopefully one day you'll realize the real value comes from wearing a watch that brings you joy.
dP

Yes! The Tudor bring me joy ... but it brings me more joy the 114270 really since I put the EZ link on it ...

But it caught my attention that the new Tudor have appeared as a fashion to recreate the vintage and that people are apparently getting tired... or on the other hand there are so many Tudor turning around in the gray market (since they flooded the market) that it seems that the watch is no longer so “attractive”

Let's agree that I put a BB58, a Pelagos 39 and a BB41 and they all look the same.... it seems that they ran out of creativity and they had to go back to the roots to make the brand attractive again... since before BB41 there were a few years that were not so attractive or sought after the models that Tudor had launched...

But yes, I'm happy and I use the 58 every day and looking at it gives me joy...

[agriculture&watches]

To be honest I don’t care about losing or gaining a value on my Tudor. I’m not going to sell it anyway. I’m enjoying my Tudor BB Pro as much as I can and I’m not looking on value statistics. I will pass all my watches to my children’s and grandchildren’s in the future.

[slus]

I think you're pushing your own narrative on this one, and it isn't as complicated as you seem to be making it out to be. If I can walk in to most any AD, get the white glove treatment, and walk out with the Tudor watch of my dreams for 4500 any day of the week, I'm not buying a used one for 3900, not due to some perceived devaluation of the brand, simply because I don't want someone else's wrist funk and desk diver scratches when I can get brand new and unquestionably authentic for slightly more.

[WatchGuy1966]

The simple answer is usually the best:

Supply and Demand

[Talon84]

It’s a mass produced watch that’s solid…..nothing more, nothing less. Pre the hype Tudors were always discounted and sold pre owned at large % off RRP. Now the hype is going, so is the brands value retention.

The value retention of Tudor was artificially created because of its association with Rolex and being used as a tool to ‘get on the list’ for Rolex….

[Ballzzz]

My eta 79220n is my favorite non-date watch.. period!

Tudor imho actually has a far better resale value than anyone else in that "entry luxury" market. Only a select few Omega's are parallel.

I think Tudor is what Rolex usto be many years ago, it beats to its own drum and doesnt really care about the rest of the pack. The only "negative" step I dislike from Tudor is the swap movement game but again in that arena, does it really matter if the movement isn't the original one you purchased?

Tudor makes great watches at fair prices, nothing more nothing less.

[Kreyzhorse]

I love Tudor. But, it's a Tudor. Watches are mostly not investments.

[Scapegoat]

Few brands retain value.

Tudor was never one, with exception of few watches.

We are seeing the real 2nd hand prices for most modern Tudor watches, which is great for us consumers.

For me, I will never buy a Tudor from an AD at the retail price.

[GGGMT]

Answer: because they’re making more of them than chicken McNuggets. That’s why.


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[Dan Pierce]

Originally Posted by Madman37

I would say poor Juan hopefully he now realises this forum is not a place to ask for a simple opinion.

Tudor goes down in value because they oversupply the market and they are to easy to get. thats why.

People want what they cant get.

Originally Posted by GGGMT

Answer: because they’re making more of them than chicken McNuggets. That’s why.


Sent from my iPhone using Tapatalk

Annual production in 2023 for Rolex is 1.2 million watches, Tudor produces 300,000.
dP

[GGGMT]

Originally Posted by Dan Pierce

Annual production in 2023 for Rolex is 1.2 million watches, Tudor produces 300,000.
dP

Fascinating fact. Thanks Dan. I didn’t realize so few. Which surprises even more that demand for these are so low that prices basically halve as you walk out of the showroom.

That said, it’s one of my personal favorite in my collection. I love the 925




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[SudiYunus]

Originally Posted by GGGMT

Fascinating fact. Thanks Dan. I didn’t realize so few. Which surprises even more that demand for these are so low that prices basically halve as you walk out of the showroom.

That said, it’s one of my personal favorite in my collection. I love the 925




Sent from my iPhone using Tapatalk

nice Yellow strap

[forcinitijp]

Originally Posted by Dan Pierce

Annual production in 2023 for Rolex is 1.2 million watches, Tudor produces 300,000.
dP

When does Tudor's collaboration with swacht come out?

Tudor Submariner x Swacht... and there they finish ruining it... unless it gives you a smile to see what Tudor says on the dial it goes with humor!

[Madman37]

Originally Posted by Dan Pierce

Annual production in 2023 for Rolex is 1.2 million watches, Tudor produces 300,000.
dP

You have no idea how many of that 1.2 million is which model as a breakdown. Until you know that you can’t say which rolex is rare and not rare

[Dan Pierce]

Originally Posted by Madman37

You have no idea how many of that 1.2 million is which model as a breakdown. Until you know that you can’t say which rolex is rare and not rare

I never speculated which Rolex is rare or even care. Not on my radar.
dP

[Stupot]

Just saw a new unworn BB58 GMT not attract any bids on a UK eBay auction starting at £3500, list is £3960.

That must be around 12% less than list on a brand new model and no takers.

Much as I love the brand, and have 3 which thankfully are all keepers, they are a residual disaster.

[Know1isgod]

Tudor makes far too many models. Not every piece demands 4 or 5 variants. Look at the list and start cutting from within.

1926
Black Bay 31/36/39/41
Black Bay 54
Black Bay 58
Black Bay Bronze
Black Bay Chrono
Black Bay GMT
Black Bay P01
Black Bay Pro
Black Bay
Clair de Rose
Pelagos FXD
Pelagos
Ranger
Royal

[TickTockChuck]

Originally Posted by Know1isgod

Tudor makes far too many models. Not every piece demands 4 or 5 variants. Look at the list and start cutting from within.

1926
Black Bay 31/36/39/41
Black Bay 54
Black Bay 58
Black Bay Bronze
Black Bay Chrono
Black Bay GMT
Black Bay P01
Black Bay Pro
Black Bay
Clair de Rose
Pelagos FXD
Pelagos
Ranger
Royal

My thoughts too. Tudor was the quiet cousin until they hit pay dirt with the Black Bay, and now so many variants on the same theme. Omega does the same with the Speedy. So it goes.

[RotorSelfWinding]

Originally Posted by TickTockChuck

My thoughts too. Tudor was the quiet cousin until they hit pay dirt with the Black Bay, and now so many variants on the same theme. Omega does the same with the Speedy. So it goes.

They were failing before they created the Black Bay.

[forcinitijp]

Then after having read everyone and the only young lady of the forum as it seems...

For some it is wrong to talk about the depreciation of the watch once it comes out of the AD because you just have to enjoy it and that every time you look at it it gives you back a smile.

For others it's because it's an entrance watch for those who can't get to a Rolex (I'm not talking about more exclusive brands, just Rolex)

But .. for common sense Tudor is making a great career in making the same watches for a Public who loves that... like me...

Dan I see that he is the standard-bearer of the Tudor group.. and he always has his heart in fighting against the injustices that some nefarious users give to the brand that was born as a filling using bracelets and Rolex boxes with the cheapest and most reliable Swiss movements in history... now if you ask me how Tag Heuer and Tudor is different ... today I don't know....

[harvey]

…it’s kinda sad to read this hobby broken down to simply pounds and pence.

[Toptimes]

Tudor have been losing value in the secondary market due to factors like oversupply and changing consumers preferences.

[JRell]

Compared to Rolex, sure. But that applies to pretty much every other brand compared to Rolex. From what I understand, Tudor holds its value pretty well.

[reposado]

People have been buying and enjoying watches for a long time before the recent market craziness. Losing value is /was the norm.

I'd rather lose money on a watch i'd bought if it attracted less attention and meant it could be replaced easily if lost or stolen because of immediate availability.

I think there's people who genuinely love watches and Rolex and others who obsess over having something deemed exclusive because of scarcity, artificial or otherwise.

Respect to anybody that buys watches for themselves and doesn't give two hoots about it's secondary value.

Really, really enjoying my latest Tudor and couldn't care about the value!

[forcinitijp]

Originally Posted by reposado

People have been buying and enjoying watches for a long time before the recent market craziness. Losing value is /was the norm.

I'd rather lose money on a watch i'd bought if it attracted less attention and meant it could be replaced easily if lost or stolen because of immediate availability.

I think there's people who genuinely love watches and Rolex and others who obsess over having something deemed exclusive because of scarcity, artificial or otherwise.

Respect to anybody that buys watches for themselves and doesn't give two hoots about it's secondary value.

Really, really enjoying my latest Tudor and couldn't care about the value!

Impressive! Don't tell me that Tudor did it again! Tudor take out another watch just like the rest of the collection trying to emulate the old days of Rolex and pretending to be super cool.. "hey look we made another Black Bay and we put a GMT hand on this one! COOL MAN... it's the best of the year! ... and all watch lovers are fascinated by that! incredible.

The truth is that I take my hat off to Tudor... Timex also does the same thing... but of course... it's timex.

[reposado]

Originally Posted by forcinitijp

Impressive! Don't tell me that Tudor did it again! Tudor take out another watch just like the rest of the collection trying to emulate the old days of Rolex and pretending to be super cool.. "hey look we made another Black Bay and we put a GMT hand on this one! COOL MAN... it's the best of the year! ... and all watch lovers are fascinated by that! incredible.

The truth is that I take my hat off to Tudor... Timex also does the same thing... but of course... it's timex.

It's not that deep... It's a watch and I like it, not sure what else to say..

[reposado]

Originally Posted by forcinitijp

Impressive! Don't tell me that Tudor did it again! Tudor take out another watch just like the rest of the collection trying to emulate the old days of Rolex and pretending to be super cool.. "hey look we made another Black Bay and we put a GMT hand on this one! COOL MAN... it's the best of the year! ... and all watch lovers are fascinated by that! incredible.

The truth is that I take my hat off to Tudor... Timex also does the same thing... but of course... it's timex.

Also, you're telling me that a lot of this forum wouldn't absolutely lose their minds if Rolex released a coke bezel for the GMT? ;)