How did the Pepsi suddenly become a Rolex “Halo” Piece?

[worldofoyster]

I don't think the Pepsi was that difficult to get. Got mine within 3 months after the 1st inquiry.

[sigma089]

The ceramic Pepsi is certainly a great watch, though the "blue" is an acquired taste imo. Personally, I don't think the hype will last, and it will return to previous GMT status. It has not and will not surpass Daytonas in desirability any time soon.

In the end due to the colors, GMTs (apart from the new GRNRs) are pretty loud watches. That is and has certainly been attractive for a lot of buyers in the past few years, but I don't think this will be the case in the future.

I certainly remember times, when really no one wanted a GMT. You couldn't give them away for the longest time, especially the WG surounds 16750s. I am really fascinated by the fact that after the introduction of the new Pepsi everyone seemed to forget and vintage GMTs have soared. No one wanted them for years. They always traded below subs for example.

Since the Zenith, Daytonas have always been the Rolex grail. I think that won't change any time soon, regardless of what some dealers will tell you.

[worldofoyster]

Originally Posted by sigma089

The ceramic Pepsi is certainly a great watch, though the "blue" is an acquired taste imo. Personally, I don't think the hype will last, and it will return to previous GMT status. It has not and will not surpass Daytonas in desirability any time soon.

In the end due to the colors, GMTs (apart from the new GRNRs) are pretty loud watches. That is and has certainly been attractive for a lot of buyers in the past few years, but I don't think this will be the case in the future.

I certainly remember times, when really no one wanted a GMT. You couldn't give them away for the longest time, especially the WG surounds 16750s. I am really fascinated by the fact that after the introduction of the new Pepsi everyone seemed to forget and vintage GMTs have soared. No one wanted them for years. They always traded below subs for example.

Since the Zenith, Daytonas have always been the Rolex grail. I think that won't change any time soon, regardless of what some dealers will tell you.

Back in the day, all rolex could be purchased at a discount and some sat in the case for month, including the Daytona. those days are long gone.

[Rolexatlast]

Originally Posted by worldofoyster

Back in the day, all rolex could be purchased at a discount and some sat in the case for month, including the Daytona. those days are long gone.

Wishful thinking.

The hype will pass. The trendsetters will get bored with Rolex looking the same every year, and everyone owning one. In fashion terms, they will become predictable. Just a question of when…

[dmash]

Originally Posted by Rolexatlast

Wishful thinking.

The hype will pass. The trendsetters will get bored with Rolex looking the same every year, and everyone owning one. In fashion terms, they will become predictable. Just a question of when…

everybody saying that for 5 years now.

[Wilco68]

Haven’t got either, but have certainly seen them IRL.

Personally I would rather have the Daytona out of the two. The BRLO just leaves me cold aesthetically. Ok, it’s got a history but looking at it I just don’t get its popularity at all.

In the GMT range alone, prefer the new Zombie or at a push, the BLNR.

[swish77]

Daytonas still rule. All you need to do is look at prices on the secondary market vs. retail prices.

When Rolex figures out how to get the colors right on the BLRO bezel, I’ll be a fan too.

[enjoythemusic]

Why do humans climb Mt. Everest?

Why do men seek to drive fast cars?

Why are just under half the people on Earth less than average?

Because some things are self-evident?

When did people start caring about sneakers? They're just shoes made of plastic and some cheapish leather.

[codecow]

The Pepsi is only for the most discriminating clients, leaders and visionaries in our society.

[4 Aussies]

Originally Posted by codecow

The Pepsi is only for the most discriminating clients, leaders and visionaries in our society.

Bingo!!

[rgito]

Never been a fan of the ceramic BLRO (and I have been offered it twice). The "burple" colors are an embarrassment to the original version, and the cartoonish sized numerals on bezel do not help either.

Just do not see its attraction, but to each his own.

[Hollie_Rollie]

Owned the BLRO. 5 digit is the better piece by far.


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[Noak]

I would definitely prefer GMT over Daytona. The color choices makes matching/pairing a joy and the GMT function is more useful for me than chrono.

Whether BLRO is above or below Daytona, as long as you enjoy it, nothing else matters. Definitely enjoying mine more than




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[strettyend]

I love the Daytona but the king of the crown is the DayDate to me

[Porscheconvert]

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[rolph]

it really changes the landscape for collectors.

[Tha Baron]

I love gmts…. They’re perfect.

I’ve owned 2 Daytonas, could barely read the time…. Punted both.

BLRO on Jubilee is the best non PM Rolex “available” IMO

[Porscheconvert]

Originally Posted by Tha Baron

I love gmts…. They’re perfect.

I’ve owned 2 Daytonas, could barely read the time…. Punted both.

BLRO on Jubilee is the best non PM Rolex “available” IMO

Agree. I don’t see folks talk about visibility enough!

[Djoker48]

Interesting replies. Thanks everyone!

[nworbled]

Being a very fortunate BLRO owner, I'd still say that the Daytona is a much more difficult watch to get. Having said that, I've literally seen HUNDREDS of Daytonas in the wild while I have seen exactly ONE BLRO in the wild. I don't think it's because the Pepsi is harder to get; I think it's because the Daytona is largely considered to be the pinnacle of Rolex so more people (especially people you would consider "non-watch people") aspire to own one.

That said, you can make an argument that the BLRO should be considered the ultimate stainless steel sports model that Rolex offers. Case in point: if you ask 10 "watch" people to name the most iconic chronograph, you would probably hear either the Daytona or a Speedmaster. If you ask them to name the most iconic dive watch, the answers might be quite diverse with some people maybe saying Submariner or Seamaster. Heck you might even hear Blancpain, Doxa, or even Seiko. But if you ask a watch person to name the most iconic GMT, what other possible answer can they give other than the Rolex Pepsi?

[Howie]

The Pepsi has always been an iconic Rolex sports model but not long ago they were sitting in the AD cases at MSRP and readily available. Now the current 126710 has become almost SS Daytona like - very hard to find at ADs and sold with a huge markup elsewhere.

[lcs77]

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[thesharkfactor]

Own one and look at it in all variantions of lighting, in my opinion the red and blue shades are wonderful.
Personally I would not want vibrant coca cola red and bright blue like the 5 digit, the colours on the 126710BLRO are perfectly balanced and seem to go well with any attire.

[shirtguy]

Why is it that the jubilee bracelet is in more demand on the pepsi?

[thesharkfactor]

Originally Posted by shirtguy

Why is it that the jubilee bracelet is in more demand on the pepsi?

I think because it's more desireable. The BLRO on a Jubilee is a very pretty piece.

[OTX]

Originally Posted by shirtguy

Why is it that the jubilee bracelet is in more demand on the pepsi?

My guess is the jubilee bracelet compliments the vintage vibe of the GMT perfectly. Both the jubilee and the watch ooze Rolex heritage. Also, it’s a lot more comfortable on the wrist. I have a sub with an Oyster bracelet and a Pepsi on a jubilee bracelet. Finally, I think it better…like it was made for the Pepsi.

[Twisted Vicar]

My AD hasn't come through yet with a white dial Daytona, so I have to be content with these...

[Krash]

Originally Posted by shirtguy

Why is it that the jubilee bracelet is in more demand on the pepsi?

I just prefer the GMT on a jubilee. Plus, I’m not a fan of the PCLs. I love the Oyster on my Sub and I love the Jubilee on my GMT.


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[Twisted Vicar]

Originally Posted by Krash

I just prefer the GMT on a jubilee. Plus, I’m not a fan of the PCLs. I love the Oyster on my Sub and I love the Jubilee on my GMT.


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My PCL's are no more



But I also have the Jubilee if I want to bling up

[EndlessEight]

Originally Posted by Twisted Vicar

My PCL's are no more



But I also have the Jubilee if I want to bling up

This works too and actually is really well made. "Glidelock" too:

https://ginault.com/shop/gen-ii-94530g-bracelet/