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S/SOnly · 5 February 2018, 05:00 AM

Hey Guys and gals,

I know I might not post much here really (read more than anything), but I know in years past, Rolex shudders the production at the end of the year, and usually doesn’t restart until around Basel. Could this be what’s happening now? I have very dear friends that work for a very prestigious and storied AD, and all they understand is the usual furlough is in process.

Regardless though, I too am quite fortunate to have my wants filled (for the most part!)

Cheers friends

JacksonStone · 5 February 2018, 05:03 AM

Quote:

Originally Posted by S/SOnly

Rolex shudders the production at the end of the year

Rolex shutters, then we shudder.

Tysonoxide · 5 February 2018, 05:18 AM

Quote:

Originally Posted by JacksonStone

Is that an increase, or what is has been?

It was $8550 for the sub date

DoctorA · 5 February 2018, 05:29 AM

Quote:

Originally Posted by S/SOnly

Hey Guys and gals,

I know I might not post much here really (read more than anything), but I know in years past, Rolex shudders the production at the end of the year, and usually doesn’t restart until around Basel. Could this be what’s happening now? I have very dear friends that work for a very prestigious and storied AD, and all they understand is the usual furlough is in process.

Regardless though, I too am quite fortunate to have my wants filled (for the most part!)

Cheers friends

Not sure if that’s the case. At least not with the ss Daytona and Skydweller

ronricks · 5 February 2018, 06:18 AM

After talking with a few AD’s who are family owned and been in business for Decades I am pretty confident that supply will be ramped up after Basel this year. They are already seeing SS stock trickle in.

DoctorA · 5 February 2018, 06:35 AM

Quote:

Originally Posted by ronricks

After talking with a few AD’s who are family owned and been in business for Decades I am pretty confident that supply will be ramped up after Basel this year. They are already seeing SS stock trickle in.

I can totally see that. Dry the market so people would use their money on the new Basel models (at least those who haven’t already lost it to grey market)

No SUBctitute · 5 February 2018, 08:15 AM

Quote:

Originally Posted by Dougiebaby

But, you are correct ... NOW, there are no more in Charlotte (including Windsor).

L
M
A
O

Oh, snap......

No SUBctitute · 5 February 2018, 08:21 AM

Quote:

Originally Posted by ronricks

After talking with a few AD’s who are family owned and been in business for Decades I am pretty confident that supply will be ramped up after Basel this year. They are already seeing SS stock trickle in.

Remember this thread is about Professional stock, not SS stock.

So according to the thread, we will have a hard time getting a gold/platinum GMT or Sub or SKyDweller or Daytona or Yachtmaster, along with their SS brethren. But we should have no problem getting a SS DJ41.

Rolex will greatly slow selling all these Professional PM watches that it makes lots of money on? Seems dubious.

REALROLEXAD · 5 February 2018, 11:42 PM

Still waiting for the letter.
Meanwhile, we received a shipment of SS Professional series watches.
Hate to burst anyone’s bubble here but our firm hasn’t gotten any indication of shortages except in reality.
It’s business as usual for us.

77T · 5 February 2018, 11:47 PM

Quote:

Originally Posted by REALROLEXAD

Still waiting for the letter.
Meanwhile, we received a shipment of SS Professional series watches.
Hate to burst anyone’s bubble here but our firm hasn’t gotten any indication of shortages except in reality.
It’s business as usual for us.

This does throw some different light on the subject.

My AD has been advised to expect fewer incoming pieces in the professional line (compared to early and mid-2017). They have seen that happen since 4Q last year.

So it maybe this message is segmented to either geography or AD size? (measured by volume).

Just reflecting on your experience vs. some others.

Sent from my iPhoneX using Tapatalk

DoctorA · 6 February 2018, 01:01 AM

Quote:

Originally Posted by REALROLEXAD

Still waiting for the letter.
Meanwhile, we received a shipment of SS Professional series watches.
Hate to burst anyone’s bubble here but our firm hasn’t gotten any indication of shortages except in reality.
It’s business as usual for us.

Hmmmmmm business as usual??

Does that mean you have all SS models in stock??

because that’s what used to be the usual business!!

Or your AD was always hated by Rolex never got any ss models and now you continuenin the drought!!

There sure is better supply now with all the incomings but I wouldn’t dare to call it “business as usual”

GerardoG · 6 February 2018, 01:25 AM

Said it many, many times. Rolex works in misterious ways. Is the letter sent to all ADs? Some? Market? Sales volume? We will never know.

You got shipment of SS sports....good for you. I also saw some of my ADs receiving a big SS shipment last month. Does this mean they are shipping ALL professional line products (not only SS) to ALL ADs? No.

Me, I will keep sharing what i find.

Have a great week, TRF!

kultschar · 6 February 2018, 01:27 AM

Few things

This could be a selective letter to only certain ADs

It could be also be them just keeping ADs in line and not for them to get hopes up if production is slow

tyler1980 · 6 February 2018, 01:29 AM

Quote:

Originally Posted by GerardoG

Said it many, many times. Rolex works in misterious ways. Is the letter sent to all ADs? Some? Market? Sales volume? We will never know.

You got shipment of SS sports....good for you. I also saw some of my ADs receiving a big SS shipment last month. Does this mean they are shipping ALL professional line products (not only SS) to ALL ADs? No.

Me, I will keep sharing what i find.

Have a great week, TRF!

33 pages of posters disagree

tomchicago · 6 February 2018, 01:31 AM

When Swatch Group take over Rolex management, it would make sense that they would retool the professional line.

Jeffreyc87 · 6 February 2018, 01:46 AM

I just had a phone call with Just Tom and he confirmed this as well. He saw the letter from his AD.

tyler1980 · 6 February 2018, 01:50 AM

Quote:

Originally Posted by tomchicago

When Swatch Group take over Rolex management, it would make sense that they would retool the professional line.

again with the swatch acquisition

RHJ · 6 February 2018, 01:51 AM

Quote:

Originally Posted by HogwldFLTR

Why would they? Less volume means less sales!!!

Rolex hasn't the goal to "sell more" - nobody cares about profit, it goes to the foundation. They care to hold up the brand value - and for that this is a great move!

yannis · 6 February 2018, 01:56 AM

Almost 1000 responses. Paul must have been getting more and more gutted. I think we should open a tribute-thread for him and try beat this one.

RHJ · 6 February 2018, 02:01 AM

Quote:

Originally Posted by Dusko.Popov

...
All the "this makes zero sense posts" are what make zero sense.

https://www.rolexforums.com/images/icons/icon14.gif

HogwldFLTR · 6 February 2018, 02:15 AM

Quote:

Originally Posted by RHJ

Rolex hasn't the goal to "sell more" - nobody cares about profit, it goes to the foundation. They care to hold up the brand value - and for that this is a great move!

And that doesn't make sense either; even non-profits need money to operate.

behardt · 6 February 2018, 02:19 AM

Rolex is definitely a brilliant marketing house. Look at all the hype and drama created by a piece of paper. Now the ADs will have "proof" to show their customers. LOL. Genius...

bbressler · 6 February 2018, 04:03 AM

Quote:

Originally Posted by GerardoG

Me, I will keep sharing what i find.

Thank you Gerardo, please do!

amh · 6 February 2018, 04:19 AM

Quote:

Originally Posted by behardt

Rolex is definitely a brilliant marketing house. Look at all the hype and drama created by a piece of paper. Now the ADs will have "proof" to show their customers. LOL. Genius...

Maybe the "letter" was just a leaked rumor to pump up demand?

JacksonStone · 6 February 2018, 05:32 AM

Quote:

Originally Posted by GerardoG

Said it many, many times. Rolex works in misterious ways. Is the letter sent to all ADs? Some? Market? Sales volume? We will never know.

[snip] Does this mean they are shipping ALL professional line products (not only SS) to ALL ADs? No

To be fair, Gerardo, you did say this when starting this thread:

Quote:

Originally Posted by GerardoG

Rolex is letting all Authorized Dealers IN WRITING that, effective immediately, they will CUT BACK the production of ALL professional line watches. Not only SS, but 2T and precious metal.

The original information you presented was all-inclusive: all ADs were receiving the letter, and the production cutback would affect all professional-line models. Now, in the face of reports to the contrary you're saying the letter may not be sent to all ADs, which is a contradiction of the information you were provided, assuming you reported it correctly. You can understand why, in light of your first post, someone working for an AD who has not yet received the letter might want to take issue with that part of your reporting.

It also now appears as though you're saying that because ADs aren't receiving all sports models, that's evidence of the claim that production of all models is being cut back. Those are two different things. Am I reading you correctly?

I appreciate you reporting the information you receive, and encourage you to continue to do it.

myporsche · 6 February 2018, 05:41 AM

Quote:

Originally Posted by REALROLEXAD

Still waiting for the letter.
Meanwhile, we received a shipment of SS Professional series watches.
Hate to burst anyone’s bubble here but our firm hasn’t gotten any indication of shortages except in reality.
It’s business as usual for us.

An AD I strolled into also received a shipment last week (smaller one) and also had a decent selection of watches. High volume prominent dealer.

jrs146 · 6 February 2018, 05:57 AM

Is this thread still active? Ha I think it’s safe to say that the best answer is time will tell. Letter or no letter it’s a weird time for Rolex. I think a lot will be revealed when we see the current state of things after Basel 2018.

Sent from my iPhone using Tapatalk

77T · 6 February 2018, 06:04 AM

When one market’s demand overheats for whatever reason - don’t be a buyer. As this applies for Rolex, too, I’d be looking precious metal DJ & DD vintage if you’re a collector.

Sent from my iPhoneX using Tapatalk

RHJ · 6 February 2018, 06:14 AM

The notorious pre-baselworld-fever is exceeding 39 °C now ...

77T · 6 February 2018, 06:17 AM

Yes I believe the patient is feverish. But if I watch financial markets globally, maybe the predicted 5-10% correction will dampen demand for the professional models. Rolex may be reading the tea leaves correctly. Sort of like buying downside insurance by keeping inventory slim.

Sent from my iPhoneX using Tapatalk

5 February 2018, 05:00 AM	#961
S/SOnly "TRF" Member Join Date: Oct 2007 Location: The Desert Watch: GMT II RN Posts: 339	Hey Guys and gals, I know I might not post much here really (read more than anything), but I know in years past, Rolex shudders the production at the end of the year, and usually doesn’t restart until around Basel. Could this be what’s happening now? I have very dear friends that work for a very prestigious and storied AD, and all they understand is the usual furlough is in process. Regardless though, I too am quite fortunate to have my wants filled (for the most part!) Cheers friends __________________ 904L..... Clean, Simple, Durable....

6 February 2018, 01:56 AM	#979
yannis "TRF" Member Join Date: Nov 2008 Real Name: Yannis Location: Europe Watch: maniac Posts: 9,070	Almost 1000 responses. Paul must have been getting more and more gutted. I think we should open a tribute-thread for him and try beat this one. __________________ Rolex Submariner 116610LV \| Tudor 79220N DSSD MEMBERS - OWNERS CLUB

6 February 2018, 02:19 AM	#982
behardt "TRF" Member Join Date: Mar 2006 Real Name: Yoda Location: USA Posts: 468	Rolex is definitely a brilliant marketing house. Look at all the hype and drama created by a piece of paper. Now the ADs will have "proof" to show their customers. LOL. Genius... __________________ "The world embarrasses me, and I cannot dream that this watch exists and has no watchmaker." Voltaire

6 February 2018, 05:57 AM	#987
jrs146 "TRF" Member Join Date: Aug 2011 Real Name: Josh Location: Lost in time Watch: Me Nae Nae Posts: 9,823	Is this thread still active? Ha I think it’s safe to say that the best answer is time will tell. Letter or no letter it’s a weird time for Rolex. I think a lot will be revealed when we see the current state of things after Basel 2018. Sent from my iPhone using Tapatalk __________________ "Sometimes the songs that we hear are just songs of our own." -Jerome J. Garcia, Robert C. Hunter

6 February 2018, 06:04 AM	#988
77T 2024 SubLV41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 42,025	CONFIRMED news regarding the professional line When one market’s demand overheats for whatever reason - don’t be a buyer. As this applies for Rolex, too, I’d be looking precious metal DJ & DD vintage if you’re a collector. Sent from my iPhoneX using Tapatalk __________________ Does anyone really know what time it is?

5 February 2018, 06:18 AM	#965
ronricks 2024 Pledge Member Join Date: Jun 2013 Location: ATL Watch: 126610LV Posts: 2,753	After talking with a few AD’s who are family owned and been in business for Decades I am pretty confident that supply will be ramped up after Basel this year. They are already seeing SS stock trickle in.

5 February 2018, 11:42 PM	#969
REALROLEXAD "TRF" Member Join Date: May 2009 Location: usa Posts: 24	Still waiting for the letter. Meanwhile, we received a shipment of SS Professional series watches. Hate to burst anyone’s bubble here but our firm hasn’t gotten any indication of shortages except in reality. It’s business as usual for us.

6 February 2018, 01:25 AM	#972
GerardoG Banned Join Date: Oct 2005 Real Name: Gerardo Location: Here Watch: ALL of them Posts: 32,098	Said it many, many times. Rolex works in misterious ways. Is the letter sent to all ADs? Some? Market? Sales volume? We will never know. You got shipment of SS sports....good for you. I also saw some of my ADs receiving a big SS shipment last month. Does this mean they are shipping ALL professional line products (not only SS) to ALL ADs? No. Me, I will keep sharing what i find. Have a great week, TRF!

6 February 2018, 01:27 AM	#973
kultschar "TRF" Member Join Date: Sep 2011 Location: End of the World Watch: PP & Rolex Posts: 1,970	Few things This could be a selective letter to only certain ADs It could be also be them just keeping ADs in line and not for them to get hopes up if production is slow

6 February 2018, 01:31 AM	#975
tomchicago Banned Join Date: Feb 2010 Location: Chicago Watch: 16710BLRO, 214270. Posts: 2,717	When Swatch Group take over Rolex management, it would make sense that they would retool the professional line.

6 February 2018, 01:46 AM	#976
Jeffreyc87 "TRF" Member Join Date: Sep 2015 Location: Earth Posts: 369	I just had a phone call with Just Tom and he confirmed this as well. He saw the letter from his AD.

6 February 2018, 06:14 AM	#989
RHJ 2024 ROLEX SUBMARINER 41 Pledge Member Join Date: Apr 2011 Location: here Watch: 214270 Mk1 Posts: 924	The notorious pre-baselworld-fever is exceeding 39 °C now ... __________________ here to learn

6 February 2018, 06:17 AM	#990
77T 2024 SubLV41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 42,025	Yes I believe the patient is feverish. But if I watch financial markets globally, maybe the predicted 5-10% correction will dampen demand for the professional models. Rolex may be reading the tea leaves correctly. Sort of like buying downside insurance by keeping inventory slim. Sent from my iPhoneX using Tapatalk __________________ Does anyone really know what time it is?

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