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Old 17 October 2010, 05:48 AM   #1
JJ Irani
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Do you think Rolex have come up against a brick wall?

Hi guys,

In all fairness to Rolex, they've done a helluva lot in the last few years to improve the quality of their watches and especially their bracelets and clasps.

On the other hand, their movements have always been so damned good and reliable that the only thing they could come up with were some minor modifications like the new Parachrom spring, etc.

So what do you feel now? For example, what more can Rolex do to improve their new Sub-C? How could they possibly do anything better to improve the new GMT-IIC which, I personally think, is the GENIUS in their line up and has virtually no more room for improvement.

The DJs, Air-Kings, OPs, etc. have all undergone changes and improvements.............so one really wonders what's left for Rolex to conjure up from their magical bag of tricks.

JJ
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Old 17 October 2010, 05:52 AM   #2
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Go retro, like a big orange hand for the Exp II!
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Old 17 October 2010, 05:54 AM   #3
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The Sub C needs a red minute hand and red "Submariner".
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Old 17 October 2010, 05:56 AM   #4
JJ Irani
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Quote:
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Go retro, like a big orange hand for the Exp II!
Looks like that's coming in 2011, Eric!!

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The Sub C needs a red minute hand and red "Submariner".

Yes, but that's not really a major change or technological improvement. For example, how can they possibly improve on their new bracelets?

How can they improve on their cases, or dials, or crowns or any of the stuff they already have incorporated into their current range?

JJ
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Old 17 October 2010, 05:59 AM   #5
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Maybe the Sub-C will get a thinner case?

Of course there is a lot to do, Rolex never sleep and their lips are sealed.
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Old 17 October 2010, 06:00 AM   #6
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Maybe the Sub-C will get a thinner case?

Of course there is a lot to do, Rolex never sleep and their lips are sealed.
You too never sleep, Jocke...............and your lips are never sealed, especially where I'm concerned!!
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Old 17 October 2010, 06:04 AM   #7
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You too never sleep, Jocke...............and your lips are never sealed, especially where I'm concerned!!
I use to be very quiet, I'm a shy guy.
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Old 17 October 2010, 06:07 AM   #8
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Daytona in big need for an update. Sub-c needs to grow to 42mm at least. People are getting bigger. Car makers have recognized this, Rolex needs to too.
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Old 17 October 2010, 06:09 AM   #9
JJ Irani
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Daytona in big need for an update. Sub-c needs to grow to 42mm at least. People are getting bigger. Car makers have recognized this Rolex needs to too.
Yes, but the masses that buy Rolex watches live in Asia and the Far East countries where the bone structure of these races tend to be small and more suitable for the 31 and 36 mm watches.

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Old 17 October 2010, 10:43 PM   #10
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Maybe the Sub-C will get a thinner case?
That would nice

Hopefully when this current trend for absurdly chunky and excessive large and blinged up watches passes......they will go back to making some proper designs again.
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Old 17 October 2010, 06:02 AM   #11
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Quote:
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Looks like that's coming in 2011, Eric!!




Yes, but that's not really a major change or technological improvement. For example, how can they possibly improve on their new bracelets?

How can they improve on their cases, or dials, or crowns or any of the stuff they already have incorporated into their current range?

JJ
As far as true technological improvements, hmmm, maybe seals that do not go bad so the watch does not have to be pressure tested annually. That would be big.
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Old 17 October 2010, 06:05 AM   #12
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As far as true technological improvements, hmmm, maybe seals that do not go bad so the watch does not have to be pressure tested annually. That would be big.
Even for professional divers, the seals need to be tested just once in 18 months or so............and that was a long time ago.

Since then, I'm pretty sure there have been vast improvements in their seals and now Rolex watches can be serviced once in 8 years!!!

JJ
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Old 21 October 2010, 11:00 AM   #13
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The Sub C needs a red minute hand and red "Submariner".

Those are excellent ideas.
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Old 17 October 2010, 06:01 AM   #14
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Updated clasp on the YM. I also reckon we'll see Pepsi and Coke inserts for the GMT eventually. So much more to pull out of the bag JJ
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Old 17 October 2010, 06:02 AM   #15
JJ Irani
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Updated clasp on the YM. I also reckon we'll see Pepsi and Coke inserts for the GMT eventually. So much more to pull out of the bag JJ
I suppose so...................but then what??!! I would be very surprised if Rolex can come up with something really new and unique..........something that has a huge technical improvement to the Horological world.

JJ
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Old 17 October 2010, 06:06 AM   #16
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I suppose so...................but then what??!! I would be very surprised if Rolex can come up with something really new and unique..........something that has a huge technical improvement to the Horological world.

JJ
I don't think they will do, Rolex designers are at your age.
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Old 17 October 2010, 06:26 AM   #17
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I suppose so...................but then what??!! I would be very surprised if Rolex can come up with something really new and unique..........something that has a huge technical improvement to the Horological world.

JJ
Improved power reserve perhaps?

I hope they don't tamper with case sizes - 40mm is perfect for a sportswatch. Would hate to see Rolex move into the oversized PAM world or awfullness of Rado
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Old 17 October 2010, 06:28 AM   #18
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Improved power reserve perhaps?
What's wrong with their current PR? Most of the new models easily top 47 hours with a full wind?
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Old 17 October 2010, 06:38 AM   #19
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What's wrong with their current PR? Most of the new models easily top 47 hours with a full wind?
If you want to rotate between say two watches on a weekly basis which I often do then 46-48hrs don't cut it. Between running to the train and going to meetings all day i almost can't find time to properly set the time so a bit of extra PR would be great IMO
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Old 17 October 2010, 06:28 AM   #20
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Improved power reserve perhaps?
Yes 18 months will be fine so you only have to wind it at the same time you change gaskets.
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Old 17 October 2010, 08:53 AM   #21
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Improved power reserve perhaps?

I hope they don't tamper with case sizes - 40mm is perfect for a sportswatch. Would hate to see Rolex move into the oversized PAM world or awfullness of Rado
Hi Anders,

A power reserve doesn't mean much when it's an automatic?

IMO If you take off an automatic Rolex you either wind it every day or forget about it (apart from my Daytona which would need winding every second day).

How about some gas tubes like my Ball Watch - that would be excellent.
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Old 17 October 2010, 06:13 AM   #22
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Pepsi and Coke inserts for the GMT eventually. So much more to pull out of the bag JJ
Oh, yes please.
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Old 18 October 2010, 04:23 AM   #23
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Updated clasp on the YM. I also reckon we'll see Pepsi and Coke inserts for the GMT eventually. So much more to pull out of the bag JJ
Pepsi coke gmt in ceramic will be the most beautiful Rolex
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Old 18 October 2010, 04:31 AM   #24
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Pepsi coke gmt in ceramic will be the most beautiful Rolex
I beleive that will happen some day. I just don't buy the story that they cant produce a bi-color ceramic. I mean we put a man on the moon with not much more than a pencil and a slide rule....and they cant make a coke ceramic bezel?
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Old 18 October 2010, 04:53 AM   #25
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I beleive that will happen some day. I just don't buy the story that they cant produce a bi-color ceramic. I mean we put a man on the moon with not much more than a pencil and a slide rule....and they cant make a coke ceramic bezel?
That word can't. Never ceases to boggle my mind. We have found a way to stop light, do four cubits quantum computing, even manipulate individual atoms with electron tunneling microscope to form sub atomic masterlocks but no bi-color ceramics?


Strange indeed.
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Old 18 October 2010, 08:15 AM   #26
JJ Irani
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That word can't. Never ceases to boggle my mind. We have found a way to stop light, do four cubits quantum computing, even manipulate individual atoms with electron tunneling microscope to form sub atomic masterlocks but no bi-color ceramics?


Strange indeed.
Wow, Brandon................you some kinda Nuclear Physicist?
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Old 18 October 2010, 08:51 AM   #27
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That word can't. Never ceases to boggle my mind. We have found a way to stop light, do four cubits quantum computing, even manipulate individual atoms with electron tunneling microscope to form sub atomic masterlocks but no bi-color ceramics?


Strange indeed.
IMHO it's one thing to manufacture a bi-color ceramic bezel insert, which I think could be done anytime, by virtually any big players on the Swiss watch market (Omega, Breitling, Rolex, etc). But it's a completely different story when you want to produce something that is durable and last for decades.

AFAIK the only problem with bi-color ceramics is the joining of the two halves. I can imagine "melting" them together is not an option, since then the "clear cut" line between the two halves would be not so clear, not so straight, and so it would be ugly. Using simple screwing or glue would not stand the time for long I guess. So the only option would be for Rolex to properly "join" the different ceramic compositions together at the 2 joining points by precisely providing a straight, clear separator line.

But I'm no good in such things, so it was just me thinking out loud, without any physics knowledge or deep material studies
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Old 18 October 2010, 06:42 AM   #28
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I mean we put a man on the moon
really? mmm
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Old 18 October 2010, 11:53 AM   #29
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really? mmm
Yes, really.
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Old 17 October 2010, 06:02 AM   #30
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I'd like to see:

Pepsi Ceramic for the GMT2C, DSSD with wider bracelet and "...ring lock" etc. words gone, Super Jubilee option on a DJ2.

That's about it from me.
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