Confirmed increase- new msrps

[zeuloa]

Originally Posted by kcmo

Amazing!

What does a 116234 go for now?

Thanks for the info David!

And the 116200?

Originally Posted by gwalker

$12.5k for a DSSD. What a joke. I paid $8k new from an AD.... Rolex is going to price themselves out of their target market. Guess that why I'm glad I have a few Rolexes now off to another brand...

TY David. Sorry for the complaint just a little shocked at some of the new msrps.

They're not going to price themselves out of their target market. They might loose a few bottom feeders, but they are gaining plenty of big spenders in asia whom are their target audience. Plus, the bottom feeders will desire Rolex more and when their income increases they will run into an AD and pay full price for that so coveted yellow gold President, or perhaps SKY-DWELLER!

Originally Posted by dimster

I agree on the engineering part, but price wise there's no denying that $12000 is steep for a watch that cost way less than that just 3 or even 2 years ago. And it's still the same watch.

True, the Overseas chrono is a lot more expensive than the Daytona. I was referring to the non-chrono Overseas which is in a totally different league than the Daytona.
But chrono vs chrono, how about the Breguet 3810ST type XXI?

And to be honest, how often does one frequently use the chrono function on the watch?
I use it to time the spaghetti when I'm cooking, and even then I use my old citizen aqualand which is more easily readable than an analogue chrono.

My point isn't to bash Rolex in any way. On the contrary; I own a few of them myself and am proud of it. They are perfectly engineered watches.
But there is no denying that the price increases puts Rolex in a different perspective in comparison to watches in the same price range.

When comparing models from one brand to another I think it's just to compare like models, therefore the chronograph comparison.

I respectfully disagree. The competition raises their prices accordingly, therefore keeping Rolex at a competitive list price. Now, regarding real market value, the competition is lower as greater discounts can be had.

You make a great point on the Breguet. A Zenith would be a great value as well.

Whenever prices go up I always see posts claiming "Rolex is now in Patek or Audemars teritorry," when in fact they are still far from it.

[Dahaja]

Thanks. Nice to see the first Rolex I ever purchased a month ago has gone up! Just got my wife a new rolex just in time.

[karmatp]

The Swiss watch industry made record profits last year and this is how they treat their loyal customers. Seriously, their best year EVER. This is flat out GREED.

There are way to many other brands out there to keep supporting one that shoves increases at their customers every year and continues to charge more to repair the watches they already own.

I paid $6400 for my Sub C, swallow that if you are in the market. Why should you pay 2 grand more than me for the exact same watch, you should not have too.

[zeuloa]

Originally Posted by Dahaja

Thanks. Nice to see the first Rolex I ever purchased a month ago has gone up! Just got my wife a new rolex just in time.

This is awesome. It must feel like buying a Picasso a week before he died!

[stuttgart]

Thanks for the info David!

[zeuloa]

Originally Posted by karmatp

The Swiss watch industry made record profits last year and this is how they treat their loyal customers. Seriously, their best year EVER. This is flat out GREED.

There are way to many other brands out there to keep supporting one that shoves increases at their customers every year and continues to charge more to repair the watches they already own.

I paid $6400 for my Sub C, swallow that if you are in the market. Why should you pay 2 grand more than me for the exact same watch, you should not have too.

Sorry my friend but all brands will do this. Demand for fine timepieces is on the rise and they are all going to take advantage of this. Sure, you can buy a Tag, Baume & Mercier, etc. But will you be satisfied when what you wanted was a Rolex?

[McLovin]

Originally Posted by zeuloa

They might loose a few bottom feeders, but they are gaining plenty of big spenders in asia whom are their target audience.

The middle class are not "bottom feeders"

[mtrunner]

Originally Posted by McLovin

The middle class are not "bottom feeders"

Yeah I guess I am a bottom feeder then.

[SirGrotius]

This makes me want the SubC even more. Hmmm.

[ChrashM]

My plan to purchase that new Explorer II is now on hold, but it is with mixed emotion that my Milgauss GV and SS Daytona Black and priced quite a bit higher than what I paid for them. Sword cuts both ways I guess.

[Trouble15]

Originally Posted by dr3ziz

Thanks Dave, lucky i managed to grab an LV last week .... do you have an idea about MSRP of the Sub LV ?

I was wondering what the 116610LV is up to now as well.

[SirGrotius]

Originally Posted by Trouble15

I was wondering what the 116610LV is up to now as well.

Was curious as well...what's the usual differential?

[gusto]

The TT Sub and TT GMT were increased 10%.
The SS Sub and SS GMT were increased 7%
The RG Daytona was increased 4%.

[karmatp]

Originally Posted by zeuloa

Sorry my friend but all brands will do this. Demand for fine timepieces is on the rise and they are all going to take advantage of this. Sure, you can buy a Tag, Baume & Mercier, etc. But will you be satisfied when what you wanted was a Rolex?

I guess I might be a bottom feeder than like you said earlier in this thread. You must be in a higher class than most of us around these parts.

I have owned over a dozen Rolex sport watches over the years and I can say the prices are getting silly, and I can say they are overpriced these days. The fact is that for the price, other brands have more to offer for less money.

They are losing loyal customers and gaining the kind of customer that wants bling and brand recognition, that is not me.

[mv6187]

Great info, bad news... :(

[Mike1066]

Originally Posted by azguy

$7,500 for a 114060. just seems high, too bad

I think you mean "RIDICULOUS"! This was supposed to be a tool watch, people! At that price, just pick up a 16600 used on the FS forum and pocket some cash!

[alexthegreat123]

I'm positive that people will keep buying Rolex watches regardless of the price increase. Nothing holds the value better at this price range. As mentioned above, you can easily sell used Rolex watch for more than you bought it new a couple years ago...

[stockae92]

Doesn't really bother me now, I cause I feel like I already bought all the ones that I want ... LOL

[zeuloa]

Originally Posted by McLovin

The middle class are not "bottom feeders"

Originally Posted by mtrunner

Yeah I guess I am a bottom feeder then.

Please don't take it the wrong way, and look at the big picture. Even at this higher prices Rolex demand is still on the rise, and they are selling every watch they make. They don't care if sales come from the Americas, Asia, Europe, or Antartica for that matter.

I am a bottom feeder in regards to this theory as I've purchased 2 Rolex in the last 5 years. Some here purchase a few within a year, and some purchase plenty. Those that purchase plenty are probably not affected by this, while some of us are.

A few years ago at I was browsing watches at an AD a few days before Christmas when a chinese girl came in. She must have been 20 at the most and barely spoke English. She goes up to the Rolex counter and starts pointing at several of them. The sales guy pulls out a few and then tells her that he can only show a few at the same time.... She hands him her credit card and says "purchase." She probably purchased 7 or 8 of them (mostly TT Datejust), did not look at prices at all. She must have been in there no more than 20 minutes. This is who Rolex is targeting.

I don't mean to offend anyone, but the reality is that even at this high prices they will sell like hot bread!

[WhatTheDeuce]

Originally Posted by SirGrotius

Was curious as well...what's the usual differential?

I believe the LN was US$8000 and the LV was US$8550 or 6.875%.

[Quackers]

Lol, she probably made the money selling fake Rolexes :-)

[Sig228]

Originally Posted by azguy

$7,500 for a 114060. just seems high, too bad

Ya, a full 1,200 increase for:

1. Ceramic bezel
2. New spring
3. Better bracelet

Not worth 1,200 in my opinion. I'm glad i got my 14060m when I did

[zeuloa]

Originally Posted by karmatp

I guess I might be a bottom feeder than like you said earlier in this thread. You must be in a higher class than most of us around these parts.

I have owned over a dozen Rolex sport watches over the years and I can say the prices are getting silly, and I can say they are overpriced these days. The fact is that for the price, other brands have more to offer for less money.

They are losing loyal customers and gaining the kind of customer that wants bling and brand recognition, that is not me.

I am by no means wealthy. I have purchased 2 in my life and the only other brand I own is Swatch. Oh and a Polar as well.

However, I am realistic about where Rolex is heading whether I agree with it or not. Some of their new customers will buy a dozen sports model Rolex within one visit to the AD as these are the "cheap" models for them, without arguing the MSRP and give them away as employee or family gifts.

Without going too far, I am almost certain that a year from now this forum will have more members with more watches. Half of the ones complaining now will be posting their "incoming," and thanking DavidSW for their sixth purchase of the year. If not, just take a look at the Patek side of this forum and all the members buying a $20k basic steel watch with a rubber strap.

Please don't take this too seriously as it's just an opinion.

[gwalker]

Originally Posted by zeuloa

They're not going to price themselves out of their target market. They might loose a few bottom feeders, but they are gaining plenty of big spenders in asia whom are their target audience. Plus, the bottom feeders will desire Rolex more and when their income increases they will run into an AD and pay full price for that so coveted yellow gold President, or

Well they did with me.... That's why I took my "bottom feeder" butt to AP. Not saying anything bad about Rolex (and I'll probably buy a few more at some point) but there are a lot of longtime Rolex buyers looking at other brands now. Brands like PP and AP are now only 2-3x the cost of a similar model Rolex in many cases. Not 10x more expensive now. It was easier to spend $25k for an AP than $12.5k on a DSSD.

[texex91]

Originally Posted by karmatp

They are losing loyal customers and gaining the kind of customer that wants bling and brand recognition, that is not me.

Trevor -

Time to come visit us in the Patek and AP forums

[Trouble15]

Originally Posted by WhatTheDeuce

I believe the LN was US$8000 and the LV was US$8550 or 6.875%.

Yup. I think someone else already posted the same differential with about a 6.8% increase that was on the SubC new price of 8,550 (tomorrow's price), from the old price of 8,000 (today's price). New price might be around 9,150 or 9,200?

[dcash0615]

New MSRP in the USA on the 116610LV is $9050.

Originally Posted by Trouble15

I was wondering what the 116610LV is up to now as well.

[AMCK87]

Originally Posted by Trouble15

I was wondering what the 116610LV is up to now as well.

The LV will be $9,050 as of tomorrow.

[Trouble15]

Originally Posted by dcash0615

New MSRP in the USA on the 116610LV is $9050.

dcash0615 & AMehta87, thank you both.

[floater156]

This just really cements the fact that I'll probably never own a YG DayDate II.