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Old 12 January 2018, 12:16 PM   #91
Marciano490
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I imagine the prestige resounds on the owner of the rare model, not the brand. Rolex isn’t more prestigious because Daytona’s are backordered.

I don’t always assume that companies are rational or smart. I think the idea is to use the hot pieces as prods or lures or rewards, but I’d imagine they’d make more money short and long term and alienate fewer customers by just cutting the crap models and making more of the good stuff.
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Old 12 January 2018, 02:58 PM   #92
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Respect to you all but I’m laughing out loud over here.

Rolex started this game not Patek and certainly not AP.

They are trying to mimic Rolex treatment of the Daytona I don’t know how you could ignore that.

And yes, the Rolex Daytona strategy makes Rolex more prestigious. This strategy works to some degree but less for Patek and AP in that order.

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Old 12 January 2018, 07:26 PM   #93
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Respect to you all but I’m laughing out loud over here.

Rolex started this game not Patek and certainly not AP.

They are trying to mimic Rolex treatment of the Daytona I don’t know how you could ignore that.

And yes, the Rolex Daytona strategy makes Rolex more prestigious. This strategy works to some degree but less for Patek and AP in that order.

i totally agree with that generally.

To me though it makes Rolex lame. Its a mass produced watch where as the others are not. I actually give Patek or AP much more of a pass because of lack of availability. In Rolex's case its a much more calculated and artificial scarcity based on production volume alone. They did start it though.
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Old 12 January 2018, 07:45 PM   #94
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Fugly! RIP AP has the lost plot...from avant garde aesthetics and design essence handingover their mainstay to a child with a box of crayons...it’s my favourite brand I’m devastated with this effort...
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Old 12 January 2018, 08:02 PM   #95
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Fugly! RIP AP has the lost plot...from avant garde aesthetics and design essence handingover their mainstay to a child with a box of crayons...it’s my favourite brand I’m devastated with this effort...
im sure they are going to release something nice in the next couple of days and we will be happy.

Their direction in general though isn't good, for me at least with all the loud colors of the past few years. They are still going to release watches i like though. Im confident in that.
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Old 12 January 2018, 11:04 PM   #96
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My AP guy already had 3 pre-orders the night of the preview. They are going to sell these no problem.
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Old 12 January 2018, 11:37 PM   #97
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My AP guy already had 3 pre-orders the night of the preview. They are going to sell these no problem.
Oh no you caught me out
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Old 13 January 2018, 12:00 AM   #98
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I understand, as Thierry has stated most (in)eloquently, that AP and PP do not want to become one or two watch companies and so they want to maintain as broad a range as possible but the market dynamics have changed so startlingly in the last year that production allocation changes have to be made, even for Rolex. The current stock market vibe of watches can't continue, or all these watches will just be viewed as trade-able commodities, even by most of the forums. Greed, for lack of a better word, always wins.
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Old 13 January 2018, 02:36 AM   #99
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Not sure if anyone else saw this on IG stories (via AP profile), they had a quick "preview" with Lebron James being the spokes person for the ROO 25th Anniversary.
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Old 13 January 2018, 04:39 AM   #100
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Does it means no ROC in-house movement?
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Old 13 January 2018, 05:57 AM   #101
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That's the old world, man. They're closing down ADs and moving everything to boutiques with no discounts. I inquired after my status on the steel openwork wait list and was let know that it was unlikely to happen this year and that going forward AP was only going to make hot pieces available to VIPs who had paid full price for all pieces.


Glad to be a vip.


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Old 13 January 2018, 06:42 AM   #102
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Glad to be a vip.


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Do they tap you on both shoulders with a sword, give you a ring or how do you actually know?
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Old 13 January 2018, 06:53 AM   #103
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Do they tap you on both shoulders with a sword, give you a ring or how do you actually know?


In the U.K. the sword thing is customary.


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Old 13 January 2018, 07:56 AM   #104
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So SIHH 2018 isn't started yet but already taught us that Paws Patrol is popular in this subforum as much as AP
LOL

Enviado de meu SM-G930F usando Tapatalk
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Old 13 January 2018, 09:21 AM   #105
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a picture like 1000words ,
two of the most prestigious brands after years and pile of cash for marketing landing here

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Old 13 January 2018, 09:24 AM   #106
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In the U.K. the sword thing is customary.


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They just bow as I walk in
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Old 13 January 2018, 09:28 AM   #107
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oh my god it's disgusting. Sorry but that's how I feel.
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Old 13 January 2018, 09:54 AM   #108
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They just bow as I walk in
How many tourbs do you have to buy before they address you as "Your Royal Majesty"?
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Old 13 January 2018, 10:57 AM   #109
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They just bow as I walk in
I get the scraping too. They address me as Your Royal Oak Majesty.
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Old 13 January 2018, 11:09 AM   #110
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I got a Zegna scarf from AP. Does that make me a court jester in the UK?
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Old 13 January 2018, 04:05 PM   #111
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You guys crack me up!
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Old 13 January 2018, 06:18 PM   #112
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I got a Zegna scarf from AP. Does that make me a court jester in the UK?
More like the acrobat as you are a flipper...
(Sorry poor joke I know)


One’s off to do one’s Royal duties
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Old 13 January 2018, 11:13 PM   #113
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You guys crack me up!
Clearly we are all a little giddy in anticipation of SIHH and maybe some of us have had a few leftover Baileys too many...
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Old 14 January 2018, 03:02 AM   #114
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More like the acrobat as you are a flipper...
(Sorry poor joke I know)


One’s off to do one’s Royal duties
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Old 14 January 2018, 03:55 AM   #115
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Old 14 January 2018, 05:09 AM   #116
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Check the new watches of Ap at the website !!!!
https://www.audemarspiguet.com/en/new/
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Old 14 January 2018, 05:16 AM   #117
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Check the new watches of Ap at the website !!!!
https://www.audemarspiguet.com/en/new/


Very nice


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Old 14 January 2018, 05:18 AM   #118
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Old 14 January 2018, 05:35 AM   #119
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Some of the new openwork tourbs and grand comps are amazing. Looks like the starburst blue dial 39mm will be the star, but it’s a little small for me.
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Old 14 January 2018, 05:43 AM   #120
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Very disappointed in the 44 offerings. Nothing for me I don’t think, sadly.
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