I was quoted $15.5k for the new SS GMT Pepsi

[Reinhard in SA]

I would never pay over list. I am fine waiting if that means I pay MSRP.

I don't think they are allowed to charge over list in our country, but should that day come I will pick up my toys and go home. More than one Rolex is nice to have, but not something I need to have.

[GeorgeK]

These are the Rolex rules. You can either:
-Follow them like sheep
-Quit the game
-Try to change them

Good luck.

[Speedbird-1]

The first person to pay the Premium sets the precedence.


The desert water seller, sells a cup of cool water at a higher
price, in the midday heat, than in the chill of the evening.

I don't think the sun has even come up yet, in this matter.

How thirsty are you?

[tyler1980]

Originally Posted by Lt Virgil Hilts

The first person to pay the Premium sets the precedence.


The desert water seller, sells a cup of cool water at a higher
price, in the midday heat, than in the chill of the evening.

I don't think the sun has even come up yet, in this matter.

How thirsty are you?

i don't disagree but the price will be significantly higher than 15.5... this is an AD and its rare for an AD to do this anyway so no trend is being set here IMO. The first person to pay 20-23k for it on the secondary market is setting the precedent

The AD is offering it at a premium and it's still significantly below market value.

[Wcdhtwn]

With pricing on their Website, at what point do these country/region "market rates" create a bait and switch scenario? Maybe markets outside of the US don't have to consider this as much but I think this pricing nonsense could get AD's in some hot water.

[sager]

Originally Posted by tyler1980

i don't disagree but the price will be significantly higher than 15.5... this is an AD and its rare for an AD to do this anyway so no trend is being set here IMO. The first person to pay 20-23k for it on the secondary market is setting the precedent

The AD is offering it at a premium and it's still significantly below market value.

20-23k?

Do you think it would go that high and surpass the Daytona C in market price?

[tyler1980]

Originally Posted by sager

20-23k?

Do you think it would go that high and surpass the Daytona C in market price?

absolutely.... in the short term.


Daytonas are everywhere for sale on the secondary market. The pepsi at launch, there will be hardly any for sale for a while

[VicLeChic]

I pay retail or I don't buy the watch, simple as that. I'll happily carry on wearing my other watches if the BLRO doesn't happen.

[Aventura]

Originally Posted by sager

So the title says it all.

There are a few ADs in Europe and South America with whom I have good relationships with. Usually, they provide me with watches that are hard to obtain within weeks.

This one particular AD (someone I have known for a while) just called me a told me that he can have the new SS GMT Pepsi in my hands no later than July. I was extremely excited until he asked for 15.5K. When I asked why, I was told that this is within the range of the agreed AD prices in the area.

I really know these guys and they have always given me excellent service and never charged a premium. Not even for the Daytona C.

Is this normal? Is this becoming regular practice for some ADs now?

It seems impossible that this happens with the official Rolex dalers. Very, very strange.

[fishingbear]

I feel this will be no different than the recent past; Have patience and rely on your relationship with your AD.
Unless you are willing to pay premiums above retail which I am not.

[tyler1980]

Originally Posted by Art 1

I am when it comes to luxury items.

yep.

Everyone forgets that if its easy to get and the market is flooded with them then people don't want to buy them. Common is the enemy of luxury. Whats wrong with an explorer II besides that fact that every AD has one? Nothing. People are not in a rush to buy it because they take it for granted that one will always be there. IMO its less popular because its too easy to get than it would be otherwise just based on the merit of the watch.

BTW speaking of over production, Harrods is having a sale on Hublots. Every piece in stock is on sale and they are advertising that fact. That is what happens when you make too many.

[asiparks]

Originally Posted by D O C

Ok if Rolex is manipulating the market by controlling the supply then they're losing money. They still sell the watches at the same wholesale price right? So if they sell less number of watches because they're supposedly controlling the supply then thats less money in the Rolex coffers. Am I missing something here?

I thought the goal was to sell more widgets. I mean isn't the whole idea of all the millions spent in marketing materials, TV, video, celebrity/athlete endorsements etc etc is to sell more watches??

Someone help me with this. Is my thinking too linear and simpleton?

yup.
Rolex aren't making more money from limiting supply, just the dealers.
It's not some incredible display of market cunning, I believe Rolex simply cannot make more, they are at the limit of their manufacturing capacity.

If there was a masterplan to make Rolex more "exclusive" you wouldn't be able to stroll into any AD and pick up their best selling DJ and OP models. Out in the non-forum real world, those models are "The Brand" as much as Subs and Daytona's....

[codecow]

I think that's a good price, you should jump on it!

[tyler1980]

Originally Posted by asiparks

yup.
Rolex aren't making more money from limiting supply, just the dealers.
It's not some incredible display of market cunning, I believe Rolex simply cannot make more, they are at the limit of their manufacturing capacity.

If there was a masterplan to make Rolex more "exclusive" you wouldn't be able to stroll into any AD and pick up their best selling DJ and OP models. Out in the non-forum real world, those models are "The Brand" as much as Subs and Daytona's....

this is wrong IMO and i think they are. Making less nets more sales on some items in the real world in certain situations.

If you make 100 a month and only turnover 75 a month then you sell 75 watches. Sometimes making 85 and then they are not always in stock and appear more scarce then the company sells all 85. So making less nets more sales. The explorer II is an example of what happens when you don't limit production.

I do not think they have this strategy with every watch, but many of the professional watches they do. Ive seen the "buzz" of Rolex popularity bring people into an AD for a watch that isnt available and they buy a DJ or an explorer instead. Lots of people just want a Rolex and buy what's available. So IMO the scarcity of some models increases sales on other models and gives them a boost.

[rolexgiants]

15.5k and I get it on release date? Sold! I would be interested in a new York minute!

[AK797]

Originally Posted by Rogdogg

Here in Thailand it is one of those places where they can charge what they like and usually do.

I asked my AD before how they set these prices and she told me that each AD puts their feelers out amongst their customers and tries to gauge what is the maximum they think they can charge. The AD's will then all get together with the people in charge (I don't know who that is but I guess maybe Rolex Thailand if there is such a group) and they will all set an agreed on price that then becomes the sales price for each store. She said all stores should then be selling at the exact same price, even though that price is a premium.
This is the agreement that they make.
It's price fixing at it's very best but it's the way of the world around here so you put up or shut up I'm afraid.
Eventually in most cases, after a few years of high demand the prices would be adjusted down again.

I think this practice of every country having different price systems will have to change, as with international SM we can all see this disparity and it spreads the idea that Rolex SA are weak and unprofessional and retail prices are a lottery. I don't think this can stand much longer as accepted policy in Geneva, not with the hands on approach they are adopting now. Better to just have a uniform price rise than all this messing about.

[Michigan_State]

I‘d do it. Yes, it‘s crazy, but the price will probably level in right around $15k and we might even see a short period of higher prices. So you‘d get to enjoy the watch and can likely always ditch it with no/minimal loss, which makes it worth to me.

[123Blueface]

As this thread grows, it epitomizes to what extent a human is willing to talk himself into.

[oldman2005]

I think Rolex is using the SS sport watches to create an image of rarity and exclusivity to draw people into the ADs which will show them a sea of abundant high profit margin Dayjust/TT/PM...It would help giving a boost to Rolex much less known second line - Tudor.

Most American have no patience, overplaying the rarity game may get these SS watches into obscurity in the future and giving other watchmakers a chance to fill the demand for SS sport watches.

I'd love to have a new pepsi but I'm not desperate enough to pay over MSRP for it.

[zjd168]

I will just wait. Plenty watches to wear and to buy while waiting what's the big deal:-)

Rolex SS models even the daytona SS are not really that hard to get. One or two PM with an AD will be all it takes for now and the future. PP 5711 might be a different story. Personally I know someone who spent close to 1 million usd and still in the waitlist. He was so pissed and decided not to deal with that AD anymore

[Roy_D]

I hope this isn't a future trend with AD's pricing new stock at the going market rate, I'm still clinging to the slim hope of someday buying a Hulk at rrp...

[benlee]

I thought Rolex frowns on any ADs that attempt to sell above MSPR?

[Michigan_State]

Originally Posted by Roy_D

I hope this isn't a future trend with AD's pricing new stock at the going market rate, I'm still clinging to the slim hope of someday buying a Hulk at rrp...

I don‘t think so. Just spoke to the local AD yesterday and he had two rare pieces on display. Clear statement: we‘re selling these at MSRP, no games.

[Goin2drt]

Has the world gone flat. That is crazy and to hear some comments that the projected gray price could be north of $20k. Go buy the real deal BLRO and if you love the jubilee go add one to that.

I am SOOOO glad the jubilee ruined it for me so I will be watching this madness from the sideline. I really hope when/if they re-launch the Coke it is not on the Jubilee.

[Onikage]

Originally Posted by GeorgeK

These are the Rolex rules. You can either:
-Follow them like sheep
-Quit the game
-Try to change them

Good luck.

-Say 'stuff you' and get one of these <.

[teo]

Those who want to buy 16710 better buy it fast. Ceramic pepsi gmt will push price further up.

[xspect]

Well that settles it. I was prepared to pay $12k for one. But at $15 I would just get a nice VC overseas chrono and call it a day.

[Speedbird-1]

Originally Posted by tyler1980

i don't disagree but the price will be significantly higher than 15.5... this is an AD and its rare for an AD to do this anyway so no trend is being set here IMO. The first person to pay 20-23k for it on the secondary market is setting the precedent

The AD is offering it at a premium and it's still significantly below market value.

Has the 'market value' been set somewhere?
If so, by whom?

How will a 20-23K 'Pepsi' affect the (preworn) market value of the WG Pepsi?

Rolex need to get an early grip on this....or do they? Do they really care?
They could/should be thinking, "why are we selling this, so cheap"?

They could sell, online, 'Direct' for, 20K to all the mugs that are happy to buy at that price.
Then after 12 months have an 'End of season sale' for through AD's for a FIXED $8K.
Every body wins! Except the 'mugs' of course.

[NLYogi]

Haha even if I was a billionaire I would never. No brand ever will get a grip on me like that.

[japenney]

I will never pay a premium for a modern steel Rolex. Once you know how nice gold is and you can have it for so little more...easy decision.