Why the AD hate?

[Harry-57]

They are forcing bundled sales on people? Like, with a gun, or kidnapping their children? Get the police involved now.

[Moggo]

Originally Posted by Harry-57

They are forcing bundled sales on people? Like, with a gun, or kidnapping their children? Get the police involved now.

At least they could have the decency to wear a balaclava when they rob us


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[Tha Baron]

I bought donuts this morning

[Harry-57]

Originally Posted by Moggo

At least they could have the decency to wear a balaclava when they rob us
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Standards are slipping everywhere.

[brandrea]

My AD treats me very well, and always has.

I’m not the biggest spender by a long shot and I’ve never been asked to bundle a watch I didn’t want into a purchase of another reference.

My AD will sell to who he wants to sell to, based on many factors but if I had to guess, one of those factors is being a bit of a WIS.

IMO, we could shop the same AD for the same reference and depending on the approach ... get two very different responses from the AD

[teck21]

Originally Posted by ferrissteve11

I'm sorry to the OP if you fail to see the overall reasoning why many have a distasteful attitude toward AD's. I understand maximizing profit as a business, but essentially 'screwing over' the WIS or casual buyer and forcing bundled sales or only selling to Greys has turned a number of people off the brand or the traditional AD buying route.
But it is what it is...

If you understand their need to maximise profit, how do you propose they maximise it without ‘screwing’ over the WIS or casual buyer?


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[Calatrava r]

[QUOTE=teck21;9644807]

Originally Posted by Calatrava r

It’s very simple. They are forced to sell all their sports models at prices well below what the market is currently willing to pay.

This is a fact.

If you cannot see how this is losing money, you should not even engage in this conversation.

Those other watches you speak of, they lose no money on each sale at all, which is pretty much what any retail business is about. The buyer buys the loss.

All of this is very rational behaviour by a business. Again if you cannot grasp this concept, please stay away.




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So the buyer cannot buy the gain only the loss in your view. Again I respectfully do not see your point.

[Brny11]

They took a situation and exploited it in the worst of ways to their general customer. If I was in their shoes, would I have done anything different? Prob not, but the fact remains they keep stock in the back and give watches to those willing to buy unsellable watches.

It is VERY obvious why there is AD hate. Though I agree a business will evolve according to market conditions and they are to blame for such evolution.


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[Calatrava r]

Originally Posted by Vanmarsenille

What's the point of having Authorized Dealers who have nothing to sell you, while Unauthorized Dealers have all the stock?

This point was discussed in another thread here. Rolex makes 1 million watches a year. All of the used Rolex new models for sale on-line may not be 2000 watches. Factor in what they do not even have just bait and that number may be substantially less. Point of fact is the watches are being sold by dealers the moment they come in to retail customers. The warranty card is run and the buyers information is sent to Rolex immediately. The fact the dealer's cases are empty and watches are being advertised on line and therefore visible does not come close to the myth all Rolex watches leave the ADs direct to on line sellers. All the ADs will tell you being a Rolex dealer now is better than ever before when watches stayed in the cases for years. They are making tons of money selling at MSRP. They all wish they could get more watches. They are not dealing with grays. That is a very rare and declining practice and not worth losing a Rolex agency over. The few watches being sold online and I do mean a few, are flipped by retail purchasers for a quick profit. For the record I have no problem with an AD bundling a high demand watch. Its my right not to buy it and if I were an AD I would not do that.

[hbombkid]

I have no problem with businesses making money.

ADs are 100% authorized so they are already are getting a 60% discount. Those discounts are not that high at what the trusted sellers are buying them off ADs.

Once ADs start selling above MSRP that impacts the brand and what is the point Rolex even gives an MSRP for the model.

I think the hate is also the way they play games saying you need to buy a PM or I have one not on display. They have that right but that’s why people are willing to pay a little more from a trusted seller. The customer service alone can be better and that will get my business.

[RyanJ]

Simple fix. Don't visit any Rolex ADs. To me, Rolex authorized dealers no longer exist as they have nothing I am interested in.

Maybe I will check back in 6 months to a year. For now I frequent the Patek ADs thinking about my next purchase.

[pepsiretail]

Originally Posted by RyanJ

Simple fix. Don't visit any Rolex ADs. To me, Rolex authorized dealers no longer exist as they have nothing I am interested in.

Maybe I will check back in 6 months to a year. For now I frequent the Patek ADs thinking about my next purchase.

I agree, I’ve lost interest in Rolex ADs handing me 10k when I buy a watch.

Much more interested in a Patek AD handing me 30k.

[lear60man]

I guess im the last to know. Found a Rolex I wanted to buy, checked the local AD website and it was shown (generic Rolex format that shows all models). Walked in and asked to see it......crickets. Then came the normal (?) questions, have you purchased from here before, (no) etc.. The sales lady was nice but made it clear that if they get a hot model, they will call one of their valued customers first. BTW they had a new blue 2 tone Sub and the rest was non SS sport models. Now I know.

Ordered the watch from David SD today for a fair price IMHO.

[cloudplay]

Originally Posted by squatchy

... as an AD .. we have business relationships that are far too valuable for any joe-schmo to come in and swoop up anything in high demand.

Finally a post that's on point reg. the title of the thread.

[squatchy]

Originally Posted by Marcjvr

That’s why I strongly dislike some ADs. They view their valued customers as “joe-schmo”

We never view valued clients as "joe-schmos". But we do view guys that come in asking for a Hulk, Batman, SkyDweller, and Pepsi in the same breath as that. Perhaps the moniker wasn't the best choice, but I digress.

[Frank McKay]

Originally Posted by RHIII

First of all - I am not an ‘AD Hater’ and have wonderful relationships with a few ADs across a few major brands I collect.

I think framing people as AD ‘haters’ is a bit of an embellishment as well as somewhat harsh and unfounded - I believe that it is more frustration - on the customer - as well as the retailer. As it was not all that long ago that just about ANY watch anyone wanted was available around MSRP.

Also - what is your representative sample of ADs - in terms of business models? What I’m asking here is bundling requirements, blind ordering, the ‘lists’. Not all ADs are created equal for sure. We can all blame social media, the Internet forums etc for all the hype for certain models. To me alternative ‘practices’ at retail establishments simply turn them more into grey market dealers. If I walk into a BMW dealership and want to buy a 5 series - I don’t get told - well- we’ll sell you a 5 series but you have to buy an I8 first....same principle. This doesn’t mean the AD (or dealership) is losing $$ at all. Secondary market prices do not have any real pedigree - and MSRP is established for a reason. With ordering watches just don’t ‘show up’ at ADs. Watches are ORDERED, and by the way - if there’s already one in stock, on the books - the probability of an AD getting a second right now is VERY LOW, if at all - and furthermore when watches are ordered - there is an expected wait time. Every watch I’ve ordered from one of the three ADs I deal with (and know the owners) has come in at or before what they initially quoted. My AD would love to sell everyone who comes in and asks for a Daytona one, or a 5167, or 5711 - but until previous orders are filled - no sense in taking a deposit or quoting someone a 3-5 year wait time.

At the end of the day - ADs are retail establishments, that are (yes) in business to make money - however they should all treat customers with respect regardless of ANYTHING. And we all know how that goes....

Very ‘popular’ topic - not the best approach.

Just my .02




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Eloquently stated. OP seems to have an ax to grind with frustrated customers.
“ AD Hate”

[squatchy]

For what it's worth, even as an AD I'm a frustrated consumer. I've wanted a blue SkyDweller since it's announcement at Basel and I'll probably NEVER be able to get one at retail. I understand why many turn to grays because at some point you decide that time is more important than money.

[Largoshark]

Originally Posted by squatchy

We never view valued clients as "joe-schmos". But we do view guys that come in asking for a Hulk, Batman, SkyDweller, and Pepsi in the same breath as that. Perhaps the moniker wasn't the best choice, but I digress.

To be clear, what you are now referring to is a potential flipper, and you made no such distinction in your previous reply. In fact it was very clear that you were using "joe-schmos" to refer to any non-VIP, walk-in client. Thus I feel that Marcjvr's greivance was well founded.

Let's not forget that Rolex watches were advertised as the working man's watch. Something for the average person (read joe-schmo) to work hard and aspire to, especially the SS professional models. So the fact that these same watches are now considered rewards for the top one percent for spending ungodly amounts of money on full PM pieces is more than a little frustrating.

[glamorama]

Sounds like a first year business student is theorising

[AF_Rob]

I don’t like how they will sell hard to get pieces on the condition that a customer by additional ones.

Even if the customer is willing to do it, I don’t like it. Just my opinion.


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[imperio]

,,

[pigonto]

Originally Posted by 123Blueface

Are you an AD or an attorney for an AD?
Wow, your defense of practicing a business outside the accord they have entered into legally and contractually with the company supplying them the product, to further profit (not lose money as you wish to describe, instead, just generate more profit through greed) is befuddling.
Further befuddling that you find no fault in that very same AD being responsible for the current state of affairs as result of supplying greys, for greed, who in turn further escalate the cost and greed, eventually passed to the consumer.
Your ethics or lack thereof that you exhibit through your comments in this post are even yet more befuddling.
Carry on in your world.

OP too scared to reply back to the above quote. Profit beyond msrp=Greed. OP sees it as a loss, which is truly baffling.

[liu_watch]

People are mad at some ADs not because of the profits they make but because of games they play to achieve profits. To be fair, same thing can be said about the grey market. The current market is no longer a balanced one. Wait till you’re ridiculed, laughed at, slighted, at some of the ADs to understand why...

It’s sad to be a Rolex fan at this moment in time.

[t65tampa]

Why the AD hate?

I love the Rolex ADs I have worked with over the years. Maybe the frustration some folks seem to express on forums like this stems from not being able to get what they want when they want it. That's not how life tends to work.

[Calatrava r]

People who are mad at ADs are upset that they cannot obtain the watch they want in a reasonable time, they cannot try on a certain watch to make up their mind, many salespeople are overrun with requests they cannot fulfill and have lost their professional edge and they see ad promotions regularly on the scarcest of watches. Everything else is irrelevant were the watches plentiful. The shortages lead to tough decisions on who gets what and the ones who do not get are expectably irate. The AD is local and easy to dislike where you did not score. People forget Rolex could simply up the production of the SS sports line which would totally end the flipping and reselling on line. Odds are good if the watches were plentiful not many would want them. Funny how that works. Notice how so many "hot" watches get flipped. There was never any real love there, just timing and contacts.

[Art 1]

Originally Posted by squatchy

We never view valued clients as "joe-schmos". But we do view guys that come in asking for a Hulk, Batman, SkyDweller, and Pepsi in the same breath as that. Perhaps the moniker wasn't the best choice, but I digress.

You never know who that Joe Schmo is or what he could spend in your store. Or who his wife is and what she has spent or could spend.

[johnjm]

Originally Posted by t65tampa

Why the AD hate?



I love the Rolex ADs I have worked with over the years. Maybe the frustration some folks seem to express on forums like this stems from not being able to get what they want when they want it. That's not how life tends to work.

This. Good post. Instant gratification is rife.


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[exador]

Originally Posted by teck21

the scarcity of supply simply means they cannot.

Originally Posted by teck21

the supply and pricing constraints they face.

There is no supply issue; it’s unprecedented demand for the umpteenth time.

[SlideRacker]

I love ADs who get me what I want on my terms. I only hate those that don’t.

[Wahlberg]

Originally Posted by teck21

If you cannot see how this is losing money, you should not even engage in this conversation.

I love how clueless you are.