Will the price increase affect your buying decision?

[GVAZQUEZ]

If the increase is effecting me, I should not be buying a Rolex...

I don’t really care for the increase, it is what it is just like any market prices escalate over time.

Happy New Years guys


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[Brew]

In for a penny, . . . .

[Oxfordian]

Well, I'm apparently in the minority, I had a budget for two Rolex's, one for my wife and one for me. My wife's watch arrived last week so was purchased at the expected pre increase price. My choice has gone up by £1,000 not an insignificant amount of money.

Now, I am not a wealthy person, I have a savings pot and the money came from that pot, there is no more in the pot that is going to be released to spend on watches, this was going to be my last watch purchase, but my preferred watch is now not going to happen.

I have just given up work and the money that is available for the purchase is a fixed amount, we had built in a small amount of flexibility to allow for a rate of inflation price rise but not a rise that is over 4 time above the rate of inflation in the UK.

Will I get another Rolex, yes. However, it will now have to be a SS model and not the TT model that I had planned for and wanted so much.

Not everyone has unlimited funds to buy watches but we both wanted Rolex watches, they are something to aspire to own and whilst other makes are as good, sometimes better, they do not have that 5 pointed crown and the word Rolex on them.

I appreciate that for many the money pot for new watches may be more flexible than mine, but for some of us money is limited and owning a Rolex is an aspirational dream, this increase is causing a major adjustment to my planned purchase.

[jlovda]

Originally Posted by Oxfordian

Well, I'm apparently in the minority, I had a budget for two Rolex's, one for my wife and one for me. My wife's watch arrived last week so was purchased at the expected pre increase price. My choice has gone up by £1,000 not an insignificant amount of money.

Now, I am not a wealthy person, I have a savings pot and the money came from that pot, there is no more in the pot that is going to be released to spend on watches, this was going to be my last watch purchase, but my preferred watch is now not going to happen.

I have just given up work and the money that is available for the purchase is a fixed amount, we had built in a small amount of flexibility to allow for a rate of inflation price rise but not a rise that is over 4 time above the rate of inflation in the UK.

Will I get another Rolex, yes. However, it will now have to be a SS model and not the TT model that I had planned for and wanted so much.

Not everyone has unlimited funds to buy watches but we both wanted Rolex watches, they are something to aspire to own and whilst other makes are as good, sometimes better, they do not have that 5 pointed crown and the word Rolex on them.

I appreciate that for many the money pot for new watches may be more flexible than mine, but for some of us money is limited and owning a Rolex is an aspirational dream, this increase is causing a major adjustment to my planned purchase.

Glad to hear this. I was beginning to think I was the only one here with a tight budget.

[brandrea]

Originally Posted by Oxfordian

Well, I'm apparently in the minority, I had a budget for two Rolex's, one for my wife and one for me. My wife's watch arrived last week so was purchased at the expected pre increase price. My choice has gone up by £1,000 not an insignificant amount of money.

Now, I am not a wealthy person, I have a savings pot and the money came from that pot, there is no more in the pot that is going to be released to spend on watches, this was going to be my last watch purchase, but my preferred watch is now not going to happen.

I have just given up work and the money that is available for the purchase is a fixed amount, we had built in a small amount of flexibility to allow for a rate of inflation price rise but not a rise that is over 4 time above the rate of inflation in the UK.

Will I get another Rolex, yes. However, it will now have to be a SS model and not the TT model that I had planned for and wanted so much.

Not everyone has unlimited funds to buy watches but we both wanted Rolex watches, they are something to aspire to own and whilst other makes are as good, sometimes better, they do not have that 5 pointed crown and the word Rolex on them.

I appreciate that for many the money pot for new watches may be more flexible than mine, but for some of us money is limited and owning a Rolex is an aspirational dream, this increase is causing a major adjustment to my planned purchase.

Great post Martin. I appreciate your honesty and truly hope you can still land your Rolex in time.

[Nikrnic]

Originally Posted by brandrea

Great post Martin. I appreciate your honesty and truly hope you can still land your Rolex in time.

That was a very good heart felt post. May be a blessing in disguise now going for an SS over a TT.

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[emtee]

Originally Posted by brandrea

Great post Martin. I appreciate your honesty and truly hope you can still land your Rolex in time.

This. I know the 10% isn’t huge to some but it’s enough to push a lot of people off the fence. When you see some of the collections on here it’s easy to forget not everyone is a multi millionaire and has to save before making a very considered purchase.

Having said that we are of course all very fortunate to own a Rolex and be posting on this wonderful forum

[inadeje]

Zero effect. I wish they’d increased by 30% so that certain pieces are easier to obtain.

[MSchu]

Not only no... it's hell no. As long as I can get what I want.
The increases are nominal.

[djgallo]

No price increases don’t bother me at all....I would NOT like it..... if they were going down

[Cesarmsi]

No impact at all, although you may think that if you had not received your watch you would have cancel the order, the chances are that you would have kept waiting.
This increases will soon be forgotten.

[M45]

No because nothing is in stock and AD's can't get me what I want, anyway.

[GMT Aviator]

It depends on how many I’m expected to go through before the watch I’ve ordered turns up at my local AD!

[ArtNouveau]

The extra $750 the 116500 just went up here wouldn’t have kept me from getting it but I’m happy it came in November. Unless something really ultra cool comes out at Basel I’m not planning on anything else soon so I’ll cross that bridge when I come to it.

[pigman08]

No... The top three on my wishlist are out of production.


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[vicsdca]

It won't affect my collection at all.

[brucethemanlee]

Nope
The price increases are IMHO immaterial
If one can afford $10k or more on a watch that is really a piece of jewelry these days then 10-15% increase shouldn't matter
If it does then I think one shouldn't be buying a $10k watch regardless of brand


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[Krash]

Price increase won’t have any impact, but if I can’t get the exact Datejust I want, I might look at alternatives (e.g., Cartier Santos, Omega Aqua Terra)


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[Alex_TA]

Oh yes it will, at least for me.
The matter is not the price per se, but the comparison.

Rolex have always been mid-tier. When its price coming close and even over the prices of BP, Breguet or Vacheron for the same type of watch, for me it's no-go.

[Toproll85]

May be you saved for it but it does not change anything. From a certain amount, you are no longer 10% more or less…
It's a watch, you don't need it, it's actually a luxury that you allow yourself. If you are close to 10% it is because, from my point of view, it is too much for you and that you should not burn this money !

[Cheapside Genie]

Lot of big talk on this thread

The one I have been patiently waiting 12m for, the WG Daytona 116519LN, went up £1,650 or 7.4% overnight. If I got a call from WoS saying it had suddenly appeared, post increase, I'm not sure what I'd say...

[fett1972]

Originally Posted by mccobr

Lot of big talk on this thread

The one I have been patiently waiting 12m for, the WG Daytona 116519LN, went up £1,650 or 7.4% overnight. If I got a call from WoS saying it had suddenly appeared, post increase, I'm not sure what I'd say...

I was in the same position in October 18. The 519 increased by £1,000 and I was unsure if I could justify the price. AD promised me the next SS Daytona so went ahead with the purchase.

On reflection I am pleased I did considering the new price increase

[Cheapside Genie]

Originally Posted by fett1972

I was in the same position in October 18. The 519 increased by £1,000 and I was unsure if I could justify the price. AD promised me the next SS Daytona so went ahead with the purchase.

On reflection I am pleased I did considering the new price increase

Very nice of them to soften the blow with a SS Daytona. Which one do you wear more?

[fett1972]

Originally Posted by mccobr

Very nice of them to soften the blow with a SS Daytona. Which one do you wear more?

Neither, I wear my Sub. Keep the Daytonas for special occasions

Both the Daytonas are stunning but in my opinion the 519 is the best. My partner who has no interests in watches particularly Rolex says the 519 is the most beautiful watch she has ever seen.

[Cheapside Genie]

Originally Posted by fett1972

Neither, I wear my Sub. Keep the Daytonas for special occasions

Both the Daytonas are stunning but in my opinion the 519 is the best. My partner who has no interests in watches particularly Rolex says the 519 is the most beautiful watch she has ever seen.

Ok ok. If they phone me I’ll buy it...

[mml4]

The sales tax situation post the recent SCOTUS decision in the Wayfair/Dakota case is costing the Rolex/WIS community a lot more money than the not for a decade price increase. Taken together I think there has to be some impact. If you can get around the cost of the sales tax ruling I believe the Rolex increase to be of little consequence.
Example-114060 purchased before the SCOTUS ruling and the price increase=$7500 plus $50 shipping.
114060 post Scotus and price increase assuming 8.65% sales tax equal $8583.35. If you live where I do you still aren't going to be able find it locally so you have to pay the grey gougers price which will probably be between $10500 and $11000. If it receives a Basil "makeover" this year who knows?

[Pesto628]

Won't affect my decision and I'm sure most consumers are in the same boat. However, there seems to be a lot of financial advisors on this forum telling people that if they can afford x then they can afford x + y and if the increase is not affordable, they shouldn't be buying in the first place; which makes no sense. People have a breaking point and different definitions on what they are willing to spend on something that is not a necessity. Some people don't want to see their retirement savings go down past a certain point, some people are saving for a second property and don't want to cut into that etc. If the argument of "if you can afford 10k, then you can afford 11k and if you can afford 11k then you can afford 12k" truly made sense, we'd all have mansions on the ocean. That being said, I can totally understand if someone has lost interest in buying a piece they had their eye on due to the increase, but I myself will be rushing to the AD if I ever "get the call"

[mk2jag]

its not the price increase which would/will effect my buying decisions but rather the availability factor. The 'service' the AD used to provide by locating and procuring a particular watch was part of the whole price package. AD's can no longer provide that service (in many cases) and that alone will effect my future purchase choices. What im trying to say is that service was always a part of the Rolex purchase and it seems more often then not that that is no longer the case which makes the purchase itself less rewarding....

[TswaneNguni]

116610LN price in the US is $8950,excl tax .

Over here,it is at today's exchange rate $9040 .
However,that includes 15% VAT,Tax excluded price is then $7860.

The Rolex gods still smile on our empty shelves ........

[bigfatpauli]

Out of interest, when was the last time Rolex did an across the board price increase like this?