If Rolex was a car company, it would be...

[Rori]

We should not forget that to the masses “people not into horological” Rolex is the Ferrari or Rolls Royce of watches.
Rolex is the only watch brand that managed to become synonym of perfection and precision. How many times have we heard or read about a machine or an instrument to be “as perfect or as accurate as a Rolex”? Zillion times. We don’t hear that same analogy about Patek, AP or omega.


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[Londonrolex]

Porsche 911 = Rolex Daytona

[outdoors_guy]

Originally Posted by kumar75203

If I had to pick, I'd say Rolex is Porsche, AP is Lamborgini, and Patek is Ferrari. Richard Mille maybe Bugatti.

Richard Mille is definitely a British car - overpriced, loaded with gadgets, and you will cry when you get the repair bill.

[kumar75203]

Originally Posted by cj3209

LOL...EVERYONE on this thread cracks me up.

Please see OP's #3: "...maintenance is not wildly expensive."

A Ferarri? A Porsche? An Astin Martin? What world do you people live in?

NONE of the German cars or European cars have reasonable maintenance. I admit some of the older models had somewhat reasonable maintenance if you were best friends with a mechanic and knew how to get cheap european parts. But even the newer models are POS if you ask me because you can't even diagnose now without a computer.

The only cars that come close is LEXUS but they don't have quite the history and panache that the German brands have.

The maintenance on my GT3 was basic and reasonable. Oil changes and brake pads. Ran like a champ. Just like Rolex.

Porsche is not remotely like Ferrari, Lambo, McLaren, etc when it comes to maintenance.

[kumar75203]

I don't like the Lexus comparison because I don't know anyone under the age of 50 that covets a Lexus. I don't want to piss anyone off. My dad drives a Lexus. But Dear God they make the most boring cars. I get it if you just want a reliable mode of transportation. But zero sex appeal. If you're comparing Rolex to Lexus, you're saying Rolex are boring, reliable watches.

[Alexexec]

Porsche or Mercedes with Lexus reliability and maintenance

[supacarrot]

I'm going with Lexus.

Extremely reliable. Also Rolex could be considered the luxury version with Tudor having similar models that are reliable and more affordable just like Toyota.

In terms of aesthetics Porsche is a good fit... however when I think of Porsche, I think "nice looking, but will leak oil in 5 years."

[Jona]

Such comparisons are childish.

[Explorer2Guy]

Volvo

Mic drop

[escobar144]

1) Rolex = Porsche
2) Patek = Ferrari
3) AP = Lamborghini
4) Omega = Mercedes
5) Tag = BMW


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[L_S_SHOE]

Probably Lexus. Ubiquitous and sorta generic, but utterly reliable and always attractive.

What Lexus lacks that Rolex has is the heritage, but I think you can say Toyota has the heritage which Lexus can borrow for the purposes of our discussion.


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[mfserge]

Originally Posted by escobar144

1) Rolex = Porsche
2) Patek = Ferrari
3) AP = Lamborghini
4) Omega = Mercedes
5) Tag = BMW


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Tag is like a KIA. Where does A Lange fall in your matrix? Or Vacheron. Or Richard Mille. Bentley. Rolls Royce territory.

[exador]

Rolex Professional Line = BMW

Explorer = 2 Series
Sub = 3 Series
GMT = 5 Series
Daytona = 8 Series
Sea-Dweller = X Series
Yacht-Master = i Series

[mfserge]

Originally Posted by exador

Rolex Professional Line = BMW

Explorer = 2 Series
Sub = 3 Series
GMT = 5 Series
Daytona = 8 Series
Sea-Dweller = X Series
Yacht-Master = i Series

What about the M series?

[Soondooboo]

Definitely a Honda/Toyota. Highly dependable, great daily, not flashy, but kinda boring. Porsches are never boring so can't really be compared to Rolex, except maybe DD or Platona.

[Burlington]

The stainless sports line is probably most like a ford.

PM pieces then you get into merc/ Porsche comparisons

[porschejeff]

Porsche, there is no substitute then again, look at my name. I amy have a slight bias.

[csaltphoto]

Originally Posted by mfserge

What about the M series?

Maybe the older M's. My buddy has newer M5 and if it leaves them stranded one more time his wife is going to make him sell it.

[Robf52]

Originally Posted by Rolexatlast

Definitely Porsche.

Reliable, can be used daily, high quality, ADs do not discount, designs are classic so subtly updated rather than chasing fashion

Lower end Porsches reasonably available, but in demand sports models available to VIPs only (who can flip for profit)

You nailed it.

[Boaters]

Rolls Royce built like a brick shit house but total class

[asir09]

Definitely sounds like Ferrari (Rolex) and Alfa Romeo (Tudor)!

[icnbne]

Originally Posted by escobar144

1) Rolex = Porsche
2) Patek = Ferrari
3) AP = Lamborghini
4) Omega = Mercedes
5) Tag = BMW


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id counter that with

Rolex: Porsche
Patek: Bentley
AP: Aston Martin
Omega: BMW
Tag: Cherry

[Thuilln]

Originally Posted by Jona

Such comparisons are childish.

In the end, that’s true.

[genkifd]

Originally Posted by escobar144

1) Rolex = Porsche
2) Patek = Ferrari
3) AP = Lamborghini
4) Omega = Mercedes
5) Tag = BMW


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about right to me. if you can compare cars to watches that is

[tvandevelde]

Originally Posted by GoingPlaces

Seriously? Now we are comparing a dressed up Toyota to a Rolex? Apologies but laughable. Show me one Lexus that aged well. The new releases are borderline hideous. Mercedes and Porsche have lineage, history, and a certain elegance that Lexus can only aspire to have. They have raced in some of the most storied venues against some of the most prolific cars ever produced. Mercedes alone has changed the automotive landscape from inception. These brands have been, and will still remain historically relevant in the automobile world forever.

Well said!

[Soondooboo]

Originally Posted by GoingPlaces

Seriously? Now we are comparing a dressed up Toyota to a Rolex? Apologies but laughable. Show me one Lexus that aged well. The new releases are borderline hideous. Mercedes and Porsche have lineage, history, and a certain elegance that Lexus can only aspire to have. They have raced in some of the most storied venues against some of the most prolific cars ever produced. Mercedes alone has changed the automotive landscape from inception. These brands have been, and will still remain historically relevant in the automobile world forever.

So will Toyota and Honda.

[EEpro]

Originally Posted by Burlington

The stainless sports line is probably most like a ford.

PM pieces then you get into merc/ Porsche comparisons

They cost the same as a Ford so there's that.

[mmaggi]

Originally Posted by Soondooboo

Definitely a Honda/Toyota. Highly dependable, great daily, not flashy, but kinda boring. Porsches are never boring so can't really be compared to Rolex, except maybe DD or Platona.

[Sleepless]

I'm shocked at the absence of what to me is the obvious answer:

Cadillac.


The brand's reputation for being an aspirational product is such that the vernacular for the best of any given thing is "the Cadillac of _____". However, while the quality is undeniably high and the cost is prohibitive for most people, the products are mass produced and quite affordable compared to the high end low production luxury automakers (Bentley, etc.).

[danwang0520]

Mercedes-Benz