Why do Rolex USA allow returns of new Rolex watches?

[JIM-]

Returning the TT Serti Sub I bought, today. When I'm back I tell how it went and why I returned it.

[John685]

If an AD has a return policy (up to 30 days) and the watch is undamaged, Rolex approves of reselling the watch as new.

I bought a SS Turnograph and returned it after 5 days, trading up to a TTDJ. I had all the paperwork, including the filled out warranty card, when I purchased the watch. The AD told a sales clerk to contact Rolex for a new warranty card. When I inquired about this, I was advised Rolex will reissue a new warranty card if the watch is returned within the required period undamaged.

[TempoKing]

Originally Posted by JJ Irani

Guarantee of the product only if it is found defective. NOT on the whims and fancies of some joker who changes his fickle mind and wants some other model.

Would you like to walk into an AD and pay brand new price for a used Rolex? Answer this question very honestly!!

I agree
you got to make sure you buy
Untouched...and...Unworn
God knows you paid the price to have the above 100%.

I also agree with the return policy,
but... the new retail price has to be adjusted to that of
"USED GOODS" not brand new and of course the new buyer must be told.

Buying a "virgin" and then... you do not like her cooking..??...Give me a brake.

[ghostrider]

Originally Posted by John685

If an AD has a return policy (up to 30 days) and the watch is undamaged, Rolex approves of reselling the watch as new.

Not to be blunt about it but Rolex can approve any thing they want and it doesn't make it legal. I am not a lawyer but there have been numerous cases against car dealers for selling damaged and repainted cars as new. Once someone walks away with the watch you have no idea what they may or may not have done to it. I am pretty confident that many states have a legal definition of new. The example of Fry's is exactly how it should be. The item is marked as "opened".
An item is only "new" once - period. Rolex can say what they want - it has zero legal bearing on this. How would you feel if they said one year instead of one month? Both are still used.

[fusebuddy]

JJ,

I guess this happend to someone you know? Yes, it doesn't sound right at all. In reality, how much does this go on? I would try putting myself in the dealers shoes on this. If I was a dealer, I would not allow a return once stickers are removed, etc.. You have the strength of the Rolex name to stand by. But I don't have the close knowledge of the watch selling "business".

[JIM-]

Return was no problem because the watch was a problem. Heres whats up, I purchased a bit more then a week ago, nice watch no doubt infact very nice watch and I bought it because I liked the dial so much, for me maybe not for others the dial looks great. Now onto the problem, the f'er won't stay wound. So I call the dealer yesterday they say no problem bring it down and they will make it right. I get there and I'am given three options 1. Send to Rolex for service 2. Exchange for whatever else I want or 3. Full refund. I choose the full refund since the watch has the swine flu No problem they say full refund issused. No pressure to buy or exchange and full refund in cash.

Now I know a bunch of you are gonna say why not get it fixed? Simple WTF would I want to have a brand new watch fixed for? Screw that. Ok then why not an exchange? Well thats easy also, no same model in stock and I ain't waiting 6-8 weeks to get another one in thats BS. But why not wait? Simple answer is as nice as the watch is and what I really mean is the dial, thats the thing that attracts me to this watch and really the only thing. It all comes down to the price paid for a hollow link 18kt. bracelet, and gold crown, and some gold on the bezel, which again I say is very nice but I hate the hollow bracelet. I felt as if I was getting ripped off by paying for this flimsey ass hollow bracelet. I know I know, Rolex uses 904L and its makes its own gold, but so what? It a total rip off. Looks good yes but in reality feels like cheap crap.

So I got the cash and made the dash for the door but I did get a carmel latte before leaving.

[Timber Loftis]

Originally Posted by TempoKing

Buying a "virgin" and then... you do not like her cooking..??...Give me a brake.

Well, if I were to treat it like a woman, I'd shack up with her for 6 months before making my final decision.

[JJ Irani]

Originally Posted by JIM

Return was no problem because the watch was a problem. Heres whats up, I purchased a bit more then a week ago, nice watch no doubt infact very nice watch and I bought it because I liked the dial so much, for me maybe not for others the dial looks great. Now onto the problem, the f'er won't stay wound. So I call the dealer yesterday they say no problem bring it down and they will make it right. I get there and I'am given three options 1. Send to Rolex for service 2. Exchange for whatever else I want or 3. Full refund. I choose the full refund since the watch has the swine flu No problem they say full refund issused. No pressure to buy or exchange and full refund in cash.

Now I know a bunch of you are gonna say why not get it fixed? Simple WTF would I want to have a brand new watch fixed for? Screw that. Ok then why not an exchange? Well thats easy also, no same model in stock and I ain't waiting 6-8 weeks to get another one in thats BS. But why not wait? Simple answer is as nice as the watch is and what I really mean is the dial, thats the thing that attracts me to this watch and really the only thing. It all comes down to the price paid for a hollow link 18kt. bracelet, and gold crown, and some gold on the bezel, which again I say is very nice but I hate the hollow bracelet. I felt as if I was getting ripped off by paying for this flimsey ass hollow bracelet. I know I know, Rolex uses 904L and its makes its own gold, but so what? It a total rip off. Looks good yes but in reality feels like cheap crap.

So I got the cash and made the dash for the door but I did get a carmel latte before leaving.

In this case, you did the right thing, Jim. I would have done the same. Full refund and then you can buy whatever you choose with the cash.

JJ

[JIM-]

JJ, thanks I kinda thought you were gonna rip me a new one LOL, I'm glad you see it from my side.