Does hype affect your purchase decision?

[UK_]

All this ‘I buy what I like’ makes me laugh.

What you like is effected by fashion, what other do, and even if you do not admit it - hype.

Fashion and taste does not exist in a complete vacuum.

Purposely buying an in demand watch you don’t like because of profit is very different to buying a watch that hype is making you think looks good.

Not all of us (me included) can tell when the latter is happening.


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[vesnyder]

I say I buy what I like, but I also take into consideration the "value" of the watch and this has played into my Rolex acquisitions over the past several years - CHNR and BLNR. Love the watches and also like the fact that they have maintained their value.

[sambb]

it hasnt really, but I have made a few impulse buys. some i regret, others i dont.

[peterpl]

You can easily tell the guys that have fallen for hype yet they pretend it doesnt affect them.

Look at their collections. Hulk, BLNR, BLRO, White Daytona, Blue Face SkyD and thats all they have.

LMFAO. Hilarious.

[Emery]

Originally Posted by peterpl

You can easily tell the guys that have fallen for hype yet they pretend it doesnt affect them.

Look at their collections. Hulk, BLNR, BLRO, White Daytona, Blue Face SkyD and thats all they have.

LMFAO. Hilarious.

"I'm a long-time collector."

[David001]

Originally Posted by peterpl

You can easily tell the guys that have fallen for hype yet they pretend it doesnt affect them.

Look at their collections. Hulk, BLNR, BLRO, White Daytona, Blue Face SkyD and thats all they have.

LMFAO. Hilarious.

Totally agree.

But hype works the other way too, I think I ruined a relationship with a SA because I turned down a 'kermit' (silly name) and a SkyD. The kermit was first and he thought I was joking, but I really don't like it, his face dropped and he put it away. Then a few weeks later he text me with a picture of a TT SkyD and I told him I didn't like it - I've never heard from him again.

The guys in another branch close by heard about the kermit and were laughing saying I was nuts turning it down.

The dealers are also into the hype.

[teck21]

Originally Posted by David001

Totally agree.

But hype works the other way too, I think I ruined a relationship with a SA because I turned down a 'kermit' (silly name) and a SkyD. The kermit was first and he thought I was joking, but I really don't like it, his face dropped and he put it away. Then a few weeks later he text me with a picture of a TT SkyD and I told him I didn't like it - I've never heard from him again.

The guys in another branch close by heard about the kermit and were laughing saying I was nuts turning it down.

The dealers are also into the hype.

The hype is their business. Of course they are into it.

Their disappointment at you turning down these popular models is perfectly understandable given how most people would simply have said yes simply because it’s a no brainer from a monetary perspective.

I can see how they perceived your rejection to be a personal slight.

But as for hype working the other way, I see it in people ‘going out of their way’ to not fall for it, which ironically isn’t really any different from totally falling for the hype.

It’s merely the flip side of the same coin.

Imagine not wanting to buy or wear a watch because it’s ‘too hyped up’.

It’s almost exactly the same thing as wanting a watch merely because it’s hyped up. Being affected by the herd.

Human beings, only animal species capable of engaging in deceit with their own brains.


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[DCheeta]

For the first 20 years that I collected watches there was no such thing as hype. Nobody in the world knew about or cared about watches. So it never affected me in the past, and it certainly won’t affect me now. It is a little amusing though.

Hell, one of my favorite watches is a Breitling. I think that proves my non-hype cred.

[Handey0465]

Originally Posted by mk2jag

Hype plays a huge roll. If hype did nog exist im sure we would see much more variety in our watch collections......

BINGO

People don’t let hype affect them yet everyone has the same 3 watches.

Hulk, Pepsi, and Daytona....

[nyc10ken]

Buying what you like only applies if you're paying market price. If you're paying MSRP then amount of things one likes really tends to expand.

Let's also properly define what we mean by "like". I don't really think that much of the OP41 aesthetically tbh, but yeah I like buying a 14k valued watch at $5900. I might not really like TT but I like the CHNR because it's what an AD offered and better than nothing these days.

[Ny325]

Not at all.

[teck21]

Hype is simply one form of unpaid advertisement.

Nobody admits to advertising working on them.

But it works. Obviously.


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[grimps]

Yeah of course it does , I used to buy a watch every year that I really liked or sometimes just an impulse buy.
Now I buy some of the 'hot models' purely because they hold the price well or have increased in value.
Saying that I still wear all my watches on rotation and have learned to love models I previously wasn't interested in

[Cloudchaser]

Originally Posted by UK_

All this ‘I buy what I like’ makes me laugh.

What you like is effected by fashion, what other do, and even if you do not admit it - hype.

Fashion and taste does not exist in a complete vacuum.

Purposely buying an in demand watch you don’t like because of profit is very different to buying a watch that hype is making you think looks good.

Not all of us (me included) can tell when the latter is happening.


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Was thinking similarly. I could tell you that something seems hyped but couldn't tell you when exactly that became the case, or why it happened. Because of that, I'd hesitate to deny my participation.

How many people who would claim to not participate in hype actually own a hyped watch but would say they owned it before the hype?

We all liked that one band before they "sold out" and everyone started liking them.

This reminds me of that a little.

I have no shortage of pictures from the past of me with stupid looking hair. I certainly never said, "give me the current most popular cut that you find easiest to do and do for most people," but after about 10 years, it sure as hell looks like that's what happened in there.

Everyone in Orange County CA loved to Scuba dive in the 80's. None of them would have claimed to be participating in hype but I'd venture to guess that Scuba isn't quite the growth industry it was then.

Fad? Hype? Fashion? Classic?

I have bought, discovered, worn, sold, traded, and regretted, all based on hype, sometimes conscious of it and sometimes not.

And I'll do it again. Even when I don't mean to.

One caveat. If you ever owned or considered owning a Pontiak Aztek, you are a special breed of human immune to hype, and we want to know more about your watch collection.

[47Fountain]

Not at all. I like it, I buy it.

[betterwatchit]

Any form of hype around any product turns me right off. I prefer to wear a watch no one else can recognise. So, my preference recently has been IWC.

[UK_]

Originally Posted by Cloudchaser

Was thinking similarly. I could tell you that something seems hyped but couldn't tell you when exactly that became the case, or why it happened. Because of that, I'd hesitate to deny my participation.

How many people who would claim to not participate in hype actually own a hyped watch but would say they owned it before the hype?

We all liked that one band before they "sold out" and everyone started liking them.

This reminds me of that a little.

I have no shortage of pictures from the past of me with stupid looking hair. I certainly never said, "give me the current most popular cut that you find easiest to do and do for most people," but after about 10 years, it sure as hell looks like that's what happened in there.

Everyone in Orange County CA loved to Scuba dive in the 80's. None of them would have claimed to be participating in hype but I'd venture to guess that Scuba isn't quite the growth industry it was then.

Fad? Hype? Fashion? Classic?

I have bought, discovered, worn, sold, traded, and regretted, all based on hype, sometimes conscious of it and sometimes not.

And I'll do it again. Even when I don't mean to.

One caveat. If you ever owned or considered owning a Pontiak Aztek, you are a special breed of human immune to hype, and we want to know more about your watch collection.

Great post, exactly what I was getting at.

I just bought a 126610LV from my AD and love it - I think the green and the black looks great.

But my wife does not like it, and I honestly don’t know how much I have been influenced by the hype.


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[ts3]

Originally Posted by nyc10ken

Buying what you like only applies if you're paying market price. If you're paying MSRP then amount of things one likes really tends to expand.

Let's also properly define what we mean by "like". I don't really think that much of the OP41 aesthetically tbh, but yeah I like buying a 14k valued watch at $5900. I might not really like TT but I like the CHNR because it's what an AD offered and better than nothing these days.

So, for you it is enough to "like" a watch if you consider it a good investment or if you cannot get anything else from your AD. I feel sorry for you.

[RyanJ]

Of course no one on here falls for the hype.

Just like no one here buys Rolex because of value retention / potential for appreciation.

Just great watches at reasonable prices that are backed up with tons of history.

Ya, that's it!

[sgwatchguy]

Originally Posted by RyanJ

Of course no one on here falls for the hype.

Just like no one here buys Rolex because of value retention / potential for appreciation.

Just great watches at reasonable prices that are backed up with tons of history.

Ya, that's it!

[nyc10ken]

Originally Posted by ts3

So, for you it is enough to "like" a watch if you consider it a good investment or if you cannot get anything else from your AD. I feel sorry for you.

That's right, value retentIon plays a huge role, anybody that says they don't care at all is either too rich or stupid.

I'll rephrase the second point, I get what the AD offers if it meets the first point first. At those times I've turned down AKs, MGs, Exp1s and 2s, PM DD Daytonas, SkyDs. I'd still turn most of them down as a lot of it is halo effect but let's say something explodes for double it's MSRP then yeah I'd probably get it why not.

Unfortunately very few of us can get exactly what we want from an AD so at least it builds spend history without much loss. Sorry if it's taking a watch away from an enthusiast.

[HogwldFLTR]

Frankly, in general I buy away from the hype!

[David001]

Originally Posted by DCheeta

For the first 20 years that I collected watches there was no such thing as hype. Nobody in the world knew about or cared about watches. So it never affected me in the past, and it certainly won’t affect me now. It is a little amusing though.

Same for me, I only joined this forum to find out what's going on with it. There is this massive hype thing and I didn't understand it. I didn't know about Instagram until someone mentioned it in a shop.

But it does affect me a bit, I feel a bit awkward now walking around with a TT Sub because there are very few people that don't notice it. I've had it years but in the last 18 months it's had more comments than I've had on all my watches combined in 30yrs.

I was wearing an Omega Planet Ocean and someone asked me if it was a Rolex Submariner. I've had it 14yrs and no one has ever commented on it until now and it seems even people that don't know anything about watches know what a Rolex Sub is, even if they can't identify one.

[robinmgb]

Originally Posted by bearxj86

It does. I buy what I like but i am affected by the hype and the opinions of others. So what others like can sometimes affect what I like.

Value retention also affects what I buy, and hype affects that too.

Completely agree
I like to think I’m not influenced by hype and fashion but like 90% of watch enthusiasts the reality is that I am

[JUSTIFIED]

Hype has gotten certain watches on my radar. Therefore, it was a factor, but have never chased a watch due to hype alone.

[IamJacky]

Most of the watches in my collection are considered hyped pieces, but I honestly don't feel like I was buying just for the hype (or at the very least, hype alone). None of my family members/relatives and immediate friend circles are into watches at all; I don't use Instagram much and most of my FB feeds are baby pictures from my friends. My only watch peers are strangers in forums from all over the world.

What does affect my decision in buying the watches are mostly:

1. Do I truly love the watch, whether for its aesthetic or its significance for the brand.
2. Does it suit my attire and lifestyle / wearability
3. Value retention
4. Opinions of those whom I value/respect
5. Whether I can afford it.

But yeah, I suppose the hype does contribute to some of the factors above.

[Gand]

It has a reverse effect on my decision, and maybe it would if I am buying for an investment, but for now, I am only buying what I have a connection with for myself.

[Innocenti]

Inverse effect on me.

[hallidc]

I buy what I enjoy. I remember years ago when many of these sought after models just in cases for months, and you get walk out with a discount.


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[NachoNeal]

No. If so, I'd probably own a daytona or a pepsi.