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1 November 2021, 11:35 PM | #91 |
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Funnily enough, I asked about a future Lumen Odysseus when I met the CEO at the launch. Quoted from memory: "There will never be a lumens as this is a sports watch, and it is too delicate and antithetical to its purpose and philosophy."
Make of that what you will. |
2 November 2021, 05:35 AM | #92 | |
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2 November 2021, 09:45 AM | #93 |
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2 November 2021, 01:39 PM | #94 |
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Lange event in NYC:
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2 November 2021, 01:42 PM | #95 |
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A big production for a watch that seemingly very few are able to get.
Clearly the strategy is to generate hype and push a big bundle. |
2 November 2021, 06:58 PM | #96 |
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In the long run this is going to be bad for the brand. Already there are people bundling dress watches like Saxonia to get the Odysseus then selling it straight away on the grey market at a loss. Th bundling required for the lumen is gonna make more ALS dress watches appear on the secondary market at 20-30% lower than MSRP. How is this going to inspire confidence in buyers I don’t really know. As long as ALS is under Richemont and not independent, bottom line will always matter more than the long term outcome of the brand. What a shame!
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2 November 2021, 07:42 PM | #97 | |
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2 November 2021, 08:35 PM | #98 |
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I can assure you that some people will get it through bundling, it’s just a matter of how much bundling is needed. Unless the customer has a stellar purchase history for the last 10 years, then that’s a different ball game. We will see how things unfold.
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3 November 2021, 12:00 AM | #99 | |
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That's all their marketing teams seem to be able to do, a one-trick pony as it were.
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3 November 2021, 01:49 AM | #100 |
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Not smart, especially with so many great independents rising up the ranks of haute horologie. Too many great options out there to be playing these games.
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3 November 2021, 02:26 AM | #101 |
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I know for a fact the NY Boutique has allocated the Lume pieces they had. Called them yesterday.
Agree, this is not a good strategy. It would be better to just price the piece at $145K. Or, be creative. Auction one first and use that for a pricing strategy. In the end, these should probably go to the real loyal enthusiasts who have stuck with the brand in the face of Rolex and PP attention. |
3 November 2021, 02:45 AM | #102 | |
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3 November 2021, 08:04 AM | #103 |
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At the end of the day, you know for certain that a lot of these Lumens will end up in the grey market dealer's hands at 3x retail.
Just look at all the 5711/1P's and 5976/1G's that are listed at absurd prices by the greys. Those references seem to serve nothing more than the grey market dealers, and I suspect that'll be the fate of a bunch of Lumens. |
3 November 2021, 08:05 AM | #104 | |
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3 November 2021, 10:11 AM | #105 | |
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13 November 2021, 12:09 PM | #106 |
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Anyone got it yet?
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13 November 2021, 12:26 PM | #107 | |
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For that high a price, please support true (smaller) independents
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13 November 2021, 12:36 PM | #108 |
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+1
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13 November 2021, 02:35 PM | #109 |
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Tried it on. Yes it’s good.
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13 November 2021, 05:59 PM | #110 |
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Wow- thanks for the pics bearxj86.
What a stunning array of watches. |
14 November 2021, 12:47 AM | #111 |
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Beautiful pics :) Thanks for sharing!!
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14 November 2021, 08:47 AM | #112 |
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15 November 2021, 06:25 AM | #113 |
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Supply vs demand
An article that came out recently on this topic ...
https://www.ft.com/content/26ccb313-...2-335dcbbdac03 |
15 November 2021, 08:26 AM | #114 |
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This system was used for the stainless steel Odysseus launched in 2019, which Schmid says was developed to please existing customers.
I have yet to meet any of these "pleased" customers. A lot of pissed off collectors from when buying an ALS new guaranteed a lot of money burned though! |
15 November 2021, 08:27 AM | #115 |
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Agree wholeheartedly!
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15 November 2021, 10:39 AM | #116 |
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15 November 2021, 11:16 AM | #117 | |
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Go away. |
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15 November 2021, 02:18 PM | #118 |
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As a Lange collector and fan, I think a lot of people just jump on the bandwagon recently and complain because they can’t get what they want. That goes for all the recent popular brands too
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15 November 2021, 03:07 PM | #119 |
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15 November 2021, 03:07 PM | #120 | |
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In any case, it doesn't affect me in any way because I am not a fan of any of their "special editions" or Odysseus (which, again in my highly subjective opinion, is the weakest piece in their catalog in terms of horological merit). |
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