The Rolex Forums   The Rolex Watch

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX


Go Back   Rolex Forums - Rolex Forum > Other (non-Rolex) Watch Topics > Watches (Non-Rolex) Forum

Reply
 
Thread Tools Display Modes
Old 1 November 2021, 11:35 PM   #91
mongrelnomoad
2024 Pledge Member
 
Join Date: Jan 2019
Location: Here and there...
Posts: 1,902
Quote:
Originally Posted by uniqueMR View Post
Idk what ALS will do once lumen edition comes to Odysseus :)
Funnily enough, I asked about a future Lumen Odysseus when I met the CEO at the launch. Quoted from memory: "There will never be a lumens as this is a sports watch, and it is too delicate and antithetical to its purpose and philosophy."

Make of that what you will.
mongrelnomoad is offline   Reply With Quote
Old 2 November 2021, 05:35 AM   #92
uniqueMR
2024 Pledge Member
 
uniqueMR's Avatar
 
Join Date: May 2018
Location: USA
Watch: P A T E K
Posts: 4,706
Quote:
Originally Posted by mongrelnomoad View Post
Funnily enough, I asked about a future Lumen Odysseus when I met the CEO at the launch. Quoted from memory: "There will never be a lumens as this is a sports watch, and it is too delicate and antithetical to its purpose and philosophy."

Make of that what you will.
hahaha I don't believe him. Wait for it for some years ;)
__________________
A. Lange & Sohne | Audemars Piguet | F.P.Journe | Omega | Patek Philippe | Rolex | Tudor | ...and Othersss
uniqueMR is offline   Reply With Quote
Old 2 November 2021, 09:45 AM   #93
mongrelnomoad
2024 Pledge Member
 
Join Date: Jan 2019
Location: Here and there...
Posts: 1,902
Quote:
Originally Posted by uniqueMR View Post
hahaha I don't believe him. Wait for it for some years ;)
Marketers gonna market...
mongrelnomoad is offline   Reply With Quote
Old 2 November 2021, 01:39 PM   #94
vh2k
"TRF" Member
 
Join Date: Jun 2020
Location: USA
Posts: 3,018
Lange event in NYC:

vh2k is offline   Reply With Quote
Old 2 November 2021, 01:42 PM   #95
GreenLantern
"TRF" Member
 
Join Date: Oct 2016
Location: Montana
Posts: 3,223
A big production for a watch that seemingly very few are able to get.

Clearly the strategy is to generate hype and push a big bundle.
GreenLantern is offline   Reply With Quote
Old 2 November 2021, 06:58 PM   #96
HMHM
"TRF" Member
 
HMHM's Avatar
 
Join Date: Oct 2019
Real Name: HM
Location: 🇲🇾
Posts: 2,477
Quote:
Originally Posted by GreenLantern View Post
A big production for a watch that seemingly very few are able to get.

Clearly the strategy is to generate hype and push a big bundle.
In the long run this is going to be bad for the brand. Already there are people bundling dress watches like Saxonia to get the Odysseus then selling it straight away on the grey market at a loss. Th bundling required for the lumen is gonna make more ALS dress watches appear on the secondary market at 20-30% lower than MSRP. How is this going to inspire confidence in buyers I don’t really know. As long as ALS is under Richemont and not independent, bottom line will always matter more than the long term outcome of the brand. What a shame!
HMHM is offline   Reply With Quote
Old 2 November 2021, 07:42 PM   #97
Russell996
2024 Pledge Member
 
Russell996's Avatar
 
Join Date: May 2016
Location: UK
Posts: 4,269
Quote:
Originally Posted by HMHM View Post
In the long run this is going to be bad for the brand. Already there are people bundling dress watches like Saxonia to get the Odysseus then selling it straight away on the grey market at a loss. Th bundling required for the lumen is gonna make more ALS dress watches appear on the secondary market at 20-30% lower than MSRP. How is this going to inspire confidence in buyers I don’t really know. As long as ALS is under Richemont and not independent, bottom line will always matter more than the long term outcome of the brand. What a shame!
I would be very surprised if any level of bundle will get you a Zeitwerk Lumen - there are 100's of existing big buying customers who will be asking for one of these and even then will be disappointed.
Russell996 is offline   Reply With Quote
Old 2 November 2021, 08:35 PM   #98
HMHM
"TRF" Member
 
HMHM's Avatar
 
Join Date: Oct 2019
Real Name: HM
Location: 🇲🇾
Posts: 2,477
Quote:
Originally Posted by Russell996 View Post
I would be very surprised if any level of bundle will get you a Zeitwerk Lumen - there are 100's of existing big buying customers who will be asking for one of these and even then will be disappointed.
I can assure you that some people will get it through bundling, it’s just a matter of how much bundling is needed. Unless the customer has a stellar purchase history for the last 10 years, then that’s a different ball game. We will see how things unfold.
HMHM is offline   Reply With Quote
Old 3 November 2021, 12:00 AM   #99
enjoythemusic
2024 Pledge Member
 
enjoythemusic's Avatar
 
Join Date: Nov 2012
Real Name: Steven
Location: Glocal
Posts: 21,160
Quote:
Originally Posted by GreenLantern View Post
A big production for a watch that seemingly very few are able to get.

Clearly the strategy is to generate hype and push a big bundle.
That's all Richemont's new Marketing Strategy Team could come up with across their company-owned brands like Panerai, IWC, ALS, etc. Am sure you've noticed their 'theme' of this type of marketing in the past months.

That's all their marketing teams seem to be able to do, a one-trick pony as it were.
__________________
__________________

----> Was Great Seeing Everyone At The TRF December 9 Tampa Meetup <----
https://www.rolexforums.com/showthread.php?t=968133

Love timepieces and want to become a Watchmaker? Rolex has a sensational school.
www.RolexWatchmakingTrainingCenter.com/

Sent from my Etch A Sketch using String Theory.
enjoythemusic is offline   Reply With Quote
Old 3 November 2021, 01:49 AM   #100
Yobrooks
"TRF" Member
 
Join Date: Jun 2019
Location: Philly, USA
Watch: PP
Posts: 622
Not smart, especially with so many great independents rising up the ranks of haute horologie. Too many great options out there to be playing these games.

Sent from my SM-N986U using Tapatalk
Yobrooks is offline   Reply With Quote
Old 3 November 2021, 02:26 AM   #101
sxdcfv911
"TRF" Member
 
Join Date: Aug 2021
Location: Buffalo
Posts: 242
I know for a fact the NY Boutique has allocated the Lume pieces they had. Called them yesterday.

Agree, this is not a good strategy. It would be better to just price the piece at $145K.

Or, be creative. Auction one first and use that for a pricing strategy.

In the end, these should probably go to the real loyal enthusiasts who have stuck with the brand in the face of Rolex and PP attention.
sxdcfv911 is offline   Reply With Quote
Old 3 November 2021, 02:45 AM   #102
Yobrooks
"TRF" Member
 
Join Date: Jun 2019
Location: Philly, USA
Watch: PP
Posts: 622
Quote:
Originally Posted by sxdcfv911 View Post
I know for a fact the NY Boutique has allocated the Lume pieces they had. Called them yesterday.

Agree, this is not a good strategy. It would be better to just price the piece at $145K.

Or, be creative. Auction one first and use that for a pricing strategy.

In the end, these should probably go to the real loyal enthusiasts who have stuck with the brand in the face of Rolex and PP attention.
+1

Sent from my SM-N986U using Tapatalk
Yobrooks is offline   Reply With Quote
Old 3 November 2021, 08:04 AM   #103
GreenLantern
"TRF" Member
 
Join Date: Oct 2016
Location: Montana
Posts: 3,223
At the end of the day, you know for certain that a lot of these Lumens will end up in the grey market dealer's hands at 3x retail.

Just look at all the 5711/1P's and 5976/1G's that are listed at absurd prices by the greys.

Those references seem to serve nothing more than the grey market dealers, and I suspect that'll be the fate of a bunch of Lumens.
GreenLantern is offline   Reply With Quote
Old 3 November 2021, 08:05 AM   #104
GreenLantern
"TRF" Member
 
Join Date: Oct 2016
Location: Montana
Posts: 3,223
Quote:
Originally Posted by enjoythemusic View Post
That's all Richemont's new Marketing Strategy Team could come up with across their company-owned brands like Panerai, IWC, ALS, etc. Am sure you've noticed their 'theme' of this type of marketing in the past months.

That's all their marketing teams seem to be able to do, a one-trick pony as it were.
You know, that's a very good observation.

GreenLantern is offline   Reply With Quote
Old 3 November 2021, 10:11 AM   #105
WatchEater666
"TRF" Member
 
Join Date: Oct 2019
Location: Vancouver
Posts: 1,982
Quote:
Originally Posted by sxdcfv911 View Post
I know for a fact the NY Boutique has allocated the Lume pieces they had. Called them yesterday.

Agree, this is not a good strategy. It would be better to just price the piece at $145K.

Or, be creative. Auction one first and use that for a pricing strategy.

In the end, these should probably go to the real loyal enthusiasts who have stuck with the brand in the face of Rolex and PP attention.
Yep, it's a big FU to their previous supporters who lost a ton of money on ALS back when ALS had garbage resale.
WatchEater666 is offline   Reply With Quote
Old 13 November 2021, 12:09 PM   #106
Ichiran
2024 Pledge Member
 
Ichiran's Avatar
 
Join Date: Jan 2018
Real Name: Michael
Location: Near beach
Watch: PB1967
Posts: 8,162
Anyone got it yet?
Ichiran is offline   Reply With Quote
Old 13 November 2021, 12:26 PM   #107
enjoythemusic
2024 Pledge Member
 
enjoythemusic's Avatar
 
Join Date: Nov 2012
Real Name: Steven
Location: Glocal
Posts: 21,160
Quote:
Originally Posted by WatchEater666 View Post
Yep, it's a big FU to their previous supporters who lost a ton of money on ALS back when ALS had garbage resale.
Don't worry, they'll circle back to that... eventually. Their corporate owner Richemont doesn't seem to care, they don't have to right now.

For that high a price, please support true (smaller) independents
__________________
__________________

----> Was Great Seeing Everyone At The TRF December 9 Tampa Meetup <----
https://www.rolexforums.com/showthread.php?t=968133

Love timepieces and want to become a Watchmaker? Rolex has a sensational school.
www.RolexWatchmakingTrainingCenter.com/

Sent from my Etch A Sketch using String Theory.
enjoythemusic is offline   Reply With Quote
Old 13 November 2021, 12:36 PM   #108
Yobrooks
"TRF" Member
 
Join Date: Jun 2019
Location: Philly, USA
Watch: PP
Posts: 622
+1

Sent from my SM-N986U using Tapatalk
Yobrooks is offline   Reply With Quote
Old 13 November 2021, 02:35 PM   #109
Bearxj86
"TRF" Member
 
Bearxj86's Avatar
 
Join Date: Jun 2017
Location: Los Angeles
Watch: 3970
Posts: 3,894
Tried it on. Yes it’s good.












Sent from my iPhone using Tapatalk
Bearxj86 is offline   Reply With Quote
Old 13 November 2021, 05:59 PM   #110
AG23
"TRF" Member
 
AG23's Avatar
 
Join Date: Sep 2019
Real Name: Al
Location: Australia
Posts: 341
Wow- thanks for the pics bearxj86.

What a stunning array of watches.
AG23 is offline   Reply With Quote
Old 14 November 2021, 12:47 AM   #111
uniqueMR
2024 Pledge Member
 
uniqueMR's Avatar
 
Join Date: May 2018
Location: USA
Watch: P A T E K
Posts: 4,706
Beautiful pics :) Thanks for sharing!!
__________________
A. Lange & Sohne | Audemars Piguet | F.P.Journe | Omega | Patek Philippe | Rolex | Tudor | ...and Othersss
uniqueMR is offline   Reply With Quote
Old 14 November 2021, 08:47 AM   #112
GreenLantern
"TRF" Member
 
Join Date: Oct 2016
Location: Montana
Posts: 3,223
Quote:
Originally Posted by Ichiran View Post
Anyone got it yet?
Nope. And that's despite spending a LOT over the years.

I'm still told I need to buy another grand complication or two as a bundle to get this.

GreenLantern is offline   Reply With Quote
Old 15 November 2021, 06:25 AM   #113
diracpoint
2024 ROLEX SUBMARINER 41 Pledge Member
 
diracpoint's Avatar
 
Join Date: May 2010
Location: Planet Earth
Posts: 1,386
Supply vs demand

An article that came out recently on this topic ...

https://www.ft.com/content/26ccb313-...2-335dcbbdac03
diracpoint is online now   Reply With Quote
Old 15 November 2021, 08:26 AM   #114
WatchEater666
"TRF" Member
 
Join Date: Oct 2019
Location: Vancouver
Posts: 1,982
Quote:
Originally Posted by diracpoint View Post
An article that came out recently on this topic ...
This system was used for the stainless steel Odysseus launched in 2019, which Schmid says was developed to please existing customers.

I have yet to meet any of these "pleased" customers. A lot of pissed off collectors from when buying an ALS new guaranteed a lot of money burned though!
WatchEater666 is offline   Reply With Quote
Old 15 November 2021, 08:27 AM   #115
Yobrooks
"TRF" Member
 
Join Date: Jun 2019
Location: Philly, USA
Watch: PP
Posts: 622
Agree wholeheartedly!

Sent from my SM-N986U using Tapatalk
Yobrooks is offline   Reply With Quote
Old 15 November 2021, 10:39 AM   #116
Reign
"TRF" Member
 
Join Date: Oct 2018
Location: USA
Posts: 1,205
Quote:
Originally Posted by GreenLantern View Post
Nope. And that's despite spending a LOT over the years.

I'm still told I need to buy another grand complication or two as a bundle to get this.


That is so insulting to the highest level


Sent from my iPhone using Tapatalk
Reign is offline   Reply With Quote
Old 15 November 2021, 11:16 AM   #117
GreenLantern
"TRF" Member
 
Join Date: Oct 2016
Location: Montana
Posts: 3,223
Quote:
Originally Posted by diracpoint View Post
An article that came out recently on this topic ...

https://www.ft.com/content/26ccb313-...2-335dcbbdac03
I hate mainstream media articles like this.

Go away.
GreenLantern is offline   Reply With Quote
Old 15 November 2021, 02:18 PM   #118
flyboyx999
"TRF" Member
 
Join Date: Sep 2015
Location: charlotte, NC
Posts: 256
As a Lange collector and fan, I think a lot of people just jump on the bandwagon recently and complain because they can’t get what they want. That goes for all the recent popular brands too
flyboyx999 is offline   Reply With Quote
Old 15 November 2021, 03:07 PM   #119
Ichiran
2024 Pledge Member
 
Ichiran's Avatar
 
Join Date: Jan 2018
Real Name: Michael
Location: Near beach
Watch: PB1967
Posts: 8,162
Quote:
Originally Posted by GreenLantern View Post
Nope. And that's despite spending a LOT over the years.

I'm still told I need to buy another grand complication or two as a bundle to get this.
I would do it if it is only 1 grand complication. The folks here are looking for more
Ichiran is offline   Reply With Quote
Old 15 November 2021, 03:07 PM   #120
diracpoint
2024 ROLEX SUBMARINER 41 Pledge Member
 
diracpoint's Avatar
 
Join Date: May 2010
Location: Planet Earth
Posts: 1,386
Quote:
Originally Posted by flyboyx999 View Post
As a Lange collector and fan, I think a lot of people just jump on the bandwagon recently and complain because they can’t get what they want. That goes for all the recent popular brands too
The only thing that bothers me a bit is their bundling practice. That cheapens the perception of their watches and may eventually cheapen them further at the marketplace. Which is unfortunate because they are truly grail level pieces.

In any case, it doesn't affect me in any way because I am not a fan of any of their "special editions" or Odysseus (which, again in my highly subjective opinion, is the weakest piece in their catalog in terms of horological merit).

diracpoint is online now   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

WatchesOff5th

DavidSW Watches

Takuya Watches

OCWatches

Asset Appeal

Wrist Aficionado

My Watch LLC


*Banners Of The Month*
This space is provided to horological resources.





Copyright ©2004-2024, The Rolex Forums. All Rights Reserved.

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Rolex is a registered trademark of ROLEX USA. The Rolex Forums is not affiliated with ROLEX USA in any way.