Cellini to be banished from the U.S.

[Kevm]

I think it goes the other way. Rolex is getting ready to double down on Cellini with more models and complications.

[ERH]

I suppose I ought to keep mine, Cellini 5112

[GMT Aviator]

Really like the Cellini line. The latest variants have really hit on a great case design going forward.

[Krash]

Originally Posted by Daytonaboy1977

I was advised quite some time ago that it was due to certain laws in the US forbidding the use of crocodile leather on straps.

That makes no sense. In Florida, alligator hunting season begins August 15, and ends November 1. There are over a million alligators down here. Louisiana has more alligators than Florida.


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[Dougiebaby]

I think the word “banished” is rather funny. Not “Rolex has discontinued the Cellini” but … BANISHED!


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[inadeje]

Originally Posted by Dougiebaby

I think the word “banished” is rather funny. Not “Rolex has discontinued the Cellini” but … BANISHED!


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Yes, that was the idea…click bait

[dannyp]

Originally Posted by Kevm

I think it goes the other way. Rolex is getting ready to double down on Cellini with more models and complications.

I've long thought that Rolex needs to take a page out of the Genesis/Lexus/Infiniti book to compete with the "big three" on PM dress watches. Start over, with a new brand as opposed to trying to bring the current brand upmarket. Perhaps it'll just come back as "Cellini" one day.

Originally Posted by Krash

That makes no sense. In Florida, alligator hunting season begins August 15, and ends November 1. There are over a million alligators down here. Louisiana has more alligators than Florida.


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I highly doubt that strap type has anything to do with it, but it would be around importation of exotic skins. Easy enough to work around by producing straps here, then sending to Geneva, then sending the watches back with domestic gator straps.

[JSCP]

I have time only Cellini RG, and Inlike it very much. but my is comprised of quite a few timepieces, but I do like it and bought at a great price.

[Justindo]

I actually like the Cellini line if I ignore the movement finishing. The retail prices are 25% too high but I've actually considered the moonphase version. If Rolex discontinues the Cellini line in the US, it's because they're not selling well and not because of the alligator straps. Like pythons, alligators are an invasive pest, not an endangered species, but we've been living in an upside down world for decades and it's only accelerating.

[horseShu]

I think they are just a victim of their own marketing success.

for decades they've been saying that you can wear their sports watches in parties.
"a sub looks just as good in a tuxedo as in a wetsuit."

and datejust and day-dates are pretty much considered as dress watches.

cellini's are stuck in an awkward place.