Will Rolex increase prices in 2012?

[bphilli18]

They will go up on the 15Th or on the 1st but they are going up

[FNFZ4]

i too im curious. amazing. 5 years ago i could have bought an explorer II for 5k i think now its what 7k or 8k for the 42mm? 10% yearly... wow i wish my salary goes up 10% yearly too

[PhantomDial]

Originally Posted by bphilli18

They will go up on the 15Th or on the 1st but they are going up

I was at my AD this past weekend and they mentioned new pricing sheets on the 15th.

My dad bought his first Rolex back in 1972 for around 600 bucks. Today a new SS Submariner retails for around $7,900. 50 years from now, assuming a modest 6% annual price increase, that same watch will cost $145,519. Is that even possible that prices would go that high? Or do you think at some point, the price of a watch has to peak?

[FNFZ4]

depends on inflation and the value of the Dollar 50 years from now. like you said, 1972 it only cost $600 bucks... now its almost 8grand... back in 72 8000 is alot of money and no one would pay that for a Rolex. but in these days and in these times, its achievable. earning 4$ an hour back then you cant even really just buy a rolex...

[cobblecanyon]

Even if they go up...ppl will still buy them.

[btinl]

Originally Posted by FNFZ4

i too im curious. amazing. 5 years ago i could have bought an explorer II for 5k i think now its what 7k or 8k for the 42mm? 10% yearly... wow i wish my salary goes up 10% yearly too

It's not fair to compare prices between the old ExpII with the new 42mm ExpII.

[tictocChuck]

High Swiss Franc (flight to safety over the past few years) has put pressure on Swiss exporters such as Rolex...China is booming in sales....hard to say what they will do, but when a stainless steel Submariner crosses the $10k mark, I think it's going to become a hard sell in North America with the slow recovery. Now with all that said, Rolex will probably raises prices this year....need the dough to pay for Tiger Woods...ha!