some frustration with buying new rolexes

[Lemieux66]

Originally Posted by HL65

Thankfully AD's do give their current customers preferential treatment and rightfully so. Why should someone who randomly calls an AD get a Daytona or BLRO over a long term loyal customer? Did you buy all of your 4 Rolex from same AD or did you shop prices and buy from a grey dealer? So an AD does right by it's local long term clients and people cry as they can't get what they want when they want it.

Oh and to the above poster my last Rolex purchases from my AD were: Black 116500, White 116500, SD43, and next one SS BLRO which I will get his first. No recent precious metal purchases just a solid long term 15 year plus relationship. I buy from him and he takes care of me not sure what people expect but that is how business works. It's not a messed up business model it is a well executed business model which has worked well and will continue like any other well run strategy!

Just a question for you.

If you're only purchasing the hard to get models - you mention that you've most recently purchased two SS Daytonas, SD43 and a Pespi is next -why does the AD sell them to you? Afterall, those watches you list are so easy to sell for any AD. So in what way are you a valuable customer? Are you also buying several PM pieces but not mentioning it? I'm just wondering what's in it for the AD?

[Fleetlord]

Originally Posted by HL65

Thankfully AD's do give their current customers preferential treatment and rightfully so. Why should someone who randomly calls an AD get a Daytona or BLRO over a long term loyal customer? Did you buy all of your 4 Rolex from same AD or did you shop prices and buy from a grey dealer? So an AD does right by it's local long term clients and people cry as they can't get what they want when they want it.

Oh and to the above poster my last Rolex purchases from my AD were: Black 116500, White 116500, SD43, and next one SS BLRO which I will get his first. No recent precious metal purchases just a solid long term 15 year plus relationship. I buy from him and he takes care of me not sure what people expect but that is how business works. It's not a messed up business model it is a well executed business model which has worked well and will continue like any other well run strategy!

This is exactly how it is supposed to work. It's effortless.

The relationship is there, so the AD will call YOU to be put on the list or you don't even need to be on a list at all..

One can achieve this by choosing a dealer that you can build a relationship with...either the owner or long time sales person.

The keys are to not be a needy, neurotic pain in the a$$ about obtaining your watches. All these panicky and whiney vibes are simply not productive. It's repulsive behavior. People want to get away from others with that behavior, not help them.

Don't be a condescending jerk either.

Treat the AD people with respect and add some value on your end as a hobbyist.... we know stuff they don't. I've even helped close a sale or two in the store.

Bring them referral business. That's a big way to add value.

Adding value gets you the good stuff....with no effort. It just happens naturally.

[brucethemanlee]

Originally Posted by Fleetlord

This is exactly how it is supposed to work. It's effortless.



The relationship is there, so the AD will call YOU to be put on the list or you don't even need to be on a list at all..



One can achieve this by choosing a dealer that you can build a relationship with...either the owner or long time sales person.



The keys are to not be a needy, neurotic pain in the a$$ about obtaining your watches. All these panicky and whiney vibes are simply not productive.



Don't be a condescending jerk either.



Treat the AD people with respect and add some value on your end as a hobbyist.... we know stuff they don't. I've even helped close a sale or two in the store.



Bring them referral business. That's a big way to add value.



Adding value gets you the good stuff....with no effort. It just happens naturally.

+1


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[GeeRam]

Originally Posted by cht

I think the number of these threads reflects the magnitude of this issue...

I agree, it's making it impossible for regular people to commemorate acheivements with a rolex purchase, which is what MOST people do outside this forum.

Exactly.

My cousins wife and their kids wanted to buy a Sub for my cousin's 60th birthday/retirement, as she knew that's what my other and I did for my late fathers 60th/retirement. But 30 odd years ago, my Mum and I just walked into a Rolex dealer and bought a watch.
My cousins wife started to plan this 12 months ago, and I said at the time you need to go into dealer now and explain, and talk to them to get name on list for a Sub. Sadly she thought I was winding her up, and when 2 months ago, her and the kids tried various AD's to buy a Sub, of course she couldn't.
So, my cousin unwrapped an Omega on his birthday.

Originally Posted by cht

This is turning Rolex into an exclusive douchey elitist brand...and that sucks when the brand didn't use to be that way.

Couldn't agree more, but that's clearly the direction they want to take the brand as evidenced by the proliferation of ghastly diamond encrusted crap they seem keen to produce.

[Reddy_Kilowatt]

Originally Posted by jackcarls0n

Buyer's are frustrated for sure because they can't get what they want. Everyone seems to love SS watches, best value for money and it holds value better. Plus, they are the watches that made Rolex what Rolex is today. It was the sport watches!

Yesterday, went to 10 ADs and they were more frustrated than the buyers. One AD had a sign printed with watch pictures (all the SS sport watchs and SkyD) and said no stock.

The ADs care less and since they cant sell many watches- the sales person aren't making much commission! Feels like a standalone AD that doesn't sell other jewelry are as frustrated as the buyer is.

On the other hand, its good. I am exploring other brands- Tudor good quality and cheaper too. Hublot not bad, some watches are really nice. Their GMT has a cool feature using the chronograph style buttons. AP boutique staff were so nice, great experience and could order the Royal Oak Blue dial too!

Other watch brands and ADs are much nicer than Rolex ADs, plus you can order and get even the hard to find watches. Current situation is gonna hurt Rolex in the long term.

Originally Posted by texasmade

People also thought housing prices wouldn’t decline in the USA or that TV ratings for the NFL would keep going up. Eventually things happen, tastes change, and Rolex could eventually be in deep trouble if they piss off enough future customers once all of their current ones pass away.

Originally Posted by EDL7

It's actually a ripe time for another watch company to step up to the plate..and take some...or a lot.. of Rolexes business..

I think you guys are right. All of this high demand for Rolex watches will almost certainly lead to their demise.

[Fleetlord]

Originally Posted by Reddy_Kilowatt

I think you guys are right. All of this high demand for Rolex watches will almost certainly lead to their demise.

Deleted due to malfunction.

[Reddy_Kilowatt]

Originally Posted by Fleetlord

Right...

Panerai was at their highest point when they limited production and availability was sparse. There was a frenzy for models and it was good.

Now? Panerai is toxic. Overproduction, proliferation of models, too much availability. It is a brand in decline.

Rolex is not immune to global recessions. We have seen that first hand, but it didn't lead to their demise and most certainly neither will this SS model supply contraction....in fact it's the opposite..

Your sarcasm detector seems to have malfunctioned.

[Fleetlord]

Originally Posted by Reddy_Kilowatt

Your sarcasm detector seems to have malfunctioned.

$$%$ You're right!

My apologies.

Please forgive me. I have a headcold I'm not functioning properly. No excuses though. That was a good one. :)

You're 100% on point.

[texasmade]

Originally Posted by Reddy_Kilowatt

I think you guys are right. All of this high demand for Rolex watches will almost certainly lead to their demise.

I’m not saying this will definitely lead to their demise. I’m just saying that being on top now doesn’t mean you’ll be on top forever and Rolex should be careful. If enough people say screw it I’m not going to deal with this then the whole thing falls apart.

[2th_doc]

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[AK797]

Originally Posted by GeeRam

Exactly.

My cousins wife and their kids wanted to buy a Sub for my cousin's 60th birthday/retirement, as she knew that's what my other and I did for my late fathers 60th/retirement. But 30 odd years ago, my Mum and I just walked into a Rolex dealer and bought a watch.
My cousins wife started to plan this 12 months ago, and I said at the time you need to go into dealer now and explain, and talk to them to get name on list for a Sub. Sadly she thought I was winding her up, and when 2 months ago, her and the kids tried various AD's to buy a Sub, of course she couldn't.
So, my cousin unwrapped an Omega on his birthday.



Couldn't agree more, but that's clearly the direction they want to take the brand as evidenced by the proliferation of ghastly diamond encrusted crap they seem keen to produce.

I accept this is a tough time for new buyers or rare buyers but it is not Rolex's intention to suddenly become all elitist and snobby and selective, this market is a result of huge unprecedented SS demand. Rolex have not slashed supply which would give your arguments credence that Rolex aimed for all this, they just got sold out. Most ADs I know are not happy with the imbalance and the tension in stores. And as we know in the UK Brexit caused the first major wave of demand and that had nothing to do with Rolex. Rolex even raised prices due to this. And now that demand has merely spread.

You can criticise Rolex for not responding quickly to changing demand but Rolex are not Hublot or run by Biver, so they are not going to be a fast adapting, trend following firm. They will always move slow because, like Paulie from Goodfellas, they don't have to move for nobody.

[Xerxes77]

Originally Posted by watchthisway

so i'm starting to get a little frustrated with rolex as it seems all of the new watches i want to buy i can't actually buy. at least at the retail price.

namely, the new daytona (white or black) and the ss pepsi gmt that is coming out.

it seems you have to have a relationship with a rolex dealer to get on their preferred waiting list for one of these hot watches.

last week i called around a few rolex dealers locally here in los angeles and even out of town to see if i could get on a waiting list for the new ss pepsi. universally they indicated they were giving preferential treatment to their established customers.

so basically i have to buy a watch i don't actually want from them to be able to get a watch that i do want?

the irony is i own 4 rolexes and a tudor. it's just most of those are vintage and the one more modern one was a gift.

i just wanted to vent a little. i imagine there are probably others out there who are experiencing the same frustrations i am.

And Rolex AD tell us how Rolex have new rules to sell only to final customer...bla bla bla....when I read this I understand that will be same name on every new hot watch who will be released?

[DahMan]

I have a cousin who is an AD, I have bought like 3 watches , past 5 years.
Asked about Daytona, he said, don’t ask.

[mountainjogger]

Originally Posted by Reddy_Kilowatt

I think you guys are right. All of this high demand for Rolex watches will almost certainly lead to their demise.

Not.

[mountainjogger]

Originally Posted by mountainjogger

Not.

Sorry, did not catch the sarcasm. x2!!!

[Louis (Toronto)]

Originally Posted by Rolex addict

I think stock in Preparation H would be better with all the butt hurt around here lately.

[Dirt]

Originally Posted by AK797

You can criticise Rolex for not responding quickly to changing demand but Rolex are not Hublot or run by Biver, so they are not going to be a fast adapting, trend following firm. They will always move slow because, like Paulie from Goodfellas, they don't have to move for nobody.

I like this

[Unsubscriber]

Originally Posted by tng11

Otherwise, I'm much more cynical about this whole developing a relationship with an AD business. I made friends with the staff, was loyal (spending 6 figures in the course of a year), referred a lot of business to them, and checked in quite frequently. That didn't matter in the end (a few other things happened too), they decided to burn bridges with me.

Sounds as if you had a terrible experience that ruined the relationship you thought you had and, even worse, maybe soured you on the whole enterprise. I’m very new to all this and am pondering how best to establish myself with a local AD (though I’ll confess that the transactional nature of these relationships will likely preclude their rising to any level of great trust or expectation for me). Would you mind sharing more about how they let you down, if that’s possible without revealing more than you’re comfortable disclosing?

[AK797]

Originally Posted by Dirt

I like this

Love that film.

[GMTmatt]

I think a major misconception in the Rolex forum is that you need to spend a copious amount of money at an AD to build a relationship. I bought my 1st Rolex 10 years ago when I was 25. About 18 months ago I decided to buy my 2nd Rolex, but did not know which model I wanted. I went back to my local AD and dealt with the same person who I worked with 10 years prior. He did not remember me at first, but after talking with him he vaguely remembered me because I bought their last 16710 GMT in 2007. I would stop every 4 months or so to try on models and narrow down my choices. The sales staff was so comfortable with me that they would take 4 or 5 watches out of the case at a time and I would walk around the store with 1 on each wrist to look in the mirror. When I saw the 126710 released at Basel I knew that instantly that was the watch. I went to the AD at lunch time on 3/22 to buy. They sold me the watch because the staff knew me, liked me, but most importantly that I would not flip the watch... They definitely did not give me preferential treatment for being a big spender because I am not.. It does not cost any money to get FaceTime with an AD, just don’t waste their time.

[Ichiran]

I think the best time to build relationship with AD is during economic downturn. Now with the booming economy and healthy job market, the AD has no difficulty selling their watches. I'm sure they are seeing many new faces and new relationships which they may struggle to remember.

However, if you purchase during the leaner times, they will remember you. You will get all the hot pieces easier down the line.

[Fabrice M]

The Daytona SS is the most in demand watch, it’s impossible to get even if you are a good customer. You can’t get, what the AD’s don’t get, as simple as that. The new Pepsi is easier.

[2th_doc]

Originally Posted by Fabrice M

The Daytona SS is the most in demand watch, it’s impossible to get even if you are a good customer. You can’t get, what the AD’s don’t get, as simple as that. The new Pepsi is easier.

Oh yea? You must have got your Pepsi already. Congrats!


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