Sihh 2019

[benlee]

Originally Posted by edo

So, the counter goes to 00:00:00:00 and nothing happened...

Not a greatest start for a time keeping device

[edo]

So, here we go again...

From what we can see in these ambassadors videos the watch looks like a concept posted... hands and date on 4-5 is deal breaker for me...

[Ar_Mi]

Some screen shots...

[Ar_Mi]

The 15400 discontinued/production cut down rumors make a lot more sense. The new code 11.59 is also going to include a simple time & date model, which will no doubt use the 3120 calibre..
I have a feeling the new line is going to be priced slightly less than the RO, and due to production cuts and lack of 15400 availability, more costumers would be pushed towards the new line. That is until Bennahmias said they would slowly increase production again in 2020.
Til now what we know is that the 11.59 has a time and date only version as well as the perpetual calendar that was leaked on their own site (with pics removed from the trf) not sure if there will be a chrono version with an in-house movement as well.. lets see.
This year we're going to see some big changes in AP come SIHH.
15400 prices are about to rocket IMO.

[P2725TMB]

I'm sure others will like it but its not for me at all. I just hope AP reveal something interesting in either the 42 or 44 ROO lines. These have been very successful for them and they need to continue to modify and develop them...

[benlee]

Originally Posted by P2725TMB

I'm sure others will like it but its not for me at all. I just hope AP reveal something interesting in either the 42 or 44 ROO lines. These have been very successful for them and they need to continue to modify and develop them...

It's actually a very daring move. I guess AP is finally sick of people saying they are a one-product line brand ( ie RO ). LOL I'll reserve judgement until I see the actual watch.

[Torsten]

Originally Posted by Ar_Mi

The 15400 discontinued/production cut down rumors make a lot more sense. The new code 11.59 is also going to include a simple time & date model, which will no doubt use the 3120 calibre..
I have a feeling the new line is going to be priced slightly less than the RO, and due to production cuts and lack of 15400 availability, more costumers would be pushed towards the new line. That is until Bennahmias said they would slowly increase production again in 2020.
Til now what we know is that the 11.59 has a time and date only version as well as the perpetual calendar that was leaked on their own site (with pics removed from the trf) not sure if there will be a chrono version with an in-house movement as well.. lets see.
This year we're going to see some big changes in AP come SIHH.
15400 prices are about to rocket IMO.

Rumors says a new caliber, 4302, will replace 3120.

[kingofthehill]

Originally Posted by Ar_Mi

not sure if there will be a chrono version with an in-house movement as well

I think the location of the date aperture at 4:30 indicates that there will be a chronograph variant and the CEO's previous and relatively recent comments have noted that they have been working on an in house chronograph that was near completion and would be launched in a new line.

[kingofthehill]

Originally Posted by benlee

It's actually a very daring move

I agree; very much going against the grain.

[agentmeister5]

I'm on the fence about the look but leaning towards liking it. It's very clean looking but it's also kind of plain.

[Hermann]

I like what i see because i like the Royal Oak and the Nautilus but for me its enough from this design.
So i am quite happy that there will come a new attractive as well as simple model.

[karasus]

I like some things I see:
1. High quality case construction
2. Straight angle chamfers, which can be only done by hand
3. Clean dial, with interesting glossy pattern
4. Distinctive case design, nobody has a case design like that

What I don't like:
1. Huge AP logo
2. Terrible contrast between AP long word logo and the numbers, the logo is in a serif style which you see in 60s 70s print, the numbers are 80s 90s techno style number.
3. Dial looks plain due to thin hands and large watch, it might be better on the perpetual calendar and chrono but the time only looks plain.

It would have been better if they used the small AP short logo with the sans serif "Audemars Piguet" under which you see on older 5402s A series with the font they chose for the numerals. They could have made them all gold letters too.

Or even a smaller logo, the difference is too glaring and since the case is distinctive enough there isn't a need for such a large audemars piguet word on dial. People will see the watch shape from afar and recognized it as an AP, just like the RO and ROO.

[SMD]

Originally Posted by benlee

It's actually a very daring move. I guess AP is finally sick of people saying they are a one-product line brand ( ie RO ). LOL I'll reserve judgement until I see the actual watch.

We shall see how daring it is. Replacing JA with this is not exactly living on the edge (if that is what they do). Now if they replaced the RO with this, yes that would be daring. Not sure it would be smart, but it sure would be daring.

[T3F]

Oof, that looks like a mess IMO. Weird case shape that looks dressy, but way too thick to be a dress watch, dial is unbalanced (especially with that huge text), seconds hand is hideous, and the date is at 4:30.

The date being at 4:30 makes me think they're coming out with a new time and date caliber, and that the updated 15400 or 15500 (whatever it ends up being) will also have the new caliber and date at 4:30. I was thinking of selling my 15400, but I think I'll hold onto it now -- I think a lot of people will prefer the older design to the newer one, but I guess we'll have to wait and see.

[GB-man]

I might have been a buyer of a no date in steel. But that 430 date. Ugh.

Zero chance they don’t release a new 15x00 model. Zero. (That is assuming the 15400 is done)

[uracowman]

Originally Posted by T3F

Oof, that looks like a mess IMO. Weird case shape that looks dressy, but way too thick to be a dress watch, dial is unbalanced (especially with that huge text), seconds hand is hideous, and the date is at 4:30.

The date being at 4:30 makes me think they're coming out with a new time and date caliber, and that the updated 15400 or 15500 (whatever it ends up being) will also have the new caliber and date at 4:30. I was thinking of selling my 15400, but I think I'll hold onto it now -- I think a lot of people will prefer the older design to the newer one, but I guess we'll have to wait and see.

I've had some discussions with some folks offline about this but unless this watch comes in steel at a cheaper price point than a 15400, I see this watch as a bust.

Originally Posted by GB-man

I might have been a buyer of a no date in steel. But that 430 date. Ugh.

Zero chance they don’t release a new 15x00 model. Zero. (That is assuming the 15400 is done)

I'm on the fence but I am inclined to lean on this opinion as well. A new ROC is inevitable though.

Originally Posted by SMD

We shall see how daring it is. Replacing JA with this is not exactly living on the edge (if that is what they do). Now if they replaced the RO with this, yes that would be daring. Not sure it would be smart, but it sure would be daring.

I'm mixed. It's highly unlikely but from a marketing point of view, it's a risk but it's going to create a buzz and demand for a watch that is already in demand. Humans love things they can't have, and it's going to draw more people into AP that weren't customers before.

If I was a 15202 or 15400 owner, I would feel like I am holding a lotto ticket that is guaranteed to win. If the watch gets discontinued, the value will increase. If they bring out a new RO with a 4 o clock date wheel, the older units will still increase.

[AK797]

Originally Posted by SMD

We shall see how daring it is. Replacing JA with this is not exactly living on the edge (if that is what they do). Now if they replaced the RO with this, yes that would be daring. Not sure it would be smart, but it sure would be daring.

I'm sure it replaces the JA not the RO, old Benihana ain't no suicide chef.

[Horolojust]

Am I the only one to think that there seems to be some inspiration from Rolex explorer? Even the font looks the same


Sent from my iPhone using Tapatalk

[Peterandwatches]

I see a little JLC Polaris myself. But it's hard to tell until we get some good pictures.

[myporsche]

So many haters and it's not even out yet. Whatever it is, it will be better than the JA line it will probably replace. Some of the case shape angle pictures look cool, especially the lugs, like Patek 5205 but better execution and details. I don't get the date issue, why is it such a big deal to some? "Deal breaker"? Really? What is one valid reason why date is wrong at 4:30? Also did you know it's like that on ROCs? Nothing new here with AP and date placement. Excited for this new release, just like most things AP does (besides weird ROO 44s and funky divers).

[uracowman]

Originally Posted by myporsche

So many haters and it's not even out yet. Whatever it is, it will be better than the JA line it will probably replace. Some of the case shape angle pictures look cool, especially the lugs, like Patek 5205 but better execution and details. I don't get the date issue, why is it such a big deal to some? "Deal breaker"? Really? What is one valid reason why date is wrong at 4:30? Also did you know it's like that on ROCs? Nothing new here with AP and date placement. Excited for this new release, just like most things AP does (besides weird ROO 44s and funky divers).

I think you are missing the points being made. If this watch replaces the JA line, that is going to be a welcomed change and I doubt anyone here will refute that. Around the date, it’s a strange look if it’s a 3 hand only with a date. No one puts a date there and will look strange on anything but an ROC.

[myporsche]

 

[myporsche]

Originally Posted by uracowman

I think you are missing the points being made. If this watch replaces the JA line, that is going to be a welcomed change and I doubt anyone here will refute that. Around the date, it’s a strange look if it’s a 3 hand only with a date. No one puts a date there and will look strange on anything but an ROC.

I think your the one missing the point - You think the watch is a bust and it's not even out yet because of the date placement, pretty funny. At least reserve some judgement until you actually see it.

[Peterandwatches]

Who knew the CEO of AP had a burner account?

[benlee]

Originally Posted by AK797

I'm sure it replaces the JA not the RO, old Benihana ain't no suicide chef.

Agree. It's to replace the JA. Nothing can touch the Royal Oak line. It's already part of AP DNA.

[GB-man]

Originally Posted by myporsche

So many haters and it's not even out yet. Whatever it is, it will be better than the JA line it will probably replace. Some of the case shape angle pictures look cool, especially the lugs, like Patek 5205 but better execution and details. I don't get the date issue, why is it such a big deal to some? "Deal breaker"? Really? What is one valid reason why date is wrong at 4:30? Also did you know it's like that on ROCs? Nothing new here with AP and date placement. Excited for this new release, just like most things AP does (besides weird ROO 44s and funky divers).

Aesthetics.

If you’re going to cut a hole in the dial for a date you better damn well make it pleasing to the eye. Well aware it’s already done on the ROC and I think it looks horrible.

[SigloII]

No rotating bezel - it's not a diver.
No integrated bracelet - it's not a pure sports watch.
No GMT, only complication is the date - at 4:30 (yikes). Few people like it there, reminds me of a modular movement.
Big numerals make it look like an explorer/pilot's watch. Dial looks remarkably plain.

Only interesting thing about it is the skeletonized lugs.

Not excited about this one at all...

[jnelson3097]

25,000 CHF for a simple 3 hand model while the chrono is 39,500 CHF

[karasus]

Originally Posted by jnelson3097

25,000 CHF for a simple 3 hand model while the chrono is 39,500 CHF

Its PM probably otherwise it would be quite high. I like the case design, it looks cool and better than most dress watches.

Wonder how much the steel versions will be.

[Hermann]

Steel versions will come maybe in a few years.
I like the new case very much, I only don’t what diameter the watch will have and how the dial looks in live!