ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
27 April 2021, 03:06 AM | #121 |
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27 April 2021, 04:14 AM | #122 |
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Very small minority of customers of any brand give any thought to resale when purchasing a watch.
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27 April 2021, 02:03 PM | #123 | |
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Not sure what Rolex’s considerations are in deciding how much stock to allocate to each country, but I’m pretty sure sales figures (current and expected) play a much larger part than population per se. China and India have been the most populous countries for the longest time but Rolex never shipped much, if any to either country until recently. And there’s no waitlist for watches in China (or pretty anywhere in Asia). You either have an in with someone with the power to allocate the watches, bundle as instructed or be an established spender. No such thing as an AD in Asia today that allows anyone to walk out with any popular model at msrp. And everything is popular in Asia today. Although Expressions of interests are granted to the walk ins who simply won’t take no for an answer. Sent from my iPhone using Tapatalk |
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27 April 2021, 10:41 PM | #124 | ||
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I'm sure Rolex would be happy to produce and sell 1.1m watches next year; it's not Patek and has always pride itself on scale. But you can't do that for just a year or two; justifying that ramp-up means predicting such demand well into the future. Otherwise either the market will end up flooded with 200,000 extra unsold watches, or Rolex becomes something you buy at 30% off. I'm sure the present situation is the lesser of two evils from the Rolex perspective. |
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27 April 2021, 11:45 PM | #125 |
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Just want to provide a counterpoint to the increased production problems. Increasing production doesn't necessary mean extensive investment and a long term commitment - simply keeping the factory open longer could increased production up to 20% or more. I'm not saying Rolex should do this (maybe it's not even possible given their contracts and laws) but it is a solution which would allow for more production without significant increase in capital and could be scaled back when necessary. This is something anyone in a business would do first before putting more capital into infrastructure.
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28 April 2021, 05:02 AM | #126 | |
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28 April 2021, 07:47 AM | #127 | |
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28 April 2021, 08:02 AM | #128 |
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Spoke to my AD today as well and they reported that supply seems to be increasing but even still demand is increasing at a faster rate. Good to know people are getting off of the waiting list though!
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28 April 2021, 08:39 AM | #129 |
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28 April 2021, 09:19 AM | #130 |
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Waiting, waiting, waiting...12 weeks so far on DJ special order. That doesn't sound long, reading these threads.
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28 April 2021, 10:02 AM | #131 |
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They could use the watchmakers they have and have them work longer hours. Again, not saying they could or should but it’s the first thing you would do to increase production.
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28 April 2021, 10:36 AM | #132 |
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Tudor has no problem pumping them out.....I guess there in a Covid free area..
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28 April 2021, 10:41 AM | #133 |
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28 April 2021, 10:51 AM | #134 |
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I am not a watchmaker, but I feel that the strain on the hands and eyes would preclude significantly longer hours (or that those hours would come with diminishing returns).
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28 April 2021, 10:58 AM | #135 |
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These are highly trained professionals who simply won’t be forced to overwork - they could jump ship and go elsewhere. On top of that, particularly in Switzerland, I wouldn’t be surprised if there are labor contracts and/or unions preventing them from getting pushed too much. This isn’t sweatshop work where one cog in the machine can be exchanged for another.
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28 April 2021, 11:37 AM | #136 |
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Rolex SA may be privately owned but at some point if demand keeps going up, despite aspirations of PP/AP/ALS levels of status, in which case the company might view shortages as a branding strategy, eventually a point will be reached where too much money is being left on the table and either supply will be boosted or prices will be raised across the board. Moving up a tier in perceived status might be desirable but I doubt they would do so at the expense of potentially billions more in revenue. It’s not a charity, after all.
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28 April 2021, 11:38 AM | #137 |
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Just looking at this table (in CHF). Why would Rolex want to increase sales any more? Approach Longines or Swatch? Sure - wind back up to pre-COVID levels of 800,000-1M per annum but that's not going to result in the changes many members seem to think is desirable. Stopping ADs flipping to Grey. Non-transferrable warranties, tracking serial numbers to spot flippers - all would make a difference.
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28 April 2021, 01:38 PM | #138 |
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28 April 2021, 02:30 PM | #139 |
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28 April 2021, 02:36 PM | #140 | |
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Platinum YM, BLNR, Rhodium YM, Tudor North Flag |
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29 April 2021, 04:59 AM | #141 | |
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29 April 2021, 05:12 AM | #142 |
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To some people — in fact a lot of people — money is not the end all in life. Money and time are both currencies. I would not work more for any additional amount of money. I have enough money but sadly can not buy any additional time.
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29 April 2021, 05:35 AM | #143 |
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29 April 2021, 07:01 AM | #144 |
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This literally has no bearing on the conversation or context.
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29 April 2021, 07:04 AM | #145 | |
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But I think the average Swiss working/middle class would rather have time than money, it’s the European way - they have a simpler way of life, unlike the American work culture ie work until you drop to get that extra bit of coin. The Swiss if on the French side will be having 2 large glasses of cognac with their 2 hour lunch break, much like the French, one would expect. They don’t eat at their desk |
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29 April 2021, 07:05 AM | #146 | |
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29 April 2021, 08:12 AM | #147 | |
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29 April 2021, 09:15 AM | #148 |
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I wonder how much of the demand issue stems from Rolex not allowing ADs to order specific items. Basically Rolex sends them whatever they want. I bet that has A TON to do with the current market
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29 April 2021, 09:16 AM | #149 |
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29 April 2021, 09:43 AM | #150 | |
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In America, you live to work. In Europe, you work to live. |
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