JJ's Observation About the "Hulk"

[ersnyder]

Thanks for the documentation Danny!

[ethangill]

Some people are so dumb it's untrue

[Zed Homme]

Originally Posted by ethangill

Some people are so dumb it's untrue

Agreed

[JJ Irani]

Originally Posted by Dannyy

here you go:
http://en.wikipedia.org/wiki/Colored_gold

Very interesting and informative stuff there, Danny. Thanks a lot.

JJ

[ersnyder]

Just got a call back from Rolex USA! The facts are that the dial has a brass base and is coated with a "gold metal mixture." Rolex will not disclose just exactly what that mixture is but they do state that there is elemental gold in the mixture. But, the base is brass just like the MOP dials.

Mystery solved!

[padi56]

Originally Posted by ersnyder

Just got a call back from Rolex USA! The facts are that the dial has a brass base and is coated with a "gold metal mixture." Rolex will not disclose just exactly what that mixture is but they do state that there is elemental gold in the mixture. But, the base is brass just like the MOP dials.

Mystery solved!

Just like I already stated in quite a few posts the dial surface is microns thick so called green gold.I am sure that if Rolex said on there site that black was white, many would believe them, plus all the rest of the marketing hype.

[Dannyy]

Originally Posted by ersnyder

Mystery solved!

Hmm..to an extent...so basically the dial is not gold...so how do they get round the UK hallmarking law and describe it as "gold"...I am either missing something obvious..or very intrigued!....

[padi56]

Originally Posted by Dannyy

Hmm..to an extent...so basically the dial is not gold...so how do they get round the UK hallmarking law and describe it as "gold"...I am either missing something obvious..or very intrigued!....

Quite simple because the gold content is well under 1 gram in weight, under that weight no hallmark is needed.Don't forget they still sell gold paint in the UK plus many other things described as gold that have no real gold content.

[JJ Irani]

Originally Posted by padi56

Quite simple because the gold content is well under 1 gram in weight, under that weight no hallmark is needed.Don't forget they still sell gold paint in the UK plus many other things described as gold that have no real gold content.

That's interesting, Padi. My apologies to you for doubting your knowledge. However, I am a wee bit disappointed that a customer would have to fork over an extra 500 US Dollars for a brass dial with some gold paint on top..........very disappointing and something I wouldn't be interested in.

Cheers - JJ

[JJ Irani]

Originally Posted by ersnyder

Just got a call back from Rolex USA! The facts are that the dial has a brass base and is coated with a "gold metal mixture." Rolex will not disclose just exactly what that mixture is but they do state that there is elemental gold in the mixture. But, the base is brass just like the MOP dials.

Mystery solved!

Thanks for the update, Eric. I am not very happy with the final outcome, but I shall also await my AD's report.

Cheers - JJ

[padi56]

Originally Posted by JJ Irani

That's interesting, Padi. My apologies to you for doubting your knowledge. However, I am a wee bit disappointed that a customer would have to fork over an extra 500 US Dollars for a brass dial with some gold paint on top..........very disappointing and something I wouldn't be interested in.

Cheers - JJ

Well JJ if they can charge over $400 for a bit of ceramic insert and $700 for a S.Steel daytona clasp, I hate to think how much the glidelock clasp would retail at, but the dial has a tiny amount of yellow gold powder mixed with aluminium powder.

[JJ Irani]

Originally Posted by padi56

Well JJ if they can charge over $400 for a bit of ceramic insert and $700 for a S.Steel daytona clasp, I hate to think how much the glidelock clasp would retail at, but the dial has a tiny amount of yellow gold powder mixed with aluminium powder.
.

Point well taken, my friend. No matter what Rolex charges, there will always be customers out there willing to pay the price.

JJ

[Rolesor]

wow a 6 page thread based on JJ's opinion started by someone else lol

If that doesn't speak to the level of respect on this forum I'm not sure what does!

[Dannyy]

Originally Posted by padi56

Quite simple because the gold content is well under 1 gram in weight, under that weight no hallmark is needed.Don't forget they still sell gold paint in the UK plus many other things described as gold that have no real gold content.

Sorry but I dont accept that..the dial is the item...the dial must weigh over 1g??
Therefore if they describe it as "gold" is should be gold...if not they should describe it as "gold plated"..for example.
If what you say is true I can buy 1kg of brass add less than 1g of gold and sell it as a gold bar..which is impossible....its the whole reason the law was introduced to stop innocent people being decieved...as has happened in this case...the description was "gold" therefore people assumed it was "gold"
when in fact it turnes out it is not.

The gold paint argument isnt really valid as I dont think you could really decieve any sane person by selling them some paint as "gold"

Again I could be wrong....but I really dont think in the UK that dial can be legally described as "gold"

[ersnyder]

Originally Posted by Dannyy

Hmm..to an extent...so basically the dial is not gold...so how do they get round the UK hallmarking law and describe it as "gold"...I am either missing something obvious..or very intrigued!....

Maybe because of 2 things: 1, the term is "green gold" and not gold (but that does seem to be somewhat inconsistent with the law) and 2, there is undoubtedly less than 1 gm of gold.

[JJ Irani]

Originally Posted by Dannyy

Sorry but I dont accept that..the dial is the item...the dial must weigh over 1g??
Therefore if they describe it as "gold" is should be gold...if not they should describe it as "gold plated"..for example.
If what you say is true I can buy 1kg of brass add less than 1g of gold and sell it as a gold bar..which is impossible....its the whole reason the law was introduced to stop innocent people being decieved...as has happened in this case...the description was "gold" therefore people assumed it was "gold"
when in fact it turnes out it is not.

The gold paint argument isnt really valid as I dont think you could really decieve any sane person by selling them some paint as "gold"

Again I could be wrong....but I really dont think in the UK that dial can be legally described as "gold"

Hmmmmmmm...............this could get interesting. Not familiar with the UK laws on gold, but what Danny says does make sense.

JJ

[ersnyder]

The gold paint argument isnt really valid as I dont think you could really decieve any sane person by selling them some paint as "gold"

Again I could be wrong....but I really dont think in the UK that dial can be legally described as "gold"[/QUOTE]

Please keep in mind, the person I spoke with at Rolex USA did not use the term "paint." She said there was elemental gold in the "special Rolex coating" on the dial of the watch.

Although I was never told the term, I got the impression this was possibly some kind of plating process as opposed to a painting process.

[Dannyy]

Originally Posted by ersnyder

Although I was never told the term, I got the impression this was possibly some kind of plating process as opposed to a painting process.

Therefore it should be described as "gold plated " Not "gold" ??

[ersnyder]

I understand Danny. I find the whole thing very puzzling. I hope we learn more from JJ's AD or my AD.

[ersnyder]

Originally Posted by padi56

Just like I already stated in quite a few posts the dial surface is microns thick so called green gold.I am sure that if Rolex said on there site that black was white, many would believe them, plus all the rest of the marketing hype.

I understand that you're being somewhat facetious about the black/white Padi but do you think the whole "green gold" term is simply hype and not some kind of process similar to anodizing aluminum?

[JJ Irani]

Originally Posted by Dannyy

Therefore it should be described as "gold plated " Not "gold" ??

Have to agree there. Calling it gold is a total misnomer!!

[padi56]

Originally Posted by ersnyder

I understand that you're being somewhat facetious about the black/white Padi but do you think the whole "green gold" term is simply hype and not some kind of process similar to anodizing aluminum?

Well in the Basel press release that I have posted several times Rolex did state Dial Surface Green Gold.Perhaps thats Rolex speak for Green Gold Plate,remember it takes 12 months to make a Rolex Oyster more Rolex speak.As for hype or good marketing yes,thats something that Rolex has been very good at over the many years,take the ceramic and parachrome brilliant bits of pure brain washing marketing.

[ersnyder]

Yes, I noticed the "surface" comment in the press kit. I was just puzzled why they would have discontinued that when they produced the detail info on the site.

At any rate, you do raise some valid points about the parachrome and ceramic; duly noted!

[Dannyy]

Originally Posted by padi56

Well in the Basel press release that I have posted several times Rolex did state Dial Surface Green Gold.Perhaps thats Rolex speak for Green Gold Plate,remember it takes 12 months to make a Rolex Oyster more Rolex speak.As for hype or good marketing yes,thats something that Rolex has been very good at over the many years,take the ceramic and parachrome brilliant bits of pure brain washing marketing.

Fully appreciate everything you say...only thing is all the brain washing marketing is fine if you want to believe it...but selling something as "gold" which is not "gold" in the UK as far I am am aware is illegal...if its not and you can legally describe and sell a piece of brass with a special "surface" of "gold"....as "gold"...then I would love to know how you do it!!!!!!!!

[sturgeon123456]

If you are in Canada and state that something is gold it must be at least 9k pure or 37.5% gold. Yes there are many items that use the word gold in them but there is a difference in some respects. When you walk into any licensed, bonded.....insured jewelry store in Canada and something is advertised as gold.....it MUST be hallmarked and contain a certain purity. So let's say rolex is selling a green gold dial at an ad that is fully bonded, and insured.......if that dial is not 37.5% gold they are breaking the law. Rolex will definitely have to change the wording on this as there are strict rules when it comes to precious metals in many countries.

[ersnyder]

I've gotta believe that Rolex is a capable enough marketing organization, as well as a responsible corporation, to be aware of these international laws and not be violating them. I hope we learn more from JJ's AD and mine soon.

[sturgeon123456]

On the rolex price list for the new 2010 models it states that the dial is green gold. If it were not of applicable gold purity it can not be called gold. Why not just call it green?

[esm]

mmm... How about getting in touch with the local authority to find out exactly if Rolex has broken any rules by using the term "green gold"... In the UK and Canada for an example...

[Clogger]

An interesting topic with some great replies.

It is amazing though how many members on here seem to be either an expect on the law or base metels!!!!!

Do you seriously think Rolex would be set them selves up for letigation over a description of their watch?, they are a massive corparation with tons of Lawers, no doubt their legal team know exactly what the law is in each of the countries where the watch will be sold.

Perhaps those that are so convinced that Rolex is telling lies, should contact Rolex UK (where they seem to be breaking the law!!) and threaten legal action for false advertising??

I haven't a clue what the dial is made off (like most here), whether or not it is actually Gold that is green or some cleaver word play, perhaps it was mined from the planet krypton.

[andrew79]

I think $500 difference is not a matter for LV lovers. As a matter of fact, the previous MSRP for 16610 LV is also around $400- 500 more expensive than 16610. Agreed with the statement that no matter what the price Rolex put, there will always be customers paying those sums of money without regret.