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Old 8 November 2017, 05:29 AM   #1
montecarlo77
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Join Date: May 2017
Location: San Francisco
Posts: 205
Icon20 Will Rolex values drop significantly in the coming years?

It seems like there might be a massive secular demographic shift in watch buying in that the younger generation is not buying watches and relying mostly on their smartphones. Take a look at the shares of Fossil Group (FOSL) which traded at $120 in 2014 and now trade for about $6...

With the lower end of the watch market caving in, how much longer before it starts to really impact the high end? I know some will say that there will always be a market for a Rolex and that is true but it clearly seems to be shrinking. Remember when pocket watches were a status symbol? When is the last time you saw someone using a pocket watch?

Based on these dramatic trends, I find it hard to believe that there will be enough millenials to buy up all the Submariners, GMT's etc as older generations retire, and have estate sales. That makes me question if a Rolex will be able to hold up in value as it has in the past. Prices paid today in the used market could be much lower in 5 to 10 years. What does everyone else think?
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