CONFIRMED news regarding the professional line

[JR16]

Originally Posted by brandrea

I’d be curious to know what happened during other movement upgrades. Did this limit supply until production could catch up



Seems the sentiment here is that the move is more sales/marketing driven



Whatever the reasoning, I feel sorry for the ADs who’ve dropped substantial amounts of money into their retail and have nothing to sell.

Agree- seems cruel to have strong-armed ADs to spend money to renovate a corner of their store to create a Rolex “boutique” within their space and then to choke supply to same ADs. If I was an honest AD (ie one that isn’t supplying grays), I’d be pretty pissed off.


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[Rolex addict]

So, are you going to get a Hulk this year or hee and haw about it? Just do it. You want it, buy it.

Originally Posted by GerardoG

As some of you have read in the Open Forum, I spent all day planning for our upcoming Vegas gathering, as well as talking watches with one of the largest accounts for Rolex in the United States.

I do not share ‘I heard’ or ‘someone said’; I only share confirmed information with you, my virtual family.

Rolex is letting all Authorized Dealers IN WRITING that, effective immediately, they will CUT BACK the production of ALL professional line watches. Not only SS, but 2T and precious metal.

Therefore, we, as customers, will see LESS of these units at our AD’s. Hold on to your subs, GMTs, Daytonas...steel, rolesor or gold/platinum. They will be harder to get.

[JR16]

Originally Posted by yhzdude

yes they are trying to sell the old stock...scare tactic. So they can start fresh..after Basel.

The old stock could have been all sold by last November . This notion that there was an oversupply of SS sports watches that Rolex is trying to unload pre-Basel just isn’t true.


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[Vaxe]

I think it’s about time. Icons like the Sub and GMT shouldn’t be sitting behind shelves and discounted the way they were. Will be interesting though to see how this pans out.

[Uhtred59]

Originally Posted by bjw

I know this will be buried in this thread and few will read it, but I fine it amusing how most everyone here thinks what Rolex is doing is bad business. I don’t understand how anyone could out right second guess what a company as successful as Rolex does?! There is so so SO much information that no one here is privy to. Why on earth would one feel they have a better handle in what is in the best interest for a business that is already completely clandestine?

Rolex has been a leader, because they don’t follow trends or take the obvious road. Successful company’s stay that way for that reason

Rolex has been around and will continue to be for a very long time. I think they know exactly what they are doing.

I read your post.




"Opinions are like wrist watches...everyone's watch shows a different time from others, but everyone believes that their time is correct."

[nick c]

Originally Posted by brandrea

That’s a similar scene to our boutique as well.

Here is are boutique


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[douglasf13]

Originally Posted by bjw

I know this will be buried in this thread and few will read it, but I fine it amusing how most everyone here thinks what Rolex is doing is bad business. I don’t understand how anyone could out right second guess what a company as successful as Rolex does?! There is so so SO much information that no one here is privy to. Why on earth would one feel they have a better handle in what is in the best interest for a business that is already completely clandestine?

Rolex has been a leader, because they don’t follow trends or take the obvious road. Successful company’s stay that way for that reason

Rolex has been around and will continue to be for a very long time. I think they know exactly what they are doing.





"Opinions are like wrist watches...everyone's watch shows a different time from others, but everyone believes that their time is correct."

You may be right, but I don’t think everyone here is criticizing the decision because they’re worried about the company. They’re criticizing the decision because they want to buy watches, because they’re customers, not Rolex employees.

To me, building up exclusivity on something like a dive watch is ridiculous, and it makes me like the brand less. I don’t want a freaking Birkin bag. I just want a solid watch.

[brandrea]

Originally Posted by nick c

Here is are boutique Attachment 922792


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Hey buddy, up kinda early for shopping

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[learningtofly]

Originally Posted by RickR

Why don't they just go out of business and then they will be really hard to get. That'll teach everybody about likein' their products.

[learningtofly]

Originally Posted by playmore009

I don’t get it. A lot of theories but I still don’t get it. Maybe about Basel, it may make more sense but as of this moment, I just don’t get it.

I am looking for 3rd watch to complete my trio gmt, sub and I want a Daytona. The idea that I can’t get one does make me re-think whether I should have any brand royalty. It sure does seem, at least on the surface, Rolex doesn’t care about me. Actually Rolex doesn’t even know I exist. I guess if we are playing scarcity game, I will be the loser as I am not a VIP or big spender. I just enjoy the hobby and saved up for my purchase.

Time for me to consider and branch out to other brands. Not that Rolex cares.


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I agree 100%. In fact, having been let down by one AD and having almost no chance with any others, I've given up on getting my hands on a Daytona and am instead wearing - and loving - a VC Overseas Chrono instead.

It may not affect Rolex one iota, but at least i'm happy.

[FTX I]

Originally Posted by douglasf13

You may be right, but I don’t think everyone here is criticizing the decision because they’re worried about the brand. They’re criticizing the decision because they want to buy watches, because they’re customers, not Rolex employees.

To me, building up exclusivity on something like a dive watch is ridiculous, and it makes me like the brand less. I don’t want a freaking Birkin bag. I just want a solid watch.

Agree.

Don't know about you guys but I'd really like to see the letter.

[nick c]

Originally Posted by brandrea

Hey buddy, up kinda early for shopping

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I googled it

[superdog]

I’m calling BS on creating exclusively for the brand.

Every Joe Schmo I’m very major city has one. They are everywhere.

There are countless amounts in the world.

It would take decades to create real exclusivety with the amount of watches they have already sold.

[Etschell]

new movement coming this year in professional models named sub, gmt and exp 2 prob gettng it.

[Etschell]

Originally Posted by Rolex addict

So, are you going to get a Hulk this year or hee and haw about it? Just do it. You want it, buy it.

too late lvc now 25k used

[superdog]

Originally Posted by bjw

I know this will be buried in this thread and few will read it, but I fine it amusing how most everyone here thinks what Rolex is doing is bad business. I don’t understand how anyone could out right second guess what a company as successful as Rolex does?! There is so so SO much information that no one here is privy to. Why on earth would one feel they have a better handle in what is in the best interest for a business that is already completely clandestine?

Rolex has been a leader, because they don’t follow trends or take the obvious road. Successful company’s stay that way for that reason

Rolex has been around and will continue to be for a very long time. I think they know exactly what they are doing.





"Opinions are like wrist watches...everyone's watch shows a different time from others, but everyone believes that their time is correct."

In opinion, your post is spot on.

And they do know what they are doing. But it doesn’t mean they will be successful at it. Bigger badder companies have tried new things and failed miserably.

Are the the kings now? Sure. But time will tell if they can still maintain that status.

[superdog]

Originally Posted by Etschell

new movement coming this year in professional models named sub, gmt and exp 2 prob gettng it.

Lmao. Which means the old movements will be super expensive second hand.

[Etschell]

Originally Posted by superdog

Lmao. Which means the old movements will be super expensive second hand.

would be the only reason to slow down.

otherwise we have a brand new model this year.

[G.D.BeanCounter]

And so ends the speculation on the Greys taking a haircut on their premium pricing. Seems it may get worse before it gets better. If you want it and see it, buy what you can get now and HODL!

[GB-man]

Originally Posted by superdog

Lmao. Which means the old movements will be super expensive second hand.

Remember that post where you bought a handful of NOS 5 digits for investment and everyone laughed

I am guessing that would have worked quite well.

[superdog]

Originally Posted by GB-man

Remember that post where you bought a handful of NOS 5 digits for investment and everyone laughed

I am guessing that would have worked quite well.

Every single day.

It has molded my thoughts for today. Talk about regret.

Sigh.

Sold a silver snoopy too. Lmao.

Truly, no actual “real” regrets. Live and learn. And boy have learned.

[GB-man]

Sorry to bring it up then. Hey at least you were right. Only you and Tony Geha seemed to be paying attention

Originally Posted by superdog

Every single day.

It has molded my thoughts for today. Talk about regret.

Sigh.

Sold a silver snoopy too. Lmao.

Truly, no actual “real” regrets. Live and learn. And boy have learned.

[brandrea]

Originally Posted by superdog

In opinion, your post is spot on.

And they do know what they are doing. But it doesn’t mean they will be successful at it. Bigger badder companies have tried new things and failed miserably.

Are the the kings now? Sure. But time will tell if they can still maintain that status.

Thinking New Coke. Yes, even the big boys make mistakes

[superdog]

Originally Posted by brandrea

Thinking New Coke. Yes, even the big boys make mistakes

We Coke will desimate All.

But it’s still only one watch for a big brand.

[watchwatcher]

Well, there goes the Smurf Santa was going to bring this year.

[superdog]

Whoops. Duplicate.

[es-teh]

Originally Posted by rahible

Didn't Rolex do this same thing in the late 80s / early 90s in order to create more exclusivity for the brand? I seem to remember reading that in one of the unauthorized rolex books I have, just have to find it.

My AD also reminded me about this

[ALF61]

Lots and lots of imagination in this thread. TRF as a whole really lately has become big gossip world.

In my mind I can see Rolex laughing their heads out.

[rossi46]

Originally Posted by douglasf13

To me, building up exclusivity on something like a dive watch is ridiculous, and it makes me like the brand less. I don’t want a freaking Birkin bag. I just want a solid watch.

Exactly how I feel about. Rolex is not PP, VC, or AP. The day they try to claim that a Submariner isn't a mass produced aspirational product, I'm out.

If this slowdown is worldwide, and not just for a particular set of retailers, I'd think it's just in terms of the movement switchover. There's no precedent for Rolex wanting to cut back on sales; they're happy to be top of the heap in global sales.

I vote Subs with 3235 at Basel.

[Uhtred59]

Originally Posted by ALF61

Lots and lots of imagination in this thread. TRF as a whole really lately has become big gossip world.

In my mind I can see Rolex laughing their heads out.

I like this. Think we might be turning into a self licking ice cream cone.