Vacheron Contantin- Undervalued

[Incroyable12]

Vacheron still seems like it has a weak vintage and secondhand market despite the Overseas and the vintage 222 gaining traction in recent years.

I remember reading articles about Vacheron being undervalued 10+ years ago and the brand still hasn't gotten anywhere. Their vintage chronographs still sell for significantly less than the Patek equivalent.

[beshannon]

Originally Posted by Incroyable12

Vacheron still seems like it has a weak vintage and secondhand market despite the Overseas and the vintage 222 gaining traction in recent years.

I remember reading articles about Vacheron being undervalued 10+ years ago and the brand still hasn't gotten anywhere. Their vintage chronographs still sell for significantly less than the Patek equivalent.

Good

Shhh don't tell anyone, I need another Vacheron

[Incroyable12]

Originally Posted by beshannon

Good

Shhh don't tell anyone, I need another Vacheron

It's actually an interesting phenomenon.

Why is Vacheron still such a weak brand despite what seems the brand's best efforts?

They have their Hour Lounge, collabs with Mr.Porter, big ads, influential cheerleaders like Alex Ghotbi, Ben Clymer, etc.

[beshannon]

Originally Posted by Incroyable12

It's actually an interesting phenomenon.

Why is Vacheron still such a weak brand despite what seems the brand's best efforts?

They have their Hour Lounge, collabs with Mr.Porter, big ads, influential cheerleaders like Alex Ghotbi, Ben Clymer, etc.

I would argue that it is anything but a weak brand.

It simply does not have the faux hype and online slobbering over values and poser status.

Perfect for me, I want to own and wear watches and enjoy them. The less I am like someone else, the better.

Few can even come close to Vacheron's history, tradition or innovation. Which to me is what haute horology is all about.

[Incroyable12]

Originally Posted by beshannon

I would argue that it is anything but a weak brand.

It simply does not have the faux hype and online slobbering over values and poser status.

Perfect for me, I want to own and wear watches and enjoy them. The less I am like someone else, the better.

Few can even come close to Vacheron's history, tradition or innovation. Which to me is what haute horology is all about.

It's a strong brand but has a weak second hand market. In fact even brands like Longines and Omega seem to have a stronger and more devoted second hand market than VC.

That's something which I don't quite get. It should have all the ingredients to compete with Patek on the vintage market but it just can't with a few small exceptions.

I believe they also buy up their own pieces on the auction market like Patek so it's not like the brand isn't trying. Maybe it's because they never had a hit watch like AP with the RO and PP with the Nautilus?

[EEpro]

I hope it stays this way. I still need to grab a handworked skeleton and a triple calendar.

Tom Cruise was seen wearing an ultra thin perpetual calendar recently. Tough to sell to the masses like Rolex does when they are $140,000 vs a colorful OP they saw their favorite baller wearing.