2023 New Releases - I Think I Cracked It

[askdanny]

Originally Posted by PartyRoss

Hello all,

I know there is already a thread for 2023 new release speculations based on the teaser video Rolex dropped, but I am creating a separate thread as this is a bit different.

I am a digital advertising/website nerd by trade, so I naturally am always poking around different sites in my free time. I have been monitoring the Rolex website for a while now, and on my most recent site crawl, I found several new pages returning 404 errors that I believe are the new models we will be seeing on Monday.

All of the following URL's are currently indexed to Google, but they are new (first crawls all this month), have zero or very few links pointing at them, and are valid URL's currently returning 404 errors:

• https://www.rolex.com/watches/new-wa...h-daytona.html
• https://www.rolex.com/watches/new-wa...y-dweller.html
• https://www.rolex.com/watches/new-wa...ht-master.html
• https://www.rolex.com/watches/new-wa...perpetual.html
• https://www.rolex.com/watches/new-wa...ubmariner.html
• https://www.rolex.com/watches/new-wa...plorer-40.html
• https://www.rolex.com/watches/new-wa...-day-date.html

Furthermore, most of these URL's have corresponding versions in other languages AND corresponding newsroom article URL's (including one speaking to the new submariner's waterproofness). Thus, it looks like we can expect to see an all-new Daytona finally, a new Submariner, new Day Date variation(s), a new 40mm Explorer, a new skydweller (wasn't expecting that), a new yachtmaster (probably in titanium) and a new oyster perpetual.

Of course, I have no idea what the variations will be, but I believe these are the new models we will see. Happy to see everyone's input on this, especially everyone's thoughts on the teaser video with this new information!

if the GMT wasn't listed, does that mean they're only changing the bracelet to a jubilee bracelet for the two-tone?

[Nav01L]

Originally Posted by Easy E

Doesn't directly mean anything for this year release schedule, or even next year. Could be as simple as a potential future project and they want to lock down the name while the locking is good.

Filing trademarks you don’t use won’t help you much in a way of defending them, some jurisdictions even require you to file proof of use upon registration. So while your view is true for something like a patent, it’s not transposable 1:1 into the world of trademarks.

[Easy E]

Originally Posted by Nav01L

Filing trademarks you don’t use won’t help you much in a way of defending them, some jurisdictions even require you to file proof of use upon registration. So while your view is true for something like a patent, it’s not transposable 1:1 into the world of trademarks.

That's a fair enough point, but I find hard to believe that Rolex would file for a trademark only two weeks out from a release. It seems to me that would be handled well in advance. Assuming what you state is spot on (and I believe you to be correct), the proof of use could be declared for a new design or feature or marketing term designated for release some time in the future, yes?

[Seo]

Originally Posted by JLM3

I cant get the links to work ? i dont know what you guys are talking about..lol

The urls right now don’t work. The they will start working when Rolex want them too. What has happened is the google search engine has found these links ready to go. As op mentioned they are new to google.

[cloudken]

Originally Posted by Krash

On a positive note, they make wristwatches; they're not a bank. So when it comes to IT, I'm pretty sure they're not exactly the most advanced organization out there...

Theyre not a bank, although we could argue theyre a central one. But they do make money.

[Cloudchaser]

Originally Posted by Easy E

That's a fair enough point, but I find hard to believe that Rolex would file for a trademark only two weeks out from a release. It seems to me that would be handled well in advance. Assuming what you state is spot on (and I believe you to be correct), the proof of use could be declared for a new design or feature or marketing term designated for release some time in the future, yes?

The filing for trademarks and patents can be used as BI by competitors. It's a fine line sometimes between protecting your IP and tipping your hand.

[dannyp]

[QUOTE=Henrimontgomery;12680637]

Originally Posted by cloudken

Rolex routinely posts jobs for their BI/Data Science teams in Geneva. This is my field and I laugh when I read the job descriptions.

They use pathetic tech stacks and I see from here the typical old non data company, trying to push dashboards to the management.

The only place I would expect truly high end software would be silly chain management systems, since that’s really the key to Rolex being Rolex (its mastery of supply chain management). Or are those the systems you’re referring to?

[dannyp]

Originally Posted by Cloudchaser

The filing for trademarks and patents can be used as BI by competitors. It's a fine line sometimes between protecting your IP and tipping your hand.

Then it’s the perfect red herring, too.

[dannyp]

Originally Posted by PartyRoss

Hello all,

I know there is already a thread for 2023 new release speculations based on the teaser video Rolex dropped, but I am creating a separate thread as this is a bit different.

I am a digital advertising/website nerd by trade, so I naturally am always poking around different sites in my free time. I have been monitoring the Rolex website for a while now, and on my most recent site crawl, I found several new pages returning 404 errors that I believe are the new models we will be seeing on Monday.

All of the following URL's are currently indexed to Google, but they are new (first crawls all this month), have zero or very few links pointing at them, and are valid URL's currently returning 404 errors:

• https://www.rolex.com/watches/new-wa...h-daytona.html
• https://www.rolex.com/watches/new-wa...y-dweller.html
• https://www.rolex.com/watches/new-wa...ht-master.html
• https://www.rolex.com/watches/new-wa...perpetual.html
• https://www.rolex.com/watches/new-wa...ubmariner.html
• https://www.rolex.com/watches/new-wa...plorer-40.html
• https://www.rolex.com/watches/new-wa...-day-date.html

Furthermore, most of these URL's have corresponding versions in other languages AND corresponding newsroom article URL's (including one speaking to the new submariner's waterproofness). Thus, it looks like we can expect to see an all-new Daytona finally, a new Submariner, new Day Date variation(s), a new 40mm Explorer, a new skydweller (wasn't expecting that), a new yachtmaster (probably in titanium) and a new oyster perpetual.

Of course, I have no idea what the variations will be, but I believe these are the new models we will see. Happy to see everyone's input on this, especially everyone's thoughts on the teaser video with this new information!

Curious, does it say when it was indexed? Since I don’t see anything in the teaser to suggest a new Sub and am wondering if maybe that address is still hanging around from the previous release?

[sski]

Originally Posted by douglasf13

Oystermatic:

Pearlmaster!

[PartyRoss]

Thanks for the kind words all and sorry for ghosting - had to do some actual work in the meantime LOL.

That being said, I will be doing another scrape over the weekend, and it seems several are interested in Tudor, so I will see what things look like on that side of the house and report back here!

[Atlas]

They’re sizing down the ExpII, I don’t know how but maybe decreasing size of dial, but that’s the move. I think that’s what the 42 is referring to.

Originally Posted by rapter87772000

This is cool, great idea PartyRoss. Also this confirms it, take a look at these links the raw HTML of the "New Yachtmaster" page.

Goes to a new-explorer-40 page


I am actually seeing other interesting links on the response before redirect as well when you hit one of your links. They only hit links to new-explorer-40 which would be a 40mm Explorer.

Now going to that URL also has refs out to a new-explorer-42 page

So looks like we can add a 42mm to the release list as well.


I am going to dink around a bit more on this. Put it through burp suite see if any of the redirect activity reveals anything interesting.

[Bowtrout]

Great Job! Thanks for sharing!

[PartyRoss]

Originally Posted by Turb0wned

Damn good work PartyRoss.

Question for you, I don't know anything about URL stuff but is there anyway to see when a certain page is going to be dropped (like when they discontinue something) or do they actually go in and manually that page then they are ready.

Appreciate it! Unfortunately there is not, as this is typically done on the website side of things which no third party tools or software would ever be able to access. I have individuals on my team who are probably capable of hacking in, but I would never task them with doing something like that.

[PartyRoss]

Originally Posted by Avs Fan

PartyRoss, James PartyRoss - likes his martinis shaken not stirred.

Hahah this is sig worthy

[Frontier]

I think this site has a lot of intel on the new models:

https://www.horbiter.com/en/rolex-pr...releases-2023/

[cloudken]

Originally Posted by Cloudchaser

I'm sure that Rolex has internal digital marketing teams and project managers but, like nearly every other big company, those in-house people lean heavily on external consultants and/or teams. In many (maybe even most) large companies, the internal digital team or lead spends more time as shepherd for the consultants than as practitioner of technical projects.



In the case of our OP, he was inquiring (tongue in cheek sort of) about consulting for Rolex, not actually joining their team as an employee. That said, I do recognize that you were just having some fun at Rolex's expense.

One other thought to add is that this type of release and product information is typically kept top secret with a few FTEs. Hiring too many external consultants to execute the IT projects exposes them to data leaks.

Sure many firms experience the same and have found ways around it, but I doubt watch companies have the infrastructure they do and this product information is really what the business is about these days.

[GW44]

Originally Posted by Frontier

I think this site has a lot of intel on the new models:

https://www.horbiter.com/en/rolex-pr...releases-2023/

More guesswork I think you meant

[gtnator]

Interesting that Rolex would make this rookie mistake. I remember over 10 years ago public companies made this mistake immediately prior to announcing earnings. They would get their earnings announcement all ready to go on a page and before taking it live, hedge funds would try to find the right pages and sneak info.


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[PartyRoss]

Originally Posted by gtnator

Interesting that Rolex would make this rookie mistake. I remember over 10 years ago public companies made this mistake immediately prior to announcing earnings. They would get their earnings announcement all ready to go on a page and before taking it live, hedge funds would try to find the right pages and sneak info.


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Ehh, I don't think I would consider this a rookie mistake - they probably just aren't anticipating that anyone would go to this length lol. Also, these URL's were just recently indexed within the past 2 weeks - it's not like they were just hanging out for the past 6 months etc. Finally, this doesn't give me or anyone else the ability to actually see the content on these pages, so as far as 'leaks' go, I'd say this is more of a dribble hah.

[Dazlewis]

Originally Posted by PartyRoss

Haha, it's all relative - this is within the realm of what I do for a living, and it is pretty technical. I am sure there are things within your field of work that would be way over my head as well.

Regardless of the links, I like the guy for this!

[Slimpee]

Originally Posted by gtnator

Interesting that Rolex would make this rookie mistake.


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Didn’t someone find the watch list on the W and W website in a similar fashion last year?

Edit: found one of the threads here: https://www.rolexforums.com/showthread.php?p=12077025

[MILGAUSS88]

Originally Posted by Slimpee

Interesting. No Cellini listed. Thanks for the update!

Appears to be one in video.

[Krash]

Originally Posted by Slimpee

Didn’t someone find the watch list on the W and W website in a similar fashion last year?

Edit: found one of the threads here: https://www.rolexforums.com/showthread.php?p=12077025

Yes, that wasn’t Rolex of course, but you’re right, and next year there will be a different flavor. There have been various degrees of leaks for the last several years now. I wouldn’t classify it as a rookie mistake.


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[Slimpee]

Originally Posted by Krash

Yes, that wasn’t Rolex of course, but you’re right, and next year there will be a different flavor. There have been various degrees of leaks for the last several years now. I wouldn’t classify it as a rookie mistake.


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No but the new Rolex releases were on that list

[Cloudchaser]

Originally Posted by dannyp

Then it’s the perfect red herring, too.

It could be used that way; I like it. Spy vs. Spy at that point.

[Krash]

Originally Posted by Slimpee

No but the new Rolex releases were on that list

Yes, exactly.


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[Slimpee]

Originally Posted by Krash

Yes, exactly.


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Gotcha. I misread your post.

[airchitect]

Interesting considering the gold and black watch in the teaser is 100% a gmt master….


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[Mike G]

So where is Milgauss