Worked at an AD in Cincinnati

[Not My Style]

I worked at an AD in Cincinnati for two years, so let me give you some insight on what it's like.

First, if you want a sports model, you better buy other things. My AD wouldn't sell a sports model to anyone without previous purchase, with few exceptions. A two-toned Sea-dweller, sure, because no one wants that watch. We would write names on cards and pretend we were adding clients to some master list, but the truth is, it was just input into some program to automatically text the client. Rolex wants ADs to keep the dream alive, because not everyone is getting what they want.

Second, it's more important who you are than how you are. I had a sweet young woman check in with me monthly asking to get her fiance a Submariner. She wasn't rich or famous, just a hard working woman who saved up to get her man something special. I was really hoping to make this happen…

Another woman walked in during this time, arrogant and conceited. Talked to me like I was beneath her, asking for the same watch. I informed her that we would try, but she didn't want to hear it. Her husband was some no name, buried on the roster, Reds baseball player. Frankly, her attitude had me completely disgusted.

When I told the owners about this, they grabbed a Submariner from the safe and sold it to her the next day. I got credit for the sale, and I hated every second of it. This woman was vile, and her arrogance stemmed from who she was married to, not even her own accomplishments.

Third, there are rules to buying Rolex…but those rules can be broken. Again, if you're influential, or just rich, the rules don't apply.

Most of my clients wanted me to ship them their watches to avoid paying taxes. Now legally speaking, if I ship you the watch, you report it in your home state. But honestly, we knew most, if not all, our clients were skipping this procedure.

But worse than "legal" tax fraud is just straight up tax fraud. My associate had a client named Jack out of New York drive eight hours to put a platinum Daytona in his pocket and walk out, only for us to later ship him an empty box. That's $5,000 in taxes Ohio got screwed out of…taxes that go to police, schools, infrastructure. Do you think these guys care? Nope. This happened several times while I worked there.

Fourth, watchmakers aren't Gods. So many people were amazed to meet our watchmakers, but let me give you some insight…it's just a two year technical program. They're human, and they screw up a lot.

I saw two watches get destroyed because they forgot to simply tighten the case backs. I once watched both watchmakers struggle to make a simple fix before telling me it was irreparable, and it had to be shipped back. I took the watch from them, looked at it for 10 seconds, and told them here's what's stopping the repair…you would have thought I cracked the code. Numerous times they couldn't get the watch backs off for battery repairs.

And the level of arrogance having that title almost matched the level of arrogance from some of my clients. The best compliment I got from them was, "You're smart enough to be a watchmaker." Nevermind I have an actual college degree, why would I want to waste my life working on trinkets? These guys act like they're curing cancer, when they're glorified toy makers.

Fifth, Rolexes are mechanical. If you complain that your watch isn't accurate, then look at your cell phone. Or buy a Casio. It amazes me how many people actually think Rolex is the best at time keeping. Everyone has a watch in their pocket connected to a satellite.

Sixth, Rolex is a company more concerned about image than honesty. Do you think they're going to admit to you that you'll never get that watch you desire? Do you think they care if you saved up for something special? If you're not a select client, don't bother.

As someone who sold Rolex, I can honestly say I hate their product and everything associated with it. It reeks of arrogance and entitlement, and why?

Are they the best watch on the market? No, there are companies that do far better.

Are they truly handcrafted? No, they're mass produced.

Are they going to make you a better person? No, 99% of people don't care what watch you're wearing. If you're an entitled jerk without a Rolex, you'll still be an entitled jerk when you put one on. I know plenty of them.

But if you want to keep chasing that dream, stop on down to Richter and Phillips.